{"id":21928,"date":"2020-07-01T05:00:00","date_gmt":"2020-07-01T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=21928"},"modified":"2020-06-05T09:44:21","modified_gmt":"2020-06-05T07:44:21","slug":"reklama-natocena-v-obyvaku-video","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/reklama-natocena-v-obyvaku-video\/","title":{"rendered":"Reklama na SUV nato\u010den\u00e1 v ob\u00fdv\u00e1ku? V\u00edme, jak takov\u00e9 video vznik\u00e1!"},"content":{"rendered":"

Reklama na auto se d\u00e1 nat\u00e1\u010det tak\u0159ka kdekoliv. Ob\u00fdv\u00e1k by v\u00e1s ale nejsp\u00ed\u0161 nenapadl. Poj\u010fte se s n\u00e1mi pod\u00edvat do z\u00e1kulis\u00ed nat\u00e1\u010den\u00ed takov\u00e9 reklamy!<\/strong><\/p>
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T\u0159i mal\u00e1 aut\u00ed\u010dka, t\u0159i kreativn\u00ed re\u017eis\u00e9\u0159i a p\u00e1r nezbytn\u00fdch rekvizit. To jsou hlavn\u00ed akt\u00e9\u0159i nov\u00fdch spot\u016f tuzemsk\u00e9 automobilky \u0160koda, kter\u00e9 vznikaly kv\u016fli koronavirov\u00e9 pandemii v\u00a0dom\u00e1c\u00edm prost\u0159ed\u00ed.<\/p>\n\n\n\n

Re\u017eis\u00e9\u0159i vyu\u017eili ve sv\u00fdch vide\u00edch vlastn\u00ed gau\u010d, st\u016fl i rodinu. Nebo dokonce chrta.<\/p><\/blockquote>\n\n\n\n

Seznamte se: Steffen Haars to\u010dil na digit\u00e1ln\u00ed kameru, Johan Kramer na osmimilimetrov\u00fd film a studio From Form pou\u017eilo techniku stop-motion. Jak cel\u00fd projekt \u0160koda SHOT@HOME vn\u00edmali, jak se jim pracovalo a s \u010d\u00edm se pot\u00fdkali?<\/p>
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\"Nat\u00e1\u010den\u00ed<\/figure>
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Steffen Haars<\/h2>\n\n\n\n

V\u011bt\u0161ina lid\u00ed se te\u010f sna\u017e\u00ed naj\u00edt recept na neru\u0161enou pr\u00e1ci z domova. A \u017ee toho ru\u0161en\u00ed je! Pr\u00e1v\u011b to inspirovalo nizozemsk\u00e9ho producenta k my\u0161lence zv\u011b\u010dnit otce rodiny, kter\u00e9ho neust\u00e1le ru\u0161\u00ed\u00a0mal\u00e9 aut\u00ed\u010dko, konkr\u00e9tn\u011b model vozu Kodiaq.<\/p>\n\n\n\n

\u201eZaj\u00edmalo m\u011b, jak se mi bude pracovat s mal\u00fdm \u0161t\u00e1bem slo\u017een\u00fdm pouze ze m\u011b a m\u00e9 p\u0159\u00edtelkyn\u011b, kter\u00e1 st\u00e1la za kamerou a ost\u0159ila, kdy\u017e jsem zrovna vystupoval v z\u00e1b\u011bru. Jinak jsem m\u011bl kameru v ruce j\u00e1 \u2013 po jeden\u00e1cti letech. A moc jsem si to u\u017e\u00edval,\u201c popisuje Steffen.<\/p><\/blockquote>\n\n\n\n

Oce\u0148uje hlavn\u011b p\u0159\u00edmo\u010darost cel\u00e9ho projektu: \u201eBavila m\u011b velk\u00e1 d\u016fv\u011bra mezi v\u0161emi z\u00fa\u010dastn\u011bn\u00fdmi. D\u00edky n\u00ed i tomu, \u017ee jsme m\u011bli opravdu hodn\u011b prostoru, co\u017e neb\u00fdv\u00e1 obvykl\u00e9, se v\u0161echna pozitivn\u00ed energie p\u0159enesla p\u0159\u00edmo na obrazovku. V\u011b\u0159\u00edm, \u017ee to je z klip\u016f c\u00edtit,\u201c popisuje Steffen.<\/p>
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\nhttps:\/\/youtu.be\/Szla07gB4oM\n<\/div><\/figure>
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Johan Kramer<\/h2>\n\n\n\n

