{"id":32262,"date":"2021-05-03T20:19:58","date_gmt":"2021-05-03T18:19:58","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=32262"},"modified":"2021-05-03T20:19:59","modified_gmt":"2021-05-03T18:19:59","slug":"budoucnost-planety-pruzkum-ukazuje-co-cesi-chteji-na-planete-chranit-nejvice","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/budoucnost-planety-pruzkum-ukazuje-co-cesi-chteji-na-planete-chranit-nejvice\/","title":{"rendered":"Boj\u00edme se v\u00edce o budoucnost na\u0161ich d\u011bt\u00ed nebo o zv\u00ed\u0159ata a rostliny? Pr\u016fzkum ukazuje, co \u010ce\u0161i cht\u011bj\u00ed na planet\u011b chr\u00e1nit nejv\u00edce"},"content":{"rendered":"

\u010ce\u0161i se strachuj\u00ed o budoucnost krajiny i cel\u00e9 planety, se sv\u00fdmi obavami ale rozhodn\u011b nesed\u00ed potichu v kout\u011b. Hned 9 z 10 toti\u017e uvedlo, \u017ee se na zlep\u0161en\u00ed sou\u010dasn\u00e9 situace aktivn\u011b pod\u00edl\u00ed. D\u016fvod\u016f, pro\u010d tak \u010din\u00ed, jsou stovky. Vyplynulo to z pr\u016fzkumu Ochrana p\u0159\u00edrody od agentury Behavio, kter\u00fd si zadala spole\u010dnost McDonald\u2019s.<\/strong><\/p>
\n\n\n\n

Pr\u016fzkum, kter\u00fd je unik\u00e1tn\u00ed jak sv\u00fdm rozsahem, tak i mno\u017estv\u00edm sesb\u00edran\u00fdch kvalitativn\u00edch poznatk\u016f, vznikl v souvislosti s kampan\u00ed “Na\u0161e proto\u017ee”, v r\u00e1mci kter\u00e9 spole\u010dnost McDonald\u2019s p\u0159edstavuje svoji filozofii spole\u010densky odpov\u011bdn\u00e9ho podnik\u00e1n\u00ed s hlavn\u00edm d\u016frazem na ohleduplnost k p\u0159\u00edrod\u011b. Komunikace je zam\u011b\u0159ena na d\u016fvody, pro\u010d n\u00e1m nen\u00ed lhostejn\u00e1 a sna\u017e\u00edme se ji chr\u00e1nit.<\/p>\n\n\n\n

Kampa\u0148 ukazuje, \u017ee pokud ka\u017ed\u00fd den zm\u011bn\u00edme i jen drobn\u00e1 a na prvn\u00ed pohled bezv\u00fdznamn\u00e1 rozhodnut\u00ed \u010di n\u00e1vyky, m\u016f\u017eeme ke zlep\u0161en\u00ed sou\u010dasn\u00e9 situace v\u00fdznamn\u011b p\u0159isp\u011bt v\u0161ichni.\u00a0<\/p><\/blockquote>\n\n\n\n

\u201eUdr\u017eiteln\u00e9 podnik\u00e1n\u00ed je dlouhodob\u011b jedn\u00edm z hlavn\u00edch pil\u00ed\u0159\u016f na\u0161\u00ed spole\u010dnosti, a to nejen ve sv\u011bt\u011b, ale i u n\u00e1s,\u201c \u0159\u00edk\u00e1 Jitka Pajurkov\u00e1, \u0159editelka komunikace a PR McDonald\u2019s \u010cR a SK.<\/p>
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\"Ochrana<\/figure>
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\u201eKampa\u0148 Na\u0161e proto\u017ee spou\u0161t\u00edme hlavn\u011b proto, \u017ee si uv\u011bdomujeme, \u017ee ochrana p\u0159\u00edrody je naprosto kl\u00ed\u010dov\u00e1 nejen pro sou\u010dasnost, ale hlavn\u011b pro budoucnost n\u00e1s v\u0161ech. Jak uk\u00e1zal pr\u016fzkum agentury Behavio, tento n\u00e1zor s n\u00e1mi sd\u00edl\u00ed majorita \u010cech\u016f, v\u017edy\u0165 cel\u00fdch 90 % osloven\u00fdch uzn\u00e1v\u00e1, \u017ee m\u00e1 \u010di m\u016f\u017ee m\u00edt na stav p\u0159\u00edrody vliv a \u017ee v\u00edce ne\u017e \u010dtvrtina z nich se t\u0159eba sna\u017e\u00ed objedn\u00e1vat si j\u00eddlo tam, kde jej dostanou v ekologick\u00e9m obalu. A\u010dkoliv jsou pro n\u00e1s stanoviska odborn\u00edk\u016f velmi d\u016fle\u017eit\u00e1, v kampani se chceme zam\u011b\u0159it p\u0159edev\u0161\u00edm na d\u016fvody, pro\u010d p\u0159\u00edrodu chr\u00e1n\u00ed na\u0161i z\u00e1kazn\u00edci a \u010ce\u0161i obecn\u011b,\u201c dod\u00e1v\u00e1 Jitka Pajurkov\u00e1.<\/p>
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V\u011bt\u0161ina \u010cech\u016f se budoucnosti ob\u00e1v\u00e1<\/h2>\n\n\n\n

