{"id":14503,"date":"2019-11-24T05:00:00","date_gmt":"2019-11-24T04:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=14503"},"modified":"2019-11-23T11:37:54","modified_gmt":"2019-11-23T10:37:54","slug":"ne-ne-ja-nemusim-ja-uz-ho-vidim-kultovni-reklama-na-kofolu-se-meni-uvidime-i-zlate-prasatko","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/ne-ne-ja-nemusim-ja-uz-ho-vidim-kultovni-reklama-na-kofolu-se-meni-uvidime-i-zlate-prasatko\/","title":{"rendered":"Ne ne, j\u00e1 nemus\u00edm, j\u00e1 u\u017e ho vid\u00edm! Kultovn\u00ed reklama na Kofolu se m\u011bn\u00ed, uvid\u00edme i zlat\u00e9 pras\u00e1tko"},"content":{"rendered":"<p><strong>Bez t\u00e9to reklamy by V\u00e1noce nebyly ty prav\u00e9 V\u00e1noce. Prosinec si zkr\u00e1tka \u010ce\u0161i bez roztomil\u00e9 hol\u010di\u010dky, kter\u00e1 vyrazila s tat\u00ednkem pro v\u00e1no\u010dn\u00ed stromek do lesa, ji\u017e nedovedou p\u0159edstavit. \u00dasp\u011b\u0161n\u00e1 reklama ale letos pro\u0161la inovac\u00ed!<\/strong><\/p><br>\n\n\n\n<p>Tahle reklama fungovala roky a stala se tak trochu symbolem \u010desk\u00fdch televizn\u00edch V\u00e1noc. I to, co funguje, ale jednou za \u010das pot\u0159ebuje obm\u011bnit. A tak p\u0159i\u0161la zm\u011bna.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Kofola si na leto\u0161ek p\u0159ipravila obm\u011bnu zaveden\u00e9 reklamy, o roztomilou hol\u010di\u010dku ale nep\u0159ijdeme. Za\u010d\u00e1tek reklamy z\u016fst\u00e1v\u00e1 stejn\u00fd, v druh\u00e9 \u010d\u00e1sti ale nov\u011b uvid\u00edme &#8220;zlat\u00e9 pras\u00e1tko&#8221;.<\/p><\/blockquote>\n\n\n\n<p><strong>Na novou podobu reklamy se m\u016f\u017eete pod\u00edvat zde:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kofola - V\u00e1no\u010dn\u00ed spot 2019, CZ\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/y4TbNFLwrlo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><br>\n\n\n\n<p>Legend\u00e1rn\u00ed reklama se bez obm\u011bny vys\u00edlala ka\u017edoro\u010dn\u011b u\u017e od roku 2003. \u201eNa\u0161e reklama se stala tak trochu ikonou V\u00e1noc. Navazuje na symboliku \u010darovn\u00e9ho Zlat\u00e9ho pras\u00e1tka, kter\u00e9 chce na \u0160t\u011bdr\u00fd ve\u010der spat\u0159it ka\u017ed\u00fd. V&nbsp;leto\u0161n\u00ed kampani jsme tento motiv posunuli je\u0161t\u011b d\u00e1l,\u201c \u0159ekla webu <a href=\"http:\/\/www.mediar.cz\">Mediar.cz<\/a> marketingov\u00e1 mana\u017eerka spole\u010dnosti Kofola Lucia Tarbajovsk\u00e1.<\/p><br>\n\n\n\n<p>\u201eNa no\u010dn\u00ed obloze se d\u00edky kouzlu pras\u00e1tka rozsv\u00edt\u00ed zcela nov\u00e9 souhv\u011bzd\u00ed, souhv\u011bzd\u00ed Pras\u00e1tka, d\u00edky kter\u00e9mu bude moci Zlat\u00e9 pras\u00e1tko zahl\u00e9dnout skute\u010dn\u011b ka\u017ed\u00fd. A&nbsp;to nejen o&nbsp;V\u00e1noc\u00edch. Sta\u010d\u00ed jen naj\u00edt Velk\u00fd v\u016fz a spr\u00e1vn\u011b pospojovat hv\u011bzdy v&nbsp;souhv\u011bzd\u00ed Velk\u00e9 medv\u011bdice,\u201c dod\u00e1v\u00e1 Tarbajovsk\u00e1.<\/p><br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2018\/10\/main.jpg\" alt=\"\" class=\"wp-image-1002\" width=\"150\" height=\"83\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2018\/10\/main.jpg 620w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2018\/10\/main-300x168.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2018\/10\/main-590x331.jpg 590w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n\n<h4><a href=\"https:\/\/www.mzone.cz\/7-nejhorsich-poradu-ceskych-televizi-znate-je-vsechny\/\">7 nejhor\u0161\u00edch po\u0159ad\u016f \u010desk\u00fdch televiz\u00ed: Zn\u00e1te je v\u0161echny?