{"id":27622,"date":"2021-01-11T05:00:00","date_gmt":"2021-01-11T04:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=27622"},"modified":"2021-01-08T11:39:59","modified_gmt":"2021-01-08T10:39:59","slug":"kia-predstavila-nove-logo-a-slogan","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/kia-predstavila-nove-logo-a-slogan\/","title":{"rendered":"Automobilka Kia p\u0159edstavila nov\u00e9 logo a slogan zna\u010dky"},"content":{"rendered":"\n<p><strong>Kia odhalila nov\u00e9 firemn\u00ed logo a celosv\u011btov\u00fd slogan zna\u010dky na znamen\u00ed sm\u011bl\u00e9 transformace t\u00e9to automobilky a zbrusu nov\u00fdch c\u00edl\u016f zna\u010dky.<\/strong><\/p><br>\n\n\n\n<p>P\u0159edstaven\u00ed nov\u00e9ho loga jde podle z\u00e1stupc\u016f automobilky ruku v ruce s ambicemi zna\u010dky Kia vybudovat si do budoucna \u010deln\u00ed pozici v odv\u011btv\u00ed mobility cestou modernizace prakticky v\u0161ech aspekt\u016f jej\u00edho podnik\u00e1n\u00ed. Logo symbolizuje nov\u00e9 c\u00edle zna\u010dky Kia a hodnoty, kter\u00e9 z\u00e1kazn\u00edk\u016fm slibuje nab\u00edzet prost\u0159ednictv\u00edm budouc\u00edch produkt\u016f a slu\u017eeb, jako\u017eto i zku\u0161enosti, kter\u00e9 tyto produkty a slu\u017eby umo\u017e\u0148uj\u00ed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>P\u0159\u00edslib zna\u010dky zpe\u010de\u0165uje Kia nov\u00fdm logem p\u0159ipom\u00ednaj\u00edc\u00edm ru\u010dn\u011b psan\u00fd podpis. Rytmick\u00e1 a nep\u0159eru\u0161ovan\u00e1 k\u0159ivka loga vyjad\u0159uje odhodl\u00e1n\u00ed zna\u010dky Kia zprost\u0159edkovat okam\u017eiky inspirace, zat\u00edmco symetrie loga zn\u00e1zor\u0148uje d\u016fv\u011bryhodnost. Stoupaj\u00edc\u00ed partie loga p\u0159edstavuj\u00ed rostouc\u00ed ambice zna\u010dky Kia, a co je d\u016fle\u017eit\u011bj\u0161\u00ed, jej\u00ed nab\u00eddku z\u00e1kazn\u00edk\u016fm.<\/p><\/blockquote>\n\n\n\n<p>\u201eNov\u00e9 logo p\u0159edstavuje zasazen\u00ed zna\u010dky st\u00e1t se ikonou zm\u011bny a inovac\u00ed,\u201c uvedl prezident a CEO zna\u010dky Kia Ho Sung Song.<\/p><br>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"376\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/01\/Kia-1024x376.jpg\" alt=\"Kia - nov\u00e9 logo\" class=\"wp-image-27628\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/01\/Kia-1024x376.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/01\/Kia-300x110.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/01\/Kia-768x282.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/01\/Kia-1536x564.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/01\/Kia-2048x752.jpg 2048w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/01\/Kia-16x6.jpg 16w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/01\/Kia-590x217.jpg 590w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><br>\n\n\n\n<p>\u201eAutomobilov\u00fd pr\u016fmysl v sou\u010dasnosti proch\u00e1z\u00ed rychlou prom\u011bnou, zat\u00edmco Kia se aktivn\u011b profiluje a t\u011bmto zm\u011bn\u00e1m p\u0159izp\u016fsobuje. Na\u0161e nov\u00e9 logo p\u0159edstavuje touhu inspirovat z\u00e1kazn\u00edky spole\u010dn\u011b s t\u00edm, jak se vyv\u00edjej\u00ed jejich pot\u0159eby mobility; a tak\u00e9 m\u00e1 inspirovat na\u0161e zam\u011bstnance ke zvl\u00e1d\u00e1n\u00ed p\u0159ek\u00e1\u017eek, kter\u00e9 v rychle se m\u011bn\u00edc\u00edm odv\u011btv\u00ed mus\u00edme p\u0159ekon\u00e1vat,\u201c dod\u00e1v\u00e1 Ho Sung Song.<\/p><br>\n\n\n\n<p>Nov\u00e9 logo bylo odhaleno v r\u00e1mci rekordn\u00ed pyrotechnick\u00e9 show na obloze nad korejsk\u00fdm m\u011bstem In\u010dchon. B\u011bhem akce se uplatnilo 303 tzv. pyrodron\u016f, kter\u00e9 v r\u00e1mci synchronizovan\u00e9 um\u011bleck\u00e9 kreace odp\u00e1lily stovky pyrotechnick\u00fdch n\u00e1lo\u017e\u00ed oh\u0148ostroje, \u010d\u00edm\u017e slavnostn\u011b za\u017eehly a oslavily nov\u00e9 po\u010d\u00e1tky zna\u010dky Kia. T\u00edmto se Kia z\u00e1rove\u0148 zapsala do Guinnessovy knihy rekordem &#8220;Nejvy\u0161\u0161\u00ed po\u010det bezpilotn\u00edch letoun\u016f spou\u0161t\u011bj\u00edc\u00edch oh\u0148ostroj v jednom okam\u017eiku&#8221;.