{"id":35774,"date":"2022-02-16T05:00:00","date_gmt":"2022-02-16T04:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=35774"},"modified":"2022-01-31T21:42:42","modified_gmt":"2022-01-31T20:42:42","slug":"jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/","title":{"rendered":"Jak to, \u017ee n\u00e1s streamovac\u00ed platformy znaj\u00ed tak dob\u0159e? V\u00edme to!"},"content":{"rendered":"

Spokojen\u00e9ho u\u017eivatele d\u011bl\u00e1 relevantn\u00ed obsah. Jak obsah streamovac\u00ed slu\u017eby tvo\u0159\u00ed a jak se lidem takzvan\u011b tref\u00ed do noty? Zeptali jsme se odborn\u00edk\u016f z\u00a0digit\u00e1ln\u00ed agentury WDF.<\/strong><\/p>
\n\n\n\n

Rekomenda\u010dn\u00ed syst\u00e9my jsou dnes z\u00e1kladn\u00edmi slu\u017ebami pou\u017e\u00edvan\u00fdmi ve v\u0161ech v\u00fdznamn\u00fdch digit\u00e1ln\u00edch platform\u00e1ch po cel\u00e9m sv\u011bt\u011b, jako je YouTube, Netflix nebo t\u0159eba Amazon. Spolu s vyhled\u00e1vac\u00edmi slu\u017ebami p\u0159edstavuj\u00ed rekomenda\u010dn\u00ed syst\u00e9my kl\u00ed\u010dov\u00e9 slu\u017eby, kter\u00e9 v\u00e1m, u\u017eivatel\u016fm, pom\u00e1haj\u00ed objevovat nov\u00fd obsah nebo produkty.<\/p>\n\n\n\n

Rekomenda\u010dn\u00ed syst\u00e9my mohou pomoci naj\u00edt relevantn\u00ed polo\u017eky, i kdy\u017e sami nap\u0159\u00edklad nezn\u00e1te jejich p\u0159esn\u00fd n\u00e1zev, nebo doporu\u010dit polo\u017eku, kter\u00e1 je pro v\u00e1s je\u0161t\u011b p\u0159ijateln\u011bj\u0161\u00ed ne\u017e ta, kterou jste p\u016fvodn\u011b hledali. To pro podnik znamen\u00e1 p\u0159idanou hodnotu, a to jak z hlediska vy\u0161\u0161\u00edch p\u0159\u00edjm\u016f a konkurenceschopnosti, tak z hlediska spokojenosti z\u00e1kazn\u00edk\u016f.<\/p><\/blockquote>\n\n\n\n

I ten nejmen\u0161\u00ed z\u00e1kazn\u00edk, kter\u00fdm m\u016f\u017ee b\u00fdt jedenap\u016flro\u010dn\u00ed d\u00edt\u011b, m\u016f\u017ee konzumovat a naj\u00edt vhodn\u00fd obsah na platform\u011b YouTube kliknut\u00edm na doporu\u010den\u00e9 video.<\/p>
\n\n\n\n

\"Sledov\u00e1n\u00ed<\/figure>
\n\n\n\n

Jak to cel\u00e9 funguje?<\/h2>\n\n\n\n

V posledn\u00edch letech bylo p\u0159edstaveno mnoho nov\u00fdch p\u0159\u00edstup\u016f a algoritm\u016f. Jednou z d\u016fle\u017eit\u00fdch metod algoritm\u016f je kolaborativn\u00ed filtrov\u00e1n\u00ed. \u201eTyto algoritmy pracuj\u00ed na z\u00e1klad\u011b anal\u00fdzy vzorc\u016f chov\u00e1n\u00ed u\u017eivatel\u016f v publiku a poskytuj\u00ed doporu\u010den\u00ed na z\u00e1klad\u011b podobn\u00fdch u\u017eivatel\u016f nebo podobn\u00fdch polo\u017eek. Nejv\u011bt\u0161\u00ed v\u00fdhodou t\u00e9to metody je, \u017ee se dok\u00e1\u017ee p\u0159izp\u016fsobit trend\u016fm nebo reagovat na zm\u011bny v syst\u00e9mu. Tento algoritmus dob\u0159e funguje v syst\u00e9mech se zna\u010dn\u00fdm mno\u017estv\u00edm interakc\u00ed, tak\u017ee v\u00fd\u0161e zm\u00edn\u011bn\u00e9 digit\u00e1ln\u00ed platformy \u010dasto vyu\u017e\u00edvaj\u00ed tyto principy,\u201c vysv\u011btluje Stanislav Kuznetsov, odborn\u00edk na AI ze spole\u010dnosti WDF.<\/p>
\n\n\n\n

