{"id":40197,"date":"2023-04-13T21:26:10","date_gmt":"2023-04-13T19:26:10","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=40197"},"modified":"2023-04-13T21:26:25","modified_gmt":"2023-04-13T19:26:25","slug":"jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/","title":{"rendered":"Jak pro v\u00e1\u0161 byznys vybrat ten nejlep\u0161\u00ed CRM n\u00e1stroj?"},"content":{"rendered":"

V dne\u0161n\u00edm sv\u011bt\u011b je CRM (zkratka pro Customer Relationship Management) syst\u00e9m pro mnoho spole\u010dnost\u00ed nezbytn\u00fdm n\u00e1strojem pro spr\u00e1vu vztah\u016f se z\u00e1kazn\u00edky. Pom\u00e1h\u00e1 firm\u00e1m sledovat a analyzovat interakce se z\u00e1kazn\u00edky a t\u00edm zlep\u0161ovat jejich z\u00e1\u017eitek s produkty nebo slu\u017ebami.<\/strong><\/p>
\n\n\n\n

Hled\u00e1n\u00ed nejlep\u0161\u00edho softwaru CRM (\u0159\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky) pro va\u0161i firmu m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9. V dne\u0161n\u00ed dob\u011b existuje mnoho mo\u017enost\u00ed. Jak si vybrat?<\/p>
\n\n\n\n

Jen\u017ee ka\u017ed\u00e1 firma m\u00e1 na programy CRM jin\u00e9 po\u017eadavky. Kter\u00e9 syst\u00e9my je nejv\u011brn\u011bji reprezentuj\u00ed?<\/p>
\n\n\n\n

#1 Salesforce<\/h2>\n\n\n\n

Nejl\u00e9pe p\u0159izp\u016fsobiteln\u00fd CRM syst\u00e9m. Spole\u010dnosti, kter\u00e9 pot\u0159ebuj\u00ed v aplikaci CRM mnoho mo\u017enost\u00ed p\u0159izp\u016fsoben\u00ed, by m\u011bly zv\u00e1\u017eit Salesforce Sales Cloud. Mezi jeho vlastn\u00edmi mo\u017enostmi p\u0159izp\u016fsoben\u00ed a intern\u00edm ekosyst\u00e9mem i slu\u017ebou AppExchange t\u0159et\u00edch stran jsou mo\u017enosti vytvo\u0159en\u00ed platformy na m\u00edru t\u00e9m\u011b\u0159 nekone\u010dn\u00e9.<\/p>\n\n\n\n

\n

CRM\u00a0Salesforce<\/a>\u00a0je jedn\u00edm z nejv\u00edce uzn\u00e1van\u00fdch a obl\u00edben\u00fdch CRM syst\u00e9m\u016f na sv\u011bt\u011b. Nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu funkc\u00ed, v\u010detn\u011b sledov\u00e1n\u00ed z\u00e1kaznick\u00fdch interakc\u00ed, marketingov\u00e9 automatizace a spr\u00e1vy prodeje. Jeho obl\u00edbenost spo\u010d\u00edv\u00e1 tak\u00e9 v tom, \u017ee se jedn\u00e1 o cloudov\u00e9 \u0159e\u0161en\u00ed.<\/p>\n<\/blockquote>\n\n\n\n

Salesforce CRM umo\u017e\u0148uje podnik\u016fm vytv\u00e1\u0159et p\u0159izp\u016fsoben\u00e9 reporty a dashboardy, kter\u00e9 pom\u00e1haj\u00ed analyzovat data a zlep\u0161ovat vztahy se z\u00e1kazn\u00edky. Dal\u0161\u00ed informace o Salesforce najdete na webu\u00a0Anodius<\/a>.<\/p>
\n\n\n\n

#2 HubSpot<\/h2>\n\n\n\n

Nejlep\u0161\u00ed CRM pro \u0161k\u00e1lov\u00e1n\u00ed byznysu. HubSpot je CRM syst\u00e9m, kter\u00fd je zam\u011b\u0159en na inbound marketing. Nab\u00edz\u00ed n\u00e1stroje pro spr\u00e1vu kontakt\u016f, e-mail marketing, soci\u00e1ln\u00ed s\u00edt\u011b a dal\u0161\u00ed funkce, kter\u00e9 pom\u00e1haj\u00ed firm\u00e1m z\u00edskat a udr\u017eet z\u00e1kazn\u00edky.<\/p>\n\n\n\n

