{"id":12078,"date":"2019-08-29T06:00:47","date_gmt":"2019-08-29T04:00:47","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=12078"},"modified":"2019-08-16T14:05:24","modified_gmt":"2019-08-16T12:05:24","slug":"cesi-vs-slovaci-slovaci-nedaji-dopustit-na-odbornou-literaturu-cesi-ctou-ale-vic","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/cesi-vs-slovaci-slovaci-nedaji-dopustit-na-odbornou-literaturu-cesi-ctou-ale-vic\/","title":{"rendered":"\u010ce\u0161i vs. Slov\u00e1ci: Slov\u00e1ci nedaj\u00ed dopustit na odbornou literaturu, \u010ce\u0161i \u010dtou ale v\u00edc"},"content":{"rendered":"<p><strong>Brzy to bude 30 let, co se \u010cesk\u00e1 republika poprv\u00e9 p\u0159ipojila k internetu. Tato doba znamenala a dodnes znamen\u00e1 velk\u00e9 digit\u00e1ln\u00ed zm\u011bny, kter\u00e9 ovlivnily nespo\u010det v\u011bc\u00ed. Nap\u0159\u00edklad b\u011b\u017en\u00fd n\u00e1kup v supermarketu se zm\u011bnil v online shopping s dovozem a\u017e ke dve\u0159\u00edm. To, co se v\u0161ak st\u00e1le dr\u017e\u00ed na sv\u00e9m m\u00edst\u011b, je \u010detba knih.<\/strong><\/p><br>\n\n\n\n<p>Dokonce 9 z 10 \u010dten\u00e1\u0159\u016f d\u00e1v\u00e1 p\u0159ednost ti\u0161t\u011bn\u00fdm knih\u00e1m oproti t\u011bm elektronick\u00fdm. I nad\u00e1le tak plat\u00ed, \u017ee \u010cesk\u00e1 republika st\u00e1le pat\u0159\u00ed ke \u010dten\u00e1\u0159sk\u00e9 \u0161pi\u010dce. V exkluzivn\u00edm pr\u016fzkumu agentury NMS Market research pro spole\u010dnost Mondelez se do\u010dtete, jak jsou na tom mezi sebou \u010ce\u0161i a Slov\u00e1ci.<\/p><br>\n\n\n\n<ul><li>72 % \u010cech\u016f nezn\u00e1 \u017e\u00e1dn\u00e9ho slovensk\u00e9ho autora<\/li><li>49 % Slov\u00e1k\u016f nezn\u00e1 \u017e\u00e1dn\u00e9ho \u010desk\u00e9ho autora<\/li><li>89 % dot\u00e1zan\u00fdch up\u0159ednost\u0148uje ti\u0161t\u011bn\u00e9 knihy<\/li><\/ul><br>\n\n\n\n<p>Kde byste hledali inspiraci k nov\u00e9 \u010detb\u011b? Vs\u00e1z\u00edte na doporu\u010den\u00ed zn\u00e1m\u00fdch, \u010dtete recenze na internetu, nebo si nech\u00e1v\u00e1te poradit v knihkupectv\u00ed?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Mlad\u00ed \u010ce\u0161i hledaj\u00ed inspiraci p\u0159edev\u0161\u00edm na soci\u00e1ln\u00edch s\u00edt\u00edch (Facebook 30 %, Instagram 35 %), naopak Slov\u00e1ci se sp\u00ed\u0161 \u0159\u00edd\u00ed doporu\u010den\u00edmi kni\u017en\u00edch vydavatelstv\u00ed.<\/p><\/blockquote>\n\n\n\n<p>Ti rovn\u011b\u017e nenechaj\u00ed dopustit na odbornou literaturu, zat\u00edmco u n\u00e1s se \u010dte v\u00edce poezie. V jednom se ale coby n\u00e1rody shodneme: pokud se \u010dten\u00e1\u0159e ve v\u011bku 15\u201324 let zept\u00e1te na nejobl\u00edben\u011bj\u0161\u00ed \u017e\u00e1nr, nej\u010dast\u011bji v\u00e1m odpov\u00ed, \u017ee je to fantasy. Nadp\u0159irozen\u00e9 prvky n\u00e1s jednodu\u0161e fascinuj\u00ed. Vypl\u00fdv\u00e1 to z pr\u016fzkumu, kter\u00fd si nechala vypracovat spole\u010dnost Mondelez v r\u00e1mci kampan\u011b <a href=\"https:\/\/www.proctiseletem.cz\">www.ProctiSeLetem.cz<\/a>.<\/p><br>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"684\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/cteni.jpg\" alt=\"\" class=\"wp-image-12088\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/cteni.jpg 646w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/cteni-283x300.jpg 283w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/cteni-590x625.jpg 590w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/figure><br>\n\n\n\n<h3 class=\"wp-block-heading\">\u010ce\u0161i vezmou knihu do ruky hlavn\u011b v l\u00e9t\u011b<\/h3>\n\n\n\n<p>Nejv\u00edc mlad\u00fdch lid\u00ed p\u0159e\u010dte b\u011bhem jednoho roku a\u017e 5 knih a nez\u00e1le\u017e\u00ed p\u0159itom, jestli maj\u00ed v pase \u010desk\u00e9 nebo slovensk\u00e9 ob\u010danstv\u00ed. V na\u0161\u00ed republice takto odpov\u011bd\u011blo 39 % mlad\u00fdch mu\u017e\u016f a \u017een, na Slovensku uvedlo stejnou odpov\u011b\u010f o procento m\u00e9n\u011b respondent\u016f.