Vzhledem k neust\u00e1l\u00e9mu n\u00e1r\u016fstu objemu informac\u00ed a po\u010dtu u\u017eivatel\u016f jsou rekomenda\u010dn\u00ed syst\u00e9my st\u00e1le slo\u017eit\u011bj\u0161\u00ed a kombinuj\u00ed metody \/ algoritmy z mnoha oblast\u00ed v\u00fdpo\u010detn\u00ed techniky.<\/p>\n\n\n\n

Obecn\u011b se rekomenda\u010dn\u00ed syst\u00e9my d\u011bl\u00ed do dvou hlavn\u00edch skupin: doporu\u010dovac\u00ed syst\u00e9my zalo\u017een\u00e9 na hodnocen\u00ed a techniky filtrov\u00e1n\u00ed zalo\u017een\u00e9 na preferenc\u00edch.\u00a0<\/p><\/blockquote>\n\n\n\n

\"Netflix\"<\/figure>
\n\n\n\n

\u201eSyst\u00e9my zalo\u017een\u00e9 na hodnocen\u00ed se zam\u011b\u0159uj\u00ed na p\u0159edpov\u00edd\u00e1n\u00ed absolutn\u00ed hodnoty hodnocen\u00ed (po\u0159ad\u00ed) polo\u017eky, kter\u00e1 je\u0161t\u011b nebyla u\u017eivateli zobrazena. Techniky filtrov\u00e1n\u00ed zalo\u017een\u00e9 na preferenc\u00edch p\u0159edpov\u00eddaj\u00ed doporu\u010den\u00ed top-k nebo relativn\u00ed po\u0159ad\u00ed polo\u017eek pro dan\u00e9ho u\u017eivatele podle n\u00e1zoru komunity u\u017eivatel\u016f. Rekomenda\u010dn\u00ed syst\u00e9my zalo\u017een\u00e9 na obsahu vyu\u017e\u00edvaj\u00ed pro definici aktu\u00e1ln\u00edho profilu polo\u017eek hodnocen\u00ed, kter\u00e9 jim u\u017eivatel\u00e9 ud\u011blili v minulosti. Tento profil lze roz\u0161\u00ed\u0159it o informace z\u00edskan\u00e9 z popisu polo\u017eky. Na rozd\u00edl od p\u0159edchoz\u00edch syst\u00e9m\u016f vyu\u017e\u00edvaj\u00ed kolaborativn\u00ed rekomenda\u010dn\u00ed syst\u00e9my zn\u00e1m\u00e9 hodnocen\u00ed skupiny u\u017eivatel\u016f k p\u0159edpov\u011bdi nezn\u00e1m\u00e9ho hodnocen\u00ed konkr\u00e9tn\u00edho u\u017eivatele. Tato my\u0161lenka vych\u00e1z\u00ed z p\u0159edpokladu, \u017ee pokud skupina u\u017eivatel\u016f provedla stejn\u00e9 hodnocen\u00ed v minulosti, m\u016f\u017eeme p\u0159edpokl\u00e1dat, \u017ee hodnocen\u00ed skupiny bude podobn\u00e9 i v budoucnosti. Syst\u00e9my demografick\u00e9ho filtrov\u00e1n\u00ed doporu\u010duj\u00ed na z\u00e1klad\u011b osobn\u00edch \u00fadaj\u016f u\u017eivatele, jako je pohlav\u00ed, p\u0159\u00edjem, v\u011bk, zem\u011b atd. Hybridn\u00ed rekomenda\u010dn\u00ed syst\u00e9my kombinuj\u00ed dva nebo v\u00edce typ\u016f v\u00fd\u0161e uveden\u00fdch syst\u00e9m\u016f. V\u011bt\u0161inou poskytuj\u00ed lep\u0161\u00ed v\u00fdsledky, ale jsou n\u00e1ro\u010dn\u011bj\u0161\u00ed na implementaci,\u201c popisuje z\u00e1kladn\u00ed principy rekomenda\u010dn\u00edch syst\u00e9m\u016f Stanislav Kuznetsov.<\/p>
\n\n\n\n

