{"id":21317,"date":"2020-05-20T05:00:00","date_gmt":"2020-05-20T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=21317"},"modified":"2020-05-18T21:46:13","modified_gmt":"2020-05-18T19:46:13","slug":"covid-19-v-automobilovem-prumyslu","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/covid-19-v-automobilovem-prumyslu\/","title":{"rendered":"Co sp\u00e1chal COVID-19 v automobilov\u00e9m pr\u016fmyslu? Automobilky se budou oklep\u00e1vat je\u0161t\u011b dlouho!"},"content":{"rendered":"

Automobilov\u00fd pr\u016fmysl je dnes naru\u0161ov\u00e1n n\u011bkolika siln\u00fdmi vlivy jako jsou nap\u0159\u00edklad elektromobilita nebo autonomn\u00ed \u010di sd\u00edlen\u00e9 automobily. To zp\u016fsobuje bezprecedentn\u00ed v\u00fdvoj technologi\u00ed a obchodn\u00edch model\u016f. Uprost\u0159ed tohoto turbulentn\u00edho v\u00fdvoje nav\u00edc tla\u010d\u00ed aktu\u00e1ln\u011b na automobilov\u00fd pr\u016fmysl je\u0161t\u011b pandemie COVID-19.<\/strong><\/p>
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Po po\u010d\u00e1te\u010dn\u00edch v\u00fdpadc\u00edch dod\u00e1vek a v\u00fdroby nyn\u00ed cel\u00e9 odv\u011btv\u00ed \u010del\u00ed popt\u00e1vkov\u00e9mu \u0161oku a dal\u0161\u00edmu nejist\u00e9mu v\u00fdvoji. N\u011bkte\u0159\u00ed v\u00fdrobci \u010del\u00ed kv\u016fli v\u00fdpadku p\u0159\u00edjm\u016f probl\u00e9m\u016fm s chyb\u011bj\u00edc\u00ed likviditou a bez zaji\u0161t\u011bn\u00ed dal\u0161\u00edho financov\u00e1n\u00ed riskuj\u00ed ukon\u010den\u00ed podnik\u00e1n\u00ed.<\/p>\n\n\n\n

Nov\u00e1 situace tak\u00e9 zcela jist\u011b p\u0159inese i zm\u011bny v chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a r\u016fst preferenc\u00ed online nakupov\u00e1n\u00ed.<\/p><\/blockquote>\n\n\n\n

COVID-19 naru\u0161uje glob\u00e1ln\u00ed automobilov\u00fd hodnotov\u00fd \u0159et\u011bzec. Zde je n\u011bkolik kl\u00ed\u010dov\u00fdch v\u00fdzev, kter\u00fdm dnes automotive segment \u010del\u00ed:<\/p>
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1. P\u0159eru\u0161en\u00fd dodavatelsk\u00fd \u0159et\u011bzec<\/strong><\/h2>\n\n\n\n

Proto\u017ee v\u00fdrobci siln\u011b spol\u00e9haj\u00ed na produkci just-in-time, jejich dodavatelsk\u00e9 \u0159et\u011bzce byly okam\u017eit\u011b p\u0159eru\u0161eny. V \u010c\u00edn\u011b byly t\u00e9m\u011b\u0159 dv\u011b t\u0159etiny automobilov\u00e9 produkce zastaven\u00edm v\u00fdroby p\u0159\u00edmo zasa\u017eeny, co\u017e m\u011blo velk\u00fd dopad tak\u00e9 na v\u0161echny dodavatele. Krom\u011b toho m\u00e1 nedostatek sou\u010d\u00e1stek vyroben\u00fdch v \u010c\u00edn\u011b vliv na celosv\u011btovou v\u00fdrobu.<\/p>
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2. Ukon\u010den\u00ed v\u00fdroby<\/strong><\/h2>\n\n\n\n

