{"id":20845,"date":"2020-09-22T05:00:00","date_gmt":"2020-09-22T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=20845"},"modified":"2020-09-02T11:41:25","modified_gmt":"2020-09-02T09:41:25","slug":"logo-renault-pribeh-vzniku","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/logo-renault-pribeh-vzniku\/","title":{"rendered":"Zapome\u0148te na spros\u0165\u00e1rny! Tohle je opravdov\u00fd p\u0159\u00edb\u011bh vzniku loga zna\u010dky Renault"},"content":{"rendered":"

Logo je d\u016fle\u017eit\u00fdm prvkem identity podniku. Samo o sob\u011b je metaforou spole\u010dnosti: Ji\u017e p\u0159i pouh\u00e9m vysloven\u00ed v\u00fdrazu \u201ezna\u010dka s koso\u010dtvercem\u201c je okam\u017eit\u011b jasn\u00e9, \u017ee se mluv\u00ed o Renaultu. Srandi\u010dky a sprost\u00e9 nar\u00e1\u017eky ale ponechme tentokr\u00e1t stranou a pod\u00edvejme se na skute\u010dnou historii tohoto loga i cel\u00e9 zna\u010dky.<\/strong><\/p>
\n\n\n\n

1898: vznik podniku<\/h2>\n\n\n\n

Dobrodru\u017estv\u00ed zna\u010dky Renault za\u010dalo na \u0160t\u011bdr\u00fd ve\u010der v Pa\u0159\u00ed\u017ei v roce 1898. Louis Renault dorazil za volantem j\u00edm postaven\u00e9ho vozu Voituretta typu A do 9. pa\u0159\u00ed\u017esk\u00e9ho obvodu. P\u0159edstavuje v historii prvn\u00ed automobil s p\u0159evodovkou s p\u0159\u00edm\u00fdm z\u00e1b\u011brem, co\u017e byl vyn\u00e1lez, na kter\u00e9m pracoval od \u0159\u00edjna 1898.<\/p>\n\n\n\n

Aby zainteresovan\u00e9 ve\u0159ejnosti dok\u00e1zal hodnotu sv\u00e9ho v\u00fdtvoru, chopil se v\u00fdzvy a ve sv\u00e9m Voiturettu vyjel ulici Rue Lepic. Zdol\u00e1n\u00ed vrcholu kopce Montmartre 24. prosince mladi\u010dk\u00e9mu Louisovi Renaultovi p\u0159ineslo 12 prvn\u00edch objedn\u00e1vek.<\/p><\/blockquote>\n\n\n\n

O n\u011bkolik t\u00fddn\u016f pozd\u011bji 25. \u00fanora 1899 je zalo\u017eena ve\u0159ejn\u00e1 obchodn\u00ed spole\u010dnost s obchodn\u00edm jm\u00e9nem \u201eRenault-Fr\u00e8res\u201c<\/strong> ov\u011b\u0159en\u00e1 aktem vytvo\u0159en\u00ed se zp\u011btnou \u00fa\u010dinnost\u00ed od \u0159\u00edjna 1898. Za\u010d\u00e1tky byly bou\u0159liv\u00e9 a netrvalo dlouho, aby se jm\u00e9no spole\u010dnosti dostalo do pop\u0159ed\u00ed a proslavilo se.<\/p>
\n\n\n\n

\"Logo<\/figure>
\n\n\n\n

V\u0161echny prvn\u00ed automobily typu A nem\u011bly na sob\u011b \u017e\u00e1dn\u00e9 ozna\u010den\u00ed zna\u010dky, jm\u00e9no \u201eRenault-Fr\u00e8res\u201c uveden\u00e9 na sch\u016fdc\u00edch a inici\u00e1ly \u201eLR\u201c (Louis Renault) vyryt\u00e9 na n\u00e1boji kol se tak brzy staly ozna\u010den\u00edm produkt\u016f tov\u00e1rny v Billancourtu.<\/p>
\n\n\n\n

V roce 1900, dva roky po sv\u00e9m vzniku, za\u010d\u00edn\u00e1 spole\u010dnost Renault-Fr\u00e8res pou\u017e\u00edvat sv\u016fj prvn\u00ed symbol: jedn\u00e1 se o medailon zdoben\u00fd dv\u011bma stylizovan\u00fdmi p\u00edsmeny \u201eR\u201c, ve kter\u00e9m se tak\u00e9 symetricky zobrazuje p\u00edsmeno \u201eL\u201c jako Louis a p\u00edsmeno \u201eM\u201c jako Marcel.<\/p>
\n\n\n\n

