{"id":39424,"date":"2023-01-28T05:00:00","date_gmt":"2023-01-28T04:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=39424"},"modified":"2023-01-20T19:52:12","modified_gmt":"2023-01-20T18:52:12","slug":"identita-nejcennejsi-v-online-prostoru","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/identita-nejcennejsi-v-online-prostoru\/","title":{"rendered":"Nejcenn\u011bj\u0161\u00ed v online prostoru? Jednozna\u010dn\u011b identita"},"content":{"rendered":"<p><strong>Digit\u00e1ln\u00ed identita se stala jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch technologick\u00fdch trend\u016f na sv\u011bt\u011b. V d\u016fsledku toho je v pln\u00e9m proudu revoluce v interakci jednotlivc\u016f s ve\u0159ejn\u00fdmi institucemi i soukrom\u00fdmi organizacemi. A ve sv\u011bte\u00a0online jde o cennou komoditu.<\/strong><\/p><br>\n\n\n\n<p>\u00a0\u201eZ m\u00e9ho pohledu je pro jednotlivce nejcenn\u011bj\u0161\u00ed jeho identita. V kybernetick\u00e9m sv\u011bt\u011b se j\u00ed \u0159\u00edk\u00e1 digit\u00e1ln\u00ed identita. Ta je c\u00edlem v\u011bt\u0161iny hacker\u016f. C\u00edlem v\u011bt\u0161iny \u00fatok\u016f je z\u00edskat v\u0161echna va\u0161e e-mailov\u00e1 hesla \u010di jak\u00e9koliv podpisy va\u0161\u00ed identity, aby je mohli znovu pou\u017e\u00edt ke \u0161kodliv\u00fdm \u00fa\u010del\u016fm. To znamen\u00e1 ukr\u00e1st va\u0161e pen\u00edze, pono\u0159it se do va\u0161eho soukrom\u00ed, p\u0159ihl\u00e1sit se va\u0161\u00edm jm\u00e9nem k online slu\u017eb\u00e1m a mnoho dal\u0161\u00edho. Doslova t\u00edm, \u017ee hacke\u0159i vlastn\u00ed va\u0161e \u00fa\u010dty, p\u0159eb\u00edraj\u00ed kontrolu nad va\u0161\u00edm digit\u00e1ln\u00edm \u017eivotem. Proto je dnes z hlediska bezpe\u010dnosti pro jednotlivce nejd\u016fle\u017eit\u011bj\u0161\u00ed zabezpe\u010dit a chr\u00e1nit svou digit\u00e1ln\u00ed identitu,\u201c\u00a0vysv\u011btluje Andrii Chygarkin, CIO ve spole\u010dnosti\u00a0<a href=\"https:\/\/parimatch.tech\/\" target=\"_blank\" rel=\"noopener\">Parimatch Tech<\/a>.<\/p><br>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Biometrie v zabezpe\u010den\u00ed u\u017e nesta\u010d\u00ed<\/strong><\/h2>\n\n\n\n<p>\u0158ada odborn\u00edk\u016f se shoduje, \u017ee budoucnost bezpe\u010dnosti jednotlivc\u016f, je v\u00a0biometrick\u00e9m ov\u011b\u0159ov\u00e1n\u00ed. Av\u0161ak samo o sob\u011b, podle n\u011bkter\u00fdch, u\u017e sta\u010dit nebude.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eN\u011bkter\u00e1 biometrika se d\u00e1 jednodu\u0161e podvrhnout. Otisk prstu pro b\u011b\u017en\u00e9 mobily dneska dok\u00e1\u017ee podvrhnout i d\u00edt\u011b s\u00a0izolepou\u00a0a s\u00a0trochou snahy,\u201c\u00a0upozor\u0148uje\u00a0Luk\u00e1\u0161 Cirkva, CEO ve spole\u010dnosti <a href=\"https:\/\/www.bcvsolutions.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">BCV solutions<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p>S\u00a0t\u00edm souhlas\u00ed i Chygarkin:\u00a0\u201eBiometrick\u00e9 \u00fadaje a v\u0161echna hesla, kter\u00e9 dnes pou\u017e\u00edv\u00e1me, budou obohacena o ur\u010dit\u00e9 jedine\u010dn\u00e9 vlastnosti, kter\u00e9 m\u00e1 ka\u017ed\u00fd \u010dlov\u011bk: na\u0161e chov\u00e1n\u00ed. Faktory chov\u00e1n\u00ed mohou ve skute\u010dnosti o va\u0161\u00ed digit\u00e1ln\u00ed identit\u011b vypov\u011bd\u011bt mnohem v\u00edce ne\u017e jak\u00e9koli jin\u00e9. Tak\u017ee nap\u0159\u00edklad prov\u00e1d\u011bn\u00ed online plateb nebude vy\u017eadovat \u017e\u00e1dn\u00e1 hesla: webov\u00e1 kamera v\u00e1s identifikuje pomoc\u00ed Face ID, platebn\u00ed syst\u00e9m bude zn\u00e1t va\u0161e preference a pot\u0159eby, za\u0159\u00edzen\u00ed bude zkontrolovat v\u00e1\u0161 vzorec chov\u00e1n\u00ed (\u010das, typ posouv\u00e1n\u00ed po obrazovce, \u00fahel, zem\u011bpisn\u00e1 poloha atd.), a to v\u00e1m umo\u017en\u00ed bezpe\u010dn\u011b prov\u00e9st platbu, ani\u017e by po v\u00e1s syst\u00e9m vy\u017eadoval n\u011bjak\u00e9 dlouh\u00e9 a siln\u00e9 heslo nebo bzu\u010d\u00edc\u00ed CAPTCHA, co\u017e je opravdu otravn\u00e9,\u201c\u00a0predikuje.