{"id":34374,"date":"2021-11-08T17:50:00","date_gmt":"2021-11-08T16:50:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=34374"},"modified":"2021-11-09T12:03:33","modified_gmt":"2021-11-09T11:03:33","slug":"core-web-vitals-a-proc-na-ne-nezapominat","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/core-web-vitals-a-proc-na-ne-nezapominat\/","title":{"rendered":"Tvorba webov\u00fdch str\u00e1nek Rakovn\u00edk – co jsou tzv. Core Web Vitals a pro\u010d na n\u011b nezapom\u00ednat?"},"content":{"rendered":"

Jako by n\u00e1rok\u016f, kter\u00e9 vyhled\u00e1va\u010de na va\u0161e str\u00e1nky kladou, nebylo dost, v posledn\u00ed dob\u011b se k nim p\u0159idaly i takzvan\u00e9 Core Web Vitals. Na\u0161t\u011bst\u00ed, jak uvid\u00edte, nejsou tyto metriky atraktivity va\u0161ich str\u00e1nek ni\u010d\u00edm nov\u00fdm pod sluncem. Tvorba webov\u00fdch str\u00e1nek s nimi ale v ka\u017ed\u00e9m p\u0159\u00edpad\u011b po\u010d\u00edtat mus\u00ed.<\/strong><\/p>
\n\n\n\n

Co tedy Core Web Vitals jsou?<\/h2>\n\n\n\n

Core Web Vitals (d\u00e1le CWV) p\u0159edstavuj\u00ed soubor metrik, podle kter\u00fdch se Google rozhoduje, jak va\u0161e str\u00e1nky um\u00edst\u00ed v SERPu (v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed). O \u017e\u00e1dn\u00e9 revolu\u010dn\u00ed metriky ale nejde \u2013 Google jimi v podstat\u011b jen potvrzuje to, co tv\u016frci webov\u00fdch str\u00e1nek v\u011bd\u00ed ji\u017e d\u00e1vno. Toti\u017e \u017ee na rychlosti str\u00e1nky a jej\u00ed u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti z\u00e1le\u017e\u00ed.<\/p>
\n\n\n\n

Core Web Vitals jsou tvo\u0159eny trojic\u00ed hlavn\u00edch aspekt\u016f \u2013 poj\u010fme se na ka\u017ed\u00fd z nich pod\u00edvat.<\/p>
\n\n\n\n

Largest Contentful Paint (LCP)<\/h2>\n\n\n\n

Prvn\u00ed metrikou, na n\u00ed\u017e se pod\u00edv\u00e1me, je Largest Contentful Paint. Ta m\u011b\u0159\u00ed v podstat\u011b to, jak rychle se str\u00e1nka na\u010d\u00edt\u00e1, tentokr\u00e1t ale nikoliv z hlediska vyhled\u00e1va\u010de, ale z hlediska skute\u010dn\u00e9 osoby, kter\u00e1 si danou str\u00e1nku prohl\u00ed\u017e\u00ed.<\/p>\n\n\n\n

LCP tedy zohled\u0148uje \u010das, kter\u00fd ub\u011bhne od va\u0161eho kliknut\u00ed na dan\u00fd odkaz a\u017e do chv\u00edle, kdy se v\u00e1m na\u010dte v\u011bt\u0161ina u\u017eite\u010dn\u00e9ho obsahu str\u00e1nky tak, aby byla pro u\u017eivatele \u010diteln\u00e1 a srozumiteln\u00e1.<\/p><\/blockquote>\n\n\n\n\"Tvorba<\/figure><\/a>
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First Input Delay (FID)<\/h2>\n\n\n\n

Tato druh\u00e1 metrika se zab\u00fdv\u00e1 p\u0159edev\u0161\u00edm \u010dasem, kter\u00fd uplyne od chv\u00edle interakce u\u017eivatele s prvkem na va\u0161\u00ed str\u00e1nce do chv\u00edle, ne\u017e va\u0161e str\u00e1nka na tuto interakci zareaguje.<\/p>
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Interakc\u00ed mysl\u00edme nap\u0159\u00edklad kliknut\u00ed na tla\u010d\u00edtko (CTA, objedn\u00e1vka), psan\u00ed textu do box\u00edku a podobn\u00e9 \u00famysln\u00e9 aktivity.<\/p>\n\n\n\n

