{"id":36369,"date":"2022-03-22T05:00:00","date_gmt":"2022-03-22T04:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=36369"},"modified":"2022-03-21T21:29:57","modified_gmt":"2022-03-21T20:29:57","slug":"prvni-cesky-mcdonalds-otevrel-pred-30-lety-kdo-mekac-proslavil-a-kolik-ma-v-cr-restauraci","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/prvni-cesky-mcdonalds-otevrel-pred-30-lety-kdo-mekac-proslavil-a-kolik-ma-v-cr-restauraci\/","title":{"rendered":"Prvn\u00ed \u010desk\u00fd McDonald\u2019s otev\u0159el p\u0159ed 30 lety! Kdo Mek\u00e1\u010d proslavil a kolik m\u00e1 v \u010cR restaurac\u00ed?"},"content":{"rendered":"

V ned\u011bli 20. b\u0159ezna nastal jeden velmi d\u016fle\u017eit\u00fd miln\u00edk v historii \u010desk\u00e9ho McDonald\u2019s. Bylo to p\u0159esn\u011b t\u0159i des\u00edtky let ode dne, kdy v pra\u017esk\u00e9 Vodi\u010dkov\u011b ulici otev\u0159ela v\u016fbec prvn\u00ed restaurace t\u00e9to zna\u010dky u n\u00e1s.<\/strong><\/p>
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Slavnostn\u00ed ud\u00e1losti se vedle zn\u00e1m\u00fdch osobnost\u00ed \u010di tehdej\u0161\u00ed americk\u00e9 velvyslankyn\u011b a here\u010dky Shirley Temple-Blackov\u00e9 z\u00fa\u010dastnily i tis\u00edce nat\u011b\u0161en\u00fdch \u010cech\u016f. Za on\u011bch 30 let, kdy tu McDonald\u2019s mohl svobodn\u011b podnikat, se zna\u010dka i restaurace dramaticky prom\u011bnily a nab\u00eddly celou \u0159adu novinek. Tady jsou nejzaj\u00edmav\u011bj\u0161\u00ed momenty z historie v \u010cR i ve sv\u011bt\u011b!<\/p>
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V\u00edtej, svobodo, v\u00edtej, McDonald\u2019s!<\/h2>\n\n\n\n

V ned\u011bli 20. b\u0159ezna to bylo p\u0159esn\u011b 30 let, kdy se konal velk\u00fd sv\u00e1tek. Nedlouho pot\u00e9, co padla \u017eelezn\u00e1 opona, se v roce 1992 otev\u0159el v\u016fbec prvn\u00ed McDonald\u2019s v na\u0161\u00ed republice. Ud\u00e1losti ve Vodi\u010dkov\u011b ulici se z\u00fa\u010dastnilo mnoho tis\u00edc lid\u00ed, pro n\u011b\u017e byla americk\u00e1 restaurace jedn\u00edm z nejz\u00e1\u0159iv\u011bj\u0161\u00edch symbol\u016f svobody.<\/p>\n\n\n\n

Nechyb\u011bly ani zn\u00e1m\u00e9 osobnosti jako Ji\u0159\u00ed Barto\u0161ka, Josef Abrh\u00e1m, Lenka Filipov\u00e1 \u010di tehdej\u0161\u00ed americk\u00e1 velvyslankyn\u011b a here\u010dka Shirley Temple-Blackov\u00e1. P\u0159ed restaurac\u00ed se tvo\u0159ily fronty dlouh\u00e9 stovky metr\u016f, kter\u00e9 musely b\u00fdt regulov\u00e1ny polici\u00ed, a restaurace za sv\u016fj prvn\u00ed den provozu obslou\u017eila rekordn\u00edch 11 tis\u00edc z\u00e1kazn\u00edk\u016f.<\/p><\/blockquote>\n\n\n\n

\"Josef<\/figure>
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Ti si u\u017e tehdy pochutn\u00e1vali t\u0159eba na Cheeseburgeru, Big Macu, jable\u010dn\u00e9 ta\u0161ti\u010dce \u010di shaku. Bez zaj\u00edmavosti nen\u00ed ani fakt, \u017ee pr\u00e1v\u011b restaurace McDonald\u2019s ve Vodi\u010dkov\u011b ulici byla tou prvn\u00ed, kter\u00e1 se u n\u00e1s prom\u011bnila ve fran\u0161\u00edzu; v roce 1995 ji z\u00edskal Karel Suk. Pln\u011b v rukou fran\u0161\u00edzant\u016f, a tedy \u010desk\u00fdch podnikatel\u016f jsou v\u0161echny restaurace McDonald\u2019s od roku 2020.<\/p>
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Tak \u0161el \u010das<\/h2>\n\n\n\n

