{"id":19787,"date":"2020-09-08T05:00:00","date_gmt":"2020-09-08T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=19787"},"modified":"2020-08-04T13:29:32","modified_gmt":"2020-08-04T11:29:32","slug":"fotografie-prezentace-jak-na-to-rady","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/fotografie-prezentace-jak-na-to-rady\/","title":{"rendered":"Profilovka ze seznamky nikoho neosln\u00ed! Jak\u00e1 fotografie v\u00e1s bude spr\u00e1vn\u011b prezentovat?"},"content":{"rendered":"

Tento \u010dl\u00e1nek rozhodn\u011b nebude o focen\u00ed prsat\u00fdch kr\u00e1sek, a\u010d by to bylo ur\u010dit\u011b zaj\u00edmav\u00e9. Polo\u017eili jsme si ot\u00e1zku, jak by m\u011bla vypadat spr\u00e1vn\u00e1 reprezentativn\u00ed fotografie. M\u011bla by v\u00e1s um\u011bt podat v tom nejlep\u0161\u00edm sv\u011btle a prodat va\u0161e schopnosti, p\u0159\u00edpadn\u011b v\u00fdrobky va\u0161\u00ed firmy. Ov\u0161em nen\u00ed fotka jako fotka!<\/strong><\/p>
\n\n\n\n

V sou\u010dasnosti na n\u00e1s nejr\u016fzn\u011bj\u0161\u00ed weby a magaz\u00edny chrl\u00ed nep\u0159ebern\u00e9 mno\u017estv\u00ed fotografick\u00fdch prezentac\u00ed firem i jednotlivc\u016f. Tak\u00e9 v\u00e1s n\u011bkdy zar\u00e1\u017e\u00ed jejich \u00farove\u0148 zpracov\u00e1n\u00ed?<\/p>\n\n\n\n

Jak je v\u016fbec mo\u017en\u00e9, \u017ee v dne\u0161n\u00edm sv\u011bt\u011b pln\u00e9m v\u00fdb\u011brov\u00fdch \u0159\u00edzen\u00ed na super loga a vizu\u00e1ln\u00ed identity firem st\u00e1le hodn\u011b fotografi\u00ed na internetu vypad\u00e1 jak z 80. let?<\/p><\/blockquote>\n\n\n\n

Nem\u00e9n\u011b zar\u00e1\u017eej\u00edc\u00ed je tak\u00e9 fakt, \u017ee p\u011bt firem m\u00e1 tu samou fotografii koupenou z fotobanky. Pro\u010d se na jednu stranu sna\u017e\u00edme zaujmout, a p\u0159esto sklouz\u00e1v\u00e1me k pr\u016fm\u011brnosti? P\u0159itom z vlastn\u00ed zku\u0161enosti dob\u0159e v\u00edme, \u017ee p\u0159i v\u00fdb\u011bru \u010dehokoli je d\u016fle\u017eit\u00e9, krom\u011b toho, jak to funguje, tak\u00e9 vzhled \u010dili vizu\u00e1ln\u00ed prezentace. V\u017edy\u0165 dobr\u00e1 fotografie prod\u00e1v\u00e1 v\u00fdrobek a d\u011bl\u00e1 n\u00e1m reklamu!<\/p>
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\"Profesion\u00e1ln\u00ed<\/figure>
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V osobn\u00ed prezentaci i p\u0159i prodeji jak\u00e9hokoli v\u00fdrobku plat\u00ed, \u017ee v\u017edy z\u00e1le\u017e\u00ed na prvn\u00edm dojmu. To je fakt, kter\u00fd bychom m\u011bli m\u00edt na pam\u011bti. Pokud m\u00e1te podnikatelsk\u00e9 ambice, to prvn\u00ed, co ud\u011bl\u00e1te je vytvo\u0159en\u00ed co nejlep\u0161\u00edho webu. Krom\u011b nab\u00eddky sv\u00fdch schopnost\u00ed, p\u0159\u00edpadn\u011b slu\u017eeb, se mus\u00edte tak\u00e9 n\u00e1le\u017eit\u011b vizu\u00e1ln\u011b prezentovat, co\u017e bez kvalitn\u00edch a promy\u0161len\u00fdch fotografi\u00ed nelze. Jednodu\u0161e \u0159e\u010deno: kdy\u017e chcete b\u00fdt p\u0159i obchodn\u00edm jedn\u00e1n\u00ed fraje\u0159i, m\u011bli byste jako fraje\u0159i vypadat i na internetu. V\u011bt\u0161ina lid\u00ed se na osobn\u00ed jedn\u00e1n\u00ed p\u0159ipravuje. Dnes nav\u00edc nen\u00ed probl\u00e9m kohokoli na internetu vyhledat.<\/p>\n\n\n\n