Jmenuje se Paco. Pr\u00e1v\u011b \u010dty\u0159noh\u00fd \u010dlen rodiny Johana Kramera, nizozemsk\u00e9 ikony reklamy a filmu, se stal\u00a0st\u0159edobodem p\u0159\u00edb\u011bhu s aut\u00ed\u010dkem\u00a0Karoq. \u201eOmezen\u00ed v\u017edy sk\u00fdtaj\u00ed prostor pro kreativitu. A to se mi l\u00edbilo. Nadchlo m\u011b, \u017ee \u0160koda cht\u011bla stvo\u0159it n\u011bco z dom\u00e1c\u00edho prost\u0159ed\u00ed, s n\u00edm\u017e se ka\u017ed\u00fd rychle ztoto\u017en\u00ed. Netradi\u010dn\u00ed byl tak\u00e9 po\u010det lid\u00ed, kter\u00fd byl oproti b\u011b\u017en\u00e9mu nat\u00e1\u010den\u00ed minim\u00e1ln\u00ed: jen j\u00e1, nejstar\u0161\u00ed dcera a pes. Dokonce jsme si museli na place va\u0159it vlastn\u00ed kafe. D\u011blal jsem re\u017eis\u00e9ra, kameramana, \u0161t\u00e1b i catering v jednom! B\u00e1je\u010dn\u00e9,\u201c usm\u00edv\u00e1 se Kramer a nezast\u00edr\u00e1, \u017ee si nat\u00e1\u010den\u00ed opravdu vychutnal.<\/p>
\n\n\n\n

\nhttps:\/\/youtu.be\/t96w05iap7k\n<\/div><\/figure>
\n\n\n\n

Aby jeho d\u00edlo dostalo skute\u010dn\u00fd kinematografick\u00fd n\u00e1dech, zvolil osmimilimetrov\u00fd film Ektachrome, kter\u00fd poskytuje jasn\u00e9 barvy. \u201eVelkou v\u00fdzvou je, \u017ee si nasn\u00edman\u00fd materi\u00e1l nem\u016f\u017eete p\u0159ehr\u00e1t, nev\u00edte, co jste nato\u010dili. Dokonce i vyvol\u00e1n\u00ed filmu prob\u011bhlo na kolen\u011b \u2013 kamar\u00e1d si doma z\u0159\u00eddil soukrom\u00fd minilab. Byla to tedy opravdu dom\u00e1c\u00ed produkce se v\u0161\u00edm v\u0161udy.\u201c<\/p>
\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Ne ne, j\u00e1 nemus\u00edm, j\u00e1 u\u017e ho vid\u00edm! Kultovn\u00ed reklama na Kofolu se m\u011bn\u00ed, uvid\u00edme i zlat\u00e9 pras\u00e1tko<\/a><\/h4>
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A jakou nejv\u011bt\u0161\u00ed vychyt\u00e1vku b\u011bhem nat\u00e1\u010den\u00ed pou\u017eil? \u201eM\u00edt po ruce dostatek ps\u00edch suchar\u016f, abych udr\u017eel Pacovu pozornost,\u201c sm\u011bje se. Johan Kramer p\u0159i tvorb\u011b spotu pou\u017eil tak\u00e9 techniku stop-motion, p\u0159i kter\u00e9 se aut\u00ed\u010dko pohybuje sn\u00edmek po sn\u00edmku. Vzniknou tak z\u00e1b\u011bry, kdy model \u0161plh\u00e1 nahoru po ply\u0161ov\u00e9m medv\u011bdovi.<\/p>
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From Form<\/h2>\n\n\n\n

V\u00fd\u0161e zm\u00edn\u011bnou techniku sn\u00edm\u00e1n\u00ed po jednotliv\u00fdch pol\u00ed\u010dc\u00edch filmu pou\u017eilo pro sv\u016fj klip studio zalo\u017een\u00e9 dvojic\u00ed Nizozemc\u016f<\/a> Jurjenem Versteegem a Ashley Goversovou. Ti se podle sv\u00fdch slov rozhodli pohr\u00e1t si s proporcemi, co\u017e je pr\u00fd b\u011b\u017en\u00e9 i pro jejich ostatn\u00ed pr\u00e1ci. Propojen\u00ed skute\u010dn\u00fdch p\u0159edm\u011bt\u016f v dom\u00e1cnosti, lidsk\u00e9 ruky a hra\u010dky jim umo\u017enilo vytvo\u0159it\u00a0dojem \u201eskute\u010dn\u00e9\u201c reklamy na auto.<\/p>\n\n\n\n

\u201eVr\u00e1tilo n\u00e1s to do d\u011btstv\u00ed. Kdyby n\u00e1m je\u0161t\u011b ned\u00e1vno n\u011bkdo \u0159ekl, \u017ee pro skute\u010dnou automobilku budeme to\u010dit automobilovou honi\u010dku, ani omylem bychom mu nev\u011b\u0159ili,\u201c \u0159\u00edkaj\u00ed.<\/p><\/blockquote>\n\n\n\n

Oba tv\u016frci jsou zvykl\u00ed pracovat v minimalistick\u00e9m pojet\u00ed a v mal\u00e9m t\u00fdmu, p\u0159ipou\u0161t\u011bj\u00ed v\u0161ak, \u017ee zat\u00edm nikdy nenat\u00e1\u010deli doma. P\u0159izn\u00e1vaj\u00ed tak\u00e9, \u017ee technika stop-motion \u0159\u00e1dn\u011b otestovala jejich trp\u011blivost, proto\u017ee v\u00fdsledek vznik\u00e1 opravdu pomalu.<\/p>
\n\n\n\n