Tato dv\u011b propleten\u00e1 p\u00edsmena \u201eR\u201c symbolizuj\u00edc\u00ed zrod podniku jsou inici\u00e1ly bratr\u016f Renaultov\u00fdch a definitivn\u011b utv\u00e1\u0159ej\u00ed rodinn\u00fd p\u016fvod podniku v nejvyt\u0159\u00edben\u011bj\u0161\u00edm stylu, v secesi na po\u010d\u00e1tku 20. stolet\u00ed.<\/p>\n\n\n\n

Tento prvn\u00ed symbol m\u00e1 kr\u00e1tk\u00e9 trv\u00e1n\u00ed: pro zd\u016frazn\u011bn\u00ed pr\u016fmyslov\u00e9 symboliky spole\u010dnosti Renault-Fr\u00e8res je od roku 1906 medailon nahrazen ozuben\u00fdm kolem, uvnit\u0159 kter\u00e9ho je vyryta p\u0159edn\u00ed \u010d\u00e1st Renaultu, kter\u00fd zv\u00edt\u011bzil v prvn\u00edm z\u00e1vodu Grand Prix de l\u2019Automobile Club de France (Velk\u00e1 cena francouzsk\u00e9ho autoklubu).<\/p><\/blockquote>\n\n\n\n

Tehdy se zna\u010dka proslavila rychlostn\u00edmi z\u00e1vody. Pozd\u011bji byly inici\u00e1ly bratr\u016f odstran\u011bny: po tragick\u00e9 smrti Marcela Renaulta<\/a> v roce 1903 a smrti Fernanda Renaulta v roce 1909 z\u016fstal Louis Renault ve veden\u00ed podniku s\u00e1m a p\u0159ejmenov\u00e1v\u00e1 ho na Soci\u00e9t\u00e9 des Automobiles Renault.<\/p>
\n\n\n\n

\"Logo<\/figure>
\n\n\n\n

1919: Od vojensk\u00e9 oslavy k identit\u011b zna\u010dky<\/h2>\n\n\n\n

Po skon\u010den\u00ed prvn\u00ed sv\u011btov\u00e9 v\u00e1lky chce spole\u010dnost p\u0159ipomenout svou podporu ve v\u00e1le\u010dn\u00e9m \u00fasil\u00ed s tankem FT17, kter\u00fd se stal rozhoduj\u00edc\u00ed zbran\u00ed pro v\u00edt\u011bzstv\u00ed Spojenc\u016f. P\u0159i ka\u017ed\u00e9 vojensk\u00e9 p\u0159ehl\u00eddce davy v\u00edtaj\u00ed tanky potleskem: v roce 1919 se Renault rozhodl pro zm\u011bnu sv\u00e9ho loga a p\u0159ijal siluetu slavn\u00e9ho tanku. Tento znak se objevuje na ve\u0161ker\u00e9 dokumentaci a reklamn\u00edch materi\u00e1lech zna\u010dky, ale na automobilech se je\u0161t\u011b nevyskytuje. V roce 1922 se podnik m\u011bn\u00ed na akciovou spole\u010dnost Soci\u00e9t\u00e9 Anonyme des Usines Renault.<\/p>
\n\n\n\n

\"Logo<\/figure>
\n\n\n\n

V\u00e1le\u010dn\u00e1 p\u0159ipom\u00ednka nem\u011bla dlouh\u00e9 trv\u00e1n\u00ed, proto\u017ee bylo nutn\u00e9, aby byla firma Renault rozezn\u00e1v\u00e1na okam\u017eit\u011b identifikovateln\u00fdm symbolem. V roce 1923 se logem st\u00e1v\u00e1 kulat\u00e1 m\u0159\u00ed\u017eka, v jej\u00edm\u017e st\u0159edu je uvedeno jm\u00e9no Renault.<\/p>\n\n\n\n

Poprv\u00e9 v historii jsou automobily zna\u010dky rozpoznateln\u00e9 prost\u0159ednictv\u00edm symbolu na p\u0159\u00eddi, kter\u00fd spojuje nutn\u00e9 s u\u017eite\u010dn\u00fdm. Za t\u00edmto ozna\u010den\u00edm um\u00edst\u011bn\u00fdm na konci kapoty se ukr\u00fdv\u00e1\u2026 klaxon! P\u0159edpisy toti\u017e vy\u017eadovaly, aby klaxon byl um\u00edst\u011bn \u010deln\u011b za kovovou m\u0159\u00ed\u017ekou.<\/p><\/blockquote>\n\n\n\n

