{"id":40006,"date":"2023-04-05T05:00:00","date_gmt":"2023-04-05T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=40006"},"modified":"2023-04-03T18:49:38","modified_gmt":"2023-04-03T16:49:38","slug":"cesi-setri-casteji-nakupuji-ve-slevach-a-omezuji-vetsi-investice","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/cesi-setri-casteji-nakupuji-ve-slevach-a-omezuji-vetsi-investice\/","title":{"rendered":"\u010ce\u0161i kv\u016fli inflaci \u0161et\u0159\u00ed, \u010dast\u011bji nakupuj\u00ed ve slev\u00e1ch a omezuj\u00ed v\u011bt\u0161\u00ed investice"},"content":{"rendered":"

Lid\u00e9 v reakci na zvy\u0161ov\u00e1n\u00ed cen omezuj\u00ed v\u00fddaje a hledaj\u00ed cesty, jak u\u0161et\u0159it. St\u00e1le v\u00edce dom\u00e1cnost\u00ed vyhled\u00e1v\u00e1 n\u00e1kupy ve slevov\u00fdch akc\u00edch. A\u017e 42 % z nich pl\u00e1nuje v p\u0159\u00ed\u0161t\u00edch m\u011bs\u00edc\u00edch nakupovat zlevn\u011bn\u00e9 zbo\u017e\u00ed \u010dast\u011bji ne\u017e dosud. Nejv\u00edc \u010ce\u0161i \u0161et\u0159\u00ed na velk\u00fdch investic\u00edch, jako jsou n\u00e1kup auta \u010di renovace bytu, nejm\u00e9n\u011b naopak na v\u00fdrobc\u00edch p\u00e9\u010de o zdrav\u00ed.<\/strong><\/p>
\n\n\n\n

V d\u016fsledku vysok\u00e9 inflace a rostouc\u00edch cen se d\u00e1le zvy\u0161uje tradi\u010dn\u011b pom\u011brn\u011b vysok\u00e1 citlivost tuzemsk\u00fdch spot\u0159ebitel\u016f na nab\u00eddky zbo\u017e\u00ed ve slev\u00e1ch. 42 % \u010cech\u016f pl\u00e1nuje v p\u0159\u00ed\u0161t\u00edch m\u011bs\u00edc\u00edch nakupovat zbo\u017e\u00ed ve slevov\u00fdch akc\u00edch v\u00edce ne\u017e dosud. T\u00e9m\u011b\u0159 polovina (48 %) dom\u00e1cnost\u00ed chce cenov\u00e9 akce vyu\u017e\u00edvat stejn\u011b jako doposud. Jen necel\u00e1 desetina se pak vyj\u00e1d\u0159ila, \u017ee bude zlevn\u011bn\u00e9 zbo\u017e\u00ed nakupovat m\u00e9n\u011b nebo v\u016fbec. Vypl\u00fdv\u00e1 to z v\u00fdzkumu Focus Research zkoumaj\u00edc\u00edho spot\u0159ebitelsk\u00e9 a environment\u00e1ln\u00ed chov\u00e1n\u00ed \u010desk\u00fdch dom\u00e1cnost\u00ed. Sb\u011br dat prob\u011bhl v prosinci 2022 na vzorku 1129 respondent\u016f. <\/p>\n\n\n\n

\n

\u010cast\u011bj\u0161\u00ed vyhled\u00e1v\u00e1n\u00ed cenov\u00fdch akc\u00edch souvis\u00ed s aktu\u00e1ln\u00ed finan\u010dn\u00ed situac\u00ed dom\u00e1cnost\u00ed a jejich schopnost\u00ed pokr\u00fdt sv\u00e9 v\u00fddaje v tomto a n\u00e1sleduj\u00edc\u00edm obdob\u00ed. V\u016fli nakupovat v cenov\u00fdch akc\u00edch tak projevuj\u00ed p\u0159edev\u0161\u00edm lid\u00e9 z dom\u00e1cnost\u00ed s napjat\u00fdmi rozpo\u010dty.<\/p>\n<\/blockquote>\n\n\n\n

V\u00edce pl\u00e1nuje zlevn\u011bn\u00e9 zbo\u017e\u00ed vyhled\u00e1vat a\u017e 60 % z nich. Dom\u00e1cnosti, jejich\u017e schopnosti vyj\u00edt s rodinn\u00fdm rozpo\u010dtem se zdra\u017eov\u00e1n\u00ed dotklo jen m\u00e1lo, v\u011bt\u0161inou pl\u00e1nuj\u00ed vyu\u017e\u00edvat cenov\u00e9 akce stejn\u011b jako doposud. V\u00edc si bude slev v\u0161\u00edmat jen okolo t\u0159etiny z nich.<\/p>
\n\n\n\n