\n

HubSpot nab\u00edz\u00ed v\u0161echny funkce na jednom m\u00edst\u011b. Nav\u00edc ho lze snadno integrovat s r\u016fzn\u00fdmi aplikacemi a slu\u017ebami, jako jsou Google Analytics, LinkedIn a mnoho dal\u0161\u00edch. Je cenov\u011b dostupn\u00fd a snadno ovladateln\u00fd.<\/p>\n<\/blockquote>\n\n\n\n

#3 Zoho CRM<\/h2>\n\n\n\n

Nejlep\u0161\u00ed CRM pro mal\u00e9 firmy – n\u00e1stroj v\u0161e v jednom.\u00a0Mal\u00e9 podniky, kter\u00e9 hledaj\u00ed univerz\u00e1ln\u00ed \u0159e\u0161en\u00ed, by se m\u011bly poohl\u00e9dnout po Zoho CRM Plus. Tato platforma spojuje prodej, marketing, help desk, soci\u00e1ln\u00ed s\u00edt\u011b, projekty a dal\u0161\u00ed kan\u00e1ly do jedn\u00e9 platformy. Aby toho nebylo m\u00e1lo, Zoho nab\u00edz\u00ed levn\u00e9 sady dopl\u0148k\u016f – nap\u0159\u00edklad Finance, Vlastn\u00ed aplikace a Formul\u00e1\u0159e – pro snadnou integraci.<\/p>
\n\n\n\n

\"Spr\u00e1vn\u00e9<\/figure>
\n\n\n\n

#4 Microsoft Dynamics 360<\/h2>\n\n\n\n

Integrovan\u00fd syst\u00e9m, kter\u00fd kombinuje funkce CRM a ERP (Enterprise Resource Planning). Jedn\u00e1 se o cloudovou slu\u017ebu, kter\u00e1 poskytuje kompletn\u00ed \u0159e\u0161en\u00ed pro spr\u00e1vu vztah\u016f s klienty, obchodn\u00edch proces\u016f a dal\u0161\u00edch podnikov\u00fdch operac\u00ed. Umo\u017e\u0148uje vytvo\u0159en\u00ed p\u0159izp\u016fsoben\u00fdch pol\u00ed, formul\u00e1\u0159\u016f a proces\u016f, kter\u00e9 odpov\u00eddaj\u00ed konkr\u00e9tn\u00edm pot\u0159eb\u00e1m.<\/p>\n\n\n\n

\n

Microsoft Dynamics 365 lze snadno integrovat s dal\u0161\u00edmi aplikacemi, jako jsou Office 365, Power BI a\u00a0SharePoint<\/a>. To umo\u017e\u0148uje vytvo\u0159en\u00ed efektivn\u00edho ekosyst\u00e9mu aplikac\u00ed, kter\u00e9 spolupracuj\u00ed a sd\u00edlej\u00ed data.<\/p>\n<\/blockquote>\n\n\n\n

Krom\u011b spr\u00e1vy z\u00e1kaznick\u00fdch \u00fadaj\u016f, sledov\u00e1n\u00edm prodeje a spr\u00e1vy marketingu je syst\u00e9m u\u017eite\u010dn\u00fd i na \u0159\u00edzen\u00ed finan\u010dn\u00edch operac\u00ed. Umo\u017e\u0148uje organizac\u00edm spravovat \u00fa\u010detnictv\u00ed, fakturaci, \u0159\u00edzen\u00ed pen\u011bz a dal\u0161\u00ed finan\u010dn\u00ed toky.<\/p>
\n\n\n\n