<\/p><br>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/01\/face-detection-4791810_1920-1024x607.jpg\" alt=\"Biometrika\" class=\"wp-image-39434\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/01\/face-detection-4791810_1920-1024x607.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/01\/face-detection-4791810_1920-300x178.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/01\/face-detection-4791810_1920-768x455.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/01\/face-detection-4791810_1920-1536x910.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/01\/face-detection-4791810_1920-18x12.jpg 18w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/01\/face-detection-4791810_1920-590x350.jpg 590w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/01\/face-detection-4791810_1920.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><br>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Komu s&nbsp;va\u0161\u00ed identitou d\u016fv\u011b\u0159ujete?<\/strong><\/h2>\n\n\n\n<p>Zaj\u00edmat byste se m\u011bli i o to, komu se svou identitou d\u016fv\u011b\u0159ujete. Nap\u0159\u00edklad online z\u00e1bavn\u00ed pr\u016fmysl je dnes na vzestupu a spole\u010dnosti v\u00a0n\u011bm p\u016fsob\u00edc\u00ed, pracuj\u00ed s obrovsk\u00fdm mno\u017estv\u00edm osobn\u00edch \u00fadaj\u016f. Jejich ochrana by m\u011bla b\u00fdt nejvy\u0161\u0161\u00ed prioritou. K \u0159e\u0161en\u00ed tohoto probl\u00e9mu se pou\u017e\u00edv\u00e1 n\u011bkolik p\u0159\u00edstup\u016f. Na stran\u011b st\u00e1tu existuj\u00ed specifick\u00e9 p\u0159edpisy, jako je GDPR v EU. Na stran\u011b podnik\u016f existuj\u00ed vysok\u00e9 pr\u016fmyslov\u00e9 standardy t\u00fdkaj\u00edc\u00ed se produktu a tak\u00e9 individu\u00e1ln\u00ed opat\u0159en\u00ed, kter\u00e1 ka\u017ed\u00e1 spole\u010dnost zav\u00e1d\u00ed ke zlep\u0161en\u00ed kybernetick\u00e9 bezpe\u010dnosti. To potvrzuje i Chygarkin:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eNutnost je investovat do lid\u00ed, proto\u017ee ka\u017ed\u00fd z nich je d\u016fle\u017eit\u00fdm prvkem digit\u00e1ln\u00edho ekosyst\u00e9mu. V\u0161ichni na\u0161i zam\u011bstnanci proch\u00e1zej\u00ed komplexn\u00edmi \u0161kol\u00edc\u00edmi programy v oblasti kybernetick\u00e9 bezpe\u010dnosti a samoz\u0159ejm\u011b vzd\u011bl\u00e1v\u00e1me vlastn\u00ed IT specialisty v r\u00e1mci iniciativy Parimatch Tech Academy, kter\u00e1 roz\u0161i\u0159uje a posiluje znalosti v oblasti kybernetick\u00e9 bezpe\u010dnosti v\u00a0oboru.\u201c<\/p>\n<\/blockquote>\n\n\n\n<p>S\u00a0t\u00edm souhlas\u00ed i odborn\u00edci z\u00a0\u010desk\u00e9 firmy BCV solutions, kte\u0159\u00ed se specializuj\u00ed na Identity Management (IdM). Tedy centralizovanou spr\u00e1vu identit v IT syst\u00e9mech, kter\u00e1 umo\u017e\u0148uje spr\u00e1vn\u00fdm osob\u00e1m p\u0159\u00edstup ke spr\u00e1vn\u00fdm zdroj\u016fm, ve spr\u00e1vn\u00fd \u010das, ze spr\u00e1vn\u00fdch d\u016fvod\u016f a s plnou evidenc\u00ed.\u00a0\u201eNejlep\u0161\u00ed obrannou lini\u00ed je prevence v zabezpe\u010den\u00ed syst\u00e9m\u016f.\u00a0S ka\u017ed\u00fdm firemn\u00edm bezpe\u010dnostn\u00edm pl\u00e1nem je neodd\u011bliteln\u011b spjato i\u00a0\u0159e\u0161en\u00ed oblasti\u00a0Identity a Access\u00a0Management (IAM\u00a0\u2013 spr\u00e1va\u00a0digit\u00e1ln\u00ed\u00a0identity).\u00a0Kompromitovan\u00e1\u00a0elektronick\u00e1 identita \u010dasto slou\u017e\u00ed jako vstupn\u00ed bod do s\u00edt\u011b organizace. Firmy pou\u017e\u00edvaj\u00ed IAM k zabezpe\u010den\u00ed sv\u00fdch informa\u010dn\u00edch aktiv p\u0159ed rostouc\u00edmi hrozbami ransomwaru, hackingu, phishingu a dal\u0161\u00edch \u00fatok\u016f malwaru,\u201c\u00a0\u0159\u00edk\u00e1 Luk\u00e1\u0161 Cirkva\u00a0z BCV solutions.