{"id":20059,"date":"2020-04-24T05:00:00","date_gmt":"2020-04-24T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=20059"},"modified":"2020-04-08T16:25:46","modified_gmt":"2020-04-08T14:25:46","slug":"lidi-zajima-puvod-a-vyroba-jejich-obleceni","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/lidi-zajima-puvod-a-vyroba-jejich-obleceni\/","title":{"rendered":"St\u00e1le v\u00edce lid\u00ed zaj\u00edm\u00e1 p\u016fvod a v\u00fdroba jejich oble\u010den\u00ed, stejn\u011b tak recyklace"},"content":{"rendered":"

St\u00e1le v\u00edce lid\u00ed p\u0159em\u00fd\u0161l\u00ed nad t\u00edm, kde a jak vznik\u00e1 oble\u010den\u00ed, kter\u00e9 si kupuj\u00ed. A\u017e 80 % evropsk\u00fdch spot\u0159ebitel\u016f chce v\u011bd\u011bt o dopadech jeho v\u00fdroby, \u0159\u00edk\u00e1 nov\u00e1 studie Fashion Revolution.<\/strong><\/p>
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I v \u010cesk\u00e9 republice lze sledovat trend zm\u011bny. Lid\u00e9 cht\u011bj\u00ed v\u011bd\u011bt, kdo jejich oble\u010den\u00ed \u0161ije, jak\u00e9ho p\u016fvodu je pou\u017eit\u00fd materi\u00e1l, v jak\u00fdch podm\u00ednk\u00e1ch se v\u00fdrobky zhotovuj\u00ed a jak\u00fd je dopad v\u00fdroby zejm\u00e9na na sv\u011bt a klima. Pom\u00e1haj\u00ed v tom nastupuj\u00edc\u00ed generace mileni\u00e1l\u016f i nov\u00e9 technologie.<\/p>
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Z\u00e1jem dokazuje i studie Fashion Revolution, kter\u00e1 byla provedena v p\u011bti nejv\u011bt\u0161\u00edch evropsk\u00fdch zem\u00edch (Velk\u00e1 Brit\u00e1nie, \u0160pan\u011blsko, N\u011bmecko, It\u00e1lie a Francie), kde bylo dotazov\u00e1no 5 000 respondent\u016f. C\u00edlem studie bylo zjistit, jak\u00fdmi parametry jsou lid\u00e9 ovliv\u0148ov\u00e1ni p\u0159i n\u00e1kupu od\u011bv\u016f, obuvi nebo m\u00f3dn\u00edch dopl\u0148k\u016f a jak\u00e9 informace cht\u011bj\u00ed, aby v\u00fdrobci sd\u00edleli. V\u00fdsledky prok\u00e1zaly, \u017ee 80 % dotazovan\u00fdch si mysl\u00ed, \u017ee by m\u011bly m\u00f3dn\u00ed zna\u010dky informovat o soci\u00e1ln\u00edch dopadech a dopadech na \u017eivotn\u00ed prost\u0159ed\u00ed.<\/p>\n\n\n\n

Nejd\u016fle\u017eit\u011bj\u0161\u00ed pro respondenty bylo, aby v\u00fdrobci sn\u00ed\u017eili sv\u00e9 dlouhodob\u00e9 dopady na sv\u011bt (84 %), konkr\u00e9tn\u011b pak zm\u011bny klimatu (85 %), ochranu \u017eivotn\u00edho prost\u0159ed\u00ed (88 %) a genderovou nerovnost (77 %).\u00a0<\/p><\/blockquote>\n\n\n\n

Tak\u00e9 spot\u0159ebitel\u00e9 v \u010cesk\u00e9 republice jsou st\u00e1le citliv\u011bj\u0161\u00ed na p\u016fvod a dopady v\u00fdroby m\u00f3dy, kterou kupuj\u00ed a nos\u00ed. O tuto problematiku se zaj\u00edmaj\u00ed p\u0159edev\u0161\u00edm mileni\u00e1lov\u00e9, pro kter\u00e9 je od\u00edv\u00e1n\u00ed velmi d\u016fle\u017eitou sou\u010d\u00e1st\u00ed \u017eivota.<\/p>
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Sna\u017e\u00ed se, aby je to, co si obl\u00e9kaj\u00ed, charakterizovalo a vyjad\u0159ovalo jejich postoje. Potrp\u00ed si na etick\u00fd rozm\u011br sv\u00e9ho \u0161atn\u00edk\u016f a d\u011blaj\u00ed maximum pro to, aby sv\u00fdmi n\u00e1kupy co nejm\u00e9n\u011b \u0161kodili planet\u011b, proto jejich \u0161atn\u00ed sk\u0159\u00edn\u011b pln\u00ed m\u00f3dn\u00ed kousky etick\u00e9 a udr\u017eiteln\u00e9 m\u00f3dy. Tyto postoje hlasit\u011b propaguj\u00ed a t\u00edm tak\u00e9 problematiku dost\u00e1vaj\u00ed do pov\u011bdom\u00ed a na tato t\u00e9mata upozor\u0148uj\u00ed.<\/p>
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Etick\u00e1 a udr\u017eiteln\u00e1 m\u00f3da<\/h2>\n\n\n\n