D\u016fle\u017eit\u00e9 miln\u00edky se odehr\u00e1ly i v n\u00e1sleduj\u00edc\u00edch letech. Prvn\u00ed McDonald\u2019s v Ostrav\u011b byl otev\u0159en v roce 1993 a ve stejn\u00e9m roce jsme u n\u00e1s oslavili tak\u00e9 p\u0159\u00edchod prvn\u00edho Drive-Thru, a to v restauraci ve Velk\u00e9m Mezi\u0159\u00ed\u010d\u00ed na D1. Rok 1997 se nesl ve znamen\u00ed prvn\u00edho ro\u010dn\u00edku McDonald\u2019s Cupu, kter\u00fd se postupn\u011b vypracoval na nejv\u011bt\u0161\u00ed turnaj ve fotbale pro d\u011bti z prvn\u00edch stup\u0148\u016f z\u00e1kladn\u00edch \u0161kol.<\/p>\n\n\n\n

V roce 2009 bylo v Pr\u016fhonic\u00edch u Prahy otev\u0159eno prvn\u00ed McCaf\u00e9 a od roku 2010 maj\u00ed v\u0161ichni z\u00e1kazn\u00edci McDonald\u2019s wi-fi zdarma. Dotykov\u00e9 kiosky byly p\u0159edstaveny v roce 2015 v restauraci na pra\u017esk\u00e9 Ji\u017en\u00ed spojce a v roce 2017 p\u0159iv\u00edtal \u010desk\u00fd McDonald\u2019s miliardt\u00e9ho z\u00e1kazn\u00edka.<\/p><\/blockquote>\n\n\n\n

\"Prvn\u00ed<\/figure>
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O rok pozd\u011bji jsme si mohli za\u010d\u00edt pochutn\u00e1vat na burgerech s dov\u00e1\u017ekou prost\u0159ednictv\u00edm McDelivery a v roce 2019 byla op\u011bt na Ji\u017en\u00ed spojce otev\u0159ena prvn\u00ed restaurace nov\u00e9 generace stejn\u011b jako jubilejn\u00ed 100. restauraci v Opav\u011b.<\/p>
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A jak to bylo s nab\u00eddkou pokrm\u016f, kter\u00e9 dnes tolik milujeme? Happy Meal si m\u016f\u017eeme objednat od roku 1995, McNuggets dorazily v roce 1997. Od roku 2005 se p\u0159ipravuje McRoyal a v\u00fdznamn\u00fd byl i rok 2007: premi\u00e9ru oslavil Big Tasty stejn\u011b jako sn\u00edda\u0148ov\u00e1 nab\u00eddka. Rok 2010 se nesl ve znamen\u00ed McWrapu a v roce 2014 p\u0159ibyl prvn\u00ed bezlepkov\u00fd produkt. Od roku 2016 najdete v burgerech v\u00fdhradn\u011b \u010desk\u00e9 hov\u011bz\u00ed.<\/p>
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\u010cesk\u00e1 spojka<\/h2>\n\n\n\n

I kdy\u017e McDonald\u2019s nezalo\u017eil, dok\u00e1zal ho prom\u011bnit v nejv\u011bt\u0161\u00ed a nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed s\u00ed\u0165 restaurac\u00ed na sv\u011bt\u011b. \u0158e\u010d je o podnikateli Rayovi Krocovi<\/a>, kter\u00fd se narodil v roce 1902 a jeho\u017e rodi\u010de poch\u00e1zeli z vesni\u010dky Stupno v Plze\u0148sk\u00e9m kraji. K podnik\u00e1n\u00ed Raye p\u0159ivedl otec, a tak se u\u017e od ml\u00e1d\u00ed \u017eivil kde\u010d\u00edm. M\u011bl vlastn\u00ed obchod s deskami, prod\u00e1val kel\u00edmky \u010di roboty na p\u0159\u00edpravu zmrzlinov\u00fdch shak\u016f. V 50. letech se pak sezn\u00e1mil s bratry McDonaldov\u00fdmi, kte\u0159\u00ed provozovali popul\u00e1rn\u00ed bistro. Ray si od nich nejprve v roce 1955 koupil fran\u0161\u00edzu, aby v roce 1961 ovl\u00e1dl celou spole\u010dnost. A byl to pr\u00e1v\u011b on, kdo tu zavedl vysok\u00e9 po\u017eadavky na hygienu nebo nadstandardn\u00ed z\u00e1kaznick\u00fd servis, co\u017e k popularit\u011b restaurac\u00ed nejen v USA, ale i po cel\u00e9m sv\u011bt\u011b v\u00fdznamn\u011b p\u0159isp\u011blo.<\/p>\n\n\n\n

