{"id":31468,"date":"2021-06-07T05:00:00","date_gmt":"2021-06-07T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=31468"},"modified":"2021-04-14T18:20:26","modified_gmt":"2021-04-14T16:20:26","slug":"festka-se-dostala-na-newyorsky-trh","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/festka-se-dostala-na-newyorsky-trh\/","title":{"rendered":"\u010cesk\u00e1 Festka se d\u00edky akc\u00edm organizovan\u00fdm b\u011bhem pandemie dostala na newyorsk\u00fd trh"},"content":{"rendered":"

\u010cesk\u00fd v\u00fdrobce j\u00edzdn\u00edch kol Festka se d\u00edky cyklistick\u00fdm pop-up akc\u00edm organizovan\u00fdm b\u011bhem pandemie COVID-19 komunitn\u00edm cyklistick\u00fdm sdru\u017een\u00edm Rubber N\u2019 Road dostal z centra Prahy a\u017e na hlavn\u00ed t\u0159\u00eddy Manhattanu.<\/strong><\/p>
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Sdru\u017een\u00ed cyklist\u016f s\u00a0n\u00e1zvem Rubber N\u2019 Road bylo zalo\u017eeno b\u011bhem pandemie COVID-19 newyorsk\u00fdmi cyklisty Gilem Lavim a Maxem Davisem jako e-commerce platforma a po\u0159adatel cyklistick\u00fdch pop-up akc\u00ed a jako zp\u016fsob propojen\u00ed Newyor\u010dan\u016f s\u00a0nov\u011b vznikaj\u00edc\u00edmi nez\u00e1visl\u00fdmi glob\u00e1ln\u00edmi cyklistick\u00fdmi zna\u010dkami, v\u010detn\u011b \u010desk\u00e9ho v\u00fdrobce \u0161pi\u010dkov\u00fdch karbonov\u00fdch r\u00e1m\u016f pro silni\u010dn\u00ed kola Festka.<\/p>
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Lavi a Davis nav\u00e1zali partnerstv\u00ed se spole\u010dnost\u00ed Volvo Cars USA pro po\u0159\u00e1d\u00e1n\u00ed akce v\u00a0prostor\u00e1ch Volvo Cars Manhattan, st\u011b\u017eejn\u00edho prodejn\u00edho sal\u00f3nu automobilky, kter\u00e9 komunit\u011b nab\u00edzej\u00ed modern\u00ed a prostorn\u00e9 prost\u0159ed\u00ed k\u00a0setk\u00e1n\u00ed a kter\u00e9 jsou p\u0159\u00edhodn\u011b um\u00edst\u011bn\u00e9 pouze jeden blok v\u00fdchodn\u011b od zelen\u00e9 cyklostezky na z\u00e1padn\u00ed stran\u011b Manhattanu (West Side Bike Path Greenway). Newyor\u010dan\u00e9 si tak nyn\u00ed mohou na\u017eivo prohl\u00e9dnout, osahat a vyzkou\u0161et si j\u00edzdn\u00ed kola a vybaven\u00ed, kter\u00e9 se jim d\u0159\u00edve mohlo zd\u00e1t nedosa\u017eiteln\u00e9.<\/p>
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\"Showroom<\/figure>
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\u201eJakmile se na podzim zm\u00edrnila opat\u0159en\u00ed proti COVID-19, cht\u011bli jsme naj\u00edt zp\u016fsob, jak poskytnout na\u0161\u00ed komunit\u011b cyklistick\u00fd z\u00e1\u017eitek jako nikdy p\u0159edt\u00edm. Rozhodli jsme se v New Yorku uspo\u0159\u00e1dat cyklistick\u00e9 pop-up akce v partnerstv\u00ed se zna\u010dkou Volvo, a to spole\u010dn\u011b s\u00a0t\u011bmi celosv\u011btov\u011b nev\u00fdznamn\u011bj\u0161\u00edmi cyklistick\u00fdmi zna\u010dkami vyr\u00e1b\u011bj\u00edc\u00edmi na zak\u00e1zku, a umo\u017enit tak lidem se s\u00a0touto kulturou propojit,\u201c \u0159\u00edk\u00e1 Gil Lavi, spoluzakladatel sdru\u017een\u00ed Rubber N\u2019 Road.<\/p>\n\n\n\n