Etick\u00e1 m\u00f3da se zab\u00fdv\u00e1 etickou str\u00e1nkou v\u00fdroby oble\u010den\u00ed. Jedn\u00e1 se p\u0159edev\u0161\u00edm o d\u016fsledn\u00e9 dodr\u017eov\u00e1n\u00ed lidsk\u00fdch pr\u00e1v. C\u00edlen\u011b jej nakupuj\u00ed ti, kte\u0159\u00ed odm\u00edtaj\u00ed nosit oble\u010den\u00ed, kter\u00e9 \u0161ili d\u011bt\u0161t\u00ed d\u011bln\u00edci v naprosto nelidsk\u00fdch podm\u00ednk\u00e1ch. Etick\u00e1 m\u00f3da je tak\u00e9 ekologick\u00e1, stejn\u011b, jako m\u00f3da udr\u017eiteln\u00e1.<\/p>
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V \u010dem spo\u010d\u00edv\u00e1 tolik op\u011bvovan\u00e1 a s vysok\u00fdm z\u00e1jmem popt\u00e1van\u00e1 udr\u017eiteln\u00e1 m\u00f3da? V\u00fdrobci t\u011bchto produkt\u016f pe\u010dliv\u011b dbaj\u00ed na co nejni\u017e\u0161\u00ed negativn\u00ed dopad v\u00fdroby oble\u010den\u00ed na \u017eivotn\u00ed prost\u0159ed\u00ed. Zam\u011b\u0159uj\u00ed se p\u0159edev\u0161\u00edm na ekologick\u00e9 p\u011bstov\u00e1n\u00ed bavlny, na hospoda\u0159en\u00ed s vodou, spot\u0159ebu energi\u00ed, vyu\u017e\u00edv\u00e1n\u00ed recyklovateln\u00fdch materi\u00e1l\u016f, typu a vyu\u017eit\u00ed barviv. V tomto p\u0159\u00edpad\u011b se hl\u00edd\u00e1 tak\u00e9 ekologi\u010dnost od\u011bvn\u00edch obal\u016f a distribuce zbo\u017e\u00ed.<\/p>
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Potvrzen\u00ed p\u016fvodu a kvalit<\/h2>\n\n\n\n

Pravost produktu a sledov\u00e1n\u00ed ka\u017ed\u00e9ho kroku cel\u00e9ho \u017eivotn\u00edho cyklu od\u011bvn\u00edch v\u00fdrobk\u016f pom\u00e1haj\u00ed tak\u00e9 nov\u00e9 technologie. P\u0159\u00edkadem je americk\u00e1 spole\u010dnost EON, kter\u00e1 ve spolupr\u00e1ci s \u0159adou m\u00f3dn\u00edch v\u00fdrobc\u016f po cel\u00e9m sv\u011bt\u011b vytv\u00e1\u0159\u00ed zna\u010dky Digital Identity, kter\u00e9 umo\u017e\u0148uj\u00ed inteligentn\u00ed sledov\u00e1n\u00ed produktu v cel\u00e9m jeho \u017eivotn\u00edm \u0159et\u011bzci.<\/p>\n\n\n\n

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Tato spole\u010dnost p\u0159edstavila jednu z prvn\u00edch zna\u010dek integrovan\u00e9 digit\u00e1ln\u00ed identifikace (RFID) ve form\u011b nit\u011b, kter\u00e1 se b\u011bhem v\u00fdroby vkl\u00e1d\u00e1 p\u0159\u00edmo do od\u011bvu. Tak d\u00e1v\u00e1 ka\u017ed\u00e9mu produktu jedine\u010dn\u00e9 ID a mo\u017enost prok\u00e1zat jeho v\u00fdrobu.<\/p>\n\n\n\n

