{"id":39939,"date":"2023-03-28T19:14:41","date_gmt":"2023-03-28T17:14:41","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=39939"},"modified":"2023-03-28T19:14:42","modified_gmt":"2023-03-28T17:14:42","slug":"herni-adaptace-prodeje-hogwarts-legacy-a-the-last-of-us-lamou-rekordy","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/herni-adaptace-prodeje-hogwarts-legacy-a-the-last-of-us-lamou-rekordy\/","title":{"rendered":"Za\u010d\u00e1tek roku ve jm\u00e9nu hern\u00edch adaptac\u00ed: Prodeje Hogwarts Legacy a The Last of Us l\u00e1mou rekordy"},"content":{"rendered":"

Propojen\u00ed hern\u00edho a filmov\u00e9ho pr\u016fmyslu se studi\u00edm vypl\u00e1c\u00ed. Prodej\u016fm v prvn\u00edm \u010dtvrtlet\u00ed leto\u0161n\u00edho roku dominovala hra Hogwarts Legacy inspirovan\u00e1 kouzelnick\u00fdm sv\u011btem zn\u00e1m\u00fdm z knih o Harrym Potterovi. Skv\u011ble si vedla i hra The Last of Us, jej\u00ed\u017e prodeje d\u00edky nov\u00e9mu stejnojmenn\u00e9mu seri\u00e1lu meziro\u010dn\u011b vysko\u010dily na \u0161estin\u00e1sobek.<\/strong><\/p>
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Spojen\u00ed hern\u00edho a filmov\u00e9ho sv\u011bta se ukazuje jako velmi efektivn\u00ed prost\u0159edek pro zv\u00fd\u0161en\u00ed z\u00e1jmu o hern\u00ed tituly. Vysok\u00e9 oblib\u011b se z hlediska prodej\u016f v s\u00edti prodejen Datart v prvn\u00edm \u010dtvrtlet\u00ed leto\u0161n\u00edho roku t\u011b\u0161ily zejm\u00e9na dv\u011b hry, kter\u00e9 t\u00e9to taktiky dok\u00e1zaly naplno vyu\u017e\u00edt \u2013 Hogwarts Legacy a The Last of Us.\u00a0<\/p>\n\n\n\n

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S mimo\u0159\u00e1dn\u011b pozitivn\u00edmi ohlasy se setkala dlouho o\u010dek\u00e1van\u00e1 novinka Hogwarts Legacy odehr\u00e1vaj\u00edc\u00ed se ve sv\u011bt\u011b zn\u00e1m\u00e9m z knih a film\u016f o Harrym Potterovi. Fanou\u0161k\u016fm tohoto magick\u00e9ho sv\u011bta, ale i ostatn\u00edm hr\u00e1\u010d\u016fm, p\u0159in\u00e1\u0161\u00ed mo\u017enost prozkoumat zn\u00e1m\u00e9 prost\u0159ed\u00ed Bradavick\u00e9 \u0161koly \u010dar a kouzel v otev\u0159en\u00e9m hern\u00edm sv\u011bt\u011b.<\/p>\n<\/blockquote>\n\n\n\n

\u201eZ\u00e1jem o hru Hogwarts Legacy byl zejm\u00e9na v prvn\u00edch dnech po jej\u00edm vyd\u00e1n\u00ed opravdu enormn\u00ed. Za prvn\u00ed \u010dtvrtlet\u00ed leto\u0161n\u00edho roku se jednalo o v\u016fbec nejprod\u00e1van\u011bj\u0161\u00ed hru na konzoli PlayStation 5. Hra bezpochyby dok\u00e1zala ke koupi nal\u00e1kat i fanou\u0161ky, kte\u0159\u00ed se b\u011b\u017en\u011b gamingu nev\u011bnuj\u00ed. Obl\u00edben\u00e1 byla nap\u0159\u00ed\u010d v\u011bkov\u00fdmi skupinami, d\u00edky \u010demu\u017e m\u00e1 nakro\u010deno k tomu st\u00e1t se kl\u00ed\u010dovou hrou tohoto roku,\u201c komentuje Roman \u0160ubrt, vedouc\u00ed produktov\u00e9ho marketingu Datartu.<\/p>
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\"Hra<\/figure>
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Jde to i naopak<\/h2>\n\n\n\n