Pr\u016fzkum se realizoval na po\u010d\u00e1tku b\u0159ezna leto\u0161n\u00edho roku a zahrnoval jak kvantitativn\u00ed, tak i kvalitativn\u00ed \u010d\u00e1st. V prvn\u00ed \u010d\u00e1sti se sociologov\u00e9 ptali, jak \u010ce\u0161i vn\u00edmaj\u00ed sou\u010dasn\u00fd stav \u010desk\u00e9 krajiny a co d\u011blaj\u00ed pro jej\u00ed ochranu. O hloubkovou sondu do jejich mysl\u00ed se pak postaral kvalitativn\u00ed v\u00fdzkum, kter\u00fd zji\u0161\u0165oval d\u016fvody, pro\u010d konkr\u00e9tn\u011b p\u0159\u00edrodu chr\u00e1n\u00edme. <\/p>\n\n\n\n

Z \u0161et\u0159en\u00ed vyplynulo, \u017ee o budoucnost okoln\u00ed krajiny se ob\u00e1v\u00e1 hned 61 % \u010cech\u016f, kte\u0159\u00ed si mysl\u00ed, \u017ee se v roce 2050 bude lidstvu na Zemi \u017e\u00edt obt\u00ed\u017en\u011bji ne\u017e dnes.<\/p><\/blockquote>\n\n\n\n

Nejv\u00edce n\u00e1m z\u00e1le\u017e\u00ed na hospod\u00e1\u0159sk\u00e9 p\u016fd\u011b (75 %), kter\u00e1 se vinou \u0161patn\u00e9ho hospoda\u0159en\u00ed \u010di z\u00e1stavby ni\u010d\u00ed. 71 % \u010desk\u00e9 populace by r\u00e1do zlep\u0161ilo nakl\u00e1d\u00e1n\u00ed s odpadem a stejn\u00e9mu mno\u017estv\u00ed respondent\u016f z\u00e1le\u017e\u00ed na zdrav\u00ed \u010desk\u00fdch v\u010del. \u010ce\u0161i ale nejsou lhostejn\u00ed ani k chemik\u00e1li\u00edm a pesticid\u016fm v p\u0159\u00edrod\u011b, k\u00e1cen\u00ed strom\u016f a les\u016f, zne\u010di\u0161t\u011bn\u00ed \u0159ek, pl\u00fdtv\u00e1n\u00ed vodou \u010di k unik\u00e1n\u00ed odpadn\u00edch vod do p\u0159\u00edrody.<\/p>
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\"Budoucnost<\/figure>
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T\u0159\u00edd\u00edme odpad, nepl\u00fdtv\u00e1me s j\u00eddlem a chceme ekologick\u00e9 obaly<\/h2>\n\n\n\n

Pozitivn\u00ed zpr\u00e1vou je, \u017ee 9 z 10 dot\u00e1zan\u00fdch si mysl\u00ed, \u017ee sv\u00fdm chov\u00e1n\u00edm mohou stav p\u0159\u00edrody zlep\u0161it a v\u011bt\u0161ina z nich pro ochranu p\u0159\u00edrody tak\u00e9 n\u011bco d\u011bl\u00e1. Nejv\u00edce respondent\u016f (94 %) t\u0159\u00edd\u00ed pravideln\u011b odpad, 86 % \u010cech\u016f nepl\u00fdtv\u00e1 s j\u00eddlem a 83 % \u0161et\u0159\u00ed vodou p\u0159i sprchov\u00e1n\u00ed nebo myt\u00ed n\u00e1dob\u00ed.<\/p>\n\n\n\n

