{"id":19624,"date":"2020-04-04T05:00:00","date_gmt":"2020-04-04T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=19624"},"modified":"2020-03-26T12:25:30","modified_gmt":"2020-03-26T11:25:30","slug":"product-placement-ve-filmu","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/product-placement-ve-filmu\/","title":{"rendered":"Jak bystr\u00e9 oko m\u00e1te? V\u0161imnete si product placementu ve filmu?"},"content":{"rendered":"

Existuj\u00ed produkty, kter\u00e9 m\u00e1me spojen\u00e9 s ur\u010dit\u00fdmi filmy nebo filmov\u00fdmi postavami. Co by byl takov\u00fd \u201eN\u00e1vrat do budoucnosti\u201d bez DeLoreanu a samozavazovac\u00edch tenisek Nike, nebo \u201eTrose\u010dn\u00edk\u201d Toma Hankse bez bal\u00f3nu Wilson? V dne\u0161n\u00ed dob\u011b byste u\u017e asi t\u011b\u017eko hledali film nebo seri\u00e1l, kde nehraje ur\u010ditou roli reklama.<\/strong><\/p>
\n\n\n\n

Product placement, jak se tento druh propagace v\u00fdrobk\u016f a zna\u010dek naz\u00fdv\u00e1, m\u016f\u017ee b\u00fdt vkusn\u00fd a dokonale zapadnout do p\u0159\u00edb\u011bhu, ale p\u0159\u00edli\u0161 \u010dasto sp\u00ed\u0161e bolestn\u011b bije do o\u010d\u00ed. Vlastn\u011b to d\u00e1v\u00e1 smysl \u2013 z\u00e1pletky film\u016f v\u011bt\u0161inou vych\u00e1zej\u00ed z re\u00e1ln\u00e9ho sv\u011bta a jejich hrdinov\u00e9 se mus\u00ed do n\u011b\u010deho obl\u00e9kat, n\u011bco j\u00edst, p\u00edt, \u0159\u00eddit\u2026 Podle toho si dok\u00e1\u017eete postavu celkem rychle za\u0159adit, ani\u017e by bylo nutn\u00e9 cokoliv vysv\u011btlovat. Placen\u00e1 spolupr\u00e1ce s konkr\u00e9tn\u00ed zna\u010dkou je tedy v\u00edtan\u00fdm p\u0159\u00edsp\u011bvkem do filmov\u00e9ho rozpo\u010dtu, proto\u017ee takov\u00e9 nat\u00e1\u010den\u00ed nen\u00ed zrovna levn\u00e1 z\u00e1le\u017eitost.<\/p>
\n\n\n\n

Na po\u010d\u00e1tku v\u0161eho bylo m\u00fddlo<\/h2>\n\n\n\n

Tak to bylo i v po\u010d\u00e1tc\u00edch filmu, kdy si \u0161t\u00e1b p\u016fj\u010doval pot\u0159ebn\u00e9 produkty jako rekvizity a firmy potom profitovaly z toho, \u017ee se jejich v\u00fdrobek objevil na st\u0159\u00edbrn\u00e9m pl\u00e1tn\u011b.<\/p>\n\n\n\n

Jedn\u00edm z nejran\u011bj\u0161\u00edch product placement\u016f je pravd\u011bpodobn\u011b um\u00edst\u011bn\u00ed m\u00fddla Sunlight do sn\u00edmku \u201eDen pran\u00ed ve \u0160v\u00fdcarsku\u201d od brat\u0159\u00ed Lumi\u00e9r\u016f z roku 1896. Producent filmu Henry Lavanchy-Clark pracoval ve firm\u011b Lever Brother, kter\u00e1 prost\u0159edek Sunlight vyr\u00e1b\u011bla a n\u00e1sledn\u011b i tuto \u010d\u00e1st filmu vyu\u017eila jako reklamu na sv\u00e9 m\u00fddlo.<\/p><\/blockquote>\n\n\n\n

Postupem \u010dasu se product placement za\u010dal dost\u00e1vat rovnou do sc\u00e9n\u00e1\u0159e. Filmov\u00e9 postavy u\u017e produkty nejen pou\u017e\u00edvaj\u00ed, ale mluv\u00ed o nich v rozhovoru a klidn\u011b i hodnot\u00ed jejich kvalitu.<\/p>
\n\n\n\n