Vyu\u017eit\u00ed rekomenda\u010dn\u00edch syst\u00e9m\u016f u e-shop\u016f\u00a0<\/h2>\n\n\n\n

A stejn\u011b jako jsme si doporu\u010dov\u00e1n\u00ed vysv\u011btlili na streamovac\u00edch platform\u00e1ch, obdobn\u011b funguj\u00ed i u produkt\u016f na e-shopech. Va\u0161e, z\u00e1kazn\u00edkovo, chov\u00e1n\u00ed provozovatel\u00e9 e-shop\u016f dob\u0159e sleduj\u00ed.<\/p>
\n\n\n\n

\u201eNa z\u00e1klad\u011b va\u0161eho chov\u00e1n\u00ed a dat, kter\u00e1 poskytnete, se pak na pozad\u00ed rekomenda\u010dn\u00ed syst\u00e9my neust\u00e1le modeluj\u00ed dal\u0161\u00ed doporu\u010den\u00ed. Tedy zobraz\u00ed se v\u00e1m dal\u0161\u00ed podobn\u00e9 produkty a produkty p\u0159\u00edbuzn\u00e9 va\u0161emu vybran\u00e9mu. Cel\u00fd tento proces funguje, ani\u017e by bylo nutn\u00e9 zn\u00e1t identitu u\u017eivatele. Pokud ji e-shop ale zn\u00e1, jste registrovan\u00fd u\u017eivatel, a provozovateli e-shopu poskytnete \u00fadaje ke zpracov\u00e1n\u00ed \u2013 a to p\u0159edev\u0161\u00edm e-mail, cel\u00fd rekomenda\u010dn\u00ed syst\u00e9m mohou posunout na dal\u0161\u00ed \u00farove\u0148. Po \u201aprokliknut\u00ed\u2018 ze zaslan\u00e9ho newsletteru na dan\u00fd e-shop, streamovac\u00ed slu\u017ebu apod., bude d\u00edky rekomenda\u010dn\u00edmu syst\u00e9mu provozovatel e-shopu schopen sledovat va\u0161e chov\u00e1n\u00ed a n\u00e1sledn\u011b zas\u00edlat opravdu c\u00edlen\u00e9 nab\u00eddky,\u201c vysv\u011btluje CEO a partner digit\u00e1ln\u00ed agentury WDF Vojt\u011bch Strnad.<\/p>
\n\n\n\n