\u201eVytvo\u0159en\u00ed zna\u010dky pr\u016fkazn\u00e9 identity um\u00edst\u011bn\u00e9 p\u0159\u00edmo v od\u011bvu p\u0159in\u00e1\u0161\u00ed prodejc\u016fm i z\u00e1kazn\u00edk\u016fm naprostou transparentnost. Otev\u00edr\u00e1 tak\u00e9 d\u0159\u00edve nep\u0159edstaviteln\u00e9 p\u0159\u00edle\u017eitosti pro sledov\u00e1n\u00ed cel\u00e9ho v\u00fdrobn\u00edho a dodavatelsk\u00e9ho \u0159et\u011bzce, autentizaci produktu, ale i zapojen\u00ed spot\u0159ebitele do p\u0159\u00edb\u011bhu jeho nov\u00e9ho v\u00fdrobku,\u201c \u0159\u00edk\u00e1 zakladatelka EON Natasha Franck.<\/p><\/blockquote>\n\n\n\n

RFID tak nab\u00edz\u00ed nejen \u00fa\u010dinn\u00fd n\u00e1stroj proti v\u00fdrob\u011b a prodeji pad\u011blk\u016f, ale tak\u00e9 nutn\u00e9 informace pro recyklaci produkt\u016f.<\/p>
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Od\u011bvn\u00ed recyklace<\/h2>\n\n\n\n

A pr\u00e1v\u011b recyklace je dal\u0161\u00edm trendem v od\u011bvn\u00edm pr\u016fmyslu. Existuj\u00ed dva typy recyklace \u2013 oble\u010den\u00ed se znovu vr\u00e1t\u00ed do prodeje prost\u0159ednictv\u00edm second-hand\u016f, p\u0159ed\u00e1 se charitativn\u00edm organizac\u00edm, kter\u00e9 s n\u00edm nalo\u017e\u00ed dle sv\u00e9ho uv\u00e1\u017een\u00ed a zam\u011b\u0159en\u00ed, anebo se pou\u017eije na v\u00fdrobu dal\u0161\u00edch v\u00fdrobk\u016f. Oble\u010den\u00ed recykluj\u00ed tak\u00e9 velk\u00e9 m\u00f3dn\u00ed zna\u010dky, jako je nap\u0159\u00edklad spole\u010dnost H&M, kter\u00e1 propaguje sv\u016fj program sb\u011bru oble\u010den\u00ed jako glob\u00e1ln\u00ed iniciativu, ve kter\u00e9 usiluje o udr\u017eitelnou budoucnost m\u00f3dy.<\/p>
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Proto\u017ee za sebou textiln\u00ed pr\u016fmysl st\u00e1le i p\u0159es snahy o optimalizaci zanech\u00e1v\u00e1 nemalou ekologickou stopu, mnoho v\u00fdrobc\u016f se rozhodlo j\u00edt jinou cestou a vyr\u00e1b\u00ed produkty z recyklovateln\u00fdch materi\u00e1l\u016f.<\/p>\n\n\n\n

Nap\u0159\u00edklad \u010desk\u00e1 firma KAVE, objevila zp\u016fsob, jak vyu\u017e\u00edt k v\u00fdrob\u011b obuvi k\u00e1vov\u00fd l\u00f3gr.<\/p><\/blockquote>\n\n\n\n

Kreativn\u00ed vyu\u017eit\u00ed takov\u00e9ho produktu m\u00e1 za c\u00edl zm\u011bnit obuvnick\u00fd pr\u016fmysl pomoc\u00ed pouze existuj\u00edc\u00edch materi\u00e1l\u016f a n\u00e1stroj\u016f, kter\u00e9 v kombinaci s kreativn\u00edm my\u0161len\u00edm vytv\u00e1\u0159\u00ed zcela nov\u00fd nad\u010dasov\u00fd produkt. Jejich tenisky vyroben\u00e9 z odpadn\u00edch \u010di zbytkov\u00fdch materi\u00e1l\u016f s d\u016frazem na minim\u00e1ln\u00ed ekologickou stopu z\u00edsk\u00e1vaj\u00ed na popularit\u011b.<\/p>
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Zlat\u00e9 \u010desk\u00e9 ru\u010di\u010dky<\/h2>\n\n\n\n