#5 Pipedrive<\/h2>\n\n\n\n

Nejlep\u0161\u00ed snadno ovladateln\u00fd CRM n\u00e1stroj. Pokud pot\u0159ebujete snadno pou\u017eiteln\u00fd software CRM pro prodej, je obl\u00edben\u00fd Pipedrive chytr\u00e1 volba. Tato platforma nab\u00edz\u00ed spoustu flexibility, ale jej\u00edm jedin\u00fdm c\u00edlem je pom\u00e1hat prodejc\u016fm prod\u00e1vat. Nenajdete zde mnoho marketingov\u00fdch nebo servisn\u00edch funkc\u00ed, kter\u00e9 by v\u00e1s rozptylovaly.<\/p>
\n\n\n\n

Pipedrive nab\u00edz\u00ed n\u011bkolik dopl\u0148k\u016f souvisej\u00edc\u00edch s prodejem. Pro nav\u00e1z\u00e1n\u00ed kontaktu s potencion\u00e1ln\u00edmi z\u00e1kazn\u00edky vyu\u017e\u00edv\u00e1 \u017eiv\u00fd chat nebo chatbota. V re\u00e1ln\u00e9m \u010dase dok\u00e1\u017ee sb\u00edrat \u00fadaje o firm\u00e1ch, kter\u00e9 v\u00e1s nav\u0161t\u011bvuj\u00ed. Identifikuje tak\u00e9 konkr\u00e9tn\u00ed n\u00e1v\u0161t\u011bvn\u00edky, kter\u00e9 ji\u017e m\u00e1te v syst\u00e9mu.<\/p>
\n\n\n\n

\"CRM\"<\/a><\/figure>
\n

Bez CRM do podnik\u00e1n\u00ed nelez. Platilo to loni, plat\u00ed to i letos<\/a><\/h4>
\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