\"Programovac\u00ed<\/a><\/figure>
\n

Budoucnost na dosah: IT trendy, kter\u00e9 n\u00e1s \u010dekaj\u00ed v roce 2022<\/a><\/h4>
\n<\/div><\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Spokojen\u00e9ho u\u017eivatele d\u011bl\u00e1 relevantn\u00ed obsah. Jak obsah streamovac\u00ed slu\u017eby tvo\u0159\u00ed a jak se lidem takzvan\u011b tref\u00ed do noty? Zeptali jsme se odborn\u00edk\u016f z\u00a0digit\u00e1ln\u00ed agentury WDF. Rekomenda\u010dn\u00ed syst\u00e9my jsou dnes z\u00e1kladn\u00edmi slu\u017ebami pou\u017e\u00edvan\u00fdmi ve v\u0161ech v\u00fdznamn\u00fdch digit\u00e1ln\u00edch platform\u00e1ch po cel\u00e9m sv\u011bt\u011b, jako je YouTube, Netflix nebo t\u0159eba Amazon. Spolu s vyhled\u00e1vac\u00edmi slu\u017ebami p\u0159edstavuj\u00ed rekomenda\u010dn\u00ed syst\u00e9my kl\u00ed\u010dov\u00e9 […]<\/p>\n","protected":false},"author":4,"featured_media":35776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[65],"tags":[2116,5352,5351,5350,434,19,1290,2095],"class_list":["post-35774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technika","tag-obsah","tag-personalizace","tag-relevantni-obsah","tag-streamovaci-platformy","tag-technika","tag-technologie","tag-umela-inteligence","tag-uzivatele"],"yoast_head":"\nJak to, \u017ee n\u00e1s streamovac\u00ed platformy znaj\u00ed tak dob\u0159e? V\u00edme to! - Mzone<\/title>\n<meta name=\"description\" content=\"Spokojen\u00e9ho u\u017eivatele d\u011bl\u00e1 relevantn\u00ed obsah. Jak obsah streamovac\u00ed slu\u017eby tvo\u0159\u00ed a jak se lidem takzvan\u011b tref\u00ed do noty? Zeptali jsme se odborn\u00edk\u016f z digit\u00e1ln\u00ed agentury WDF.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak to, \u017ee n\u00e1s streamovac\u00ed platformy znaj\u00ed tak dob\u0159e? V\u00edme to! - Mzone\" \/>\n<meta property=\"og:description\" content=\"Spokojen\u00e9ho u\u017eivatele d\u011bl\u00e1 relevantn\u00ed obsah. Jak obsah streamovac\u00ed slu\u017eby tvo\u0159\u00ed a jak se lidem takzvan\u011b tref\u00ed do noty? Zeptali jsme se odborn\u00edk\u016f z digit\u00e1ln\u00ed agentury WDF.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mzone.cz\/en\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/\" \/>\n<meta property=\"og:site_name\" content=\"Mzone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MzoneCZ\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-16T04:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/02\/Streamovaci-platformy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1670\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mzone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mzone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\\\/\"},\"author\":{\"name\":\"Mzone\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"headline\":\"Jak to, \u017ee n\u00e1s streamovac\u00ed platformy znaj\u00ed tak dob\u0159e? V\u00edme to!\",\"datePublished\":\"2022-02-16T04:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\\\/\"},\"wordCount\":838,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Streamovaci-platformy.jpg\",\"keywords\":[\"obsah\",\"personalizace\",\"relevantn\u00ed obsah\",\"streamovac\u00ed platformy\",\"technika\",\"Technologie\",\"um\u011bl\u00e1 inteligence\",\"u\u017eivatel\u00e9\"],\"articleSection\":[\"Technika\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mzone.cz\\\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\\\/\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\\\/\",\"name\":\"Jak to, \u017ee n\u00e1s streamovac\u00ed platformy znaj\u00ed tak dob\u0159e? V\u00edme to! - Mzone\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Streamovaci-platformy.jpg\",\"datePublished\":\"2022-02-16T04:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"description\":\"Spokojen\u00e9ho u\u017eivatele d\u011bl\u00e1 relevantn\u00ed obsah. Jak obsah streamovac\u00ed slu\u017eby tvo\u0159\u00ed a jak se lidem takzvan\u011b tref\u00ed do noty? Zeptali jsme se odborn\u00edk\u016f z digit\u00e1ln\u00ed agentury WDF.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mzone.cz\\\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Streamovaci-platformy.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Streamovaci-platformy.jpg\",\"width\":1670,\"height\":1114,\"caption\":\"Streamovac\u00ed platformy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.mzone.cz\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jak to, \u017ee n\u00e1s streamovac\u00ed platformy znaj\u00ed tak dob\u0159e? V\u00edme to!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#website\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/\",\"name\":\"Mzone\",\"description\":\"Magaz\u00edn nejen pro mu\u017ee\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mzone.cz\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\",\"name\":\"Mzone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g\",\"caption\":\"Mzone\"},\"url\":\"https:\\\/\\\/www.mzone.cz\\\/en\\\/author\\\/jakub\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak to, \u017ee n\u00e1s streamovac\u00ed platformy znaj\u00ed tak dob\u0159e? V\u00edme to! - Mzone","description":"Spokojen\u00e9ho u\u017eivatele d\u011bl\u00e1 relevantn\u00ed obsah. Jak obsah streamovac\u00ed slu\u017eby tvo\u0159\u00ed a jak se lidem takzvan\u011b tref\u00ed do noty? Zeptali jsme se odborn\u00edk\u016f z digit\u00e1ln\u00ed agentury WDF.