Logo p\u0159izp\u016fsoben\u00e9 zvl\u00e1\u0161tn\u00edmu tvaru kapoty Renaultu \u201eAlligator\u201c, kter\u00e1 m\u00e1 tvar krokod\u00fdl\u00ed tlamy, je um\u00edst\u011bno po obou stran\u00e1ch st\u0159edov\u00e9 hrany.<\/p>
\n\n\n\n

\"Logo<\/figure>
\n\n\n\n

1925: p\u0159ijet\u00ed loga koso\u010dtverce<\/h2>\n\n\n\n

Kulat\u00e9 logo z roku 1923 p\u0159ib\u00edr\u00e1 \u00fahly bezpochyby z toho d\u016fvodu, aby se l\u00e9pe p\u0159izp\u016fsobilo lini\u00edm kapoty ve tvaru prostorov\u00e9ho \u00fahlu vymezen\u00e9ho dv\u011bma polorovinami se st\u0159edovou hranou. Od roku 1924 se koso\u010dtverec objevuje na p\u0159edn\u00ed \u010d\u00e1sti sedanu vy\u0161\u0161\u00ed t\u0159\u00eddy 40 CV typ NM. Tento geometrick\u00fd symbol je definitivn\u011b p\u0159ijat v roce 1925.<\/p>
\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Z po\u010d\u00e1tku je koso\u010dtverec symbolem sportovn\u00edch a luxusn\u00edch voz\u016f, kter\u00e9 v roce 1929 dost\u00e1vaj\u00ed p\u0159\u00edponu \u201eStella\u201c a v horn\u00ed \u010d\u00e1sti kapoty maj\u00ed um\u00edst\u011bn\u00e9 druh\u00e9 logo: padaj\u00edc\u00ed p\u011btic\u00edpou hv\u011bzdu. V roce 1931 tato hv\u011bzda nahradila dokonce koso\u010dtverec u voz\u016f Stella a Grand Sport, u kter\u00fdch se zachovala a\u017e do jejich z\u00e1niku b\u011bhem druh\u00e9 sv\u011btov\u00e9 v\u00e1lky. Koso\u010dtverec je um\u00edst\u011bn na v\u0161ech kapot\u00e1ch ostatn\u00edch produkt\u016f spole\u010dnosti Renault.<\/p>
\n\n\n\n

Navzdory chyb\u011bj\u00edc\u00edmu jednotn\u00e9mu symbolu u v\u0161ech produkt\u016f se identita zna\u010dky stabilizuje a ve 30. letech 20. stolet\u00ed sjednocuje, a to zejm\u00e9na prost\u0159ednictv\u00edm typografie a ozna\u010den\u00ed typick\u00fdch pro spole\u010dnost a jej\u00ed obchodn\u00ed s\u00ed\u0165. Ve stejn\u00e9m obdob\u00ed se objevuje podpis slavn\u00e9 zna\u010dky: \u201eRenault, francouzsk\u00fd automobil\u201c.<\/p>
\n\n\n\n

1945: koso\u010dtverec dost\u00e1v\u00e1 barvy<\/h2>\n\n\n\n

Zn\u00e1rodn\u011bn\u00edm podniku na z\u00e1klad\u011b usnesen\u00ed ze dne 16. ledna 1945 do\u0161lo ke zm\u011bn\u011b ve statutu zna\u010dky, kter\u00e1 se st\u00e1v\u00e1 podnikem se st\u00e1tn\u00ed spr\u00e1vou s n\u00e1zvem R\u00e9gie Nationale des Usines Renault. N\u00e1zev \u201eRenault\u201c je zachov\u00e1n pouze z obchodn\u00edch d\u016fvod\u016f. Z\u00e1vazek zna\u010dky z\u016fst\u00e1v\u00e1, minim\u00e1ln\u011b se vyv\u00edj\u00ed a potvrzuje kapit\u00e1lovou zm\u011bnu: \u201eRenault je v\u00edce ne\u017e kdykoli p\u0159edt\u00edm francouzsk\u00fdm automobilem”.<\/p>\n\n\n\n

