{"id":33371,"date":"2021-08-04T05:00:00","date_gmt":"2021-08-04T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=33371"},"modified":"2021-08-02T19:18:07","modified_gmt":"2021-08-02T17:18:07","slug":"nft-burger-od-tmbk-byl-vydrazen-za-castku-prevysujici-ctvrt-milionu-korun","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/nft-burger-od-tmbk-byl-vydrazen-za-castku-prevysujici-ctvrt-milionu-korun\/","title":{"rendered":"NFT burger od TMBK byl vydra\u017een za \u010d\u00e1stku p\u0159evy\u0161uj\u00edc\u00ed \u010dtvrt milionu korun"},"content":{"rendered":"<p><strong>V sobotu o p\u016flnoci skon\u010dila ve\u0159ejn\u00e1 dobro\u010dinn\u00e1 aukce NFT Meastropiece od TMBK pro spole\u010dnost McDonald\u2019s. D\u00edlo se vydra\u017eilo za kone\u010dn\u00fdch 281 400 K\u010d, kter\u00e9 poputuj\u00ed nada\u010dn\u00edmu fondu na podporu rodin v\u00e1\u017en\u011b nemocn\u00fdch d\u011bt\u00ed. Spolupr\u00e1ce um\u011blce, grafika a satirika Tom\u00e1\u0161e B\u0159\u00ednka a spole\u010dnosti McDonald\u2019s se zap\u00ed\u0161e minim\u00e1ln\u011b do \u010desk\u00e9 historie nejen kv\u016fli v\u00fdsledn\u00e9 \u010d\u00e1stce, ale tak\u00e9 proto, \u017ee je v\u016fbec prvn\u00ed podobn\u00e9ho ra\u017een\u00ed.<\/strong><\/p><br>\n\n\n\n<p>Aukce jednoho jedin\u00e9ho origin\u00e1lu digit\u00e1ln\u00edho d\u00edla Maestropiece od TMBK prob\u00edhala online posledn\u00edch \u010dtrn\u00e1ct \u010dervencov\u00fdch dn\u00ed. P\u0159ihazovat mohl kdokoliv, kdo je majitelem pen\u011b\u017eenky s kryptom\u011bnou Ethereum a m\u00e1 \u00fa\u010det na port\u00e1lu <a href=\"https:\/\/opensea.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">OpenSea.io<\/a>, kde aukce prob\u00edhala.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Prvn\u00ed NFT burger byl nakonec vydra\u017een za 5,04 Etherea, co\u017e je v p\u0159epo\u010dtu 281 400 K\u010d.<\/p><\/blockquote>\n\n\n\n<p>\u201eZ v\u00fdsledn\u00e9 \u010d\u00e1stky jsme nad\u0161en\u00ed. Soukrom\u00e9 tipy a c\u00edle jsme samoz\u0159ejm\u011b m\u011bli, ale v\u00fdsledek na\u0161e p\u0159edstavy i o\u010dek\u00e1v\u00e1n\u00ed vysoce p\u0159ed\u010dil,\u201c \u0159\u00edk\u00e1 Jitka Pajurkov\u00e1, \u0159editelka PR a komunikace McDonald\u2019s \u010cR a SK. Do aukce se zapojilo deset dra\u017eitel\u016f, mezi kter\u00fdmi nechyb\u011bl ani zn\u00e1m\u00fd youtuber a \u201etechnologick\u00fd evangelista&#8221; Petr M\u00e1ra.<\/p><br>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/diskuse_iii_51328453239_o-1024x658.jpg\" alt=\"NFT aukce v McDonalds\" class=\"wp-image-33379\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/diskuse_iii_51328453239_o-1024x658.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/diskuse_iii_51328453239_o-300x193.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/diskuse_iii_51328453239_o-768x493.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/diskuse_iii_51328453239_o-1536x986.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/diskuse_iii_51328453239_o-2048x1315.jpg 2048w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/diskuse_iii_51328453239_o-18x12.jpg 18w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/diskuse_iii_51328453239_o-590x379.jpg 590w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><br>\n\n\n\n<p>\u201eAukce ur\u010dit\u011b \u00fasp\u011b\u0161n\u00e1 byla &#8211; v\u00fdt\u011b\u017eek jde na dobro\u010dinn\u00e9 \u00fa\u010dely a prodej d\u00edla p\u0159es\u00e1hl 