{"id":21501,"date":"2020-06-09T05:00:00","date_gmt":"2020-06-09T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=21501"},"modified":"2020-06-04T17:16:55","modified_gmt":"2020-06-04T15:16:55","slug":"crowdsourcing-budoucnost-v-rizeni-lidskych-zdroju","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/crowdsourcing-budoucnost-v-rizeni-lidskych-zdroju\/","title":{"rendered":"Crowdsourcing: Budoucnost v \u0159\u00edzen\u00ed lidsk\u00fdch zdroj\u016f?"},"content":{"rendered":"<p><strong>\u017dijeme ve sv\u011bt\u011b, kdy se po\u010det u\u017eivatel\u016f internetu ka\u017ed\u00fdm dnem zvy\u0161uje a spole\u010dn\u011b s n\u00edm roste i po\u010det nov\u00fdch mo\u017enost\u00ed jeho vyu\u017e\u00edv\u00e1n\u00ed. Na jedn\u00e9 stran\u011b stoj\u00ed konzumenti obsahu, na t\u00e9 druh\u00e9 zase organizace a firmy, kter\u00e9 cht\u011bj\u00ed tyto mo\u017enosti maxim\u00e1ln\u011b vyu\u017e\u00edvat. Klasick\u00fd p\u0159\u00edklad takov\u00e9 roz\u0161\u00ed\u0159en\u00e9 funkce internetu, kter\u00e1 slou\u017e\u00ed k dosahov\u00e1n\u00ed podnikatelsk\u00fdch z\u00e1m\u011br\u016f, je crowdsourcing. \u017de o n\u011bm sly\u0161\u00edte poprv\u00e9? Poj\u010fme si vysv\u011btlit, o co \u017ee tu vlastn\u011b kr\u00e1\u010d\u00ed!<\/strong><\/p><br>\n\n\n\n<h2 class=\"wp-block-heading\">Crowdsourcing a jeho definice<\/h2>\n\n\n\n<p>Abychom si mohli vysv\u011btlit mechanismus crowdsourcingu v oblasti lidsk\u00fdch zdroj\u016f, je nutn\u00e9 si samotn\u00fd crowdsourcing nejprve definovat. V posledn\u00edch letech byl tento fenom\u00e9n p\u0159edm\u011btem mnoha studi\u00ed, proto existuje v\u00edce definic, kter\u00e9 sepsali v\u011bdci nap\u0159\u00ed\u010d obory.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201eSpole\u010dn\u00fdm znakem t\u011bchto definic je to, \u017ee se jedn\u00e1 o proces, kdy \u017eadatel popt\u00e1v\u00e1 na on-line platform\u011b ur\u010ditou slu\u017ebu nebo \u0159e\u0161en\u00ed probl\u00e9mu. Registrovan\u00fd \u010dlen, takzvan\u00fd crowd-worker, mu m\u016f\u017ee poskytnout \u0159e\u0161en\u00ed nebo nab\u00eddnout po\u017eadovanou slu\u017ebu. T\u00edmto zp\u016fsobem se platforma crowdsourcingu st\u00e1v\u00e1 jak\u00fdmsi prost\u0159edn\u00edkem mezi popt\u00e1vkou po slu\u017eb\u011b a dod\u00e1vkou slu\u017eby nebo \u0159e\u0161en\u00ed,\u201d vysv\u011btluje Jan Skovajsa, spolumajitel a CEO firmy myTimi.<\/p><\/blockquote>\n\n\n\n<p>Crowdsourcing je hojn\u011b pou\u017e\u00edv\u00e1n nap\u0159\u00edklad na podporu n\u00e1bor\u016f zam\u011bstnanc\u016f ke spr\u00e1v\u011b specifick\u00fdch, \u010dasov\u011b v\u00e1zan\u00fdch \u00fakol\u016f, tj. v\u00fdvoj\u00e1\u0159i, copywrite\u0159i apod. V \u010cesku fenom\u00e9nu crowdsourcingu vyu\u017e\u00edv\u00e1 v t\u00e9to form\u011b nap\u0159\u00edklad <a href=\"http:\/\/www.mytimi.cz\" target=\"_blank\" rel=\"noreferrer noopener\">virtu\u00e1ln\u00ed asistent myTimi<\/a>.<\/p><br>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/05\/Jan-Skovajsa-CEO-myTimi-1024x700.jpg\" alt=\"Jan Skovajsa\" class=\"wp-image-21506\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/05\/Jan-Skovajsa-CEO-myTimi-1024x700.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/05\/Jan-Skovajsa-CEO-myTimi-300x205.