Probl\u00e9mem v dne\u0161n\u00ed dob\u011b je skute\u010dnost, \u017ee ka\u017ed\u00fd, kdo si koup\u00ed drah\u00fd fo\u0165\u00e1k, se najednou pova\u017euje za prof\u00edka na slovo vzat\u00e9ho. Tak jednoduch\u00e9 to v\u0161ak zdaleka nen\u00ed.<\/p><\/blockquote>\n\n\n\n

Je to, jako by si \u010dlov\u011bk koupil nov\u00fd spor\u0165\u00e1k, a cht\u011bl v n\u011bm hned z\u00e1vodit na mistrovstv\u00ed sv\u011bta. V n\u011bkom se sice m\u016f\u017ee d\u00edky nov\u00e9 technologii probudit skryt\u00fd talent, ale v\u011bt\u0161inou to nedopad\u00e1 dob\u0159e a v\u00fdsledkem jsou tristn\u00ed polo\u0161\u00edlen\u00e9 chaotick\u00e9 obr\u00e1zky bez n\u00e1padu.<\/p>
\n\n\n\n

\"D\u016fkladn\u00e1<\/figure>
\n\n\n\n

A jak v\u016fbec takov\u00e1 dobr\u00e1 prezentace vypad\u00e1? Je to vlastn\u011b \u00fapln\u011b jednoduch\u00e9! Sta\u010d\u00ed dob\u0159e vypadat na fotce, tedy m\u00edt dobr\u00fd profesion\u00e1ln\u00ed portr\u00e9t. A pozor! Portr\u00e9t v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nen\u00ed to sam\u00e9 jako profilovka ze seznamky, kdy jste byli sice o p\u00e1r let mlad\u0161\u00ed a \u0161t\u00edhlej\u0161\u00ed, ale z\u00e1rove\u0148 vypad\u00e1te jako nezku\u0161en\u00e9 jelito, kter\u00e9 neum\u00ed do p\u011bti napo\u010d\u00edtat. Fotografie focen\u00e1 narychle u zdi v kancel\u00e1\u0159i tak\u00e9 p\u0159\u00edli\u0161 seri\u00f3zn\u011b nep\u016fsob\u00ed. K \u00fasp\u011bchu je tak\u00e9 nutn\u00e1 dobr\u00e1 prezentace produkt\u016f a slu\u017eeb, tak aby zaujaly a vypadaly dob\u0159e.<\/p>
\n\n\n\n

Dali byste p\u0159ednost lacin\u00e9 fotce, kterou za babku nafot\u00ed na kolen\u011b kamar\u00e1d kamar\u00e1da, nebo investujete do dobr\u00e9 prezentace? Nejen v p\u0159\u00edpad\u011b byznysu je opravdu lep\u0161\u00ed nechat fotografov\u00e1n\u00ed na odborn\u00edkovi \u2013 na oku, kter\u00e9 v\u00e1m uk\u00e1\u017ee, co pro v\u00e1s bude nejlep\u0161\u00ed.<\/p>\n\n\n\n

Spr\u00e1vn\u00fd prof\u00edk si s v\u00e1mi o fotce popov\u00edd\u00e1, doporu\u010d\u00ed a porad\u00ed, co a jak je vhodn\u00e9 pro v\u00e1\u0161 obor i pro v\u00e1s osobn\u011b a samoz\u0159ejm\u011b taky v\u0161e dob\u0159e nafot\u00ed.<\/p><\/blockquote>\n\n\n\n

A jak vypad\u00e1 dobr\u00fd portr\u00e9t? Z\u00e1le\u017e\u00ed na tom, k jak\u00e9mu \u00fa\u010delu m\u00e1 fotka slou\u017eit, ale rozhodn\u011b to nemus\u00ed b\u00fdt such\u00fd nudn\u00fd obr\u00e1zek. Kreativit\u011b se meze nekladou.<\/p>
\n\n\n\n

