{"id":26160,"date":"2020-11-21T05:00:54","date_gmt":"2020-11-21T04:00:54","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=26160"},"modified":"2020-11-19T15:59:10","modified_gmt":"2020-11-19T14:59:10","slug":"cesi-travi-u-televize-stale-vice-casu","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/cesi-travi-u-televize-stale-vice-casu\/","title":{"rendered":"\u010ce\u0161i tr\u00e1v\u00ed u televize st\u00e1le v\u00edce \u010dasu! P\u0159edev\u0161\u00edm d\u00edky koronaviru, ale i televiz\u00edm p\u0159es internet"},"content":{"rendered":"

Pandemie koronaviru ovlivnila nejen pr\u016fmysl, obchod a \u0161kolstv\u00ed, ale i \u010desk\u00e9 dom\u00e1cnosti. V t\u011bch m\u016f\u017eeme sledovat zna\u010dn\u00fd n\u00e1r\u016fst sledovanosti televize, nov\u011b i t\u00e9 online.<\/strong><\/p>
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Jak vyu\u017e\u00edt sv\u016fj voln\u00fd \u010das je ot\u00e1zkou v\u011bt\u0161iny \u010cech\u016f, a to p\u0159edev\u0161\u00edm b\u011bhem pandemie, kdy se mus\u00edme p\u0159izp\u016fsobit vl\u00e1dn\u00edm na\u0159\u00edzen\u00edm a na\u0161e mo\u017enosti jsou zna\u010dn\u011b omezen\u00e9. Mimo sport a v\u00edce \u010dasu str\u00e1ven\u00e9ho v p\u0159\u00edrod\u011b, propadla \u0159ada \u010cech\u016f kouzlu sledov\u00e1n\u00ed televize. Z dat internetov\u00e9 televize Lep\u0161\u00ed.TV<\/a> vypl\u00fdv\u00e1, \u017ee za m\u011bs\u00edce \u0159\u00edjen a listopad zaznamenala slu\u017eba n\u00e1r\u016fst u\u017eivatel\u016f o 20 %. B\u011bhem druh\u00e9 vlny pandemie div\u00e1ci nejv\u00edce sledovali filmy (skoro 33 %) a seri\u00e1ly (skoro 28 %).<\/p>\n\n\n\n

Denn\u011b str\u00e1vili div\u00e1ci u televize 3,5 hodiny. Z\u00e1jem o zpravodajstv\u00ed klesl o 7 %, oproti prvn\u00ed vln\u011b koronaviru.\u00a0<\/p><\/blockquote>\n\n\n\n

\u201eDen je dlouh\u00fd a karant\u00e9na takt\u00e9\u017e, brzy se stm\u00edv\u00e1 a nen\u00ed divu, \u017ee st\u00e1le p\u0159ib\u00fdv\u00e1 \u010cech\u016f, kte\u0159\u00ed \u010das tr\u00e1v\u00ed u televize. Nav\u00edc jim u\u017e nesta\u010d\u00ed klasick\u00e9 vys\u00edlan\u00ed, a proto vyhled\u00e1vaj\u00ed slu\u017eeb online televiz\u00ed, kde je pouze na nich, co a kdy budou sledovat,” \u0159\u00edk\u00e1 \u0159editel Lep\u0161\u00ed.TV Pavel G\u00f3recki.<\/p>
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\"Rodina<\/figure>
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\u201eNav\u00edc pokud maj\u00ed div\u00e1ci porovnat ceny za slu\u017eby klasick\u00fdch poskytovatel\u016f se z\u00e1kladn\u00edmi bal\u00ed\u010dky program\u016f, s cenami za slu\u017eby nov\u00fdch platforem a v\u00edce ne\u017e stovkou kan\u00e1l\u016f, vedou potom ty p\u0159es internet,\u201c dod\u00e1v\u00e1 G\u00f3recki.<\/p>
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\u010ce\u0161i preferuj\u00ed filmy<\/h2>\n\n\n\n