<\/p><br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2018\/12\/Sn\u00edmek-obrazovky-2018-12-10-v-21.12.20-1024x682.png\" alt=\"\" class=\"wp-image-2263\" width=\"125\" height=\"83\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2018\/12\/Sn\u00edmek-obrazovky-2018-12-10-v-21.12.20-1024x682.png 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2018\/12\/Sn\u00edmek-obrazovky-2018-12-10-v-21.12.20-300x200.png 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2018\/12\/Sn\u00edmek-obrazovky-2018-12-10-v-21.12.20-768x512.png 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2018\/12\/Sn\u00edmek-obrazovky-2018-12-10-v-21.12.20-800x533.png 800w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2018\/12\/Sn\u00edmek-obrazovky-2018-12-10-v-21.12.20-400x267.png 400w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2018\/12\/Sn\u00edmek-obrazovky-2018-12-10-v-21.12.20-500x333.png 500w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2018\/12\/Sn\u00edmek-obrazovky-2018-12-10-v-21.12.20-1170x780.png 1170w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2018\/12\/Sn\u00edmek-obrazovky-2018-12-10-v-21.12.20-590x393.png 590w\" sizes=\"auto, (max-width: 125px) 100vw, 125px\" \/><\/figure><\/div>\n\n\n\n<h4><a href=\"https:\/\/www.mzone.cz\/co-cte-bohac-bill-gates-5-jeho-tipu-na-knihy-roku\/\">Co \u010dte boh\u00e1\u010d Bill Gates? 5 jeho tip\u016f na knihy roku<\/a><\/h4><br>\n\n\n\n<p>Za dvan\u00e1ct m\u011bs\u00edc\u016f zvl\u00e1dne 18 % \u010cech\u016f p\u0159e\u010d\u00edst v\u00edc ne\u017e 11 knih, zat\u00edmco 25 % Slov\u00e1k\u016f zvl\u00e1dne pouze jednu a\u017e dv\u011b knihy. Jak z pr\u016fzkumu vyplynulo, letn\u00ed pr\u00e1zdniny jsou \u010dasem, kdy je o literaturu nejv\u011bt\u0161\u00ed z\u00e1jem.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Ani v\u00e1m nesm\u00ed p\u00e1r kni\u017en\u00edch kousk\u016f chyb\u011bt v zavazadle, kdy\u017e se bal\u00edte na dovolenou? Pokud se na pl\u00e1\u017ei nebo plov\u00e1rn\u011b rozhl\u00e9dnete kolem sebe, ur\u010dit\u011b na\u010dapete p\u00e1r zahlouban\u00fdch \u010dten\u00e1\u0159\u016f, kte\u0159\u00ed nemohou od p\u0159\u00edb\u011bhu odtrhnout o\u010di.<\/p><\/blockquote>\n\n\n\n<p>Aspo\u0148 3\u20135 knih v letn\u00edm obdob\u00ed zvl\u00e1dne 42 % \u010cech\u016f a 36 % Slov\u00e1k\u016f. Je to pom\u011brn\u011b logick\u00e9 \u2013 v l\u00e9t\u011b nemaj\u00ed mlad\u00ed lid\u00e9 \u0161koln\u00ed povinnosti, a tak maj\u00ed na \u010detbu v\u00edce voln\u00e9ho \u010dasu.<\/p><br>\n\n\n\n<h3 class=\"wp-block-heading\">Fenom\u00e9n Booktube\u0159i? Book Hauly a Wrap up!<\/h3>\n\n\n\n<p>Pojem youtuber je v \u010cesku u\u017e pom\u011brn\u011b zaveden\u00fd. \u010c\u00edm d\u00e1l v\u00edc se v\u0161ak na obrazovky po\u010d\u00edta\u010d\u016f dost\u00e1vaj\u00ed i takzvan\u00ed <strong>booktube\u0159i<\/strong>. Tedy ti, kte\u0159\u00ed sv\u016fj obsah zam\u011b\u0159uj\u00ed na kni\u017en\u00ed recenze. Tito lid\u00e9 to\u010d\u00ed videa o knih\u00e1ch, kter\u00e9 si koupili, tzv. <strong>Book Hauly<\/strong> nebo videa o tom, co p\u0159e\u010detli neboli <strong>Wrap Up<\/strong>. S\u00edlu internetu demonstruj\u00ed i \u010d\u00edsla z pr\u016fzkumu, kter\u00e1 jasn\u011b ukazuj\u00ed, \u017ee booktubering je popul\u00e1rn\u00ed marketingov\u00fd n\u00e1stroj.