{"id":34331,"date":"2021-11-02T05:00:00","date_gmt":"2021-11-02T04:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=34331"},"modified":"2021-11-01T20:13:32","modified_gmt":"2021-11-01T19:13:32","slug":"gify-ceskeho-mekace-slavi-miliardu-shlednuti","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/gify-ceskeho-mekace-slavi-miliardu-shlednuti\/","title":{"rendered":"P\u016fvodn\u011b cht\u011bli jen ozvl\u00e1\u0161tnit komunikaci. Dnes gify \u010desk\u00e9ho Mek\u00e1\u010de slav\u00ed neuv\u011b\u0159itelnou miliardu shl\u00e9dnut\u00ed!"},"content":{"rendered":"

Spole\u010dnost McDonald\u2019s p\u0159ed n\u011bjakou dobou p\u0159em\u00fd\u0161lela, jak neot\u0159ele propagovat svou zna\u010dku, pokrmy a n\u00e1poje, ozvl\u00e1\u0161tnit komunikaci na soci\u00e1ln\u00edch s\u00edt\u00edch a nab\u00eddnout z\u00e1bavn\u00fd obsah pro chatovac\u00ed aplikace. V\u00fdsledkem bylo n\u011bkolik des\u00edtek vtipn\u00fdch gif\u016f, kter\u00e9 nab\u00eddli u\u017eivatel\u016fm. To, co se n\u00e1sledn\u011b stalo, u\u017e ale nikdo ne\u010dekal. U\u017eivatel\u00e9 si je nejen okam\u017eit\u011b obl\u00edbili, gify ale te\u010f dobyly metu jedn\u00e9 miliardy shl\u00e9dnut\u00ed.<\/strong><\/p>
\n\n\n\n

V\u011bt\u0161ina z animovan\u00fdch obr\u00e1zk\u016f, kter\u00e1 vznikla ve spolupr\u00e1ci s obsahovou agenturou Follow Bubble, byla na port\u00e1l Giphy nahr\u00e1na v pr\u016fb\u011bhu roku 2018, o n\u011bco pozd\u011bji dorazil rozpohybovan\u00fd hamburger Tasty Cheese. Na miliardu shl\u00e9dnut\u00ed tak dos\u00e1hly za m\u00e9n\u011b ne\u017e \u010dty\u0159i roky.<\/p>\n\n\n\n

Tyto gify jsou tak\u00e9 skv\u011blou uk\u00e1zkou, \u017ee dobr\u00fd n\u00e1pad dok\u00e1\u017ee \u010dasto p\u0159ed\u010dit i velk\u00e9 reklamn\u00ed rozpo\u010dty: n\u00e1klady vynalo\u017een\u00e9 na vytvo\u0159en\u00ed gif\u016f byly minim\u00e1ln\u00ed a medi\u00e1ln\u00ed budget se dokonce rovnal nule.\u00a0<\/p><\/blockquote>\n\n\n\n

\u201eNa za\u010d\u00e1tku bylo hlavn\u00edm c\u00edlem ozvl\u00e1\u0161tnit komunikaci na\u0161\u00ed zna\u010dky a na\u0161ich pokrm\u016f a n\u00e1poj\u016f. Z\u00e1rove\u0148 jsme u\u017eivatel\u016fm cht\u011bli nab\u00eddnout obsah, kter\u00fd by je bavil a kter\u00fd by napl\u0148oval potenci\u00e1l vir\u00e1ln\u00edho \u0161\u00ed\u0159en\u00ed. \u017de se n\u00e1m to povedlo, ukazovala \u010d\u00edsla u\u017e prvn\u00ed dny po zve\u0159ejn\u011bn\u00ed gif\u016f. \u017de se ale nakonec dostaneme na jednu miliardu shl\u00e9dnut\u00ed, jsme opravdu ne\u010dekali a moc n\u00e1s to t\u011b\u0161\u00ed,\u201c \u0159\u00edk\u00e1 Ladislav Dole\u017eal z marketingov\u00e9ho odd\u011blen\u00ed spole\u010dnosti McDonald\u2019s, kter\u00fd byl za tento po\u010din zodpov\u011bdn\u00fd.<\/p>
\n\n\n\n

\"Gify<\/figure>
\n\n\n\n

Hlavn\u00edmi hv\u011bzdami animovan\u00fdch obr\u00e1zk\u016f jsou pokrmy a n\u00e1poje z restaurac\u00ed McDonald\u2019s, a tak nechyb\u00ed nap\u0159\u00edklad vtipn\u00fd obsah s hranolky, Big Macem, Cheeseburgerem, s McNuggets, ale i s ovocn\u00fdmi ta\u0161ti\u010dkami nebo zmrzlinou. Sv\u00fdch p\u011bt minut sl\u00e1vy dostal tak\u00e9 samotn\u00fd Ronald McDonald. <\/p>\n\n\n\n

3 nejpopul\u00e1rn\u011bj\u0161\u00ed gify:<\/h2>\n\n\n\n
  1. Zlat\u00fd oblouk 75,6 milionu shl\u00e9dnut\u00ed\u00a0<\/li>
  2. Facepalm McNuggets: 73,4 milionu shl\u00e9dnut\u00ed\u00a0<\/li>
  3. McNuggets a om\u00e1\u010dka: 45,3 milionu shl\u00e9dnut\u00ed<\/li><\/ol>
    \n\n\n\n