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/05\/Jan-Skovajsa-CEO-myTimi-768x525.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/05\/Jan-Skovajsa-CEO-myTimi-1536x1050.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/05\/Jan-Skovajsa-CEO-myTimi-2048x1399.jpg 2048w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/05\/Jan-Skovajsa-CEO-myTimi-590x403.jpg 590w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Jan Skovajsa je v \u010cesku jedn\u00edm z pr\u016fkopn\u00edk\u016f crowdsourcingu<\/figcaption><\/figure><br>\n\n\n\n<h2 class=\"wp-block-heading\">\u010cas jsou pen\u00edze<\/h2>\n\n\n\n<p>Crowdsourcing je skv\u011bl\u00fdm zp\u016fsobem, jak \u0161et\u0159it \u010das i pen\u00edze. Potvrzuje to tak\u00e9 Jan Skovajsa: \u201eD\u00edky crowdsourcingu nemus\u00ed firma vynakl\u00e1dat \u00fasil\u00ed na p\u0159ij\u00edmac\u00ed pohovory a jako bonus se zbavuje ve\u0161ker\u00fdch fixn\u00edch v\u00fddaj\u016f t\u00fdkaj\u00edc\u00edch se zam\u011bstnanc\u016f. V r\u00e1mci flexibiln\u00edch plateb pak hrad\u00ed jen to, co skute\u010dn\u011b pot\u0159ebuje,\u201c vysv\u011btluje mlad\u00fd podnikatel.<\/p><br>\n\n\n\n<h2 class=\"wp-block-heading\">Crowdsourcing jako konkuren\u010dn\u00ed v\u00fdhoda<\/h2>\n\n\n\n<p>Skrze vyu\u017e\u00edv\u00e1n\u00ed crowdsourcingu z\u00edsk\u00e1 firma hned n\u011bkolika benefit\u016f. Pat\u0159\u00ed mezi n\u011b nap\u0159\u00edklad:&nbsp;<\/p>\n\n\n\n<ul><li>sn\u00ed\u017een\u00ed provozn\u00edch n\u00e1klad\u016f<\/li><li>lep\u0161\u00ed vyu\u017eit\u00ed pracovn\u00ed s\u00edly<\/li><li>lep\u0161\u00ed pov\u011bst na trhu a ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed d\u00edky otev\u0159en\u00e9mu vztahu, kter\u00fd spole\u010dnost buduje s vn\u011bj\u0161\u00edm prost\u0159ed\u00edm<\/li><\/ul><br>\n\n\n\n<p>Expanze crowdsourcingu by mohla mimo jin\u00e9 vytvo\u0159it nulov\u00e9 vzd\u00e1lenosti mezi zam\u011bstnancem a spole\u010dnost\u00ed, zajistit, aby se zam\u011bstnanci c\u00edtili sou\u010d\u00e1st\u00ed osudu spole\u010dnosti a v neposledn\u00ed \u0159ad\u011b vyu\u017e\u00edt ka\u017ed\u00fd potenci\u00e1l naplno! Budovat silnou kulturu orientovanou na lidi je zkr\u00e1tka zaru\u010den\u00fd recept na \u00fasp\u011bch.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Cel\u00e1 koncepce vys\u00edl\u00e1 sign\u00e1l, \u017ee spole\u010dnost bere v\u00e1\u017en\u011b v \u00favahu n\u00e1zory sv\u00fdch zam\u011bstnanc\u016f a d\u00e1v\u00e1 jim mo\u017enost p\u0159isp\u00edvat ke zlep\u0161ov\u00e1n\u00ed pracovn\u00edho prost\u0159ed\u00ed.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Nejistota?<\/h2>\n\n\n\n<p>Stejn\u011b jako v\u0161e, i crowdsourcing m\u016f\u017ee m\u00edt sv\u00e9 nev\u00fdhody. Jednou z nich je nap\u0159\u00edklad \u010d\u00e1ste\u010dn\u00e1 nejistota, jak bude v\u00fdsledek pr\u00e1ce vypadat. Oproti st\u00e1l\u00fdm zam\u011bstnanc\u016fm zde firma pracuje s lidmi, kter\u00e9 nezn\u00e1 a nemus\u00ed tak v\u017edy v\u011bd\u011bt, co od nich \u010dekat. \u201eV myTimi je pro n\u00e1s velmi d\u016fle\u017eit\u00fd \u010dl\u00e1nek quality assurance (pozn.: zaji\u0161t\u011bn\u00ed kvality), kter\u00fd zaji\u0161\u0165uje \u010dlov\u011bk orientuj\u00edc\u00ed se v dan\u00e9 oblasti. Nestane se tak, \u017ee by klient dostal nekvalitn\u011b odvedenou pr\u00e1ci, proto\u017ee v\u0161echny v\u00fdstupy jsou d\u016fkladn\u011b kontrolov\u00e1ny,\u201d \u0159\u00edk\u00e1 Jan Skovajsa.