Jak si stoj\u00edme my?<\/h2>\n\n\n\n

Filmov\u00fd pr\u016fmysl v Americe si na za\u010dle\u0148ov\u00e1n\u00ed produkt\u016f do p\u0159\u00edb\u011bhu zvykl velmi rychle, u n\u00e1s byla tato forma reklamy ofici\u00e1ln\u011b zak\u00e1zan\u00e1 a\u017e do roku 2009. Ka\u017ed\u00fd \u010cech si ale asi vzpomene na slavnou p\u00edsni\u010dku z d\u011btsk\u00e9ho filmu \u201eA\u0165 \u017eij\u00ed duchov\u00e9\u201d o zdrav\u00ed z Pos\u00e1zav\u00ed, nebo nejr\u016fzn\u011bj\u0161\u00ed zm\u00ednky o plze\u0148sk\u00e9m pivu \u2013 t\u0159eba ve filmu \u201eAd\u00e9la je\u0161t\u011b neve\u010de\u0159ela\u201d. A co teprve \u201eT\u0159i veter\u00e1ni\u201d a jejich krabi\u010dka s velbloudem!<\/p>
\n\n\n\n

A\u010dkoliv to z\u0159ejm\u011b nebyly placen\u00e9 reklamy, ale jen kulturn\u00ed reference, poda\u0159ilo se je do zmi\u0148ovan\u00fdch \u010desk\u00fdch film\u016f zakomponovat mnohem citliv\u011bji, ne\u017e se to \u010desk\u00fdm tv\u016frc\u016fm da\u0159\u00ed v sou\u010dasn\u00e9 dob\u011b. \u010cest v\u00fdjimk\u00e1m, kter\u00fdmi jsou nap\u0159\u00edklad Pilsner Urquell ve filmu \u201eObsluhoval jsem anglick\u00e9ho kr\u00e1le\u201d nebo nejnov\u011bji film \u201eVlastn\u00edci\u201d, kde koluje lahev Jack Daniel\u2019s b\u011bhem nervov\u011b vypjat\u00e9ho vyjedn\u00e1v\u00e1n\u00ed bytov\u00e9ho dru\u017estva.<\/p>
\n\n\n\n

\"\"<\/figure>
\n\n\n\n

Alkohol a auta<\/h2>\n\n\n\n

Alkohol ve filmech by mohla b\u00fdt kapitola sama pro sebe. Dokonce existuj\u00ed i postavy, kter\u00e9 maj\u00ed sv\u00e9 vlastn\u00ed obl\u00edben\u00e9 drinky. Napadl v\u00e1s James Bond? Nediv\u00edme se. T\u011b\u017eko by se na\u0161el v\u011brn\u011bj\u0161\u00ed spole\u010dn\u00edk product placementu v pr\u016fb\u011bhu v\u011bk\u016f. Ov\u0161em i pan Bond jednou za \u010das vym\u011bn\u00ed sv\u00e9 \u201eMartini s vodkou, prot\u0159epat, nem\u00edchat\u201d za jin\u00fd drink, kdy\u017e je pot\u0159eba.<\/p>\n\n\n\n

Ve filmu \u201eZlat\u00e9 oko\u201d si tajn\u00fd agent v pod\u00e1n\u00ed Pierce Brosnana p\u0159ip\u00edjel se svou \u0161\u00e9fovou M sklenkou whiskey Jack Daniel\u2019s a jeho n\u00e1sledovn\u00edk Daniel Craig dal zase ve \u201eSkyfall\u201d p\u0159ednost pivu Heineken.<\/p><\/blockquote>\n\n\n\n

Krom\u011b dobr\u00e9ho pit\u00ed a kr\u00e1sn\u00fdch \u017een, m\u00e1 britsk\u00fd tajn\u00fd agent slabost tak\u00e9 pro luxusn\u00ed hodinky a auta. Nejrad\u011bji m\u00e1 zna\u010dku Aston Martin, ale nepohrdne ani BMW, Fordem, Lotusem, Rolls Roycem nebo Bentley. Filmov\u00fdm trh\u00e1kem, kter\u00fd byl v podstat\u011b jednou velkou reklamou na automobilku General Motors byli Transformers. Prodeje \u017elut\u00e9ho modelu Chevrolet Camaro, kter\u00fd ve filmu p\u0159edstavoval Bumble Bee, stouply o 10 %. P\u0159itom se b\u011b\u017en\u011b tato barva prod\u00e1vala o dost m\u00e9n\u011b ne\u017e jak\u00fdkoli jin\u00fd model.<\/p>
\n\n\n\n