\"Profesion\u00e1ln\u00ed<\/figure>
\n\n\n\n

Bohu\u017eel dne\u0161n\u00ed konzumn\u011b nastaven\u00e1 doba chrl\u00ed nejr\u016fzn\u011bj\u0161\u00ed sn\u00edmky na \u00fakor jejich kvality, proto v\u011bt\u0161inou nejsme schopni v tom mno\u017estv\u00ed obrazov\u00fdch vjem\u016f rozli\u0161ovat opravdu poda\u0159en\u00e9 fotografie. Podv\u011bdom\u011b to v\u0161ak rozli\u0161ovat um\u00edme a podle toho si tak\u00e9 vyb\u00edr\u00e1me, co se n\u00e1m l\u00edb\u00ed a co ne. \u010clov\u011bk by si m\u011bl ud\u011blat chv\u00edli \u010das, zastavit se, koukat, p\u0159em\u00fd\u0161let a nau\u010dit se znova vn\u00edmat to dor\u00e9 a tak\u00e9 origin\u00e1ln\u00ed. Z\u00e1rove\u0148 plat\u00ed, \u017ee stvo\u0159it kvalitu nen\u00ed d\u00e1no ka\u017ed\u00e9mu, a proto se v\u017edy vyplat\u00ed vyu\u017e\u00edt slu\u017eeb t\u011bch, kte\u0159\u00ed to opravdu um\u00ed. Pamatujte si, i vy m\u016f\u017eete vypadat jako James Bond<\/a>, kdy\u017e si v\u00e1s vezme do par\u00e1dy profesion\u00e1l.<\/p>
\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Nechce se nechat fotit nah\u00e1? V\u00edme, jak ji p\u0159emluv\u00edte!<\/a><\/h4>
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Tento \u010dl\u00e1nek rozhodn\u011b nebude o focen\u00ed prsat\u00fdch kr\u00e1sek, a\u010d by to bylo ur\u010dit\u011b zaj\u00edmav\u00e9. Polo\u017eili jsme si ot\u00e1zku, jak by m\u011bla vypadat spr\u00e1vn\u00e1 reprezentativn\u00ed fotografie. M\u011bla by v\u00e1s um\u011bt podat v tom nejlep\u0161\u00edm sv\u011btle a prodat va\u0161e schopnosti, p\u0159\u00edpadn\u011b v\u00fdrobky va\u0161\u00ed firmy. Ov\u0161em nen\u00ed fotka jako fotka! V sou\u010dasnosti na n\u00e1s nejr\u016fzn\u011bj\u0161\u00ed weby a magaz\u00edny chrl\u00ed nep\u0159ebern\u00e9 […]<\/p>\n","protected":false},"author":4,"featured_media":19788,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[29,25],"tags":[3646,313,32,958,17,3647,3649,1578,3648,141,490,509],"class_list":["post-19787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-style","tag-fotka","tag-fotky","tag-foto","tag-fotografie","tag-lifestyle","tag-osobni-znacka","tag-portret","tag-prezentace","tag-propagace","tag-rady","tag-style","tag-tipy-a-rady"],"yoast_head":"\nProfilovka ze seznamky nikoho neosln\u00ed! 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Jak\u00e1 fotografie v\u00e1s bude spr\u00e1vn\u011b prezentovat? - Mzone\" \/>\n<meta property=\"og:description\" content=\"Polo\u017eili jsme si ot\u00e1zku, jak by m\u011bla vypadat spr\u00e1vn\u00e1 reprezentativn\u00ed fotografie. M\u011bla by v\u00e1s um\u011bt podat v tom nejlep\u0161\u00edm sv\u011btle a prodat va\u0161e schopnosti, p\u0159\u00edpadn\u011b v\u00fdrobky va\u0161\u00ed firmy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mzone.cz\/en\/fotografie-prezentace-jak-na-to-rady\/\" \/>\n<meta property=\"og:site_name\" content=\"Mzone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MzoneCZ\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-08T03:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Portr\u00e9t-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mzone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mzone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/fotografie-prezentace-jak-na-to-rady\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/fotografie-prezentace-jak-na-to-rady\\\/\"},\"author\":{\"name\":\"Mzone\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"headline\":\"Profilovka ze seznamky nikoho neosln\u00ed! 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