{"id":36886,"date":"2022-05-15T05:00:00","date_gmt":"2022-05-15T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=36886"},"modified":"2022-05-13T13:19:15","modified_gmt":"2022-05-13T11:19:15","slug":"instagram-a-tiktok-tahne-teleshopping-se-presunul-na-socialni-site","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/instagram-a-tiktok-tahne-teleshopping-se-presunul-na-socialni-site\/","title":{"rendered":"Instagram a TikTok t\u00e1hne! Teleshopping se p\u0159esunul na soci\u00e1ln\u00ed s\u00edt\u011b"},"content":{"rendered":"<p><strong>Zat\u00edmco v\u011bt\u0161ina u\u017eivatel\u016f vn\u00edm\u00e1 soci\u00e1ln\u00ed s\u00edt\u011b jako platformy slou\u017e\u00edc\u00ed k z\u00e1bav\u011b, pro inzerenty i tv\u016frce mohou b\u00fdt velmi \u00fa\u010dinn\u00fdm n\u00e1strojem k vyd\u011bl\u00e1v\u00e1n\u00ed pen\u011bz. Soci\u00e1ln\u00ed s\u00edt\u011b p\u0159itom jsou naprosto glob\u00e1ln\u00ed fenom\u00e9n a jejich popularita v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nen\u00ed omezena na z\u00e1padn\u00ed sv\u011bt \u010di rozvinut\u00e9 zem\u011b.<\/strong><\/p><br>\n\n\n\n<p>Soci\u00e1ln\u00ed s\u00edt\u011b nab\u00edzej\u00ed zna\u010dk\u00e1m i tv\u016frc\u016fm skute\u010dn\u011b glob\u00e1ln\u00ed p\u0159\u00edle\u017eitosti. \u201ePokud jde o lok\u00e1ln\u00ed kontext, v \u010cesk\u00e9 republice aktivn\u011b vyu\u017e\u00edv\u00e1 nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 Facebook t\u00e9m\u011b\u0159 6,5 milionu lid\u00ed, na Instagramu jsou 3 miliony \u010cech\u016f, rychle rostouc\u00ed TikTok ji\u017e atakuje hranici 1,5 milionu \u010desk\u00fdch u\u017eivatel\u016f. To je ohromn\u00e1 obchodn\u00ed p\u0159\u00edle\u017eitost, kter\u00e9 jak inzerenti a tv\u016frci, tak samotn\u00e9 s\u00edt\u011b aktivn\u011b vyu\u017e\u00edvaj\u00ed,\u201c \u0159\u00edk\u00e1 Ond\u0159ej Tyle\u010dek, obchodn\u00ed \u0159editel <a href=\"https:\/\/www.fairytailors.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">reklamn\u00ed agentury Fairy Tailors<\/a>.<\/p><br>\n\n\n\n<h2 class=\"wp-block-heading\">Fenom\u00e9n chytr\u00fdch telefon\u016f<\/h2>\n\n\n\n<p>Div\u00e1ci se p\u0159esunuli od televizn\u00edch obrazovek k obrazovk\u00e1m chytr\u00fdch telefon\u016f. Na soci\u00e1ln\u00edch s\u00edt\u00edch se nejen bav\u00ed, ale b\u011b\u017en\u011b na nich nakupuj\u00ed. Soci\u00e1ln\u00ed s\u00edt\u011b na jednu stranu d\u00e1vaj\u00ed inzerent\u016fm p\u0159\u00edle\u017eitost, aby oslovily z\u00e1kazn\u00edky a odvedly je nap\u0159\u00edklad do sv\u00e9ho e-shopu. Na druhou stranu nen\u00ed v z\u00e1jmu \u017e\u00e1dn\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b, aby jej\u00ed u\u017eivatel\u00e9 b\u011bhem n\u00e1kupn\u00edho procesu odch\u00e1zeli na jin\u00fd web. \u201eProto sledujeme jasn\u00fd trend: soci\u00e1ln\u00ed s\u00edt\u011b za\u010d\u00ednaj\u00ed umo\u017e\u0148ovat n\u00e1kupy p\u0159\u00edmo na sv\u00e9 platform\u011b,\u201c uv\u00e1d\u00ed Tyle\u010dek.<\/p><br>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"664\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/pexels-kerde-severin-1542252-1024x664.jpg\" alt=\"Instagram\" class=\"wp-image-36895\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/pexels-kerde-severin-1542252-1024x664.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/pexels-kerde-severin-1542252-300x194.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/pexels-kerde-severin-1542252-768x498.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/pexels-kerde-severin-1542252-1536x995.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/pexels-kerde-severin-1542252-18x12.jpg 18w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/pexels-kerde-severin-1542252-590x382.jpg 590w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/pexels-kerde-severin-1542252.jpg 1855w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><br>\n\n\n\n<h2 class=\"wp-block-heading\">Role influencer\u016f nen\u00ed zanedbateln\u00e1<\/h2>\n\n\n\n<p>D\u016fle\u017eitou roli hraj\u00ed v procesu n\u00e1kupu influence\u0159i \u2013 men\u0161\u00ed \u010di v\u011bt\u0161\u00ed osobnosti, kter\u00e9 maj\u00ed na sv\u00e9 publikum vliv a dok\u00e1\u017eou ovlivnit tak\u00e9 jeho n\u00e1kupn\u00ed rozhodov\u00e1n\u00ed. Velmi progresivn\u00ed jsou podle spolumajitele a obchodn\u00edho \u0159editele Fairy Tailors v tomto ohledu jak tv\u016frci, tak u\u017eivatel\u00e9 s\u00edt\u011b TikTok. 