T\u011bmto zm\u011bn\u00e1m se logo s koso\u010dtvercem p\u0159izp\u016fsobuje v roce 1946: poprv\u00e9 se na ofici\u00e1ln\u00edch dokumentech objevuje v barv\u011b, \u017elut\u00e9 na \u010dern\u00e9m pozad\u00ed s n\u00e1pisem \u201eR\u00e9gie Nationale\u201c (St\u00e1tn\u00ed spr\u00e1va). \u017dlut\u00e1 barva se st\u00e1v\u00e1 symbolickou barvou podniku.<\/p><\/blockquote>\n\n\n\n

\"Logo<\/figure>
\n\n\n\n

Koso\u010dtverec se stal ned\u00edlnou sou\u010d\u00e1st\u00ed zna\u010dky Renault a vyskytuje se v ka\u017ed\u00e9 dokumentaci nebo reklamn\u00edm materi\u00e1lu podniku. Nicm\u00e9n\u011b se st\u00e1v\u00e1, \u017ee produkty zna\u010dky maj\u00ed n\u011bkdy na sob\u011b origin\u00e1ln\u00ed odznaky. V 50. letech 20. stolet\u00ed doch\u00e1zelo k n\u00e1r\u016fstu plastov\u00fdch log s koso\u010dtvercem nebo bez n\u011bj: mapa Francie s ozna\u010den\u00edm RNUR v roce 1951, t\u0159i st\u011b\u017en\u011b fregaty s nafoukl\u00fdmi plachtami anebo v roce 1956 na voze Dauphine znak \u201eRenault \u2013 R\u00e9gie Nationale\u201c s korunou, nad kterou jsou um\u00edst\u011bni t\u0159i delf\u00edni.<\/p>
\n\n\n\n

\"\"<\/figure>
\n\n\n\n

1972: dilema zm\u011bny koso\u010dtverce<\/h2>\n\n\n\n

Aby bylo logo je\u0161t\u011b v\u00fdrazn\u011bj\u0161\u00ed, podnik se v roce 1972 rozhodl, \u017ee ho co nejv\u00edce zu\u0161lecht\u00ed a roz\u0161\u00ed\u0159\u00ed. Koso\u010dtverec p\u0159evl\u00e1d\u00e1, jm\u00e9no Renault ji\u017e nen\u00ed uvedeno a logo je um\u00edst\u011bno na vozy Renault 15, 17 a na prvn\u00ed R5. V\u00fdrobce p\u0159\u00edslu\u0161enstv\u00ed v n\u011bm vid\u011bl plagi\u00e1torstv\u00ed sv\u00e9ho symbolu a podal \u017ealobu k soudu pro donucen\u00ed Renaultu k revizi kopie.<\/p>
\n\n\n\n

\"Logo<\/figure>
\n\n\n\n

Podnik tedy vyu\u017eil sv\u00e9 politiky Um\u011bn\u00ed & Pr\u016fmysl uplat\u0148ovan\u00e9 od 1967, do kter\u00e9 je zapojen mal\u00ed\u0159 a socha\u0159 Victor Vasarely. Zakladatel optick\u00e9ho um\u011bn\u00ed spolu se sv\u00fdm synem Yvaralem vytvo\u0159il logo s rovnob\u011b\u017en\u00fdmi pruhy, kter\u00e9 bylo z\u00e1rove\u0148 jednoduch\u00e9 i propracovan\u00e9, technick\u00e9 i estetick\u00e9. Kone\u010dn\u00e1 podoba loga, st\u00e1le bez jm\u00e9na Renault, je schv\u00e1lena na nejvy\u0161\u0161\u00ed \u00farovni podniku, a to gener\u00e1ln\u00edm \u0159editelem Pierrem Dreyfusem.<\/p>\n\n\n\n

Automobily prodan\u00e9 s p\u0159edchoz\u00edm logem jsou stahov\u00e1ny do prodejn\u00ed s\u00edt\u011b a p\u0159ezna\u010dov\u00e1ny. Toto logo vydr\u017eelo dvacet let a bylo prvn\u00edm st\u00e1l\u00fdm symbolem zna\u010dky.<\/p><\/blockquote>\n\n\n\n

Od roku 1973 Renault pov\u011b\u0159uje reklamn\u00ed agenturu Publicis realizac\u00ed sv\u00fdch reklamn\u00edch kampan\u00ed. Pr\u00e1v\u011b v t\u00e9to agentu\u0159e vznikl v roce 1985 jeden z nejv\u00fdznamn\u011bj\u0161\u00edch podpis\u016f podniku, kter\u00fd se vybavuje je\u0161t\u011b i dnes: \u201eRenault, Des Voitures \u00e0 Vivre\u201c (\u201eRenault, automobily pro \u017eivot\u201c)<\/strong>.<\/p>
\n\n\n\n