<\/p><br>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/11\/Hacker-1024x682.jpg\" alt=\"Hacker\" class=\"wp-image-34311\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/11\/Hacker-1024x682.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/11\/Hacker-300x200.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/11\/Hacker-768x512.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/11\/Hacker-1536x1024.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/11\/Hacker-2048x1365.jpg 2048w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/11\/Hacker-18x12.jpg 18w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/11\/Hacker-800x533.jpg 800w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/11\/Hacker-400x267.jpg 400w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/11\/Hacker-500x333.jpg 500w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/11\/Hacker-1170x780.jpg 1170w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/11\/Hacker-590x393.jpg 590w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><br>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prevence a IT hygiena<\/strong><\/h2>\n\n\n\n<p>Z\u00e1kladem prevence je jednoduch\u00e1 IT hygiena. P\u0159\u00edstup je v podstat\u011b stejn\u00fd jako u hygieny v re\u00e1ln\u00e9m \u017eivot\u011b. Pokud nap\u0159\u00edklad nechcete b\u00fdt nemocn\u00ed nebo aby va\u0161e t\u011blo nenapadlo viry, myjete si ruce, pou\u017e\u00edv\u00e1te dezinfekci, pravideln\u011b si \u010dist\u00edte zuby atd.\u00a0\u201eStejn\u00fd p\u0159\u00edstup je t\u0159eba pou\u017e\u00edvat i v kybernetick\u00e9m sv\u011bt\u011b: p\u0159i prohl\u00ed\u017een\u00ed internetu pou\u017e\u00edvejte antivirov\u00fd program, neklikejte na podez\u0159el\u00e9 (phishingov\u00e9) odkazy, v\u0161ude, kde je to mo\u017en\u00e9, pou\u017e\u00edvejte dvoufaktorov\u00e9 ov\u011b\u0159ov\u00e1n\u00ed spolu s hesly, hesla m\u011bjte chr\u00e1n\u011bn\u00e1 a tak d\u00e1le.\u00a0 Dodr\u017eov\u00e1n\u00ed v\u0161ech t\u011bchto pravidel stejn\u011b d\u016fsledn\u011b, jako si \u010dist\u00edte zuby, v\u00e1s ochr\u00e1n\u00ed p\u0159ed viry a \u201ebakteriemi\u201c hojn\u011b roz\u0161\u00ed\u0159en\u00fdmi na internetu a zabezpe\u010d\u00ed va\u0161i digit\u00e1ln\u00ed identitu,\u201c\u00a0rad\u00ed<em>\u00a0<\/em>Andrii Chygarkin.<\/p><br>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.mzone.cz\/byvali-zamestnanci-mohou-byt-vetsi-hrozba-nez-hackeri\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/12\/IT-zamestnanec-1024x683.jpg\" alt=\"IT zam\u011bstnanec\" class=\"wp-image-38667 size-full\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/12\/IT-zamestnanec-1024x683.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/12\/IT-zamestnanec-300x200.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/12\/IT-zamestnanec-768x512.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/12\/IT-zamestnanec-1536x1024.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/12\/IT-zamestnanec-2048x1365.jpg 2048w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/12\/IT-zamestnanec-18x12.jpg 18w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/12\/IT-zamestnanec-800x533.jpg 800w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/12\/IT-zamestnanec-400x267.jpg 400w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/12\/IT-zamestnanec-500x333.jpg 500w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/12\/IT-zamestnanec-1170x780.jpg 1170w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2022\/12\/IT-zamestnanec-590x393.jpg 590w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h4><a href=\"https:\/\/www.mzone.cz\/byvali-zamestnanci-mohou-byt-vetsi-hrozba-nez-hackeri\/\">B\u00fdval\u00ed zam\u011bstnanci mohou b\u00fdt v\u011bt\u0161\u00ed