Zat\u00edmco se situace v Asii za\u010d\u00edn\u00e1 stabilizovat, v\u011bt\u0161ina americk\u00e9 a evropsk\u00e9 v\u00fdroby automobil\u016f je ve velk\u00e9 nejistot\u011b ohledn\u011b toho, kdy se v\u00fdroba vr\u00e1t\u00ed do zajet\u00fdch kolej\u00ed. V\u00fdrobci rovn\u011b\u017e za\u010d\u00ednaj\u00ed p\u0159esouvat \u010d\u00e1st technick\u00fdch, mont\u00e1\u017en\u00edch i n\u00e1kupn\u00edch kapacit na v\u00fdrobu zdravotnick\u00e9ho vybaven\u00ed.<\/p>
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3. Nedostatek likvidity<\/strong><\/h2>\n\n\n\n

Hotovost se st\u00e1v\u00e1 v takov\u00fdchto \u010dasech je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e b\u011b\u017en\u011b. N\u011bkte\u0159\u00ed v\u00fdrobci maj\u00ed n\u00edzkou likviditu a p\u0159i minim\u00e1ln\u00edch provozn\u00edch pen\u011b\u017en\u00edch toc\u00edch jsou zb\u00fdvaj\u00edc\u00ed hotovostn\u00ed rezervy \u010dasto vy\u010derp\u00e1ny za m\u00e9n\u011b ne\u017e dva m\u011bs\u00edce. To vedlo mnoho z nich k vyjedn\u00e1v\u00e1n\u00ed vy\u0161\u0161\u00edch \u00fav\u011brov\u00fdch limit\u016f.<\/p>\n\n\n\n

Masivn\u00ed pokles tr\u017en\u00ed kapitalizace pravd\u011bpodobn\u011b zrychl\u00ed konsolidaci cel\u00e9ho odv\u011btv\u00ed. A bez zaji\u0161t\u011bn\u00ed dal\u0161\u00edho financov\u00e1n\u00ed hroz\u00ed, \u017ee n\u011bkte\u0159\u00ed hr\u00e1\u010di p\u0159estanou fungovat, co\u017e bude m\u00edt dopad na investice do nejmodern\u011bj\u0161\u00edch technologi\u00ed, jejich\u017e zav\u00e1d\u011bn\u00ed se pravd\u011bpodobn\u011b odlo\u017e\u00ed.<\/p><\/blockquote>\n\n\n\n

4. Pokles prodeje vozidel<\/strong><\/h2>\n\n\n\n

\u010c\u00edna je st\u00e1le v tomto odv\u011btv\u00ed nejv\u011bt\u0161\u00edm sv\u011btov\u00fdm trhem. Tr\u017eby zde v\u0161ak klesly v \u00fanoru 2020 o v\u00edce ne\u017e 80 % ve srovn\u00e1n\u00ed s p\u0159edchoz\u00edm m\u011bs\u00edcem. Progn\u00f3zy glob\u00e1ln\u00edch prodej\u016f ve v\u0161ech hlavn\u00edch regionech p\u0159edpov\u00eddaj\u00ed, \u017ee trh v roce 2020 poklesne o p\u0159ibli\u017en\u011b 12 %. A zm\u011bny v chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, zejm\u00e9na pos\u00edlen\u00ed online nakupov\u00e1n\u00ed, pravd\u011bpodobn\u011b z\u016fstanou i po odezn\u011bn\u00ed krize…<\/p>
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\"\"<\/figure>
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\u201eV\u00fdrobci, kte\u0159\u00ed se nejl\u00e9pe p\u0159izp\u016fsob\u00ed zm\u011bn\u00e1m, budou m\u00edt nejlep\u0161\u00ed p\u0159edpoklady, aby zvl\u00e1dli aktu\u00e1ln\u00ed v\u00fdzvy a vybudovali siln\u011bj\u0161\u00ed podniky, v\u00edce zam\u011b\u0159en\u00e9 na z\u00e1kazn\u00edka. Odm\u011bn\u011bni pak budou odoln\u00fdmi procesy a p\u0159izp\u016fsobiv\u00fdm ekosyst\u00e9mem. Kl\u00ed\u010dov\u00e9 je zam\u011b\u0159en\u00ed pozornosti na \u201enever normal\u201c realitu. A to dnes v\u00edce ne\u017e kdy jindy,\u201c \u0159\u00edk\u00e1 Michal M\u00e1lek, Managing Director pro oblast Products Automotive ve spole\u010dnosti Accenture \u010cR.<\/p>
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\"\"<\/figure><\/div>\n\n\n\n