\u201eDo m\u011bsta jsme p\u0159ivezli kola, kter\u00e1 nikdy nikdo p\u0159edt\u00edm nevid\u011bl. Festka Scalatore Mummy bylo jedno z\u00a0t\u011bch nejzaj\u00edmav\u011bj\u0161\u00edch. Trhu jsme p\u0159edstavili oble\u010den\u00ed a dopl\u0148ky od zna\u010dek, kter\u00e9 nab\u00edzej\u00ed \u00farove\u0148 kvality, jak\u00e1 zde nikdy nebyla k\u00a0dispozici, a vystavili jsme \u0161pi\u010dkov\u00e9 komponenty s\u00a0neuv\u011b\u0159iteln\u00fdm smyslem pro kr\u00e1su a design,\u201c vysv\u011btluje Lavi.<\/p><\/blockquote>\n\n\n\n

\u0160iroce otev\u0159en\u00e1 plocha v sal\u00f3nu Volvo poskytuje dostatek prostoru, kter\u00fd lidem navzdory koronaviru dodal pocit pohodl\u00ed, na rozd\u00edl od mnoha newyorsk\u00fdch prostor\u016f a obchod\u016f, kter\u00e9 bu\u010f pozastavily provoz, nebo jsou mal\u00e9 a musely omezovat po\u010det z\u00e1kazn\u00edk\u016f s\u00a0ohledem na udr\u017eov\u00e1n\u00ed odstupu mezi lidmi.<\/p>
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\"Festka<\/figure>
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B\u011bhem 3 dn\u016f nav\u0161t\u00edvilo akci p\u0159es 700 host\u016f. Tato prvn\u00ed akce byla tak \u00fasp\u011b\u0161n\u00e1, \u017ee se Rubber N\u2019 Road rozhodli uspo\u0159\u00e1dat dal\u0161\u00ed, av\u0161ak s\u00a0n\u011bkter\u00fdmi p\u0159ekvapiv\u00fdmi zm\u011bnami, jako bylo um\u00edst\u011bn\u00ed akce do 30. patra v\u00fd\u0161kov\u00e9 budovy Park Avenue s\u00a0mo\u017enost\u00ed \u00fa\u010dasti pouze po p\u0159edchoz\u00ed domluv\u011b. Cyklistika se nyn\u00ed op\u011bt dost\u00e1v\u00e1 do centra d\u011bn\u00ed v\u00a0srdci New Yorku, a to ka\u017edou ned\u011bli, kdy Rubber N\u2019 Road p\u0159edstavuj\u00ed novou verzi s\u00e9rie akc\u00ed\u00a0NYC Cycling Pop Up Series<\/a>. Tato akce zahrnuje p\u0159edstaven\u00ed jarn\u00edch novinek a prvn\u00ed uveden\u00ed nov\u00fdch produkt\u016f od nejluxusn\u011bj\u0161\u00edch sv\u011btov\u00fdch cyklistick\u00fdch zna\u010dek na glob\u00e1ln\u00ed trh, a to op\u011bt v\u010detn\u011b zna\u010dky Festka.<\/p>\n\n\n\n

\u201eNew York byl v\u017edy m\u00edstem ur\u010duj\u00edc\u00edm trendy pro luxusn\u00ed pr\u00e9miov\u00e9 zna\u010dky, um\u011bn\u00ed a design. Jsme r\u00e1di, \u017ee jsme v Rubber N\u2019 Road na\u0161li tak skv\u011bl\u00e9ho partnera a \u017ee m\u00e1me mo\u017enost p\u0159edv\u00e9st na\u0161e nov\u00e1 kola Newyor\u010dan\u016fm prost\u0159ednictv\u00edm jejich unik\u00e1tn\u00edch pop-up akc\u00ed,\u201c \u0159\u00edk\u00e1 spoluzakladatel Festky Michael Moure\u010dek.<\/p><\/blockquote>\n\n\n\n