42 % z nich \u0159\u00edk\u00e1, \u017ee s\u00ed\u0165 vyu\u017e\u00edvaj\u00ed, aby objevili n\u011bco nov\u00e9ho, a 67 % z nich \u0159\u00edk\u00e1, \u017ee se d\u00edky TikToku sezn\u00e1mili s produkty, kter\u00e9 p\u0159edt\u00edm neznali.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Hashtagem #TikTokMadeMeBuyIt pak lid\u00e9 ozna\u010duj\u00ed videa s produkty, kter\u00e9 si zakoupili d\u00edky TikToku. Videa s t\u00edmto hashtagem maj\u00ed ji\u017e 6,7 miliardy zhl\u00e9dnut\u00ed.\u00a0<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e1kupn\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f soci\u00e1ln\u00edch s\u00edt\u00ed chce vyu\u017e\u00edt YouTube<\/h2>\n\n\n\n<p>U\u017eivatel\u00e9 soci\u00e1ln\u00edch s\u00edt\u00ed aktivn\u011b nakupuj\u00ed tak\u00e9 b\u011bhem livestream\u016f, tedy \u017eiv\u00e9ho vys\u00edl\u00e1n\u00ed sv\u00fdch obl\u00edben\u00fdch influencer\u016f. Pr\u00e1v\u011b tohoto fenom\u00e9nu chce aktu\u00e1ln\u011b vyu\u017e\u00edt YouTube. \u201eNa t\u00e9to popul\u00e1rn\u00ed platform\u011b m\u016f\u017eeme vbrzku \u010dekat z\u00e1sadn\u00ed zm\u011bny vst\u0159\u00edc n\u00e1kup\u016fm prezentovan\u00fdch produkt\u016f p\u0159\u00edmo v aplikaci,\u201c popisuje trend Ond\u0159ej Tyle\u010dek.<\/p><br>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"662\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/Youtube-v-tabletu-1024x662.jpg\" alt=\"Youtube v tabletu\" class=\"wp-image-36902\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/Youtube-v-tabletu-1024x662.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/Youtube-v-tabletu-300x194.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/Youtube-v-tabletu-768x496.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/Youtube-v-tabletu-1536x993.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/Youtube-v-tabletu-18x12.jpg 18w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/Youtube-v-tabletu-590x381.jpg 590w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/Youtube-v-tabletu.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><br>\n\n\n\n<p>Byl to pr\u00e1v\u011b YouTube, na kter\u00e9m se skrze youtubery p\u0159ed lety celosv\u011btov\u011b roz\u0161\u00ed\u0159il fenom\u00e9n influencer\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, a nen\u00ed divu, \u017ee si tato gigantick\u00e1 medi\u00e1ln\u00ed platforma nechce nechat uj\u00edt p\u0159\u00edle\u017eitost nechat div\u00e1ky nakupovat zbo\u017e\u00ed p\u0159\u00edmo b\u011bhem sledov\u00e1n\u00ed vide\u00ed \u2013 a z\u00edskat tak jist\u011b zaj\u00edmavou provizi z prodeje.<\/p><br>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:34% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.mzone.cz\/pozor-na-socialni-site-u-pohovoru-provereni-uchazecu-vyradi-az-osminu-z-nich\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Socialni-site-1024x683.jpg\" alt=\"Soci\u00e1ln\u00ed s\u00edt\u011b\" class=\"wp-image-33946 size-full\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Socialni-site-1024x683.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Socialni-site-300x200.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Socialni-site-768x512.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Socialni-site-1536x1024.