<\/p><br>\n\n\n\n<p><strong>Na \u00fachvatnou show z p\u0159edstaven\u00ed nov\u00e9ho loga se m\u016f\u017eete pod\u00edvat zde:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"[LIVESTREAM] New Logo Unveiling Show\uff5cKia\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/s61_IsjqLzc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Krom\u011b zbrusu nov\u00e9ho loga odhalila Kia nov\u00fd glob\u00e1ln\u00ed slogan zna\u010dky &#8220;Movement that inspires&#8221;. Dal\u0161\u00ed podrobnosti o nov\u00e9 strategii zna\u010dky Kia v\u010detn\u011b c\u00edl\u016f a filozofie, jako\u017eto i souvislost\u00ed s budouc\u00ed produktovou \u0159adou Kia, budou ozn\u00e1meny prost\u0159ednictv\u00edm digit\u00e1ln\u00ed platformy zna\u010dky 15. ledna 2021.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Uveden\u00ed nov\u00e9ho loga navazuje na lo\u0148sk\u00e9 ozn\u00e1men\u00ed dlouhodob\u00e9 strategie Kia s ozna\u010den\u00edm <a href=\"https:\/\/press.kia.com\/eu\/en\/home\/media-resouces\/press-releases\/2020\/Plan_S.html\" target=\"_blank\" rel=\"noreferrer noopener\">Pl\u00e1n S<\/a>. V r\u00e1mci ambici\u00f3zn\u00edho Pl\u00e1nu S chce automobilka krom jin\u00e9ho zaujmout p\u0159edn\u00ed pozici na celosv\u011btov\u00e9m automobilov\u00e9m trhu.<\/p><\/blockquote>\n\n\n\n<p>Strategie je zam\u011b\u0159ena na dal\u0161\u00ed prosazov\u00e1n\u00ed elektromobil\u016f a uv\u00e1d\u011bn\u00ed \u0161irok\u00e9 \u0159ady slu\u017eeb mobility upraven\u00fdch podle pot\u0159eb a vkusu jednotlivc\u016f i m\u00edstn\u00edch trh\u016f.<\/p><br>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.mzone.cz\/zlaty-volant-vyhrala-kia-sorento\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/11\/Kia-Sorento-1024x683.jpg\" alt=\"\" class=\"wp-image-25605 size-full\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/11\/Kia-Sorento-1024x683.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/11\/Kia-Sorento-300x200.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/11\/Kia-Sorento-768x512.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/11\/Kia-Sorento-1536x1024.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/11\/Kia-Sorento-2048x1366.jpg 2048w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/11\/Kia-Sorento-16x12.jpg 16w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/11\/Kia-Sorento-800x533.jpg 800w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/11\/Kia-Sorento-400x267.jpg 400w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/11\/Kia-Sorento-500x333.jpg 500w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/11\/Kia-Sorento-1170x780.jpg 1170w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/11\/Kia-Sorento-590x393.jpg 590w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h4><a href=\"https:\/\/www.mzone.cz\/zlaty-volant-vyhrala-kia-sorento\/\">P\u0159ekvapen\u00ed! Anketu Zlat\u00fd volant vyhr\u00e1la Kia Sorento<\/a><\/h4><br>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kia odhalila nov\u00e9 firemn\u00ed logo a celosv\u011btov\u00fd slogan zna\u010dky na znamen\u00ed sm\u011bl\u00e9 transformace t\u00e9to automobilky a zbrusu nov\u00fdch c\u00edl\u016f zna\u010dky. P\u0159edstaven\u00ed nov\u00e9ho loga jde podle z\u00e1stupc\u016f automobilky ruku v ruce s ambicemi zna\u010dky Kia vybudovat si do budoucna \u010deln\u00ed pozici v odv\u011btv\u00ed mobility cestou modernizace prakticky v\u0161ech aspekt\u016f jej\u00edho podnik\u00e1n\u00ed. Logo symbolizuje nov\u00e9 c\u00edle zna\u010dky [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":27624,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[69],"tags":[585,82,462,1160,552,2517,2777,4609,607,4608,2091,1677],"class_list":["post-27622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-moto","tag-auta","tag-auto","tag-auto-moto","tag-automobilka","tag-automobily","tag-kia","tag-logo","tag-nove-logo","tag-predstaveni","tag-slogan","tag-zmena","tag-znacka"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automobilka Kia p\u0159edstavila nov\u00e9 logo a slogan zna\u010dky - Mzone<\/title>\n<meta name=\"description\" content=\"Kia odhalila nov\u00e9 firemn\u00ed logo a celosv\u011btov\u00fd slogan zna\u010dky na znamen\u00ed sm\u011bl\u00e9 transformace t\u00e9to automobilky a zbrusu nov\u00fdch c\u00edl\u016f zna\u010dky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/kia-predstavila-nove-logo-a-slogan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automobilka Kia p\u0159edstavila nov\u00e9 logo a slogan zna\u010dky - 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