    S n\u00e1padem i realizac\u00ed pom\u00e1hala McDonald\u2019s obsahov\u00e1 agentura Follow Bubble. \u201eGify pro McDonald\u2019s vznikly v pom\u011brn\u011b kr\u00e1tk\u00e9 dob\u011b, i tak jsme byli s v\u00fdsledkem mimo\u0159\u00e1dn\u011b spokojeni jak my, tak i v McDonald\u2019s, \u201c \u0159\u00edk\u00e1 Martin Pistulka, creative director agentury Follow Bubble<\/a>.<\/p>
    \n\n\n\n

    \"Gify<\/figure>
    \n\n\n\n

    \u201eZaj\u00edmavost\u00ed je, \u017ee se klientovi nejprve p\u0159\u00edli\u0161 nezamlouval gif, na kter\u00e9m obli\u010dej here\u010dky zasypou McNuggets a my jsme si ho museli obh\u00e1jit. To, \u017ee je z n\u011bj nakonec druh\u00fd v\u016fbec nejobl\u00edben\u011bj\u0161\u00ed gif z cel\u00e9 sady, je uk\u00e1zkou, \u017ee se risk a humor a\u017e na hran\u011b vypl\u00e1c\u00ed. Fanou\u0161ci McDonald\u2019s ho toti\u017e dok\u00e1\u017e\u00ed ocenit,\u201c dod\u00e1v\u00e1 na z\u00e1v\u011br Pistulka.<\/p>
    \n\n\n\n

    \"NFT<\/a><\/figure>
    \n

    NFT burger od TMBK byl vydra\u017een za \u010d\u00e1stku p\u0159evy\u0161uj\u00edc\u00ed \u010dtvrt milionu korun<\/a><\/h4>
    \n<\/div><\/div>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Spole\u010dnost McDonald\u2019s p\u0159ed n\u011bjakou dobou p\u0159em\u00fd\u0161lela, jak neot\u0159ele propagovat svou zna\u010dku, pokrmy a n\u00e1poje, ozvl\u00e1\u0161tnit komunikaci na soci\u00e1ln\u00edch s\u00edt\u00edch a nab\u00eddnout z\u00e1bavn\u00fd obsah pro chatovac\u00ed aplikace. V\u00fdsledkem bylo n\u011bkolik des\u00edtek vtipn\u00fdch gif\u016f, kter\u00e9 nab\u00eddli u\u017eivatel\u016fm. To, co se n\u00e1sledn\u011b stalo, u\u017e ale nikdo ne\u010dekal. U\u017eivatel\u00e9 si je nejen okam\u017eit\u011b obl\u00edbili, gify ale te\u010f dobyly metu […]<\/p>\n","protected":false},"author":4,"featured_media":34334,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[63,25,64],"tags":[1385,5222,219,5219,1382,595,1648,5135,5220,4931,5223,5221,490,148,20],"class_list":["post-34331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jidlo","category-style","category-trendy","tag-animace","tag-fastfood","tag-gif","tag-gify","tag-grafika","tag-jidlo","tag-jidlo-a-piti","tag-mcdonalds","tag-mekac","tag-obrazky","tag-rychle-obcerstveni","tag-shlednuti","tag-style","tag-trendy","tag-zabava"],"yoast_head":"\nP\u016fvodn\u011b cht\u011bli jen ozvl\u00e1\u0161tnit komunikaci. Dnes gify \u010desk\u00e9ho Mek\u00e1\u010de slav\u00ed neuv\u011b\u0159itelnou miliardu shl\u00e9dnut\u00ed! - Mzone<\/title>\n<meta name=\"description\" content=\"Spole\u010dnost McDonald\u2019s p\u0159ed n\u011bjakou dobou p\u0159em\u00fd\u0161lela, jak neot\u0159ele propagovat svou zna\u010dku, pokrmy a n\u00e1poje, ozvl\u00e1\u0161tnit komunikaci na soci\u00e1ln\u00edch s\u00edt\u00edch a nab\u00eddnout z\u00e1bavn\u00fd obsah pro chatovac\u00ed aplikace. V\u00fdsledkem bylo n\u011bkolik des\u00edtek vtipn\u00fdch gif\u016f, kter\u00e9 nab\u00eddli u\u017eivatel\u016fm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/gify-ceskeho-mekace-slavi-miliardu-shlednuti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u016fvodn\u011b cht\u011bli jen ozvl\u00e1\u0161tnit komunikaci. Dnes gify \u010desk\u00e9ho Mek\u00e1\u010de slav\u00ed neuv\u011b\u0159itelnou miliardu shl\u00e9dnut\u00ed! - Mzone\" \/>\n<meta property=\"og:description\" content=\"Spole\u010dnost McDonald\u2019s p\u0159ed n\u011bjakou dobou p\u0159em\u00fd\u0161lela, jak neot\u0159ele propagovat svou zna\u010dku, pokrmy a n\u00e1poje, ozvl\u00e1\u0161tnit komunikaci na soci\u00e1ln\u00edch s\u00edt\u00edch a nab\u00eddnout z\u00e1bavn\u00fd obsah pro chatovac\u00ed aplikace. 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