hrozba ne\u017e hacke\u0159i<\/a><\/h4><br>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Digit\u00e1ln\u00ed identita se stala jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch technologick\u00fdch trend\u016f na sv\u011bt\u011b. V d\u016fsledku toho je v pln\u00e9m proudu revoluce v interakci jednotlivc\u016f s ve\u0159ejn\u00fdmi institucemi i soukrom\u00fdmi organizacemi. A ve sv\u011bte\u00a0online jde o cennou komoditu. \u00a0\u201eZ m\u00e9ho pohledu je pro jednotlivce nejcenn\u011bj\u0161\u00ed jeho identita. V kybernetick\u00e9m sv\u011bt\u011b se j\u00ed \u0159\u00edk\u00e1 digit\u00e1ln\u00ed identita. Ta je c\u00edlem [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":33868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[65],"tags":[758,5735,5736,744,2117,4165,1531,800,2504,255,434,19],"class_list":["post-39424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technika","tag-bezpecnost","tag-digitalni-identita","tag-identita","tag-internet","tag-it","tag-kyberbezpecnost","tag-online","tag-pocitace","tag-rizika","tag-riziko","tag-technika","tag-technologie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nejcenn\u011bj\u0161\u00ed v online prostoru? Jednozna\u010dn\u011b identita - Mzone<\/title>\n<meta name=\"description\" content=\"Digit\u00e1ln\u00ed identita se stala jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch technologick\u00fdch trend\u016f na sv\u011bt\u011b. V d\u016fsledku toho je v pln\u00e9m proudu revoluce v interakci jednotlivc\u016f s ve\u0159ejn\u00fdmi institucemi i soukrom\u00fdmi organizacemi. A ve sv\u011bte online jde o cennou komoditu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/identita-nejcennejsi-v-online-prostoru\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nejcenn\u011bj\u0161\u00ed v online prostoru? Jednozna\u010dn\u011b identita - Mzone\" \/>\n<meta property=\"og:description\" content=\"Digit\u00e1ln\u00ed identita se stala jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch technologick\u00fdch trend\u016f na sv\u011bt\u011b. V d\u016fsledku toho je v pln\u00e9m proudu revoluce v interakci jednotlivc\u016f s ve\u0159ejn\u00fdmi institucemi i soukrom\u00fdmi organizacemi. A ve sv\u011bte online jde o cennou komoditu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mzone.cz\/en\/identita-nejcennejsi-v-online-prostoru\/\" \/>\n<meta property=\"og:site_name\" content=\"Mzone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MzoneCZ\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-28T04:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Hacker-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mzone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mzone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/identita-nejcennejsi-v-online-prostoru\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/identita-nejcennejsi-v-online-prostoru\\\/\"},\"author\":{\"name\":\"Mzone\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"headline\":\"Nejcenn\u011bj\u0161\u00ed v online prostoru? Jednozna\u010dn\u011b identita\",\"datePublished\":\"2023-01-28T04:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/identita-nejcennejsi-v-online-prostoru\\\/\"},\"wordCount\":922,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/identita-nejcennejsi-v-online-prostoru\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Hacker-scaled.jpg\",\"keywords\":[\"bezpe\u010dnost\",\"digit\u00e1ln\u00ed identita\",\"identita\",\"internet\",\"IT\",\"kyberbezpe\u010dnost\",\"online\",\"po\u010d\u00edta\u010de\",\"rizika\",\"riziko\",\"technika\",\"Technologie\"],\"articleSection\":[\"Technika\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mzone.cz\\\/identita-nejcennejsi-v-online-prostoru\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/identita-nejcennejsi-v-online-prostoru\\\/\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/identita-nejcennejsi-v-online-prostoru\\\/\",\"name\":\"Nejcenn\u011bj\u0161\u00ed