\nhttps:\/\/youtu.be\/A8DaKHQyrxo\n<\/div><\/figure>
\n\n\n\n

\u201eBydl\u00edme v mal\u00e9m m\u011bstsk\u00e9m byt\u011b, tak\u017ee nejv\u00edc jsme z\u00e1polili s nedostatkem prostoru. V\u0161echno jsme museli pe\u010dliv\u011b napl\u00e1novat a postupovat m\u00edstnost za m\u00edstnost\u00ed. Ani jsme se nenad\u00e1li a v\u0161ude byly stativy, kabely a sv\u011btla \u2013 a my nem\u011bli kde si sn\u00edst ve\u010de\u0159i,\u201c vypr\u00e1v\u00ed Goversov\u00e1 a p\u0159id\u00e1v\u00e1 i historku o tom, \u017ee dokonce pou\u017eili jedno\u00a0simply clever \u0159e\u0161en\u00ed: \u201eByly chv\u00edle, kdy n\u00e1m doch\u00e1zely ruce. Jurjen tak t\u0159eba v jeden moment hr\u00e1l ruku hon\u00edc\u00ed aut\u00ed\u010dko, m\u00ed\u0159il a ost\u0159il kameru a k tomu palcem u nohy na bezdr\u00e1tov\u00e9 kl\u00e1vesnici ma\u010dkal spou\u0161\u0165.\u201c<\/p>
\n\n\n\n

\"Nat\u00e1\u010den\u00ed<\/figure>
\n\n\n\n

Tak co, jak se v\u00e1m reklamn\u00ed spoty nato\u010den\u00e9 v dom\u00e1c\u00edch podm\u00ednk\u00e1ch l\u00edb\u00ed? Pod\u011blte se o v\u00e1\u0161 dojem v koment\u00e1\u0159\u00edch!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Reklama na auto se d\u00e1 nat\u00e1\u010det tak\u0159ka kdekoliv. Ob\u00fdv\u00e1k by v\u00e1s ale nejsp\u00ed\u0161 nenapadl. Poj\u010fte se s n\u00e1mi pod\u00edvat do z\u00e1kulis\u00ed nat\u00e1\u010den\u00ed takov\u00e9 reklamy! T\u0159i mal\u00e1 aut\u00ed\u010dka, t\u0159i kreativn\u00ed re\u017eis\u00e9\u0159i a p\u00e1r nezbytn\u00fdch rekvizit. To jsou hlavn\u00ed akt\u00e9\u0159i nov\u00fdch spot\u016f tuzemsk\u00e9 automobilky \u0160koda, kter\u00e9 vznikaly kv\u016fli koronavirov\u00e9 pandemii v\u00a0dom\u00e1c\u00edm prost\u0159ed\u00ed. Re\u017eis\u00e9\u0159i vyu\u017eili ve sv\u00fdch vide\u00edch […]<\/p>\n","protected":false},"author":4,"featured_media":21930,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[69,25,64,30],"tags":[585,82,462,460,3192,3924,1475,1711,1715,1716,688,410,2781,36,3045],"class_list":["post-21928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-moto","category-style","category-trendy","category-video","tag-auta","tag-auto","tag-auto-moto","tag-interier","tag-nataceni","tag-obyvak","tag-reklama","tag-skoda","tag-skoda-auto","tag-skodovka","tag-suv","tag-televize","tag-triky","tag-video","tag-zakulisi"],"yoast_head":"\nReklama na SUV nato\u010den\u00e1 v ob\u00fdv\u00e1ku? V\u00edme, jak takov\u00e9 video vznik\u00e1! - Mzone<\/title>\n<meta name=\"description\" content=\"Reklama na auto se d\u00e1 nat\u00e1\u010det tak\u0159ka kdekoliv. Ob\u00fdv\u00e1k by v\u00e1s ale nejsp\u00ed\u0161 nenapadl. Poj\u010fte se s n\u00e1mi pod\u00edvat do z\u00e1kulis\u00ed nat\u00e1\u010den\u00ed takov\u00e9 reklamy!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/reklama-natocena-v-obyvaku-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reklama na SUV nato\u010den\u00e1 v ob\u00fdv\u00e1ku? V\u00edme, jak takov\u00e9 video vznik\u00e1! - Mzone\" \/>\n<meta property=\"og:description\" content=\"Reklama na auto se d\u00e1 nat\u00e1\u010det tak\u0159ka kdekoliv. Ob\u00fdv\u00e1k by v\u00e1s ale nejsp\u00ed\u0161 nenapadl. Poj\u010fte se s n\u00e1mi pod\u00edvat do z\u00e1kulis\u00ed nat\u00e1\u010den\u00ed takov\u00e9 reklamy!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mzone.cz\/en\/reklama-natocena-v-obyvaku-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Mzone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MzoneCZ\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-01T03:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/07\/Reklama-v-ob\u00fdv\u00e1ku.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1095\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mzone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mzone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/reklama-natocena-v-obyvaku-video\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/reklama-natocena-v-obyvaku-video\\\/\"},\"author\":{\"name\":\"Mzone\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"headline\":\"Reklama na SUV nato\u010den\u00e1 v ob\u00fdv\u00e1ku? 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