250.000, K\u010d. Z\u00e1rove\u0148 cel\u00e1 aukce zvedla pov\u011bdom\u00ed o NFT a blockchain technologi\u00edch obecn\u011b. Za m\u011b osobn\u011b NFT ukazuj\u00ed mo\u017en\u00fd technologick\u00fd v\u00fdvoj, kdy se jako lidstvo budeme v\u00edce a v\u00edce p\u0159esouvat do online prost\u0159ed\u00ed a budeme \u0159e\u0161it stejn\u00e9 ot\u00e1zky, kter\u00e9 m\u00e1me v dne\u0161n\u00edm sv\u011bt\u011b &#8211; vlastn\u011bn\u00ed a nakl\u00e1d\u00e1n\u00ed s um\u011bn\u00edm a d\u00edky NFT nejenom s um\u011bn\u00edm, ale kompletn\u011b s digit\u00e1ln\u00edmi objekty. A posledn\u00ed m\u011bs\u00edce ukazuj\u00ed, \u017ee z\u00e1jem o NFT celosv\u011btov\u011b roste, co\u017e samoz\u0159ejm\u011b p\u0159itahuje investory a t\u00edm p\u00e1dem i cena investic nab\u00edr\u00e1 nov\u00fdch v\u00fd\u0161in,\u201c \u0159\u00edk\u00e1 Petr M\u00e1ra.<\/p><br>\n\n\n\n<h2 class=\"wp-block-heading\">Nejdra\u017e\u0161\u00ed digit\u00e1ln\u00ed burger<\/h2>\n\n\n\n<p>Origin\u00e1ln\u00ed a Tom\u00e1\u0161e B\u0159\u00ednka v\u016fbec prvn\u00ed NFT d\u00edlo vzniklo v r\u00e1mci projektu na podporu prodeje limitovan\u00e9 edice hamburger\u016f Maestro v s\u00edti restaurac\u00ed McDonald\u2019s. \u201eVytvo\u0159it NFT byla v\u00fdzva, do spolupr\u00e1ce jsem \u0161el i z toho d\u016fvodu, abych zjistil, co takov\u00e1 pr\u00e1ce obn\u00e1\u0161\u00ed, jak n\u00e1ro\u010dn\u00e9 vytvo\u0159en\u00ed digit\u00e1ln\u00edho burgeru nebo d\u00edla NFT obecn\u011b m\u016f\u017ee b\u00fdt. Toto NFT je to v podstat\u011b m\u00fdm prvn\u00edm obrazem, kter\u00fd byl nab\u00eddnut k prodeji a z v\u00fdsledn\u00e9 \u010d\u00e1stky m\u00e1m velkou radost, zvl\u00e1\u0161\u0165, kdy\u017e ve\u0161ker\u00e9 finance jdou na dobrou v\u011bc,\u201c \u0159\u00edk\u00e1 Tom\u00e1\u0161 B\u0159\u00ednek.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Rekordn\u00ed \u010d\u00e1stkou, za n\u00ed\u017e bylo d\u00edlo nakonec vydra\u017eeno d\u011bl\u00e1 z Maestro burgeru nejen nej\u0161\u0165avnat\u011bj\u0161\u00ed, ale od ned\u011ble i nejdra\u017e\u0161\u00ed digit\u00e1ln\u00ed burger. Hlavn\u00ed dev\u00edzou v\u0161ak v kone\u010dn\u00e9m d\u016fsledku z\u016fst\u00e1v\u00e1 p\u0159edev\u0161\u00edm charitativn\u00ed podtext spolupr\u00e1ce a projektu samotn\u00e9ho.<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/mcdonaldstmbk_51328453234_o-1024x661.jpg\" alt=\"TMBK vytvo\u0159il nejdra\u017e\u0161\u00ed burger\" class=\"wp-image-33386\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/mcdonaldstmbk_51328453234_o-1024x661.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/mcdonaldstmbk_51328453234_o-300x194.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/mcdonaldstmbk_51328453234_o-768x495.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/mcdonaldstmbk_51328453234_o-1536x991.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/mcdonaldstmbk_51328453234_o-2048x1321.jpg 2048w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/mcdonaldstmbk_51328453234_o-18x12.jpg 18w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/mcdonaldstmbk_51328453234_o-590x381.jpg 590w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><br>\n\n\n\n<p>\u010c\u00e1stka toti\u017e poputuje na \u00fa\u010det Nada\u010dn\u00edho fondu D\u016fm Ronalda McDonalda a Ronald McDonald House Charities. Ty se zam\u011b\u0159uj\u00ed na podporu rodin v\u00e1\u017en\u011b a dlouhodob\u011b nemocn\u00fdch a hospitalizovan\u00fdch d\u011bt\u00ed, kter\u00fdm poskytuj\u00ed bezplatn\u00e9 ubytov\u00e1n\u00ed v jejich bl\u00edzkosti, komfort i mo\u017enost odpo\u010dinku v nelehk\u00e9 \u017eivotn\u00ed situaci, p\u0159edev\u0161\u00edm ale d\u00e1vaj\u00ed rodin\u00e1m mo\u017enost a \u0161anci z\u016fstat pospolu.