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Cel\u00fdch 32 % dot\u00e1zan\u00fdch uvedlo, \u017ee pokud hledaj\u00ed novou kni\u017en\u00ed inspiraci, tak zam\u00ed\u0159\u00ed pr\u00e1v\u011b na YouTube.<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/adult-beverage-blanket-1550648-1024x683.jpg\" alt=\"\" class=\"wp-image-12099\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/adult-beverage-blanket-1550648-1024x683.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/adult-beverage-blanket-1550648-300x200.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/adult-beverage-blanket-1550648-768x512.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/adult-beverage-blanket-1550648-800x533.jpg 800w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/adult-beverage-blanket-1550648-400x267.jpg 400w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/adult-beverage-blanket-1550648-500x333.jpg 500w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/adult-beverage-blanket-1550648-1170x780.jpg 1170w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/adult-beverage-blanket-1550648-590x393.jpg 590w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/adult-beverage-blanket-1550648.jpg 1878w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><br>\n\n\n\n<h3 class=\"wp-block-heading\">Slov\u00e1ci a kvalitn\u00ed \u010detba? Rozhodn\u011b jim nen\u00ed ciz\u00ed<\/h3>\n\n\n\n<p>Co se \u017e\u00e1nr\u016f t\u00fd\u010de, tak se tyto dva n\u00e1rody p\u0159\u00edli\u0161 neshodnou. V na\u0161\u00ed republice se nejv\u00edce \u010dte fantasy, kter\u00e9 je tak\u00e9 nejobl\u00edben\u011bj\u0161\u00edm; preferuje ho 21 % \u010cech\u016f. Hned po fantasy \u010dtou mlad\u00ed lid\u00e9 sci-fi, d\u00e1le dobrodru\u017enou literaturu a rom\u00e1ny. Sloven\u0161t\u00ed \u010dten\u00e1\u0159i sahaj\u00ed nej\u010dast\u011bji po rom\u00e1nech, d\u00e1le po fantasy a dobrodru\u017en\u00e9 literatu\u0159e.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Oblib\u011b fantasy se p\u0159itom nen\u00ed co divit. Jen p\u0159ed p\u00e1r t\u00fddny skon\u010dil seri\u00e1l Hra o tr\u016fny, kter\u00fd l\u00e1mal v\u0161echny mo\u017en\u00e9 rekordy, a v uplynul\u00fdch n\u011bkolika letech byly jak na pl\u00e1tnech kin, tak v knihkupectv\u00edch popul\u00e1rn\u00ed nap\u0159\u00edklad s\u00e1gy Hunger Games, Harry Potter, Letopisy Narnie anebo Tolkien\u016fv P\u00e1n prsten\u016f \u010di Hobit, tedy typick\u00e9 uk\u00e1zky fantasy.\u00a0<\/p><\/blockquote>\n\n\n\n<p>Jsou to ale hlavn\u011b dal\u0161\u00ed \u017e\u00e1nry, kde se \u010dten\u00e1\u0159sk\u00e9 preference dle jednotliv\u00fdch n\u00e1rod\u016f li\u0161\u00ed. Slov\u00e1ci toti\u017e mnohem \u010dast\u011bji sahaj\u00ed po kvalitn\u00ed literatu\u0159e. Publicistiku \u010dte sice jen o 1 % v\u00edc Slov\u00e1k\u016f ne\u017e \u010cech\u016f, t\u0159\u00edprocentn\u00ed rozd\u00edl je u cestopis\u016f a u odborn\u00fdch publikac\u00ed jde dokonce o 7 %. I p\u0159esto ale smutnit nemus\u00edme. O 4 % v\u00edc \u010cech\u016f sah\u00e1 po poezii a v pov\u00eddk\u00e1ch na\u0161e sousedy p\u0159ed\u010d\u00edme hned o 17 %.