Kdy\u017e Ray Kroc v roce 1984 zem\u0159el, byla hodnota jeho majetku vy\u010d\u00edslena na 600 milion\u016f dolar\u016f, co\u017e by dnes znamenalo bezm\u00e1la 38 miliard korun. \u010casopis Time ho rovn\u011b\u017e za\u0159adil mezi stovku nejv\u00fdznamn\u011bj\u0161\u00edch osobnost\u00ed uplynul\u00e9ho stolet\u00ed a a\u017e se budete toulat po Plze\u0148sku, zastavte se ve Stupn\u011b. Ray Kroc tu m\u00e1 od roku 2002 svoji pam\u011btn\u00ed desku.\u00a0<\/p><\/blockquote>\n\n\n\n

\"Ray<\/figure>
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Planeta na prvn\u00edm m\u00edst\u011b<\/h2>\n\n\n\n

S odpov\u011bdn\u00fdm p\u0159\u00edstupem k planet\u011b to McDonald\u2019s mysl\u00ed v\u00e1\u017en\u011b opravdu dlouho. Prvn\u00ed v\u00fdro\u010dn\u00ed zpr\u00e1va o spole\u010densk\u00e9 odpov\u011bdnosti vy\u0161la u\u017e v roce 2002 a pozadu nez\u016fst\u00e1v\u00e1 ani \u010cesk\u00e1 republika.<\/p>\n\n\n\n

Od roku 2000 se v restaurac\u00edch t\u0159\u00edd\u00ed ve\u0161ker\u00e9 obaly od z\u00e1kazn\u00edk\u016f. Obaly od dodavatel\u016f \u010di pou\u017eit\u00fd olej z frit\u00e9z se t\u0159\u00edd\u00ed ji\u017e od roku 1992.<\/p><\/blockquote>\n\n\n\n

Aktu\u00e1ln\u00edmi zm\u011bnami na cest\u011b k \u0161etrn\u011bj\u0161\u00edmu provozov\u00e1n\u00ed restaurac\u00ed je v McDonald’s odstran\u011bn\u00ed plastov\u00fdch kel\u00edmk\u016f, p\u0159echod z plastov\u00fdch na pap\u00edrov\u00e1 br\u010dka \u010di nahrazen\u00ed plastov\u00fdch p\u0159\u00edbor\u016f t\u011bmi ze d\u0159eva. Ro\u010dn\u011b t\u00edm McDonald’s u\u0161et\u0159\u00ed v\u00edc ne\u017e 100 tun plastu. V lo\u0148sk\u00e9m roce tak\u00e9 odstartovala kampa\u0148 Na\u0161e proto\u017ee, kter\u00e1 propaguje \u0161etrn\u011bj\u0161\u00ed p\u0159\u00edstup k planet\u011b, stejn\u011b jako do ter\u00e9nu poprv\u00e9 vyrazily \u00faklidov\u00e9 \u010dety, tzv. Trash Patrols. Slo\u017eeny jsou jak ze zam\u011bstnanc\u016f McDonald\u2019s, tak i dobrovoln\u00edk\u016f, staraj\u00ed se o \u010distotu v okol\u00ed restaurac\u00ed a odpadky sb\u00edraj\u00ed i v p\u0159\u00edrod\u011b nebo na obl\u00edben\u00fdch v\u00fdletn\u00edch m\u00edstech.<\/p>
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\u00dasp\u011b\u0161n\u00fd lo\u0148sk\u00fd rok<\/h2>\n\n\n\n