1992: koso\u010dtverec nab\u00fdv\u00e1 na objemu<\/h2>\n\n\n\n

Dvacet let po n\u00e1vrhu loga Vasarelyem se Renault rozhodl pro zm\u011bnu sv\u00e9 vizu\u00e1ln\u00ed identity a pov\u011b\u0159uje agenturu Style Marque Jeana Perreta, aby ve\u0159ejn\u011b odhalila po\u017eadovanou kvalitu zt\u011blesn\u011bnou zna\u010dkou. Jednodu\u0161\u0161\u00ed, mohutn\u011bj\u0161\u00ed sv\u00fdm trojrozm\u011brn\u00fdm reli\u00e9fem a elegantn\u00ed logo navrhl v roce 1992 Jacques Paumier (JPG Design) a vytvo\u0159il z n\u011bj sochu.<\/p>
\n\n\n\n

\"Logo<\/figure>
\n\n\n\n

Tento znak vypov\u00edd\u00e1 o kvalit\u011b a robustnosti produkt\u016f. Nov\u00e1 identita zna\u010dky je spojena s novou typografi\u00ed navr\u017eenou Wollffem Olinsem. V ka\u017ed\u00e9 dokumentaci nebo reklamn\u00edm materi\u00e1lu se znovu pod koso\u010dtvercem objevilo jm\u00e9no Renault. Koso\u010dtverec se um\u00eds\u0165uje na automobily definitivn\u011b do st\u0159edu masky chladi\u010de na konci kapoty.<\/p>
\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Volkswagen m\u011bn\u00ed design zna\u010dky i logo<\/a><\/h4>

\n\n\n\n

90. l\u00e9ta 20. stolet\u00ed jsou prov\u00e1zena v\u00fdznamn\u00fdmi zm\u011bnami v podniku: otev\u0159en\u00ed kapit\u00e1lu v roce 1995, odkoupen\u00ed Dacie a smlouva o k\u0159\u00ed\u017eov\u00e9m vlastnictv\u00ed s Nissanem pro vytvo\u0159en\u00ed aliance Renault-Nissan v roce 1999 a o rok pozd\u011bji z\u00edsk\u00e1n\u00ed spole\u010dnosti Samsung Motors, kter\u00e1 byla p\u0159ejmenov\u00e1na na RSM. Reklamn\u00ed slogan Renaultu se vyv\u00edjel a v roce 2000 si zna\u010dka zvolila sv\u016fj podpis \u201eCr\u00e9ateur d\u2019Automobiles\u201c (\u201eTv\u016frce automobil\u016f\u201c). Vizu\u00e1ln\u00ed identita Renaultu byla zm\u011bn\u011bna tak\u00e9, av\u0161ak minim\u00e1ln\u011b.<\/p>\n\n\n\n

V roce 2004 byl znak s koso\u010dtvercem um\u00edst\u011bn do \u017elut\u00e9ho \u010dtverce, aby se zv\u00fdraznil jeho reli\u00e9f a materi\u00e1l a nov\u00e1 typografie pro p\u00edsmena Renault navr\u017een\u00e1 Erikem de Berrangerem byla schv\u00e1lena a um\u00edst\u011bna napravo od bloku zna\u010dky. O t\u0159i roky pozd\u011bji zahrnuje monogram Renault, p\u0159edstavuje v po\u0159ad\u00ed des\u00e1t\u00e9 logo zna\u010dky, \u017elut\u00fd r\u00e1me\u010dek a um\u00eds\u0165uje se pod koso\u010dtverec.<\/p><\/blockquote>\n\n\n\n

Mezin\u00e1rodn\u00edm podpisem se stal \u201eRenault \u2013 Drive the Change\u201c, kter\u00fd se ve Francii p\u0159ekl\u00e1d\u00e1 jako \u201eChangeons de vie, changeons l\u2019automobile\u201c (\u201eZm\u011b\u0148me \u017eivot, zm\u011b\u0148me automobil\u201c).<\/p>
\n\n\n\n