<\/p><br>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"683\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/cteni2.jpg\" alt=\"\" class=\"wp-image-12102\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/cteni2.jpg 661w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/cteni2-290x300.jpg 290w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/08\/cteni2-590x610.jpg 590w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" \/><\/figure><br>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00e9ho si vybav\u00edte slovensk\u00e9ho autora? 7 z 10 \u010cech\u016f nev\u00ed<\/h3>\n\n\n\n<p>Kdy\u017e se mlad\u00e9ho \u010cecha nebo Slov\u00e1ka zept\u00e1te, jestli zn\u00e1 n\u011bjak\u00e9ho autora od jeho soused\u016f, odpov\u011b\u010f v\u00e1s mo\u017en\u00e1 p\u0159ekvap\u00ed. V\u011bt\u0161ina z nich bude ml\u010det. \u017d\u00e1dn\u00e9ho slovensk\u00e9ho autora nezn\u00e1 72 % \u010cech\u016f, na\u0161eho spisovatele si nevybav\u00ed 5 z 10 Slov\u00e1k\u016f.<\/p><br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/03\/0046940017_ZAHADA_HLAVOLAMU.jpg\" alt=\"\" class=\"wp-image-6963\" width=\"125\" height=\"83\"\/><\/figure><\/div>\n\n\n\n<h4><a href=\"https:\/\/www.mzone.cz\/idealni-darek-pro-budouci-chlapy-rychle-sipy\/\">Ide\u00e1ln\u00ed d\u00e1rek pro budouc\u00ed chlapy? Rychl\u00e9 \u0161\u00edpy!<\/a><\/h4><br>\n\n\n\n<p>Pokud u\u017e ale \u010ce\u0161i n\u011bkoho znaj\u00ed, nej\u010dast\u011bji rezonuj\u00ed jm\u00e9na jako <strong>Jozef Karika<\/strong>, <strong>Robert Bryndza<\/strong> a <strong>Dominik D\u00e1n<\/strong>. Druh\u00e9 zm\u00edn\u011bn\u00e9 jm\u00e9no p\u0159itom tak \u00fapln\u011b na seznam slovensk\u00fdch autor\u016f nepat\u0159\u00ed: tv\u016frce popul\u00e1rn\u00ed vy\u0161et\u0159ovatelky Eriky Fosterov\u00e9 sice na Slovensku \u017eije, poch\u00e1z\u00ed ale z Lond\u00fdna. Na Slovensku m\u00e1 nejv\u011bt\u0161\u00ed ohlas <strong>Karel \u010capek<\/strong>, <strong>Bo\u017eena N\u011bmcov\u00e1<\/strong> a <strong>Michal Viewegh<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Brzy to bude 30 let, co se \u010cesk\u00e1 republika poprv\u00e9 p\u0159ipojila k internetu. Tato doba znamenala a dodnes znamen\u00e1 velk\u00e9 digit\u00e1ln\u00ed zm\u011bny, kter\u00e9 ovlivnily nespo\u010det v\u011bc\u00ed. Nap\u0159\u00edklad b\u011b\u017en\u00fd n\u00e1kup v supermarketu se zm\u011bnil v online shopping s dovozem a\u017e ke dve\u0159\u00edm. To, co se v\u0161ak st\u00e1le dr\u017e\u00ed na sv\u00e9m m\u00edst\u011b, je \u010detba knih. Dokonce 9 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12079,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[71,29,1846,64],"tags":[872,1709,859,856,857,31,858,825,844,2670,250],"class_list":["post-12078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultura","category-lifestyle","category-literatura","category-trendy","tag-anketa","tag-cesi","tag-cteni","tag-kniha","tag-knihy","tag-kultura","tag-literatura","tag-pruzkum","tag-rozdily","tag-slovaci","tag-vyzkum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u010ce\u0161i vs. Slov\u00e1ci: Slov\u00e1ci nedaj\u00ed dopustit na odbornou literaturu, \u010ce\u0161i \u010dtou ale v\u00edc - Mzone<\/title>\n<meta name=\"description\" content=\"Brzy to bude 30 let, co se \u010cesk\u00e1 republika poprv\u00e9 p\u0159ipojila k internetu. Tato doba znamenala a dodnes znamen\u00e1 velk\u00e9 digit\u00e1ln\u00ed zm\u011bny, kter\u00e9 ovlivnily nespo\u010det v\u011bc\u00ed. Nap\u0159\u00edklad b\u011b\u017en\u00fd n\u00e1kup v supermarketu se zm\u011bnil v online shopping s dovozem a\u017e ke dve\u0159\u00edm. 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