<\/a><\/h4><br>\n\n\n\n<p>Nov\u00e1 reklama se za\u010d\u00edn\u00e1 v televizi vys\u00edlat 23. listopadu, zhl\u00e9dnout ji samoz\u0159ejm\u011b m\u016f\u017eete ale i na internetu. Tak vesel\u00e9 V\u00e1noce!<\/p><br>","protected":false},"excerpt":{"rendered":"<p>Bez t\u00e9to reklamy by V\u00e1noce nebyly ty prav\u00e9 V\u00e1noce. Prosinec si zkr\u00e1tka \u010ce\u0161i bez roztomil\u00e9 hol\u010di\u010dky, kter\u00e1 vyrazila s tat\u00ednkem pro v\u00e1no\u010dn\u00ed stromek do lesa, ji\u017e nedovedou p\u0159edstavit. \u00dasp\u011b\u0161n\u00e1 reklama ale letos pro\u0161la inovac\u00ed! Tahle reklama fungovala roky a stala se tak trochu symbolem \u010desk\u00fdch televizn\u00edch V\u00e1noc. I to, co funguje, ale jednou za \u010das [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14504,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[63,25,64,30],"tags":[762,917,3019,2090,1475,490,410,804,36,3020,2091],"class_list":["post-14503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jidlo","category-style","category-trendy","category-video","tag-advent","tag-inovace","tag-kofola","tag-promena","tag-reklama","tag-style","tag-televize","tag-vanoce","tag-video","tag-zlate-prasatko","tag-zmena"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ne ne, j\u00e1 nemus\u00edm, j\u00e1 u\u017e ho vid\u00edm! Kultovn\u00ed reklama na Kofolu se m\u011bn\u00ed, uvid\u00edme i zlat\u00e9 pras\u00e1tko - Mzone<\/title>\n<meta name=\"description\" content=\"Bez t\u00e9to reklamy by V\u00e1noce nebyly ty prav\u00e9 V\u00e1noce. Prosinec si zkr\u00e1tka \u010ce\u0161i bez roztomil\u00e9 hol\u010di\u010dky, kter\u00e1 vyrazila s tat\u00ednkem pro v\u00e1no\u010dn\u00ed stromek do lesa, ji\u017e nedovedou p\u0159edstavit. \u00dasp\u011b\u0161n\u00e1 reklama ale letos pro\u0161la inovac\u00ed!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/ne-ne-ja-nemusim-ja-uz-ho-vidim-kultovni-reklama-na-kofolu-se-meni-uvidime-i-zlate-prasatko\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ne ne, j\u00e1 nemus\u00edm, j\u00e1 u\u017e ho vid\u00edm! Kultovn\u00ed reklama na Kofolu se m\u011bn\u00ed, uvid\u00edme i zlat\u00e9 pras\u00e1tko - Mzone\" \/>\n<meta property=\"og:description\" content=\"Bez t\u00e9to reklamy by V\u00e1noce nebyly ty prav\u00e9 V\u00e1noce. Prosinec si zkr\u00e1tka \u010ce\u0161i bez roztomil\u00e9 hol\u010di\u010dky, kter\u00e1 vyrazila s tat\u00ednkem pro v\u00e1no\u010dn\u00ed stromek do lesa, ji\u017e nedovedou p\u0159edstavit. \u00dasp\u011b\u0161n\u00e1 reklama ale letos pro\u0161la inovac\u00ed!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mzone.cz\/en\/ne-ne-ja-nemusim-ja-uz-ho-vidim-kultovni-reklama-na-kofolu-se-meni-uvidime-i-zlate-prasatko\/\" \/>\n<meta property=\"og:site_name\" content=\"Mzone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MzoneCZ\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-24T04:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2019\/11\/Reklama-na-Kofolu-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mzone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mzone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/ne-ne-ja-nemusim-ja-uz-ho-vidim-kultovni-reklama-na-kofolu-se-meni-uvidime-i-zlate-prasatko\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/ne-ne-ja-nemusim-ja-uz-ho-vidim-kultovni-reklama-na-kofolu-se-meni-uvidime-i-zlate-prasatko\\\/\"},\"author\":{\"name\":\"Mzone\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"headline\":\"Ne ne, j\u00e1 nemus\u00edm, j\u00e1 u\u017e ho vid\u00edm! 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