<\/p><br>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/02\/Mu\u017e-u-po\u010d\u00edta\u010de-1024x684.jpg\" alt=\"Je crowdsourcing budoucnost HR?\" class=\"wp-image-18310\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/02\/Mu\u017e-u-po\u010d\u00edta\u010de-1024x684.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/02\/Mu\u017e-u-po\u010d\u00edta\u010de-300x200.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/02\/Mu\u017e-u-po\u010d\u00edta\u010de-768x513.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/02\/Mu\u017e-u-po\u010d\u00edta\u010de-1536x1025.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/02\/Mu\u017e-u-po\u010d\u00edta\u010de-800x533.jpg 800w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/02\/Mu\u017e-u-po\u010d\u00edta\u010de-400x267.jpg 400w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/02\/Mu\u017e-u-po\u010d\u00edta\u010de-500x333.jpg 500w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/02\/Mu\u017e-u-po\u010d\u00edta\u010de-1170x780.jpg 1170w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/02\/Mu\u017e-u-po\u010d\u00edta\u010de-590x394.jpg 590w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/02\/Mu\u017e-u-po\u010d\u00edta\u010de.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><br>\n\n\n\n<h2 class=\"wp-block-heading\">Firemn\u00ed udava\u010d trend\u016f<\/h2>\n\n\n\n<p>Crowdsourcing m\u016f\u017ee b\u00fdt v oblasti \u0159\u00edzen\u00ed lidsk\u00fdch zdroj\u016f vyu\u017e\u00edv\u00e1n ale i \u00fapln\u011b jinak. Jedn\u00edm z mechanism\u016f m\u016f\u017ee b\u00fdt t\u0159eba zapojen\u00ed zam\u011bstnanc\u016f do inovac\u00ed. M\u016f\u017ee se jednat o inova\u010dn\u00ed sout\u011b\u017e, kter\u00e1 zajist\u00ed kombinaci konkurence mezi zam\u011bstnanci a spravedliv\u00e9ho hodnocen\u00ed nov\u00fdch n\u00e1pad\u016f nebo t\u0159eba o implementaci soci\u00e1ln\u00ed s\u00edt\u011b v r\u00e1mci firmy, je\u017e umo\u017en\u00ed vz\u00e1jemnou socializaci.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201eStejn\u011b jako tradi\u010dn\u00ed e-mail a intranet m\u00e1me platformu crowdsourcingu, Better Together, kde jsou na\u0161i lid\u00e9 povzbuzov\u00e1ni, aby se pod\u011blili o sv\u00e9 n\u00e1pady, jak m\u016f\u017eeme b\u00fdt jednodu\u0161\u0161\u00ed, osobn\u011bj\u0161\u00ed a spravedliv\u011bj\u0161\u00ed,\u201c \u0159\u00edk\u00e1 pro The Guardian Paula Dunne, zam\u011bstnankyn\u011b banky Santander.<\/p><\/blockquote>\n\n\n\n<p>Tak\u00e9 dod\u00e1v\u00e1, \u017ee implementace nov\u00e9 technologie m\u016f\u017ee b\u00fdt zprvu n\u00e1ro\u010dn\u00e1, ale po chv\u00edli se dostav\u00ed n\u00e1pady, kter\u00e9 jsou u\u017eite\u010dn\u00e9, soust\u0159ed\u011bn\u00e9 a jsou skv\u011blou demonstrac\u00ed toho, do jak\u00e9 m\u00edry jsou zam\u011bstnanci odhodl\u00e1ni b\u00fdt prosp\u011b\u0161n\u00ed spole\u010dnosti.<\/p><br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Home-office.jpg\" alt=\"\" class=\"wp-image-19945\" width=\"130\" height=\"86\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Home-office.jpg 870w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Home-office-300x200.