2015 : Renault – Passion for life<\/h2>\n\n\n\n

Zm\u011bna loga p\u0159edstavuje mocn\u00fd symbol. Od roku 2012 podnik sv\u00fdm z\u00e1kazn\u00edk\u016fm slibuje, \u017ee se do jeho produkt\u016f \u201ezamiluj\u00ed\u201c, a to d\u00edky obnoven\u00e9 \u0159ad\u011b s v\u0159elej\u0161\u00edm a smysln\u011bj\u0161\u00edm designem. Zv\u011bt\u0161en\u00fd a nap\u0159\u00edmen\u00fd koso\u010dtverec, kter\u00fd nyn\u00ed zauj\u00edm\u00e1 na ka\u017ed\u00e9 masce chladi\u010de v\u00fdznamn\u00e9 a d\u016fle\u017eit\u00e9 m\u00edsto, dod\u00e1v\u00e1 automobil\u016fm p\u011bkn\u00fd vzhled a \u010din\u00ed je okam\u017eit\u011b rozpoznateln\u00e9 jako Renault.<\/p>
\n\n\n\n

\"Logo<\/figure>
\n\n\n\n

Renault znovuobjevuje sv\u00e9 symboly, aby sv\u00fdm z\u00e1kazn\u00edk\u016fm mohl nab\u00eddnout takov\u00e9 automobily, aby si mohli \u017eivot pro\u017e\u00edt naplno. Proto Renault od 15. dubna 2015 zavedl novou podobu zna\u010dky, aby mohl v tomto z\u00e1vazku pokra\u010dovat a dodr\u017eovat ho. T\u00fdk\u00e1 se ve\u0161ker\u00fdch dokument\u016f, kter\u00e9 podnik produkuje, a reklamn\u00edch materi\u00e1l\u016f doprov\u00e1zen\u00fdch nov\u00fdm zvukov\u00fdm podpisem. Logo je obnoveno se znakem maj\u00edc\u00ed zaoblen\u011bj\u0161\u00ed a p\u0159\u00edjemn\u011bj\u0161\u00ed linie, novou vzdu\u0161n\u011bj\u0161\u00ed typografii a podpis, kter\u00fd stru\u010dn\u011b vystihuje z\u00e1vazek zna\u010dky: Renault \u2013 Passion for life.<\/p>","protected":false},"excerpt":{"rendered":"