Majorita respondent\u016f tak\u00e9 omezuje igelitov\u00e9 ta\u0161ky, jednor\u00e1zov\u00e9 plasty \u010di nos\u00ed vlastn\u00ed l\u00e1hev na vodu, 6 z 10 \u00fa\u010dastn\u00edk\u016f pr\u016fzkumu uvedlo, \u017ee v\u016fbec nekupuje balenou vodu. Lid\u00e9 tak\u00e9 \u0159e\u0161\u00ed, v jak\u00e9m obalu jim bude doru\u010deno objednan\u00e9 j\u00eddlo.\u00a0<\/p><\/blockquote>\n\n\n\n

\u201eZ pr\u016fzkumu vyplynulo, \u017ee obaly na j\u00eddlo jsou samostatnou kapitolou, o kterou se \u010ce\u0161i velmi intenzivn\u011b zaj\u00edmaj\u00ed,\u201c \u0159\u00edk\u00e1 David Schov\u00e1nek, sociolog z agentury Behavio. \u201eHned pro 4 z 10 z nich je d\u016fle\u017eit\u00e9, v jak\u00e9m obalu dostanou objednan\u00e9 j\u00eddlo a 34 % dot\u00e1zan\u00fdch se sna\u017e\u00ed objedn\u00e1vat j\u00eddlo tam, odkud ho dostanou v\u00a0recyklovateln\u00e9m obalu. \u010c\u00e1st respondent\u016f tak\u00e9 up\u0159ednost\u0148uje podniky s recyklovateln\u00fdmi kel\u00edmky,\u201c dod\u00e1v\u00e1 David Schov\u00e1nek.<\/p>
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\"Recyklovateln\u00e9<\/figure>
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Proto\u017ee jsem dcera hajn\u00e9ho. V\u00edce jak 1000 d\u016fvod\u016f na 1 m\u00edst\u011b<\/h2>\n\n\n\n

Cel\u00fdch 1000 konkr\u00e9tn\u00edch d\u016fvod\u016f, pro\u010d se chov\u00e1me zodpov\u011bdn\u011b k p\u0159\u00edrod\u011b, zji\u0161\u0165ovala kvalitativn\u00ed \u010d\u00e1st pr\u016fzkumu, kter\u00e1 bude tvo\u0159it gro kampan\u011b “Na\u0161e proto\u017ee”. Sociologov\u00e9 se ptali, pro\u010d k \u017eivotn\u00edmu prost\u0159ed\u00ed p\u0159istupujeme zodpov\u011bdn\u011b.<\/p>\n\n\n\n

T\u00e9m\u011b\u0159 \u010dtvrtina dotazovan\u00fdch chr\u00e1n\u00ed p\u0159\u00edrodu, proto\u017ee se boj\u00ed klimatick\u00fdch zm\u011bn a zhor\u0161ov\u00e1n\u00ed kvality p\u016fdy, vody a vzduchu, 27 % \u010cech\u016f k n\u00ed p\u0159istupuje \u0161etrn\u011b, proto\u017ee chce toto d\u011bdictv\u00ed zachovat pro sv\u00e9 d\u011bti a dal\u0161\u00ed generace.<\/p><\/blockquote>\n\n\n\n

Desetina respondent\u016f tak\u00e9 uvedla, \u017ee t\u00e9ma ochrany \u010desk\u00e9 p\u0159\u00edrody \u0159e\u0161\u00ed, proto\u017ee jsou vlastenci a tuto zemi miluj\u00ed. Mezi d\u00e1le jmenovan\u00fdmi nechyb\u00ed snaha zastavit vym\u00edr\u00e1n\u00ed lok\u00e1ln\u00edch a tradi\u010dn\u00edch druh\u016f zv\u00ed\u0159at \u010di p\u0159\u00e1n\u00ed se i za p\u00e1r des\u00edtek let proj\u00edt po \u010desk\u00fdch les\u00edch a nasb\u00edrat si tu nez\u00e1vadn\u00e9 bor\u016fvky nebo houby.<\/p>
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Kampa\u0148 uk\u00e1\u017ee, pro\u010d se star\u00e1me o p\u0159\u00edrodu<\/h2>\n\n\n\n