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Home-office-768x513.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Home-office-800x533.jpg 800w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Home-office-400x267.jpg 400w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Home-office-500x333.jpg 500w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/04\/Home-office-590x394.jpg 590w\" sizes=\"auto, (max-width: 130px) 100vw, 130px\" \/><\/figure><\/div>\n\n\n\n<h4><a href=\"https:\/\/www.mzone.cz\/6-rad-jak-zvladnout-praci-z-domova\/\">Pr\u00e1ce z domova? Tohle je 6 u\u017eite\u010dn\u00fdch rad, jak ji efektivn\u011b zvl\u00e1dnout!<\/a><\/h4><br>","protected":false},"excerpt":{"rendered":"<p>\u017dijeme ve sv\u011bt\u011b, kdy se po\u010det u\u017eivatel\u016f internetu ka\u017ed\u00fdm dnem zvy\u0161uje a spole\u010dn\u011b s n\u00edm roste i po\u010det nov\u00fdch mo\u017enost\u00ed jeho vyu\u017e\u00edv\u00e1n\u00ed. Na jedn\u00e9 stran\u011b stoj\u00ed konzumenti obsahu, na t\u00e9 druh\u00e9 zase organizace a firmy, kter\u00e9 cht\u011bj\u00ed tyto mo\u017enosti maxim\u00e1ln\u011b vyu\u017e\u00edvat. Klasick\u00fd p\u0159\u00edklad takov\u00e9 roz\u0161\u00ed\u0159en\u00e9 funkce internetu, kter\u00e1 slou\u017e\u00ed k dosahov\u00e1n\u00ed podnikatelsk\u00fdch z\u00e1m\u011br\u016f, je crowdsourcing. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[25,64],"tags":[950,3880,744,3879,3881,720,490,19,148,1332],"class_list":["post-21501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-style","category-trendy","tag-budoucnost","tag-crowdsourcing","tag-internet","tag-lidske-zdroje","tag-podnikani","tag-prace","tag-style","tag-technologie","tag-trendy","tag-zamestnani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crowdsourcing: Budoucnost v \u0159\u00edzen\u00ed lidsk\u00fdch zdroj\u016f? - Mzone<\/title>\n<meta name=\"description\" content=\"\u017dijeme ve sv\u011bt\u011b, kdy se po\u010det u\u017eivatel\u016f internetu ka\u017ed\u00fdm dnem zvy\u0161uje a spole\u010dn\u011b s n\u00edm roste i po\u010det nov\u00fdch mo\u017enost\u00ed jeho vyu\u017e\u00edv\u00e1n\u00ed. Na jedn\u00e9 stran\u011b stoj\u00ed konzumenti obsahu, na t\u00e9 druh\u00e9 zase organizace a firmy, kter\u00e9 cht\u011bj\u00ed tyto mo\u017enosti maxim\u00e1ln\u011b vyu\u017e\u00edvat. Klasick\u00fd p\u0159\u00edklad takov\u00e9 roz\u0161\u00ed\u0159en\u00e9 funkce internetu, kter\u00e1 slou\u017e\u00ed k dosahov\u00e1n\u00ed podnikatelsk\u00fdch z\u00e1m\u011br\u016f, je crowdsourcing. \u017de o n\u011bm sly\u0161\u00edte poprv\u00e9? 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Na jedn\u00e9 stran\u011b stoj\u00ed konzumenti obsahu, na t\u00e9 druh\u00e9 zase organizace a firmy, kter\u00e9 cht\u011bj\u00ed tyto mo\u017enosti maxim\u00e1ln\u011b vyu\u017e\u00edvat. Klasick\u00fd p\u0159\u00edklad takov\u00e9 roz\u0161\u00ed\u0159en\u00e9 funkce internetu, kter\u00e1 slou\u017e\u00ed k dosahov\u00e1n\u00ed podnikatelsk\u00fdch z\u00e1m\u011br\u016f, je crowdsourcing. \u017de o n\u011bm sly\u0161\u00edte poprv\u00e9? 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