\"\"<\/figure>
\n\n\n\n

Takhle ne!<\/h2>\n\n\n\n

Ov\u0161em i mistr tesa\u0159 se ob\u010das utne. To se uk\u00e1zalo nap\u0159\u00edklad v posledn\u00ed s\u00e9rii popul\u00e1rn\u00edho seri\u00e1lu \u201eStranger Things\u201d, kde se Coca-Cola objevovala tak \u010dasto, a\u017e si fanou\u0161ci za\u010dali na soci\u00e1ln\u00edch s\u00edt\u00edch st\u011b\u017eovat. Korunu tomu nasadil d\u00edl, kdy se ve vypjat\u00e9 sc\u00e9n\u011b jedna z postav rozhodne ud\u011blat minutov\u00fd monolog na t\u00e9ma New Coke. To se opravdu nepovedlo.<\/p>
\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Nejo\u010dek\u00e1van\u011bj\u0161\u00ed filmy roku 2020: Vrac\u00ed se James Bond i Top Gun!<\/a><\/h4>
\n\n\n\n

U n\u00e1s se s takov\u00fdmi okat\u00fdmi reklamami setk\u00e1v\u00e1me bohu\u017eell celkem pravideln\u011b a m\u00e1me se na tomto poli st\u00e1le je\u0161t\u011b co u\u010dit. Snad se \u010desk\u00e9 zna\u010dky kone\u010dn\u011b pou\u010d\u00ed a budou sv\u00e9 produkty zakomponov\u00e1vat do p\u0159\u00edb\u011bh\u016f stylov\u011b m\u00edsto toho, aby je publiku serv\u00edrovali n\u00e1sil\u00edm.<\/p>","protected":false},"excerpt":{"rendered":"