V p\u0159\u00edpad\u011b The Last of Us \u0161la inspirace opa\u010dn\u00fdm sm\u011brem. V posledn\u00edch t\u00fddnech si svou premi\u00e9ru odbyl stejnojmenn\u00fd seri\u00e1l z produkce HBO v hlavn\u00ed roli s Pedrem Pascalem a Bellou Ramsey, kter\u00fd se sna\u017e\u00ed p\u0159evypr\u00e1v\u011bt p\u0159\u00edb\u011bh zn\u00e1m\u00fd z t\u00e9to hern\u00ed klasiky. Seri\u00e1l sklidil velmi kladn\u00e1 hodnocen\u00ed jak mezi fanou\u0161ky hern\u00ed s\u00e9rie, tak i mezi filmov\u00fdmi kritiky. Vedlej\u0161\u00edm efektem premi\u00e9ry se stal v\u00fdrazn\u00fd n\u00e1r\u016fst prodej\u016f jeho dnes ji\u017e 10 let star\u00e9 p\u0159edlohy. <\/p>\n\n\n\n

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\u201eKa\u017ed\u00e9mu produktu pom\u016f\u017ee, kdy\u017e se o n\u011bm ve ve\u0159ejn\u00e9m prostoru mluv\u00ed, zvl\u00e1\u0161\u0165 pak kdy\u017e se slova chop\u00ed hr\u00e1\u010d s tak velk\u00fdm dosahem, jako je HBO. V\u00fdrazn\u00fd z\u00e1jem jsme zaznamenali u\u017e p\u0159i p\u0159edstaven\u00ed posledn\u00ed p\u0159epracovan\u00e9 verze hry koncem minul\u00e9ho roku. Vyd\u00e1n\u00ed seri\u00e1lu v\u0161ak prodeje posunulo na dal\u0161\u00ed \u00farove\u0148. V prvn\u00edm \u010dtvrtlet\u00ed byly ve srovn\u00e1n\u00ed s minul\u00fdm rokem \u0161estin\u00e1sobn\u00e9, oproti posledn\u00edmu kvart\u00e1lu roku 2022, kdy v p\u0159edv\u00e1no\u010dn\u00edm obdob\u00ed prodeje her obvykle vrchol\u00ed, se zdvojn\u00e1sobily,\u201c \u0159\u00edk\u00e1 Roman \u0160ubrt. <\/p>\n<\/blockquote>\n\n\n\n

\"Hra<\/figure>
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Prodej\u016fm vl\u00e1dne PlayStation 5<\/h2>\n\n\n\n

Cel\u00fd segment hern\u00edch konzol\u00ed zaznamenal v prvn\u00edm \u010dtvrtlet\u00ed v\u00fdrazn\u00fd n\u00e1r\u016fst. Jejich prodeje v Datartu v tomto obdob\u00ed stouply o t\u00e9m\u011b\u0159 170 %. Nejv\u011bt\u0161\u00ed z\u00e1jem o konzole byl v b\u0159eznu, kdy se po\u010det prodan\u00fdch kus\u016f meziro\u010dn\u011b t\u00e9m\u011b\u0159 ztrojn\u00e1sobil. Nejv\u00edce se prod\u00e1valy konzole nov\u00e9 generace Sony PlayStation 5. P\u0159esto\u017ee jsou na trhu dostupn\u00e9 u\u017e od konce roku 2020, a\u017e v posledn\u00edch m\u011bs\u00edc\u00edch se trh dostal do bodu, kdy jsou stabiln\u011b k dost\u00e1n\u00ed.\u00a0<\/p>\n\n\n\n

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\u201eKl\u00ed\u010dov\u00fdm hybatelem trhu se v posledn\u00edch letech stala dostupnost. Z\u00e1soby v\u0161ech next-genov\u00fdch konzol\u00ed, ale i mnoha dal\u0161\u00edch produkt\u016f, byly v\u00fdrazn\u011b poznamen\u00e1ny nedostatkem \u010dip\u016f zp\u016fsoben\u00fdm v\u00fdpadky v dodavatelsk\u00fdch \u0159et\u011bzc\u00edch v d\u016fsledku koronavirov\u00e9 pandemie. Nyn\u00ed se dostupnost postupn\u011b zlep\u0161uje, d\u00edky \u010demu\u017e zaznamen\u00e1v\u00e1me rekordn\u00ed prodeje,\u201c vysv\u011btluje Roman \u0160ubrt. <\/p>\n<\/blockquote>\n\n\n\n

Dobr\u00e1 dostupnost se odrazila i na prodej\u00edch hern\u00edch konzol\u00ed Xbox Series X a S konkuren\u010dn\u00edho Microsoftu, kter\u00e9 se meziro\u010dn\u011b zv\u00fd\u0161ily o 20 %. Dal\u0161\u00ed r\u016fst by mohla podpo\u0159it i hra Forza Motorsport 8 exkluzivn\u00ed pro platformy Microsoftu, tedy Xbox a PC, kter\u00e1 by m\u011bla vyj\u00edt v pr\u016fb\u011bhu tohoto roku. <\/p>\n\n\n\n