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Socialni-site-2048x1365.jpg 2048w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Socialni-site-18x12.jpg 18w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Socialni-site-800x533.jpg 800w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Socialni-site-400x267.jpg 400w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Socialni-site-500x333.jpg 500w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Socialni-site-1170x780.jpg 1170w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Socialni-site-590x393.jpg 590w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h4><a href=\"https:\/\/www.mzone.cz\/pozor-na-socialni-site-u-pohovoru-provereni-uchazecu-vyradi-az-osminu-z-nich\/\">P\u0159i hled\u00e1n\u00ed zam\u011bstn\u00e1n\u00ed nezapome\u0148te na soci\u00e1ln\u00ed s\u00edt\u011b \u2013 prov\u011b\u0159en\u00ed uchaze\u010d\u016f vy\u0159ad\u00ed a\u017e osminu z nich<\/a><\/h4><br>\n<\/div><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Zat\u00edmco v\u011bt\u0161ina u\u017eivatel\u016f vn\u00edm\u00e1 soci\u00e1ln\u00ed s\u00edt\u011b jako platformy slou\u017e\u00edc\u00ed k z\u00e1bav\u011b, pro inzerenty i tv\u016frce mohou b\u00fdt velmi \u00fa\u010dinn\u00fdm n\u00e1strojem k vyd\u011bl\u00e1v\u00e1n\u00ed pen\u011bz. Soci\u00e1ln\u00ed s\u00edt\u011b p\u0159itom jsou naprosto glob\u00e1ln\u00ed fenom\u00e9n a jejich popularita v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nen\u00ed omezena na z\u00e1padn\u00ed sv\u011bt \u010di rozvinut\u00e9 zem\u011b. Soci\u00e1ln\u00ed s\u00edt\u011b nab\u00edzej\u00ed zna\u010dk\u00e1m i tv\u016frc\u016fm skute\u010dn\u011b glob\u00e1ln\u00ed p\u0159\u00edle\u017eitosti. \u201ePokud jde [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":36889,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[29,25,64],"tags":[536,744,5451,5453,17,535,490,5452,148],"class_list":["post-36886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-style","category-trendy","tag-instagram","tag-internet","tag-inzerce","tag-inzerenti","tag-lifestyle","tag-socialni-site","tag-style","tag-tiktok","tag-trendy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram a TikTok t\u00e1hne! Teleshopping se p\u0159esunul na soci\u00e1ln\u00ed s\u00edt\u011b - Mzone<\/title>\n<meta name=\"description\" content=\"Zat\u00edmco v\u011bt\u0161ina u\u017eivatel\u016f vn\u00edm\u00e1 soci\u00e1ln\u00ed s\u00edt\u011b jako platformy slou\u017e\u00edc\u00ed k z\u00e1bav\u011b, pro inzerenty i tv\u016frce mohou b\u00fdt velmi \u00fa\u010dinn\u00fdm n\u00e1strojem k vyd\u011bl\u00e1v\u00e1n\u00ed pen\u011bz. Soci\u00e1ln\u00ed s\u00edt\u011b p\u0159itom jsou naprosto glob\u00e1ln\u00ed fenom\u00e9n a jejich popularita v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nen\u00ed omezena na z\u00e1padn\u00ed sv\u011bt \u010di rozvinut\u00e9 zem\u011b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/instagram-a-tiktok-tahne-teleshopping-se-presunul-na-socialni-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram a TikTok t\u00e1hne! Teleshopping se p\u0159esunul na soci\u00e1ln\u00ed s\u00edt\u011b - Mzone\" \/>\n<meta property=\"og:description\" content=\"Zat\u00edmco v\u011bt\u0161ina u\u017eivatel\u016f vn\u00edm\u00e1 soci\u00e1ln\u00ed s\u00edt\u011b jako platformy slou\u017e\u00edc\u00ed k z\u00e1bav\u011b, pro inzerenty i tv\u016frce mohou b\u00fdt velmi \u00fa\u010dinn\u00fdm n\u00e1strojem k vyd\u011bl\u00e1v\u00e1n\u00ed pen\u011bz. Soci\u00e1ln\u00ed s\u00edt\u011b p\u0159itom jsou naprosto glob\u00e1ln\u00ed fenom\u00e9n a jejich popularita v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nen\u00ed omezena na z\u00e1padn\u00ed sv\u011bt \u010di rozvinut\u00e9 zem\u011b.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mzone.cz\/en\/instagram-a-tiktok-tahne-teleshopping-se-presunul-na-socialni-site\/\" \/>\n<meta property=\"og:site_name\" content=\"Mzone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MzoneCZ\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-15T03:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/05\/TikTok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1691\" \/>\n\t<meta property=\"og:image:height\" content=\"1128\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mzone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mzone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/instagram-a-tiktok-tahne-teleshopping-se-presunul-na-socialni-site\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/instagram-a-tiktok-tahne-teleshopping-se-presunul-na-socialni-site\\\/\"},\"author\":{\"name\":\"Mzone\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"headline\":\"Instagram a TikTok t\u00e1hne! 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