Existuj\u00ed produkty, kter\u00e9 m\u00e1me spojen\u00e9 s ur\u010dit\u00fdmi filmy nebo filmov\u00fdmi postavami. Co by byl takov\u00fd \u201eN\u00e1vrat do budoucnosti\u201d bez DeLoreanu a samozavazovac\u00edch tenisek Nike, nebo \u201eTrose\u010dn\u00edk\u201d Toma Hankse bez bal\u00f3nu Wilson? V dne\u0161n\u00ed dob\u011b byste u\u017e asi t\u011b\u017eko hledali film nebo seri\u00e1l, kde nehraje ur\u010ditou roli reklama. Product placement, jak se tento druh propagace v\u00fdrobk\u016f […]<\/p>\n","protected":false},"author":4,"featured_media":19627,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[73,71],"tags":[541,314,31,3626,1475,1122,1146,3627,410,20],"class_list":["post-19624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmy","category-kultura","tag-film","tag-filmy","tag-kultura","tag-product-placement","tag-reklama","tag-serial","tag-serialy","tag-skryta-reklama","tag-televize","tag-zabava"],"yoast_head":"\nJak bystr\u00e9 oko m\u00e1te? V\u0161imnete si product placementu ve filmu? - Mzone<\/title>\n<meta name=\"description\" content=\"Existuj\u00ed produkty, kter\u00e9 m\u00e1me spojen\u00e9 s ur\u010dit\u00fdmi filmy nebo filmov\u00fdmi postavami. Co by byl takov\u00fd \u201eN\u00e1vrat do budoucnosti\u201d bez DeLoreanu a samozavazovac\u00edch tenisek Nike, nebo \u201eTrose\u010dn\u00edk\u201d Toma Hankse bez bal\u00f3nu Wilson? V dne\u0161n\u00ed dob\u011b byste u\u017e asi t\u011b\u017eko hledali film nebo seri\u00e1l, kde nehraje ur\u010ditou roli reklama.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/product-placement-ve-filmu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak bystr\u00e9 oko m\u00e1te? V\u0161imnete si product placementu ve filmu? - Mzone\" \/>\n<meta property=\"og:description\" content=\"Existuj\u00ed produkty, kter\u00e9 m\u00e1me spojen\u00e9 s ur\u010dit\u00fdmi filmy nebo filmov\u00fdmi postavami. Co by byl takov\u00fd \u201eN\u00e1vrat do budoucnosti\u201d bez DeLoreanu a samozavazovac\u00edch tenisek Nike, nebo \u201eTrose\u010dn\u00edk\u201d Toma Hankse bez bal\u00f3nu Wilson? V dne\u0161n\u00ed dob\u011b byste u\u017e asi t\u011b\u017eko hledali film nebo seri\u00e1l, kde nehraje ur\u010ditou roli reklama.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mzone.cz\/en\/product-placement-ve-filmu\/\" \/>\n<meta property=\"og:site_name\" content=\"Mzone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MzoneCZ\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-04T03:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Televize-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mzone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mzone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/product-placement-ve-filmu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/product-placement-ve-filmu\\\/\"},\"author\":{\"name\":\"Mzone\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"headline\":\"Jak bystr\u00e9 oko m\u00e1te? V\u0161imnete si product placementu ve filmu?\",\"datePublished\":\"2020-04-04T03:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/product-placement-ve-filmu\\\/\"},\"wordCount\":871,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/product-placement-ve-filmu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Televize-scaled.jpg\",\"keywords\":[\"film\",\"Filmy\",\"Kultura\",\"product placement\",\"reklama\",\"seri\u00e1l\",\"seri\u00e1ly\",\"skryt\u00e1 reklama\",\"televize\",\"Z\u00e1bava\"],\"articleSection\":[\"Filmy\",\"Kultura\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mzone.cz\\\/product-placement-ve-filmu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/product-placement-ve-filmu\\\/\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/product-placement-ve-filmu\\\/\",\"name\":\"Jak bystr\u00e9 oko m\u00e1te? V\u0161imnete si product placementu ve filmu? - Mzone\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/product-placement-ve-filmu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/product-placement-ve-filmu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Televize-scaled.jpg\",\"datePublished\":\"2020-04-04T03:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"description\":\"Existuj\u00ed produkty, kter\u00e9 m\u00e1me spojen\u00e9 s ur\u010dit\u00fdmi filmy nebo filmov\u00fdmi postavami. Co by byl takov\u00fd \u201eN\u00e1vrat do budoucnosti\u201d bez DeLoreanu a samozavazovac\u00edch tenisek Nike, nebo \u201eTrose\u010dn\u00edk\u201d Toma Hankse bez bal\u00f3nu Wilson? V dne\u0161n\u00ed dob\u011b byste u\u017e asi t\u011b\u017eko hledali film nebo seri\u00e1l, kde nehraje ur\u010ditou roli reklama.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/product-placement-ve-filmu\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mzone.cz\\\/product-placement-ve-filmu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/product-placement-ve-filmu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Televize-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Televize-scaled.jpg\",\"width\":2560,\"height\":1706},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/product-placement-ve-filmu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.mzone.cz\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jak bystr\u00e9 oko m\u00e1te? V\u0161imnete si product placementu ve filmu?