\"Xbox<\/figure>
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Budoucnost je ve virtu\u00e1ln\u00ed realit\u011b<\/h2>\n\n\n\n

Enormn\u00ed z\u00e1jem mezi z\u00e1kazn\u00edky vzbudila druh\u00e1 generace virtu\u00e1ln\u00ed reality PlayStation VR2<\/a>. V Datartu se vyprodala b\u011bhem prvn\u00edho dne. Podle Romana \u0160ubrta se jedn\u00e1 o jeden z hlavn\u00edch sm\u011br\u016f, kter\u00fdm se bude hern\u00ed pr\u016fmysl v p\u0159\u00ed\u0161t\u00edch letech ub\u00edrat:\u00a0\u201eVR je kategorie s obrovsk\u00fdm potenci\u00e1lem, co\u017e prodeje headsetu od Sony jednozna\u010dn\u011b potvrzuj\u00ed. V nejbli\u017e\u0161\u00edch letech budeme d\u00edky virtu\u00e1ln\u00ed realit\u011b objevovat nov\u00e9 mo\u017enosti a roz\u0161i\u0159ovat hranice gamingu. Z\u00e1kazn\u00edci jsou p\u0159ipraveni zkou\u0161et nov\u00e9 technologie a Datart se jim bude jako l\u00eddr v t\u00e9to oblasti sna\u017eit vyj\u00edt svou nab\u00eddkou vst\u0159\u00edc,\u201c uzav\u00edr\u00e1 \u0160ubrt.<\/p>
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\"\"<\/a><\/figure>
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4 zn\u00e1mky toho, \u017ee v\u00e1m hran\u00ed onlinovek ni\u010d\u00ed vztah<\/a><\/h4>
\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Propojen\u00ed hern\u00edho a filmov\u00e9ho pr\u016fmyslu se studi\u00edm vypl\u00e1c\u00ed. Prodej\u016fm v prvn\u00edm \u010dtvrtlet\u00ed leto\u0161n\u00edho roku dominovala hra Hogwarts Legacy inspirovan\u00e1 kouzelnick\u00fdm sv\u011btem zn\u00e1m\u00fdm z knih o Harrym Potterovi. Skv\u011ble si vedla i hra The Last of Us, jej\u00ed\u017e prodeje d\u00edky nov\u00e9mu stejnojmenn\u00e9mu seri\u00e1lu meziro\u010dn\u011b vysko\u010dily na \u0161estin\u00e1sobek. Spojen\u00ed hern\u00edho a filmov\u00e9ho sv\u011bta se ukazuje jako velmi […]<\/p>\n","protected":false},"author":4,"featured_media":39943,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[1864,25,65,64],"tags":[5788,5790,5789,2082,5791,125,2350,1848,798,2081,1981,490,434,3809,1158,148,20],"class_list":["post-39939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hry","category-style","category-technika","category-trendy","tag-adaptace","tag-harry-potter","tag-herni-adaptace","tag-herni-konzole","tag-hogwarts-legacy","tag-hra","tag-hrani","tag-hrani-her","tag-hry","tag-konzole","tag-prodeje","tag-style","tag-technika","tag-the-last-of-us","tag-trend","tag-trendy","tag-zabava"],"yoast_head":"\nZa\u010d\u00e1tek roku ve jm\u00e9nu hern\u00edch adaptac\u00ed: Prodeje Hogwarts Legacy a The Last of Us l\u00e1mou rekordy - Mzone<\/title>\n<meta name=\"description\" content=\"Propojen\u00ed hern\u00edho a filmov\u00e9ho pr\u016fmyslu se studi\u00edm vypl\u00e1c\u00ed. 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Skv\u011ble si vedla i hra The Last of Us, jej\u00ed\u017e prodeje d\u00edky nov\u00e9mu stejnojmenn\u00e9mu seri\u00e1lu meziro\u010dn\u011b vysko\u010dily na \u0161estin\u00e1sobek.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/herni-adaptace-prodeje-hogwarts-legacy-a-the-last-of-us-lamou-rekordy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Za\u010d\u00e1tek roku ve jm\u00e9nu hern\u00edch adaptac\u00ed: Prodeje Hogwarts Legacy a The Last of Us l\u00e1mou rekordy - Mzone\" \/>\n<meta property=\"og:description\" content=\"Propojen\u00ed hern\u00edho a filmov\u00e9ho pr\u016fmyslu se studi\u00edm vypl\u00e1c\u00ed. 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