Projekt bude prob\u00edhat online a na soci\u00e1ln\u00edch s\u00edt\u00edch; do fyzick\u00e9 podoby nap\u0159\u00edklad v restaurac\u00edch McDonald\u2019s se dostane pouze na ekologick\u00fdch nosi\u010d\u00edch, jako je recyklovan\u00fd pap\u00edr. Centrem komunikace bude blog, kde budou postupn\u011b p\u0159ib\u00fdvat \u201eproto\u017ee\u201c \u010cech\u016f, kter\u00fdm nen\u00ed lhostejn\u00e9 prost\u0159ed\u00ed, v n\u011bm\u017e \u017eij\u00ed.<\/p>
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D\u016fvody, kter\u00e9 je vedou k ochran\u011b p\u0159\u00edrody, prozrad\u00ed tak\u00e9 zam\u011bstnanci a partne\u0159i spole\u010dnosti McDonald\u2019s a influence\u0159i. Hlavn\u00edmi tv\u00e1\u0159emi kampan\u011b budou Jirka Kr\u00e1l a modelka a moder\u00e1torka Jitka Nov\u00e1\u010dkov\u00e1. Sv\u00e9 proto\u017ee prozrad\u00ed tak\u00e9 YouTuber Pedro<\/a>, m\u00f3dn\u00ed n\u00e1vrh\u00e1\u0159ka Vanda Janda, ment\u00e1ln\u00ed kou\u010d Marian Jel\u00ednek nebo fotbalov\u00fd tren\u00e9r a b\u00fdval\u00fd profesion\u00e1ln\u00ed fotbalista Pavel Horv\u00e1th.<\/p>
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\"\"<\/a><\/figure>
\n

5 tip\u016f, jak b\u00fdt \u0161etrn\u011bj\u0161\u00ed k planet\u011b i ke sv\u00e9 pen\u011b\u017eence<\/a><\/h4>
\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

\u010ce\u0161i se strachuj\u00ed o budoucnost krajiny i cel\u00e9 planety, se sv\u00fdmi obavami ale rozhodn\u011b nesed\u00ed potichu v kout\u011b. Hned 9 z 10 toti\u017e uvedlo, \u017ee se na zlep\u0161en\u00ed sou\u010dasn\u00e9 situace aktivn\u011b pod\u00edl\u00ed. D\u016fvod\u016f, pro\u010d tak \u010din\u00ed, jsou stovky. Vyplynulo to z pr\u016fzkumu Ochrana p\u0159\u00edrody od agentury Behavio, kter\u00fd si zadala spole\u010dnost McDonald\u2019s. Pr\u016fzkum, kter\u00fd je […]<\/p>\n","protected":false},"author":4,"featured_media":32267,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[29,296,25],"tags":[950,1709,1030,2610,17,251,5038,524,2526,298,825,490],"class_list":["post-32262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-priroda","category-style","tag-budoucnost","tag-cesi","tag-cesko","tag-ekologie","tag-lifestyle","tag-obavy","tag-ochrana-prirody","tag-planeta","tag-planeta-zeme","tag-priroda","tag-pruzkum","tag-style"],"yoast_head":"\nBoj\u00edme se v\u00edce o budoucnost na\u0161ich d\u011bt\u00ed nebo o zv\u00ed\u0159ata a rostliny? Pr\u016fzkum ukazuje, co \u010ce\u0161i cht\u011bj\u00ed na planet\u011b chr\u00e1nit nejv\u00edce - Mzone<\/title>\n<meta name=\"description\" content=\"\u010ce\u0161i se strachuj\u00ed o budoucnost krajiny i cel\u00e9 planety, se sv\u00fdmi obavami ale rozhodn\u011b nesed\u00ed potichu v kout\u011b. Hned 9 z 10 toti\u017e uvedlo, \u017ee se na zlep\u0161en\u00ed sou\u010dasn\u00e9 situace aktivn\u011b pod\u00edl\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/budoucnost-planety-pruzkum-ukazuje-co-cesi-chteji-na-planete-chranit-nejvice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boj\u00edme se v\u00edce o budoucnost na\u0161ich d\u011bt\u00ed nebo o zv\u00ed\u0159ata a rostliny? 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