v online prostoru? Jednozna\u010dn\u011b identita - Mzone\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/identita-nejcennejsi-v-online-prostoru\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/identita-nejcennejsi-v-online-prostoru\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Hacker-scaled.jpg\",\"datePublished\":\"2023-01-28T04:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"description\":\"Digit\u00e1ln\u00ed identita se stala jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch technologick\u00fdch trend\u016f na sv\u011bt\u011b. V d\u016fsledku toho je v pln\u00e9m proudu revoluce v interakci jednotlivc\u016f s ve\u0159ejn\u00fdmi institucemi i soukrom\u00fdmi organizacemi. A ve sv\u011bte online jde o cennou komoditu.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/identita-nejcennejsi-v-online-prostoru\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mzone.cz\\\/identita-nejcennejsi-v-online-prostoru\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/identita-nejcennejsi-v-online-prostoru\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Hacker-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Hacker-scaled.jpg\",\"width\":2560,\"height\":1706,\"caption\":\"Hacker\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/identita-nejcennejsi-v-online-prostoru\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.mzone.cz\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nejcenn\u011bj\u0161\u00ed v online prostoru? Jednozna\u010dn\u011b identita\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#website\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/\",\"name\":\"Mzone\",\"description\":\"Magaz\u00edn nejen pro mu\u017ee\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mzone.cz\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\",\"name\":\"Mzone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g\",\"caption\":\"Mzone\"},\"url\":\"https:\\\/\\\/www.mzone.cz\\\/en\\\/author\\\/jakub\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nejcenn\u011bj\u0161\u00ed v online prostoru? Jednozna\u010dn\u011b identita - Mzone","description":"Digit\u00e1ln\u00ed identita se stala jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch technologick\u00fdch trend\u016f na sv\u011bt\u011b. V d\u016fsledku toho je v pln\u00e9m proudu revoluce v interakci jednotlivc\u016f s ve\u0159ejn\u00fdmi institucemi i soukrom\u00fdmi organizacemi. A ve sv\u011bte online jde o cennou komoditu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mzone.cz\/en\/identita-nejcennejsi-v-online-prostoru\/","og_locale":"en_US","og_type":"article","og_title":"Nejcenn\u011bj\u0161\u00ed v online prostoru? Jednozna\u010dn\u011b identita - Mzone","og_description":"Digit\u00e1ln\u00ed identita se stala jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch technologick\u00fdch trend\u016f na sv\u011bt\u011b. V d\u016fsledku toho je v pln\u00e9m proudu revoluce v interakci jednotlivc\u016f s ve\u0159ejn\u00fdmi institucemi i soukrom\u00fdmi organizacemi. A ve sv\u011bte online jde o cennou komoditu.","og_url":"https:\/\/www.mzone.cz\/en\/identita-nejcennejsi-v-online-prostoru\/","og_site_name":"Mzone","article_publisher":"https:\/\/www.facebook.com\/MzoneCZ\/","article_published_time":"2023-01-28T04:00:00+00:00","og_image":[{"width":2560,"height":1706,"url":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Hacker-scaled.jpg","type":"image\/jpeg"}],"author":"Mzone","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mzone","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mzone.cz\/identita-nejcennejsi-v-online-prostoru\/#article","isPartOf":{"@id":"https:\/\/www.mzone.cz\/identita-nejcennejsi-v-online-prostoru\/"},"author":{"name":"Mzone","@id":"https:\/\/www.mzone.cz\/#\/schema\/person\/9bc20cc422a99cac4af6ff9297da32d4"},"headline":"Nejcenn\u011bj\u0161\u00ed