<\/p><br>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.mzone.cz\/graffiti-z-prazskeho-vystaviste-se-vydrazily-za-350-000-korun\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/12\/Graffiti-na-Vystavisti-1024x683.jpg\" alt=\"\" class=\"wp-image-26857 size-full\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/12\/Graffiti-na-Vystavisti-1024x683.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/12\/Graffiti-na-Vystavisti-300x200.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/12\/Graffiti-na-Vystavisti-768x512.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/12\/Graffiti-na-Vystavisti-1536x1025.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/12\/Graffiti-na-Vystavisti-16x12.jpg 16w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/12\/Graffiti-na-Vystavisti-800x533.jpg 800w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/12\/Graffiti-na-Vystavisti-400x267.jpg 400w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/12\/Graffiti-na-Vystavisti-500x333.jpg 500w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/12\/Graffiti-na-Vystavisti-1170x780.jpg 1170w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/12\/Graffiti-na-Vystavisti-590x394.jpg 590w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2020\/12\/Graffiti-na-Vystavisti.jpg 2042w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h4><a href=\"https:\/\/www.mzone.cz\/graffiti-z-prazskeho-vystaviste-se-vydrazily-za-350-000-korun\/\">Graffiti z pra\u017esk\u00e9ho V\u00fdstavi\u0161t\u011b se vydra\u017eily za v\u00edce ne\u017e 350 000 korun<\/a><\/h4><br>\n<\/div><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>V sobotu o p\u016flnoci skon\u010dila ve\u0159ejn\u00e1 dobro\u010dinn\u00e1 aukce NFT Meastropiece od TMBK pro spole\u010dnost McDonald\u2019s. D\u00edlo se vydra\u017eilo za kone\u010dn\u00fdch 281 400 K\u010d, kter\u00e9 poputuj\u00ed nada\u010dn\u00edmu fondu na podporu rodin v\u00e1\u017en\u011b nemocn\u00fdch d\u011bt\u00ed. Spolupr\u00e1ce um\u011blce, grafika a satirika Tom\u00e1\u0161e B\u0159\u00ednka a spole\u010dnosti McDonald\u2019s se zap\u00ed\u0161e minim\u00e1ln\u011b do \u010desk\u00e9 historie nejen kv\u016fli v\u00fdsledn\u00e9 \u010d\u00e1stce, ale tak\u00e9 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":33373,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[71,72],"tags":[2101,1873,4093,2882,31,5135,4466,5134,5133,957],"class_list":["post-33371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultura","category-umeni","tag-aukce","tag-burger","tag-charita","tag-drazba","tag-kultura","tag-mcdonalds","tag-nadace","tag-nft","tag-tmbk","tag-umeni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NFT burger od TMBK byl vydra\u017een za \u010d\u00e1stku p\u0159evy\u0161uj\u00edc\u00ed \u010dtvrt milionu korun - Mzone<\/title>\n<meta name=\"description\" content=\"V sobotu o p\u016flnoci skon\u010dila ve\u0159ejn\u00e1 dobro\u010dinn\u00e1 aukce NFT Meastropiece od TMBK pro spole\u010dnost McDonald\u2019s. D\u00edlo se vydra\u017eilo za kone\u010dn\u00fdch 281 400 K\u010d, kter\u00e9 poputuj\u00ed nada\u010dn\u00edmu fondu na podporu rodin v\u00e1\u017en\u011b nemocn\u00fdch