Auta jdou stranou, Ford bude vyr\u00e1b\u011bt respir\u00e1tory<\/a><\/h4>
","protected":false},"excerpt":{"rendered":"

Automobilov\u00fd pr\u016fmysl je dnes naru\u0161ov\u00e1n n\u011bkolika siln\u00fdmi vlivy jako jsou nap\u0159\u00edklad elektromobilita nebo autonomn\u00ed \u010di sd\u00edlen\u00e9 automobily. To zp\u016fsobuje bezprecedentn\u00ed v\u00fdvoj technologi\u00ed a obchodn\u00edch model\u016f. Uprost\u0159ed tohoto turbulentn\u00edho v\u00fdvoje nav\u00edc tla\u010d\u00ed aktu\u00e1ln\u011b na automobilov\u00fd pr\u016fmysl je\u0161t\u011b pandemie COVID-19. Po po\u010d\u00e1te\u010dn\u00edch v\u00fdpadc\u00edch dod\u00e1vek a v\u00fdroby nyn\u00ed cel\u00e9 odv\u011btv\u00ed \u010del\u00ed popt\u00e1vkov\u00e9mu \u0161oku a dal\u0161\u00edmu nejist\u00e9mu v\u00fdvoji. N\u011bkte\u0159\u00ed […]<\/p>\n","protected":false},"author":4,"featured_media":21319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[69],"tags":[585,82,462,1094,552,3619,1879,1047,3013,3743,3560,1524,1225,3571,3855,622,1103],"class_list":["post-21317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-moto","tag-auta","tag-auto","tag-auto-moto","tag-automobilovy-prumysl","tag-automobily","tag-covid-19","tag-dusledky","tag-ekonomika","tag-epidemie","tag-koronakrize","tag-koronavirus","tag-krize","tag-nasledky","tag-pandemie","tag-trh","tag-vyroba","tag-vyvoj"],"yoast_head":"\nCo sp\u00e1chal COVID-19 v automobilov\u00e9m pr\u016fmyslu? Automobilky se budou oklep\u00e1vat je\u0161t\u011b dlouho! - Mzone<\/title>\n<meta name=\"description\" content=\"Automobilov\u00fd pr\u016fmysl je dnes naru\u0161ov\u00e1n n\u011bkolika siln\u00fdmi vlivy jako jsou nap\u0159\u00edklad elektromobilita nebo autonomn\u00ed \u010di sd\u00edlen\u00e9 automobily. To zp\u016fsobuje bezprecedentn\u00ed v\u00fdvoj technologi\u00ed a obchodn\u00edch model\u016f. Uprost\u0159ed tohoto turbulentn\u00edho v\u00fdvoje nav\u00edc tla\u010d\u00ed aktu\u00e1ln\u011b na automobilov\u00fd pr\u016fmysl je\u0161t\u011b pandemie COVID-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/covid-19-v-automobilovem-prumyslu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co sp\u00e1chal COVID-19 v automobilov\u00e9m pr\u016fmyslu? Automobilky se budou oklep\u00e1vat je\u0161t\u011b dlouho! - Mzone\" \/>\n<meta property=\"og:description\" content=\"Automobilov\u00fd pr\u016fmysl je dnes naru\u0161ov\u00e1n n\u011bkolika siln\u00fdmi vlivy jako jsou nap\u0159\u00edklad elektromobilita nebo autonomn\u00ed \u010di sd\u00edlen\u00e9 automobily. 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