Ve sledovan\u00e9m obdob\u00ed str\u00e1vili div\u00e1ci u sv\u00fdch obl\u00edben\u00fdch program\u016f ka\u017ed\u00fd den zhruba 3,5 hodiny. Nejv\u00edce potom sledovali filmy. P\u0159esn\u011b 32,63 % u\u017eivatel\u016f vyu\u017e\u00edv\u00e1 digit\u00e1ln\u00ed televizi pr\u00e1v\u011b kv\u016fli jej\u00ed \u0161irok\u00e9 nab\u00eddce film\u016f \u2013 div\u00e1ci maj\u00ed na v\u00fdb\u011br nap\u0159\u00edklad od krimin\u00e1ln\u00edch film\u016f<\/strong>, horor\u016f<\/strong> a fantasy<\/strong> a\u017e po historick\u00e9 a romantick\u00e9 sn\u00edmky<\/strong>.<\/p>
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Druhou obl\u00edbenou sledovanou kategori\u00ed, jsou seri\u00e1ly<\/strong>, u kter\u00fdch str\u00e1vilo sv\u016fj voln\u00fd \u010das t\u00e9m\u011b\u0159 27,91 % div\u00e1k\u016f. U z\u00e1bavn\u00fdch po\u0159ad\u016f<\/strong> tr\u00e1v\u00ed \u010das 13,64 % div\u00e1k\u016f, co\u017e je velmi podobn\u00fd \u010das, kter\u00fd lid\u00e9 v\u011bnuj\u00ed sledov\u00e1n\u00ed zpr\u00e1v<\/strong> (10,71 %). Zaj\u00edmav\u00e9 je, \u017ee je to zhruba o 7 % m\u00e9n\u011b ne\u017e p\u0159i prvn\u00ed vln\u011b koronaviru.<\/p>
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Po zpr\u00e1v\u00e1ch pak n\u00e1sleduje sledov\u00e1n\u00ed dokument\u016f<\/strong>, ze statistiky vypl\u00fdv\u00e1, \u017ee se jedn\u00e1 o 10,71 % div\u00e1k\u016f. \u017deb\u0159\u00ed\u010dek sledovanosti jednotliv\u00fdch typ\u016f po\u0159ad\u016f hovo\u0159\u00ed jasn\u011b. Lid\u00e9 se r\u00e1di bav\u00ed a u televize hledaj\u00ed zejm\u00e9na odpo\u010dinek a odreagov\u00e1n\u00ed. Filmy, seri\u00e1ly a z\u00e1bavn\u00e9 po\u0159ady div\u00e1ci r\u00e1di dopl\u0148uj\u00ed d\u011btsk\u00fdmi po\u0159ady<\/strong> (4,71 %), to p\u0159ev\u00e1\u017en\u011b ve chv\u00edl\u00edch, kdy se sna\u017e\u00ed zabavit sv\u00e9 mal\u00e9 ratolesti.\u00a0<\/p>\n\n\n\n

Do \u017eeb\u0159\u00ed\u010dku nejsledovan\u011bj\u0161\u00edch typ\u016f po\u0159ad\u016f na z\u00e1klad\u011b str\u00e1ven\u00e9ho \u010dasu, se dostaly i po\u0159ady v\u011bnovan\u00e9 sportu, ale tak\u00e9 erotice, kterou vyhled\u00e1vaj\u00ed v televizi p\u0159es internet necel\u00e1 dv\u011b procenta u\u017eivatel\u016f.<\/p><\/blockquote>\n\n\n\n

Filmov\u00e9 tipy nav\u00edc<\/h2>\n\n\n\n

A jak\u00e9 \u017ee filmy u div\u00e1k\u016f internetov\u00e9 televize vedou? Za druh\u00e9 vlny pandemie Covid-19 se \u010ce\u0161i op\u011bt vr\u00e1tili u\u017e ke kultovn\u00edmu \u010darod\u011bjsk\u00e9mu u\u010dni. Na \u017eeb\u0159\u00ed\u010dku sledovanosti v\u00edt\u011bz\u00ed Harry Potter a k\u00e1men mudrc\u016f<\/strong> (a cel\u00e1 s\u00e1ga), d\u00e1le pak Joker<\/strong>, Je\u017eek Sonic<\/strong>, Ledov\u00e9 kr\u00e1lovstv\u00ed II<\/strong>, Souboj tit\u00e1n\u016f<\/strong> \u010di Vol\u00e1n\u00ed divo\u010diny<\/strong>. Tak se nechte inspirovat, p\u0159ejeme p\u011bknou z\u00e1bavu!<\/p>
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\"\"<\/a><\/figure>
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Jak bystr\u00e9 oko m\u00e1te? V\u0161imnete si product placementu ve filmu?<\/a><\/h4>
\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Pandemie koronaviru ovlivnila nejen pr\u016fmysl, obchod a \u0161kolstv\u00ed, ale i \u010desk\u00e9 dom\u00e1cnosti. V t\u011bch m\u016f\u017eeme sledovat zna\u010dn\u00fd n\u00e1r\u016fst sledovanosti televize, nov\u011b i t\u00e9 online. Jak vyu\u017e\u00edt sv\u016fj voln\u00fd \u010das je ot\u00e1zkou v\u011bt\u0161iny \u010cech\u016f, a to p\u0159edev\u0161\u00edm b\u011bhem pandemie, kdy se mus\u00edme p\u0159izp\u016fsobit vl\u00e1dn\u00edm na\u0159\u00edzen\u00edm a na\u0161e mo\u017enosti jsou zna\u010dn\u011b omezen\u00e9. Mimo sport a v\u00edce \u010dasu […]<\/p>\n","protected":false},"author":4,"featured_media":26162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[73,71,29,25,64],"tags":[1709,4411,541,314,31,17,1531,825,4412,490,410,148,411,20],"class_list":["post-26160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmy","category-kultura","category-lifestyle","category-style","category-trendy","tag-cesi","tag-domacnosti","tag-film","tag-filmy","tag-kultura","tag-lifestyle","tag-online","tag-pruzkum","tag-sledovani-televize","tag-style","tag-televize","tag-trendy","tag-tv","tag-zabava"],"yoast_head":"\n\u010ce\u0161i tr\u00e1v\u00ed u televize st\u00e1le v\u00edce \u010dasu! 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