Logo je d\u016fle\u017eit\u00fdm prvkem identity podniku. Samo o sob\u011b je metaforou spole\u010dnosti: Ji\u017e p\u0159i pouh\u00e9m vysloven\u00ed v\u00fdrazu \u201ezna\u010dka s koso\u010dtvercem\u201c je okam\u017eit\u011b jasn\u00e9, \u017ee se mluv\u00ed o Renaultu. Srandi\u010dky a sprost\u00e9 nar\u00e1\u017eky ale ponechme tentokr\u00e1t stranou a pod\u00edvejme se na skute\u010dnou historii tohoto loga i cel\u00e9 zna\u010dky. 1898: vznik podniku Dobrodru\u017estv\u00ed zna\u010dky Renault za\u010dalo na […]<\/p>\n","protected":false},"author":4,"featured_media":20846,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[69],"tags":[585,82,462,3797,87,3798,2777,3635,644,1103,2519,1677],"class_list":["post-20845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-moto","tag-auta","tag-auto","tag-auto-moto","tag-emblem","tag-historie","tag-kosoctverec","tag-logo","tag-renault","tag-symbol","tag-vyvoj","tag-vznik","tag-znacka"],"yoast_head":"\nZapome\u0148te na spros\u0165\u00e1rny! Tohle je opravdov\u00fd p\u0159\u00edb\u011bh vzniku loga zna\u010dky Renault - Mzone<\/title>\n<meta name=\"description\" content=\"Logo je d\u016fle\u017eit\u00fdm prvkem identity podniku. Samo o sob\u011b je metaforou spole\u010dnosti: Ji\u017e p\u0159i pouh\u00e9m vysloven\u00ed v\u00fdrazu \u201ezna\u010dka s koso\u010dtvercem\u201c je okam\u017eit\u011b jasn\u00e9, \u017ee se mluv\u00ed o Renaultu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/logo-renault-pribeh-vzniku\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zapome\u0148te na spros\u0165\u00e1rny! Tohle je opravdov\u00fd p\u0159\u00edb\u011bh vzniku loga zna\u010dky Renault - Mzone\" \/>\n<meta property=\"og:description\" content=\"Logo je d\u016fle\u017eit\u00fdm prvkem identity podniku. Samo o sob\u011b je metaforou spole\u010dnosti: Ji\u017e p\u0159i pouh\u00e9m vysloven\u00ed v\u00fdrazu \u201ezna\u010dka s koso\u010dtvercem\u201c je okam\u017eit\u011b jasn\u00e9, \u017ee se mluv\u00ed o Renaultu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mzone.cz\/en\/logo-renault-pribeh-vzniku\/\" \/>\n<meta property=\"og:site_name\" content=\"Mzone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MzoneCZ\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-22T03:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Renault-logo-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mzone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mzone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/logo-renault-pribeh-vzniku\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/logo-renault-pribeh-vzniku\\\/\"},\"author\":{\"name\":\"Mzone\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"headline\":\"Zapome\u0148te na spros\u0165\u00e1rny! Tohle je opravdov\u00fd p\u0159\u00edb\u011bh vzniku loga zna\u010dky Renault\",\"datePublished\":\"2020-09-22T03:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/logo-renault-pribeh-vzniku\\\/\"},\"wordCount\":1924,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/logo-renault-pribeh-vzniku\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Renault-logo-scaled.jpg\",\"keywords\":[\"auta\",\"Auto\",\"auto-moto\",\"embl\u00e9m\",\"Historie\",\"koso\u010dtverec\",\"logo\",\"Renault\",\"symbol\",\"v\u00fdvoj\",\"vznik\",\"zna\u010dka\"],\"articleSection\":[\"Auto-moto\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mzone.cz\\\/logo-renault-pribeh-vzniku\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/logo-renault-pribeh-vzniku\\\/\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/logo-renault-pribeh-vzniku\\\/\",\"name\":\"Zapome\u0148te na spros\u0165\u00e1rny! Tohle je opravdov\u00fd p\u0159\u00edb\u011bh vzniku loga zna\u010dky Renault - Mzone\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/logo-renault-pribeh-vzniku\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/logo-renault-pribeh-vzniku\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Renault-logo-scaled.jpg\",\"datePublished\":\"2020-09-22T03:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"description\":\"Logo je d\u016fle\u017eit\u00fdm prvkem identity podniku. Samo o sob\u011b je metaforou spole\u010dnosti: Ji\u017e p\u0159i pouh\u00e9m vysloven\u00ed v\u00fdrazu \u201ezna\u010dka s koso\u010dtvercem\u201c je okam\u017eit\u011b jasn\u00e9, \u017ee se mluv\u00ed o Renaultu.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/logo-renault-pribeh-vzniku\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mzone.cz\\\/logo-renault-pribeh-vzniku\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/logo-renault-pribeh-vzniku\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Renault-logo-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Renault-logo-scaled.jpg\",\"width\":2560,\"height\":1706},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/logo-renault-pribeh-vzniku\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.mzone.cz\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zapome\u0148te na spros\u0165\u00e1rny! Tohle je opravdov\u00fd p\u0159\u00edb\u011bh vzniku loga zna\u010dky Renault\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#website\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/\",\"name\":\"Mzone\",\"description\":\"Magaz\u00edn nejen pro mu\u017ee\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mzone.cz\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\",\"name\":\"Mzone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g\",\"caption\":\"Mzone\"},\"url\":\"https:\\\/\\\/www.mzone.cz\\\/en\\\/author\\\/jakub\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zapome\u0148te