I p\u0159es nelehkou dobu zp\u016fsobenou pandemi\u00ed se loni restaurac\u00edm McDonald\u2019s v \u010cR da\u0159ilo. Tr\u017eby oproti p\u0159edchoz\u00edmu roku rostly o 19 % a dos\u00e1hly bezm\u00e1la 7 miliard korun. Oproti roku 2020 byl patrn\u00fd n\u00e1vrat z\u00e1kazn\u00edk\u016f do restaurac\u00ed, rostla ale tak\u00e9 rozv\u00e1\u017eka McDelivery a obliba sn\u00edda\u0148ov\u00fdch pokrm\u016f. D\u016fle\u017eit\u00e1 zm\u011bna prob\u011bhla na postu gener\u00e1ln\u00edho \u0159editele, kdy dlouholet\u00e9ho l\u00eddra Tomasze Rogacze vyst\u0159\u00eddal Dan Camp. \u201eJe n\u00e1m ct\u00ed a jsme vd\u011b\u010dn\u00ed, \u017ee u\u017e t\u0159i dek\u00e1dy m\u016f\u017eeme \u010cech\u016fm nab\u00edzet na\u0161e tradi\u010dn\u00ed produkty, kter\u00e9 jsou ikonicky zn\u00e1m\u00e9 po cel\u00e9m sv\u011bt\u011b. Jsme hrd\u00ed, \u017ee jsme p\u0159ed 30 lety na\u0161e podnik\u00e1n\u00ed pod zlat\u00fdmi oblouky postavili na hodnot\u00e1ch jako je podpora komunit, zodpov\u011bdnost, rovn\u00e1 p\u0159\u00edle\u017eitost a radost, a \u017ee na nich pevn\u011b stoj\u00edme dodnes,\u201c \u0159\u00edk\u00e1 Camp.<\/p>
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\"Gify<\/a><\/figure>
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P\u016fvodn\u011b cht\u011bli jen ozvl\u00e1\u0161tnit komunikaci. Dnes gify \u010desk\u00e9ho Mek\u00e1\u010de slav\u00ed neuv\u011b\u0159itelnou miliardu shl\u00e9dnut\u00ed!<\/a><\/h4>
\n<\/div><\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

V ned\u011bli 20. b\u0159ezna nastal jeden velmi d\u016fle\u017eit\u00fd miln\u00edk v historii \u010desk\u00e9ho McDonald\u2019s. Bylo to p\u0159esn\u011b t\u0159i des\u00edtky let ode dne, kdy v pra\u017esk\u00e9 Vodi\u010dkov\u011b ulici otev\u0159ela v\u016fbec prvn\u00ed restaurace t\u00e9to zna\u010dky u n\u00e1s. Slavnostn\u00ed ud\u00e1losti se vedle zn\u00e1m\u00fdch osobnost\u00ed \u010di tehdej\u0161\u00ed americk\u00e9 velvyslankyn\u011b a here\u010dky Shirley Temple-Blackov\u00e9 z\u00fa\u010dastnily i tis\u00edce nat\u011b\u0161en\u00fdch \u010cech\u016f. Za on\u011bch […]<\/p>\n","protected":false},"author":4,"featured_media":36376,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[387,63,25],"tags":[1030,894,87,595,1648,5407,5220,3947,596,1215,490,920,1538],"class_list":["post-36369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historie","category-jidlo","category-style","tag-cesko","tag-fast-food","tag-historie","tag-jidlo","tag-jidlo-a-piti","tag-mcdonalds-2","tag-mekac","tag-otevreni","tag-restaurace","tag-stravovani","tag-style","tag-vyroci","tag-zajimavosti"],"yoast_head":"\nPrvn\u00ed \u010desk\u00fd McDonald\u2019s otev\u0159el p\u0159ed 30 lety! Kdo Mek\u00e1\u010d proslavil a kolik m\u00e1 v \u010cR restaurac\u00ed? - Mzone<\/title>\n<meta name=\"description\" content=\"V ned\u011bli 20. b\u0159ezna nastal jeden velmi d\u016fle\u017eit\u00fd miln\u00edk v historii \u010desk\u00e9ho McDonald\u2019s. Bylo to p\u0159esn\u011b t\u0159i des\u00edtky let ode dne, kdy v pra\u017esk\u00e9 Vodi\u010dkov\u011b ulici otev\u0159ela v\u016fbec prvn\u00ed restaurace t\u00e9to zna\u010dky u n\u00e1s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/prvni-cesky-mcdonalds-otevrel-pred-30-lety-kdo-mekac-proslavil-a-kolik-ma-v-cr-restauraci\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prvn\u00ed \u010desk\u00fd McDonald\u2019s otev\u0159el p\u0159ed 30 lety! 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