d\u011bt\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/nft-burger-od-tmbk-byl-vydrazen-za-castku-prevysujici-ctvrt-milionu-korun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFT burger od TMBK byl vydra\u017een za \u010d\u00e1stku p\u0159evy\u0161uj\u00edc\u00ed \u010dtvrt milionu korun - Mzone\" \/>\n<meta property=\"og:description\" content=\"V sobotu o p\u016flnoci skon\u010dila ve\u0159ejn\u00e1 dobro\u010dinn\u00e1 aukce NFT Meastropiece od TMBK pro spole\u010dnost McDonald\u2019s. D\u00edlo se vydra\u017eilo za kone\u010dn\u00fdch 281 400 K\u010d, kter\u00e9 poputuj\u00ed nada\u010dn\u00edmu fondu na podporu rodin v\u00e1\u017en\u011b nemocn\u00fdch d\u011bt\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mzone.cz\/en\/nft-burger-od-tmbk-byl-vydrazen-za-castku-prevysujici-ctvrt-milionu-korun\/\" \/>\n<meta property=\"og:site_name\" content=\"Mzone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MzoneCZ\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-04T03:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/08\/NFT-od-TMBK.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mzone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mzone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/en\\\/nft-burger-od-tmbk-byl-vydrazen-za-castku-prevysujici-ctvrt-milionu-korun\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/en\\\/nft-burger-od-tmbk-byl-vydrazen-za-castku-prevysujici-ctvrt-milionu-korun\\\/\"},\"author\":{\"name\":\"Mzone\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"headline\":\"NFT burger od TMBK byl vydra\u017een za \u010d\u00e1stku p\u0159evy\u0161uj\u00edc\u00ed \u010dtvrt milionu korun\",\"datePublished\":\"2021-08-04T03:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/en\\\/nft-burger-od-tmbk-byl-vydrazen-za-castku-prevysujici-ctvrt-milionu-korun\\\/\"},\"wordCount\":637,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/en\\\/nft-burger-od-tmbk-byl-vydrazen-za-castku-prevysujici-ctvrt-milionu-korun\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/NFT-od-TMBK.jpg\",\"keywords\":[\"aukce\",\"burger\",\"charita\",\"dra\u017eba\",\"Kultura\",\"McDonalds\",\"nadace\",\"NFT\",\"TMBK\",\"um\u011bn\u00ed\"],\"articleSection\":[\"Kultura\",\"Um\u011bn\u00ed\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mzone.cz\\\/en\\\/nft-burger-od-tmbk-byl-vydrazen-za-castku-prevysujici-ctvrt-milionu-korun\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/en\\\/nft-burger-od-tmbk-byl-vydrazen-za-castku-prevysujici-ctvrt-milionu-korun\\\/\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/en\\\/nft-burger-od-tmbk-byl-vydrazen-za-castku-prevysujici-ctvrt-milionu-korun\\\/\",\"name\":\"NFT burger od TMBK byl vydra\u017een za \u010d\u00e1stku p\u0159evy\u0161uj\u00edc\u00ed \u010dtvrt milionu korun - Mzone\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/en\\\/nft-burger-od-tmbk-byl-vydrazen-za-castku-prevysujici-ctvrt-milionu-korun\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/en\\\/nft-burger-od-tmbk-byl-vydrazen-za-castku-prevysujici-ctvrt-milionu-korun\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/NFT-od-TMBK.jpg\",\"datePublished\":\"2021-08-04T03:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"description\":\"V sobotu o p\u016flnoci skon\u010dila ve\u0159ejn\u00e1 dobro\u010dinn\u00e1 aukce NFT Meastropiece od TMBK pro spole\u010dnost McDonald\u2019s. 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