\u201eZa norm\u00e1ln\u00edch okolnost\u00ed bychom jen t\u011b\u017eko hledali p\u0159\u00edle\u017eitost p\u0159edstavit na\u0161e kola na Manhattanu a pravd\u011bpodobn\u011b by nebylo ani mo\u017en\u00e9 takov\u00e9 pop-up eventy zorganizovat, zcela jist\u011b ne v t\u011bchto atraktivn\u00edch prostor\u00e1ch. Pandemick\u00e1 situace n\u00e1m tedy vlastn\u011b t\u00edmto zp\u016fsobem pomohla,\u201c dod\u00e1v\u00e1 Moure\u010dek.<\/p>
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\"Kola<\/figure>
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Ud\u00e1lost, kter\u00e1 nov\u011b definovala cyklistickou kulturu New Yorku v\u00a0roce 2020, se op\u011bt do New Yorku vr\u00e1tila i v\u00a0roce 2021. Akce, kter\u00e9 prob\u011bhly b\u011bhem m\u011bs\u00edce dubna, poskytly newyorsk\u00e9 cyklistick\u00e9 komunit\u011b novou p\u0159\u00edle\u017eitost spojit se s glob\u00e1ln\u00ed cyklistickou kulturou a vyzkou\u0161et si nov\u00e9 cyklistick\u00e9 produkty a vybaven\u00ed z cel\u00e9ho sv\u011bta. Tyto pop-up akce spojuje komplexn\u00ed komunitn\u00ed p\u0159\u00edstup s pr\u00e9miov\u00fdmi nez\u00e1visl\u00fdmi zna\u010dkami v bezkonkuren\u010dn\u00edm fyzick\u00e9m prost\u0159ed\u00ed. My Festce k tomuto velk\u00e9mu \u00fasp\u011bchu gratulujeme!<\/p>
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\"Festka<\/a><\/figure>
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V\u00fdrobce kol Festka slav\u00ed deset let limitovanou edic\u00ed t\u0159\u00ed nejprod\u00e1van\u011bj\u0161\u00edch model\u016f<\/a><\/h4>
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\u010cesk\u00fd v\u00fdrobce j\u00edzdn\u00edch kol Festka se d\u00edky cyklistick\u00fdm pop-up akc\u00edm organizovan\u00fdm b\u011bhem pandemie COVID-19 komunitn\u00edm cyklistick\u00fdm sdru\u017een\u00edm Rubber N\u2019 Road dostal z centra Prahy a\u017e na hlavn\u00ed t\u0159\u00eddy Manhattanu. Sdru\u017een\u00ed cyklist\u016f s\u00a0n\u00e1zvem Rubber N\u2019 Road bylo zalo\u017eeno b\u011bhem pandemie COVID-19 newyorsk\u00fdmi cyklisty Gilem Lavim a Maxem Davisem jako e-commerce platforma a po\u0159adatel cyklistick\u00fdch pop-up akc\u00ed […]<\/p>\n","protected":false},"author":4,"featured_media":31472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[80],"tags":[147,1950,3287,3283,3282,3407,4951,3566,42,527,4349],"class_list":["post-31468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport","tag-akce","tag-cyklistika","tag-festka","tag-jizdni-kola","tag-kola","tag-new-york","tag-novy-trh","tag-rozsireni","tag-sport","tag-usa","tag-vyrobce"],"yoast_head":"\n\u010cesk\u00e1 Festka se d\u00edky akc\u00edm organizovan\u00fdm b\u011bhem pandemie dostala na newyorsk\u00fd trh - 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