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#website\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/\",\"name\":\"Mzone\",\"description\":\"Magaz\u00edn nejen pro mu\u017ee\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mzone.cz\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\",\"name\":\"Mzone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g\",\"caption\":\"Mzone\"},\"url\":\"https:\\\/\\\/www.mzone.cz\\\/en\\\/author\\\/jakub\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak bystr\u00e9 oko m\u00e1te? V\u0161imnete si product placementu ve filmu? - Mzone","description":"Existuj\u00ed produkty, kter\u00e9 m\u00e1me spojen\u00e9 s ur\u010dit\u00fdmi filmy nebo filmov\u00fdmi postavami. Co by byl takov\u00fd \u201eN\u00e1vrat do budoucnosti\u201d bez DeLoreanu a samozavazovac\u00edch tenisek Nike, nebo \u201eTrose\u010dn\u00edk\u201d Toma Hankse bez bal\u00f3nu Wilson? V dne\u0161n\u00ed dob\u011b byste u\u017e asi t\u011b\u017eko hledali film nebo seri\u00e1l, kde nehraje ur\u010ditou roli reklama.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mzone.cz\/en\/product-placement-ve-filmu\/","og_locale":"en_US","og_type":"article","og_title":"Jak bystr\u00e9 oko m\u00e1te? V\u0161imnete si product placementu ve filmu? - Mzone","og_description":"Existuj\u00ed produkty, kter\u00e9 m\u00e1me spojen\u00e9 s ur\u010dit\u00fdmi filmy nebo filmov\u00fdmi postavami. Co by byl takov\u00fd \u201eN\u00e1vrat do budoucnosti\u201d bez DeLoreanu a samozavazovac\u00edch tenisek Nike, nebo \u201eTrose\u010dn\u00edk\u201d Toma Hankse bez bal\u00f3nu Wilson? V dne\u0161n\u00ed dob\u011b byste u\u017e asi t\u011b\u017eko hledali film nebo seri\u00e1l, kde nehraje ur\u010ditou roli reklama.","og_url":"https:\/\/www.mzone.cz\/en\/product-placement-ve-filmu\/","og_site_name":"Mzone","article_publisher":"https:\/\/www.facebook.com\/MzoneCZ\/","article_published_time":"2020-04-04T03:00:00+00:00","og_image":[{"width":2560,"height":1706,"url":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Televize-scaled.jpg","type":"image\/jpeg"}],"author":"Mzone","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mzone","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mzone.cz\/product-placement-ve-filmu\/#article","isPartOf":{"@id":"https:\/\/www.mzone.cz\/product-placement-ve-filmu\/"},"author":{"name":"Mzone","@id":"https:\/\/www.mzone.cz\/#\/schema\/person\/9bc20cc422a99cac4af6ff9297da32d4"},"headline":"Jak bystr\u00e9 oko m\u00e1te? V\u0161imnete si product placementu ve filmu?","datePublished":"2020-04-04T03:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mzone.cz\/product-placement-ve-filmu\/"},"wordCount":871,"commentCount":0,"image":{"@id":"https:\/\/www.mzone.cz\/product-placement-ve-filmu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Televize-scaled.jpg","keywords":["film","Filmy","Kultura","product placement","reklama","seri\u00e1l","seri\u00e1ly","skryt\u00e1 reklama","televize","Z\u00e1bava"],"articleSection":["Filmy","Kultura"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mzone.cz\/product-placement-ve-filmu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mzone.cz\/product-placement-ve-filmu\/","url":"https:\/\/www.mzone.cz\/product-placement-ve-filmu\/","name":"Jak bystr\u00e9 oko m\u00e1te? V\u0161imnete si product placementu ve filmu? - Mzone","isPartOf":{"@id":"https:\/\/www.mzone.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mzone.cz\/product-placement-ve-filmu\/#primaryimage"},"image":{"@id":"https:\/\/www.mzone.cz\/product-placement-ve-filmu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Televize-scaled.jpg","datePublished":"2020-04-04T03:00:00+00:00","author":{"@id":"https:\/\/www.mzone.cz\/#\/schema\/person\/9bc20cc422a99cac4af6ff9297da32d4"},"description":"Existuj\u00ed produkty, kter\u00e9 m\u00e1me spojen\u00e9 s ur\u010dit\u00fdmi filmy nebo filmov\u00fdmi postavami. Co by byl takov\u00fd \u201eN\u00e1vrat do budoucnosti\u201d bez DeLoreanu a samozavazovac\u00edch tenisek Nike, nebo \u201eTrose\u010dn\u00edk\u201d Toma Hankse bez bal\u00f3nu Wilson? V dne\u0161n\u00ed dob\u011b byste u\u017e asi t\u011b\u017eko hledali film nebo seri\u00e1l, kde nehraje ur\u010ditou roli reklama.","breadcrumb":{"@id":"https:\/\/www.mzone.cz\/product-placement-ve-filmu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mzone.cz\/product-placement-ve-filmu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mzone.cz\/product-placement-ve-filmu\/#primaryimage","url":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Televize-scaled.jpg","contentUrl":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Televize-scaled.jpg","width":2560,"height":1706},{"@type":"BreadcrumbList","@id":"https:\/\/www.mzone.cz\/product-placement-ve-filmu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.mzone.cz\/"},{"@type":"ListItem","position":2,"name":"Jak bystr\u00e9 oko m\u00e1te? V\u0161imnete si product placementu ve filmu?"}]},{"@type":"WebSite","@id":"https:\/\/www.mzone.cz\/#website","url":"https:\/\/www.mzone.cz\/","name":"Mzone","description":"Magaz\u00edn nejen pro mu\u017ee","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mzone.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mzone.cz\/#\/schema\/person\/9bc20cc422a99cac4af6ff9297da32d4","name":"Mzone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g","caption":"Mzone"},"url":"https:\/\/www.mzone.cz\/en\/author\/jakub\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts\/19624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/comments?post=19624"}],"version-history":[{"count":12,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts\/19624\/revisions"}],"predecessor-version":[{"id":19641,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts\/19624\/revisions\/19641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/media\/19627"}],"wp:attachment":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/media?parent=19624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/categories?post=19624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/tags?post=19624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}