Optim\u00e1ln\u00ed hodnota FID je pod 100 milisekund, doba mezi 100-300 milisekundami je pova\u017eov\u00e1na za pr\u016fm\u011brnou a vy\u017eaduj\u00edc\u00ed sp\u00ed\u0161e zlep\u0161en\u00ed, doba nad 300 milisekund v\u00e1m pak k dobru rozhodn\u011b p\u0159i\u010dtena nebude\u2026<\/p><\/blockquote>\n\n\n\n

Cumulative Layout Shift (CLS)<\/h2>\n\n\n\n

Tato posledn\u00ed z velk\u00e9 trojky CWV metrik sleduje p\u0159edev\u0161\u00edm to, nakolik stabiln\u00ed z\u016fst\u00e1v\u00e1 obsah va\u0161\u00ed str\u00e1nky b\u011bhem na\u010d\u00edt\u00e1n\u00ed. Pokud sebou str\u00e1nka p\u0159i na\u010d\u00edt\u00e1n\u00ed cuk\u00e1 doprava, doleva, nahoru \u010di dol\u016f p\u0159i na\u010dten\u00ed nov\u00e9ho prvku (nap\u0159\u00edklad reklamn\u00edho banneru), pak to znamen\u00e1, \u017ee m\u00e1 \u0161patnou CLS. To m\u016f\u017ee vy\u00fastit a\u017e v jej\u00ed propad v SERPu.<\/p>\n\n\n\n

Dobr\u00fdm CLS se zavd\u011b\u010d\u00edte nejen vyhled\u00e1va\u010d\u016fm, ale p\u0159edev\u0161\u00edm n\u00e1v\u0161t\u011bvn\u00edk\u016fm. V\u011bzte, \u017ee opravdu nejsou r\u00e1di, kdy\u017e v d\u016fsledku posouv\u00e1n\u00ed va\u0161\u00ed str\u00e1nky t\u0159eba omylem kliknou na jin\u00fd prvek, ne\u017e p\u016fvodn\u011b cht\u011bli.<\/p><\/blockquote>\n\n\n\n

\u010c\u00edm dal\u0161\u00edm si m\u016f\u017ee je\u0161t\u011b va\u0161e str\u00e1nka u vyhled\u00e1va\u010d\u016f \u0161plhnout?<\/h2>\n\n\n\n

A\u010dkoliv v\u00fd\u0161e uveden\u00e1 trojice Core Web Vitals je moment\u00e1ln\u011b pova\u017eov\u00e1na za nejd\u016fle\u017eit\u011bj\u0161\u00ed metriky p\u0159i hodnocen\u00ed pozitivn\u00ed u\u017eivatelsk\u00e9 zku\u0161enosti, zdaleka nejde o jedin\u00fd faktor, podle n\u011bj\u017e budou vyhled\u00e1va\u010de i u\u017eivatel\u00e9 va\u0161i str\u00e1nku posuzovat.<\/p>
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Rozhodn\u011b by va\u0161emu webu nem\u011blo chyb\u011bt tak\u00e9 n\u00e1sleduj\u00edc\u00ed:<\/strong><\/p>
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Responzivita, tedy p\u0159\u00edv\u011btivost k u\u017eivatel\u016fm mobiln\u00edch p\u0159\u00edstroj\u016f<\/h3>\n\n\n\n

Zde nen\u00ed o \u010dem diskutovat. Jestli\u017ee se v\u00e1\u0161 web v dob\u011b, kdy v\u00edce ne\u017e polovina internetov\u00e9ho vyhled\u00e1v\u00e1n\u00ed poch\u00e1z\u00ed ze smartphon\u016f, nen\u00ed schopen p\u0159izp\u016fsobit r\u016fzn\u00fdm velikostem obrazovek, pak se nem\u016f\u017eete divit, \u017ee jeho um\u00edst\u011bn\u00ed v SERPU nen\u00ed z nejvy\u0161\u0161\u00edch.<\/p>
\n\n\n\n

Bezpe\u010dnost<\/h3>\n\n\n\n

Protokol HTTPS nam\u00edsto HTTP by m\u011bl b\u00fdt dnes samoz\u0159ejmost\u00ed<\/a> a z\u00e1rove\u0148 je jedn\u00edm z faktor\u016f, podle nich\u017e v\u00e1s budou vyhled\u00e1va\u010de hodnotit.<\/p>
\n\n\n\n