v online prostoru? Jednozna\u010dn\u011b identita","datePublished":"2023-01-28T04:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mzone.cz\/identita-nejcennejsi-v-online-prostoru\/"},"wordCount":922,"commentCount":0,"image":{"@id":"https:\/\/www.mzone.cz\/identita-nejcennejsi-v-online-prostoru\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Hacker-scaled.jpg","keywords":["bezpe\u010dnost","digit\u00e1ln\u00ed identita","identita","internet","IT","kyberbezpe\u010dnost","online","po\u010d\u00edta\u010de","rizika","riziko","technika","Technologie"],"articleSection":["Technika"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mzone.cz\/identita-nejcennejsi-v-online-prostoru\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mzone.cz\/identita-nejcennejsi-v-online-prostoru\/","url":"https:\/\/www.mzone.cz\/identita-nejcennejsi-v-online-prostoru\/","name":"Nejcenn\u011bj\u0161\u00ed v online prostoru? Jednozna\u010dn\u011b identita - Mzone","isPartOf":{"@id":"https:\/\/www.mzone.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mzone.cz\/identita-nejcennejsi-v-online-prostoru\/#primaryimage"},"image":{"@id":"https:\/\/www.mzone.cz\/identita-nejcennejsi-v-online-prostoru\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Hacker-scaled.jpg","datePublished":"2023-01-28T04:00:00+00:00","author":{"@id":"https:\/\/www.mzone.cz\/#\/schema\/person\/9bc20cc422a99cac4af6ff9297da32d4"},"description":"Digit\u00e1ln\u00ed identita se stala jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch technologick\u00fdch trend\u016f na sv\u011bt\u011b. V d\u016fsledku toho je v pln\u00e9m proudu revoluce v interakci jednotlivc\u016f s ve\u0159ejn\u00fdmi institucemi i soukrom\u00fdmi organizacemi. A ve sv\u011bte online jde o cennou komoditu.","breadcrumb":{"@id":"https:\/\/www.mzone.cz\/identita-nejcennejsi-v-online-prostoru\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mzone.cz\/identita-nejcennejsi-v-online-prostoru\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mzone.cz\/identita-nejcennejsi-v-online-prostoru\/#primaryimage","url":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Hacker-scaled.jpg","contentUrl":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2021\/10\/Hacker-scaled.jpg","width":2560,"height":1706,"caption":"Hacker"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mzone.cz\/identita-nejcennejsi-v-online-prostoru\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.mzone.cz\/"},{"@type":"ListItem","position":2,"name":"Nejcenn\u011bj\u0161\u00ed v online prostoru? Jednozna\u010dn\u011b identita"}]},{"@type":"WebSite","@id":"https:\/\/www.mzone.cz\/#website","url":"https:\/\/www.mzone.cz\/","name":"Mzone","description":"Magaz\u00edn nejen pro mu\u017ee","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mzone.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mzone.cz\/#\/schema\/person\/9bc20cc422a99cac4af6ff9297da32d4","name":"Mzone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g","caption":"Mzone"},"url":"https:\/\/www.mzone.cz\/en\/author\/jakub\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts\/39424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/comments?post=39424"}],"version-history":[{"count":17,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts\/39424\/revisions"}],"predecessor-version":[{"id":39447,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts\/39424\/revisions\/39447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/media\/33868"}],"wp:attachment":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/media?parent=39424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/categories?post=39424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/tags?post=39424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}