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mzone.cz\/en\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/","og_locale":"en_US","og_type":"article","og_title":"Jak to, \u017ee n\u00e1s streamovac\u00ed platformy znaj\u00ed tak dob\u0159e? V\u00edme to! - Mzone","og_description":"Spokojen\u00e9ho u\u017eivatele d\u011bl\u00e1 relevantn\u00ed obsah. Jak obsah streamovac\u00ed slu\u017eby tvo\u0159\u00ed a jak se lidem takzvan\u011b tref\u00ed do noty? Zeptali jsme se odborn\u00edk\u016f z digit\u00e1ln\u00ed agentury WDF.","og_url":"https:\/\/www.mzone.cz\/en\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/","og_site_name":"Mzone","article_publisher":"https:\/\/www.facebook.com\/MzoneCZ\/","article_published_time":"2022-02-16T04:00:00+00:00","og_image":[{"width":1670,"height":1114,"url":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/02\/Streamovaci-platformy.jpg","type":"image\/jpeg"}],"author":"Mzone","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mzone","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mzone.cz\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/#article","isPartOf":{"@id":"https:\/\/www.mzone.cz\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/"},"author":{"name":"Mzone","@id":"https:\/\/www.mzone.cz\/#\/schema\/person\/9bc20cc422a99cac4af6ff9297da32d4"},"headline":"Jak to, \u017ee n\u00e1s streamovac\u00ed platformy znaj\u00ed tak dob\u0159e? V\u00edme to!","datePublished":"2022-02-16T04:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mzone.cz\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/"},"wordCount":838,"commentCount":0,"image":{"@id":"https:\/\/www.mzone.cz\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/02\/Streamovaci-platformy.jpg","keywords":["obsah","personalizace","relevantn\u00ed obsah","streamovac\u00ed platformy","technika","Technologie","um\u011bl\u00e1 inteligence","u\u017eivatel\u00e9"],"articleSection":["Technika"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mzone.cz\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mzone.cz\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/","url":"https:\/\/www.mzone.cz\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/","name":"Jak to, \u017ee n\u00e1s streamovac\u00ed platformy znaj\u00ed tak dob\u0159e? V\u00edme to! - Mzone","isPartOf":{"@id":"https:\/\/www.mzone.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mzone.cz\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/#primaryimage"},"image":{"@id":"https:\/\/www.mzone.cz\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/02\/Streamovaci-platformy.jpg","datePublished":"2022-02-16T04:00:00+00:00","author":{"@id":"https:\/\/www.mzone.cz\/#\/schema\/person\/9bc20cc422a99cac4af6ff9297da32d4"},"description":"Spokojen\u00e9ho u\u017eivatele d\u011bl\u00e1 relevantn\u00ed obsah. Jak obsah streamovac\u00ed slu\u017eby tvo\u0159\u00ed a jak se lidem takzvan\u011b tref\u00ed do noty? Zeptali jsme se odborn\u00edk\u016f z digit\u00e1ln\u00ed agentury WDF.","breadcrumb":{"@id":"https:\/\/www.mzone.cz\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mzone.cz\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mzone.cz\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/#primaryimage","url":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/02\/Streamovaci-platformy.jpg","contentUrl":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/02\/Streamovaci-platformy.jpg","width":1670,"height":1114,"caption":"Streamovac\u00ed platformy"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mzone.cz\/jak-to-ze-nas-streamovaci-platformy-znaji-tak-dobre-vime-to\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.mzone.cz\/"},{"@type":"ListItem","position":2,"name":"Jak to, \u017ee n\u00e1s streamovac\u00ed platformy znaj\u00ed tak dob\u0159e? V\u00edme to!"}]},{"@type":"WebSite","@id":"https:\/\/www.mzone.cz\/#website","url":"https:\/\/www.mzone.cz\/","name":"Mzone","description":"Magaz\u00edn nejen pro mu\u017ee","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mzone.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mzone.cz\/#\/schema\/person\/9bc20cc422a99cac4af6ff9297da32d4","name":"Mzone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g","caption":"Mzone"},"url":"https:\/\/www.mzone.cz\/en\/author\/jakub\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts\/35774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/comments?post=35774"}],"version-history":[{"count":18,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts\/35774\/revisions"}],"predecessor-version":[{"id":35802,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts\/35774\/revisions\/35802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/media\/35776"}],"wp:attachment":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/media?parent=35774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/categories?post=35774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/tags?post=35774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}