\"Nakupov\u00e1n\u00ed<\/figure>
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\u201e\u010ce\u0161i v\u017edy velmi dob\u0159e sly\u0161eli na slevy a sou\u010dasn\u00e1 ekonomick\u00e1 situace to jen umocnila. Zlevn\u011bn\u00e9ho zbo\u017e\u00ed si v\u0161\u00edmaj\u00ed opravdu v\u00edce ne\u017e d\u0159\u00edve a mnohdy s n\u00e1kupy vybran\u00fdch produkt\u016f \u010dekaj\u00ed na v\u011bt\u0161\u00ed slevov\u00e9 akce, jako byl nap\u0159\u00edklad Black Friday nebo tradi\u010dn\u00ed pov\u00e1no\u010dn\u00ed slevy, kde je mohou z\u00edskat levn\u011bji,\u201c \u0159\u00edk\u00e1 Olga Dol\u00ednkov\u00e1, tiskov\u00e1 mluv\u010d\u00ed Datartu.<\/p>
\n\n\n\n

Dom\u00e1cnosti \u0161et\u0159\u00ed, kde se d\u00e1<\/h2>\n\n\n\n

Podle v\u00fdzkumu budou \u010ce\u0161i hledat \u00faspory ve v\u011bt\u0161in\u011b oblast\u00ed. Nej\u010dast\u011bji si rozmysl\u00ed v\u011bt\u0161\u00ed investice (73 %), jako jsou renovace bytu \u010di n\u00e1kup automobilu. Stejn\u011b jako doposud za n\u011b chce v p\u0159\u00ed\u0161t\u00edch m\u011bs\u00edc\u00edch utr\u00e1cet jen p\u011btina dom\u00e1cnost\u00ed.<\/p>\n\n\n\n

\n

Lid\u00e9 pl\u00e1nuj\u00ed v\u00fdrazn\u011b omezit i \u00fatraty za n\u00e1v\u0161t\u011bvy restaurac\u00ed (73 %) nebo cestov\u00e1n\u00ed (67 %). Nejm\u00e9n\u011b naopak hodlaj\u00ed sni\u017eovat v\u00fddaje za v\u00fdrobky p\u00e9\u010de o zdrav\u00ed. Stejn\u011b jako doposud za n\u011b bude utr\u00e1cet v\u00edce ne\u017e polovina (52 %) dom\u00e1cnost\u00ed.<\/p>\n<\/blockquote>\n\n\n\n

Druhou kategori\u00ed, na kter\u00e9 pl\u00e1nuj\u00ed dom\u00e1cnosti \u0161et\u0159it nejm\u00e9n\u011b, jsou volno\u010dasov\u00e9 aktivity d\u011bt\u00ed. I p\u0159es to v\u0161ak tyto v\u00fddaje alespo\u0148 \u010d\u00e1ste\u010dn\u011b omez\u00ed a\u017e 55 % dom\u00e1cnost\u00ed.<\/p>
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\"Rodina<\/figure>
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Sou\u010dasn\u00e1 situace ovliv\u0148uje i na oblast elektroniky. Ve srovn\u00e1n\u00ed s ostatn\u00edmi segmenty v\u0161ak nen\u00ed dopad a\u017e tak citeln\u00fd. Lid\u00e9 si v\u00edce rozm\u00fd\u0161l\u00ed dlouhodob\u011b pl\u00e1novan\u00e9 n\u00e1kupy elektrospot\u0159ebi\u010d\u016f. Zrealizuje je 61 % dom\u00e1cnost\u00ed. T\u00e9m\u011b\u0159 dv\u011b p\u011btiny (39 %) dom\u00e1cnost\u00ed, kter\u00e9 v uplynul\u00fdch m\u011bs\u00edc\u00edch n\u00e1kup pl\u00e1novaly, od n\u011bj nakonec upustily. Nejm\u00e9n\u011b sv\u00e9 pl\u00e1ny m\u011bn\u00ed dom\u00e1cnosti s vy\u0161\u0161\u00edmi p\u0159\u00edjmy, kter\u00e9 jsou schopny hospoda\u0159it bez v\u00fdrazn\u011bj\u0161\u00edch omezen\u00ed.<\/p>\n\n\n\n

\n

Nej\u010dast\u011bji koupi odkl\u00e1daj\u00ed zejm\u00e9na lid\u00e9, kte\u0159\u00ed m\u011bli v posledn\u00edch m\u011bs\u00edc\u00edch probl\u00e9m vyj\u00edt se sv\u00fdmi p\u0159\u00edjmy a ti, kte\u0159\u00ed v n\u00e1sleduj\u00edc\u00edm obdob\u00ed o\u010dek\u00e1vaj\u00ed dal\u0161\u00ed zhor\u0161en\u00ed situace. Jedn\u00e1 se p\u0159edev\u0161\u00edm o skupiny, kter\u00e9 r\u016fst cen ohro\u017euje nejv\u00edce, tedy seniory a dom\u00e1cnosti s p\u0159\u00edjmy do 30 tis\u00edc korun. <\/p>\n<\/blockquote>\n\n\n\n