Omezen\u00ed vyskakovac\u00edch ok\u00e9nek<\/h3>\n\n\n\n

Vyskakovac\u00ed pop-up ok\u00e9nka mohou b\u00fdt dobr\u00fdm sluhou<\/a>, ale z\u00e1rove\u0148 zl\u00fdm p\u00e1nem. Pokud maj\u00ed souvislost s va\u0161\u00edm produktem a jsou vkusn\u011b provedeny, mohou raketov\u011b vyst\u0159elit va\u0161e konverze. Pokud jsou ale \u201cvlezl\u00e1\u201d, net\u00e9matick\u00e1, zab\u00edraj\u00ed v\u011bt\u0161inu plochy str\u00e1nky, nedaj\u00ed se lehce zav\u0159\u00edt a sni\u017euj\u00ed u\u017eivatelskou zku\u0161enost, v\u011bzte, \u017ee Google r\u00e1d nebude\u2026.<\/p>
\n\n\n\n

Co jako u\u017eivatel\u00e9 na webov\u00e9 str\u00e1nce m\u00e1te \u010di nem\u00e1te r\u00e1di? Pi\u0161te n\u00ed\u017ee do koment\u00e1\u0159\u016f!<\/strong><\/p>
\n\n\n\n

\"Webdesign\"<\/a><\/figure>
\n

Trendy ve webdesignu? Letos 3D grafika i um\u011bl\u00e1 inteligence<\/a><\/h4>
\n<\/div><\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Jako by n\u00e1rok\u016f, kter\u00e9 vyhled\u00e1va\u010de na va\u0161e str\u00e1nky kladou, nebylo dost, v posledn\u00ed dob\u011b se k nim p\u0159idaly i takzvan\u00e9 Core Web Vitals. Na\u0161t\u011bst\u00ed, jak uvid\u00edte, nejsou tyto metriky atraktivity va\u0161ich str\u00e1nek ni\u010d\u00edm nov\u00fdm pod sluncem. Tvorba webov\u00fdch str\u00e1nek s nimi ale v ka\u017ed\u00e9m p\u0159\u00edpad\u011b po\u010d\u00edtat mus\u00ed. Co tedy Core Web Vitals jsou? Core Web […]<\/p>\n","protected":false},"author":4,"featured_media":34056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[65],"tags":[5227,744,2117,3679,434,5228,1530,4101,4800],"class_list":["post-34374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technika","tag-core-web-vitals","tag-internet","tag-it","tag-seo","tag-technika","tag-tvorba-webovych-stranek","tag-web","tag-webove-stranky","tag-weby"],"yoast_head":"\nTvorba webov\u00fdch str\u00e1nek Rakovn\u00edk - co jsou tzv. Core Web Vitals a pro\u010d na n\u011b nezapom\u00ednat? - Mzone<\/title>\n<meta name=\"description\" content=\"Jako by n\u00e1rok\u016f, kter\u00e9 vyhled\u00e1va\u010de na va\u0161e str\u00e1nky kladou, nebylo dost, v posledn\u00ed dob\u011b se k nim p\u0159idaly i takzvan\u00e9 Core Web Vitals. Na\u0161t\u011bst\u00ed, jak uvid\u00edte, nejsou tyto metriky atraktivity va\u0161ich str\u00e1nek ni\u010d\u00edm nov\u00fdm pod sluncem. Tvorba webov\u00fdch str\u00e1nek s nimi ale v ka\u017ed\u00e9m p\u0159\u00edpad\u011b po\u010d\u00edtat mus\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/core-web-vitals-a-proc-na-ne-nezapominat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tvorba webov\u00fdch str\u00e1nek Rakovn\u00edk - co jsou tzv. Core Web Vitals a pro\u010d na n\u011b nezapom\u00ednat? - Mzone\" \/>\n<meta property=\"og:description\" content=\"Jako by n\u00e1rok\u016f, kter\u00e9 vyhled\u00e1va\u010de na va\u0161e str\u00e1nky kladou, nebylo dost, v posledn\u00ed dob\u011b se k nim p\u0159idaly i takzvan\u00e9 Core Web Vitals. 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