Ru\u010dn\u011b u\u0161it\u00e9 oble\u010den\u00ed nese punc originality, m\u00e1 sv\u016fj vlastn\u00ed p\u0159\u00edb\u011bh a d\u00e1 se \u0159\u00edci, \u017ee i du\u0161i. Spole\u010dn\u011b s rychl\u00fdm v\u00fdvojem technologi\u00ed, kter\u00e9 bezpochyby napom\u00e1haj\u00ed lidstvu uleh\u010dit mnoho v\u011bc\u00ed a zp\u0159\u00edjem\u0148ovat \u017eivot, lid\u00e9 \u010dasto t\u00edhnou sp\u00ed\u0161e k p\u0159\u00edrod\u011b a \u0159emeslu.<\/p>
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Super\u0161aty \u2013 nej\u010dern\u011bj\u0161\u00ed \u010dern\u00e1, \u017eralo\u010d\u00ed k\u016f\u017ee \u010di od\u011bv napu\u0161t\u011bn\u00fd bakteriemi. Kdy je za\u010dneme kone\u010dn\u011b nosit?<\/a><\/h4>
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P\u0159\u00edkladem m\u016f\u017ee b\u00fdt znovuzrozen\u00e1 \u010desk\u00e1 m\u00f3dn\u00ed zna\u010dka Styx. \u201eRozli\u0161ovac\u00edmi prvky spodn\u00edho pr\u00e1dla zna\u010dky Styx je origin\u00e1ln\u00ed design a kvalitn\u00ed materi\u00e1ly. Od samotn\u00e9 l\u00e1tky, potisku, p\u0159es gumu a\u017e po pe\u010dliv\u00fd v\u00fdb\u011br nit\u00ed. Zde jsou zlat\u00e9 ruce na\u0161ich \u010desk\u00fdch a moravsk\u00fdch \u0161vadlen nenahraditeln\u00e9, a pr\u00e1v\u011b dokonal\u00fd v\u00fdsledek ru\u010dn\u00ed pr\u00e1ce na\u0161i z\u00e1kazn\u00edci nejv\u00edce oce\u0148uj\u00ed. Ka\u017ed\u00fd vyroben\u00fd kus pr\u00e1dla nav\u00edc projde dvojitou ru\u010dn\u00ed kontrolou,\u201c \u0159\u00edk\u00e1 Adam Ro\u017e\u00e1nek, spolumajitel e-shopu a s\u00edt\u011b obchod\u016f Tren\u00fdrk\u00e1rna.cz, kter\u00e1 zna\u010dku Styx vlastn\u00ed.<\/p>
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\u201eZ\u00e1kazn\u00edci preferuj\u00ed tuzemsk\u00e9 v\u00fdrobce tak\u00e9 kv\u016fli tomu, \u017ee se s nimi mohou ztoto\u017enit a vybudovat si k nim vztah. Dal\u0161\u00edm d\u016fvodem m\u016f\u017ee b\u00fdt men\u0161\u00ed uhl\u00edkov\u00e1 stopa, \u010di snaha podporovat \u010desk\u00e9 v\u00fdrobce,\u201c \u0159\u00edk\u00e1 Karel Kotoun ze spole\u010dnosti Accenture.<\/p>
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Pro\u010d se u saka nezap\u00edn\u00e1 spodn\u00ed knofl\u00edk? M\u00e1 to bizarn\u00ed d\u016fvod<\/a><\/h4>
","protected":false},"excerpt":{"rendered":"

St\u00e1le v\u00edce lid\u00ed p\u0159em\u00fd\u0161l\u00ed nad t\u00edm, kde a jak vznik\u00e1 oble\u010den\u00ed, kter\u00e9 si kupuj\u00ed. A\u017e 80 % evropsk\u00fdch spot\u0159ebitel\u016f chce v\u011bd\u011bt o dopadech jeho v\u00fdroby, \u0159\u00edk\u00e1 nov\u00e1 studie Fashion Revolution. I v \u010cesk\u00e9 republice lze sledovat trend zm\u011bny. Lid\u00e9 cht\u011bj\u00ed v\u011bd\u011bt, kdo jejich oble\u010den\u00ed \u0161ije, jak\u00e9ho p\u016fvodu je pou\u017eit\u00fd materi\u00e1l, v jak\u00fdch podm\u00ednk\u00e1ch se v\u00fdrobky […]<\/p>\n","protected":false},"author":4,"featured_media":20061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[29,28,25,64],"tags":[2610,949,17,34,806,630,825,3696,456,3698,490,148,622,250,2945,3697],"class_list":["post-20059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-moda-vizaz","category-style","category-trendy","tag-ekologie","tag-fashion","tag-lifestyle","tag-moda","tag-nakupovani","tag-obleceni","tag-pruzkum","tag-puvod","tag-recyklace","tag-spotrebitele","tag-style","tag-trendy","tag-vyroba","tag-vyzkum","tag-zajem","tag-zakaznici"],"yoast_head":"\nSt\u00e1le v\u00edce lid\u00ed zaj\u00edm\u00e1 p\u016fvod a v\u00fdroba jejich oble\u010den\u00ed, stejn\u011b tak recyklace - Mzone<\/title>\n<meta name=\"description\" content=\"St\u00e1le v\u00edce lid\u00ed p\u0159em\u00fd\u0161l\u00ed nad t\u00edm, kde a jak vznik\u00e1 oble\u010den\u00ed, kter\u00e9 si kupuj\u00ed. 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