na spros\u0165\u00e1rny! Tohle je opravdov\u00fd p\u0159\u00edb\u011bh vzniku loga zna\u010dky Renault - Mzone","description":"Logo je d\u016fle\u017eit\u00fdm prvkem identity podniku. Samo o sob\u011b je metaforou spole\u010dnosti: Ji\u017e p\u0159i pouh\u00e9m vysloven\u00ed v\u00fdrazu \u201ezna\u010dka s koso\u010dtvercem\u201c je okam\u017eit\u011b jasn\u00e9, \u017ee se mluv\u00ed o Renaultu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mzone.cz\/en\/logo-renault-pribeh-vzniku\/","og_locale":"en_US","og_type":"article","og_title":"Zapome\u0148te na spros\u0165\u00e1rny! Tohle je opravdov\u00fd p\u0159\u00edb\u011bh vzniku loga zna\u010dky Renault - Mzone","og_description":"Logo je d\u016fle\u017eit\u00fdm prvkem identity podniku. Samo o sob\u011b je metaforou spole\u010dnosti: Ji\u017e p\u0159i pouh\u00e9m vysloven\u00ed v\u00fdrazu \u201ezna\u010dka s koso\u010dtvercem\u201c je okam\u017eit\u011b jasn\u00e9, \u017ee se mluv\u00ed o Renaultu.","og_url":"https:\/\/www.mzone.cz\/en\/logo-renault-pribeh-vzniku\/","og_site_name":"Mzone","article_publisher":"https:\/\/www.facebook.com\/MzoneCZ\/","article_published_time":"2020-09-22T03:00:00+00:00","og_image":[{"width":2560,"height":1706,"url":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Renault-logo-scaled.jpg","type":"image\/jpeg"}],"author":"Mzone","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mzone","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mzone.cz\/logo-renault-pribeh-vzniku\/#article","isPartOf":{"@id":"https:\/\/www.mzone.cz\/logo-renault-pribeh-vzniku\/"},"author":{"name":"Mzone","@id":"https:\/\/www.mzone.cz\/#\/schema\/person\/9bc20cc422a99cac4af6ff9297da32d4"},"headline":"Zapome\u0148te na spros\u0165\u00e1rny! Tohle je opravdov\u00fd p\u0159\u00edb\u011bh vzniku loga zna\u010dky Renault","datePublished":"2020-09-22T03:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mzone.cz\/logo-renault-pribeh-vzniku\/"},"wordCount":1924,"commentCount":0,"image":{"@id":"https:\/\/www.mzone.cz\/logo-renault-pribeh-vzniku\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Renault-logo-scaled.jpg","keywords":["auta","Auto","auto-moto","embl\u00e9m","Historie","koso\u010dtverec","logo","Renault","symbol","v\u00fdvoj","vznik","zna\u010dka"],"articleSection":["Auto-moto"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mzone.cz\/logo-renault-pribeh-vzniku\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mzone.cz\/logo-renault-pribeh-vzniku\/","url":"https:\/\/www.mzone.cz\/logo-renault-pribeh-vzniku\/","name":"Zapome\u0148te na spros\u0165\u00e1rny! Tohle je opravdov\u00fd p\u0159\u00edb\u011bh vzniku loga zna\u010dky Renault - Mzone","isPartOf":{"@id":"https:\/\/www.mzone.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mzone.cz\/logo-renault-pribeh-vzniku\/#primaryimage"},"image":{"@id":"https:\/\/www.mzone.cz\/logo-renault-pribeh-vzniku\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Renault-logo-scaled.jpg","datePublished":"2020-09-22T03:00:00+00:00","author":{"@id":"https:\/\/www.mzone.cz\/#\/schema\/person\/9bc20cc422a99cac4af6ff9297da32d4"},"description":"Logo je d\u016fle\u017eit\u00fdm prvkem identity podniku. Samo o sob\u011b je metaforou spole\u010dnosti: Ji\u017e p\u0159i pouh\u00e9m vysloven\u00ed v\u00fdrazu \u201ezna\u010dka s koso\u010dtvercem\u201c je okam\u017eit\u011b jasn\u00e9, \u017ee se mluv\u00ed o Renaultu.","breadcrumb":{"@id":"https:\/\/www.mzone.cz\/logo-renault-pribeh-vzniku\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mzone.cz\/logo-renault-pribeh-vzniku\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mzone.cz\/logo-renault-pribeh-vzniku\/#primaryimage","url":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Renault-logo-scaled.jpg","contentUrl":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Renault-logo-scaled.jpg","width":2560,"height":1706},{"@type":"BreadcrumbList","@id":"https:\/\/www.mzone.cz\/logo-renault-pribeh-vzniku\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.mzone.cz\/"},{"@type":"ListItem","position":2,"name":"Zapome\u0148te na spros\u0165\u00e1rny! Tohle je opravdov\u00fd p\u0159\u00edb\u011bh vzniku loga zna\u010dky Renault"}]},{"@type":"WebSite","@id":"https:\/\/www.mzone.cz\/#website","url":"https:\/\/www.mzone.cz\/","name":"Mzone","description":"Magaz\u00edn nejen pro mu\u017ee","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mzone.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mzone.cz\/#\/schema\/person\/9bc20cc422a99cac4af6ff9297da32d4","name":"Mzone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g","caption":"Mzone"},"url":"https:\/\/www.mzone.cz\/en\/author\/jakub\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts\/20845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/comments?post=20845"}],"version-history":[{"count":34,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts\/20845\/revisions"}],"predecessor-version":[{"id":24009,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts\/20845\/revisions\/24009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/media\/20846"}],"wp:attachment":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/media?parent=20845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/categories?post=20845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/tags?post=20845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}