\u201eUr\u010ditou prom\u011bnu z\u00e1kaznick\u00e9ho chov\u00e1n\u00ed ur\u010dit\u011b pozorujeme. Lid\u00e9 si ka\u017ed\u00fd n\u00e1kup d\u016fkladn\u011bji rozm\u00fd\u0161l\u00ed a v\u00fdb\u011brem toho spr\u00e1vn\u00e9ho spot\u0159ebi\u010de str\u00e1v\u00ed mnohem v\u00edce \u010dasu. St\u00e1le \u010dast\u011bji tak\u00e9 hraje v jejich rozhodov\u00e1n\u00ed d\u016fle\u017eitou roli energetick\u00e1 n\u00e1ro\u010dnost nakupovan\u00e9 elektroniky. Zejm\u00e9na pak v p\u0159\u00edpad\u011b v\u011bt\u0161\u00edch a dra\u017e\u0161\u00edch spot\u0159ebi\u010d\u016f, tzv. b\u00edl\u00e9 techniky. Vhodnou obm\u011bnou za\u0159\u00edzen\u00ed, jako jsou star\u00e9 lednice \u010di pra\u010dky, mohou dom\u00e1cnosti dlouhodob\u011b u\u0161et\u0159it v\u00fdrazn\u00e9 \u010d\u00e1stky. Doporu\u010dujeme proto, aby si lid\u00e9 zkontrolovali spot\u0159ebu sv\u00fdch star\u00fdch spot\u0159ebi\u010d\u016f a spo\u010d\u00edtali si, zda se jim n\u00e1kup nov\u00e9ho \u00fasporn\u00e9ho za\u0159\u00edzen\u00ed nakonec nevyplat\u00ed v\u00edce ne\u017e dal\u0161\u00ed provoz star\u00e9ho,\u201c upozor\u0148uje Olga Dol\u00ednkov\u00e1.<\/p>
\n\n\n\n

\"Nakupov\u00e1n\u00ed<\/a><\/figure>
\n

7 tip\u016f, jak u\u0161et\u0159it \u010das i pen\u00edze b\u011bhem nakupov\u00e1n\u00ed<\/a><\/h4>
\n<\/div><\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Lid\u00e9 v reakci na zvy\u0161ov\u00e1n\u00ed cen omezuj\u00ed v\u00fddaje a hledaj\u00ed cesty, jak u\u0161et\u0159it. St\u00e1le v\u00edce dom\u00e1cnost\u00ed vyhled\u00e1v\u00e1 n\u00e1kupy ve slevov\u00fdch akc\u00edch. A\u017e 42 % z nich pl\u00e1nuje v p\u0159\u00ed\u0161t\u00edch m\u011bs\u00edc\u00edch nakupovat zlevn\u011bn\u00e9 zbo\u017e\u00ed \u010dast\u011bji ne\u017e dosud. Nejv\u00edc \u010ce\u0161i \u0161et\u0159\u00ed na velk\u00fdch investic\u00edch, jako jsou n\u00e1kup auta \u010di renovace bytu, nejm\u00e9n\u011b naopak na v\u00fdrobc\u00edch p\u00e9\u010de o […]<\/p>\n","protected":false},"author":4,"featured_media":40011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[29,25,64],"tags":[1709,5614,1047,611,5390,17,5796,806,805,1663,825,2761,490,1158,148,3855,1056,250],"class_list":["post-40006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-style","category-trendy","tag-cesi","tag-drahota","tag-ekonomika","tag-finance","tag-inflace","tag-lifestyle","tag-nakupni-chovani","tag-nakupovani","tag-nakupy","tag-penize","tag-pruzkum","tag-setreni","tag-style","tag-trend","tag-trendy","tag-trh","tag-uspory","tag-vyzkum"],"yoast_head":"\n\u010ce\u0161i kv\u016fli inflaci \u0161et\u0159\u00ed, \u010dast\u011bji nakupuj\u00ed ve slev\u00e1ch a omezuj\u00ed v\u011bt\u0161\u00ed investice - Mzone<\/title>\n<meta name=\"description\" content=\"Lid\u00e9 v reakci na zvy\u0161ov\u00e1n\u00ed cen omezuj\u00ed v\u00fddaje a hledaj\u00ed cesty, jak u\u0161et\u0159it. St\u00e1le v\u00edce dom\u00e1cnost\u00ed vyhled\u00e1v\u00e1 n\u00e1kupy ve slevov\u00fdch akc\u00edch. A\u017e 42 % z nich pl\u00e1nuje v p\u0159\u00ed\u0161t\u00edch m\u011bs\u00edc\u00edch nakupovat zlevn\u011bn\u00e9 zbo\u017e\u00ed \u010dast\u011bji ne\u017e dosud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/cesi-setri-casteji-nakupuji-ve-slevach-a-omezuji-vetsi-investice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010ce\u0161i kv\u016fli inflaci \u0161et\u0159\u00ed, \u010dast\u011bji nakupuj\u00ed ve slev\u00e1ch a omezuj\u00ed v\u011bt\u0161\u00ed investice - Mzone\" \/>\n<meta property=\"og:description\" content=\"Lid\u00e9 v reakci na zvy\u0161ov\u00e1n\u00ed cen omezuj\u00ed v\u00fddaje a hledaj\u00ed cesty, jak u\u0161et\u0159it. 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