V dne\u0161n\u00edm sv\u011bt\u011b je CRM (zkratka pro Customer Relationship Management) syst\u00e9m pro mnoho spole\u010dnost\u00ed nezbytn\u00fdm n\u00e1strojem pro spr\u00e1vu vztah\u016f se z\u00e1kazn\u00edky. Pom\u00e1h\u00e1 firm\u00e1m sledovat a analyzovat interakce se z\u00e1kazn\u00edky a t\u00edm zlep\u0161ovat jejich z\u00e1\u017eitek s produkty nebo slu\u017ebami. Hled\u00e1n\u00ed nejlep\u0161\u00edho softwaru CRM (\u0159\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky) pro va\u0161i firmu m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9. V dne\u0161n\u00ed dob\u011b […]<\/p>\n","protected":false},"author":4,"featured_media":40200,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[65],"tags":[5814,2159,5336,5521,3881,141,482,5813,434,19,670],"class_list":["post-40197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technika","tag-backend","tag-byznys","tag-crm","tag-obchod","tag-podnikani","tag-rady","tag-rady-a-tipy","tag-system","tag-technika","tag-technologie","tag-vyber"],"yoast_head":"\nJak pro v\u00e1\u0161 byznys vybrat ten nejlep\u0161\u00ed CRM n\u00e1stroj? - Mzone<\/title>\n<meta name=\"description\" content=\"V dne\u0161n\u00edm sv\u011bt\u011b je CRM (zkratka pro Customer Relationship Management) syst\u00e9m pro mnoho spole\u010dnost\u00ed nezbytn\u00fdm n\u00e1strojem pro spr\u00e1vu vztah\u016f se z\u00e1kazn\u00edky. Pom\u00e1h\u00e1 firm\u00e1m sledovat a analyzovat interakce se z\u00e1kazn\u00edky a t\u00edm zlep\u0161ovat jejich z\u00e1\u017eitek s produkty nebo slu\u017ebami.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak pro v\u00e1\u0161 byznys vybrat ten nejlep\u0161\u00ed CRM n\u00e1stroj? - Mzone\" \/>\n<meta property=\"og:description\" content=\"V dne\u0161n\u00edm sv\u011bt\u011b je CRM (zkratka pro Customer Relationship Management) syst\u00e9m pro mnoho spole\u010dnost\u00ed nezbytn\u00fdm n\u00e1strojem pro spr\u00e1vu vztah\u016f se z\u00e1kazn\u00edky. Pom\u00e1h\u00e1 firm\u00e1m sledovat a analyzovat interakce se z\u00e1kazn\u00edky a t\u00edm zlep\u0161ovat jejich z\u00e1\u017eitek s produkty nebo slu\u017ebami.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mzone.cz\/en\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/\" \/>\n<meta property=\"og:site_name\" content=\"Mzone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MzoneCZ\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-13T19:26:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-13T19:26:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1041\" \/>\n\t<meta property=\"og:image:height\" content=\"694\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mzone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mzone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\\\/\"},\"author\":{\"name\":\"Mzone\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"headline\":\"Jak pro v\u00e1\u0161 byznys vybrat ten nejlep\u0161\u00ed CRM n\u00e1stroj?\",\"datePublished\":\"2023-04-13T19:26:10+00:00\",\"dateModified\":\"2023-04-13T19:26:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\\\/\"},\"wordCount\":715,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/CRM-system.png\",\"keywords\":[\"backend\",\"byznys\",\"CRM\",\"obchod\",\"podnik\u00e1n\u00ed\",\"rady\",\"rady a tipy\",\"syst\u00e9m\",\"technika\",\"Technologie\",\"v\u00fdb\u011br\"],\"articleSection\":[\"Technika\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mzone.cz\\\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\\\/\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\\\/\",\"name\":\"Jak pro v\u00e1\u0161 byznys vybrat ten nejlep\u0161\u00ed CRM n\u00e1stroj? - Mzone\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/CRM-system.png\",\"datePublished\":\"2023-04-13T19:26:10+00:00\",\"dateModified\":\"2023-04-13T19:26:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"description\":\"V dne\u0161n\u00edm sv\u011bt\u011b je CRM (zkratka pro Customer Relationship Management) syst\u00e9m pro mnoho spole\u010dnost\u00ed nezbytn\u00fdm n\u00e1strojem pro spr\u00e1vu vztah\u016f se z\u00e1kazn\u00edky. Pom\u00e1h\u00e1 firm\u00e1m sledovat a analyzovat interakce se z\u00e1kazn\u00edky a t\u00edm zlep\u0161ovat jejich z\u00e1\u017eitek s produkty nebo slu\u017ebami.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mzone.cz\\\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/CRM-system.png\",\"contentUrl\":\"https:\\\/\\\/www.mzone.cz\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/CRM-system.png\",\"width\":1041,\"height\":694,\"caption\":\"CRM syst\u00e9m\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.mzone.cz\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jak pro v\u00e1\u0161 byznys vybrat ten nejlep\u0161\u00ed CRM n\u00e1stroj?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#website\",\"url\":\"https:\\\/\\\/www.mzone.cz\\\/\",\"name\":\"Mzone\",\"description\":\"Magaz\u00edn nejen pro mu\u017ee\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mzone.cz\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\",\"name\":\"Mzone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g\",\"caption\":\"Mzone\"},\"url\":\"https:\\\/\\\/www.mzone.cz\\\/en\\\/author\\\/jakub\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak pro v\u00e1\u0161 byznys vybrat ten nejlep\u0161\u00ed CRM n\u00e1stroj? - Mzone","description":"V dne\u0161n\u00edm sv\u011bt\u011b je CRM (zkratka pro Customer Relationship Management) syst\u00e9m pro mnoho spole\u010dnost\u00ed nezbytn\u00fdm n\u00e1strojem pro spr\u00e1vu vztah\u016f se z\u00e1kazn\u00edky. Pom\u00e1h\u00e1 firm\u00e1m sledovat a analyzovat interakce se z\u00e1kazn\u00edky a t\u00edm zlep\u0161ovat jejich z\u00e1\u017eitek s produkty nebo slu\u017ebami.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mzone.cz\/en\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/","og_locale":"en_US","og_type":"article","og_title":"Jak pro v\u00e1\u0161 byznys vybrat ten nejlep\u0161\u00ed CRM n\u00e1stroj? - Mzone","og_description":"V dne\u0161n\u00edm sv\u011bt\u011b je CRM (zkratka pro Customer Relationship Management) syst\u00e9m pro mnoho spole\u010dnost\u00ed nezbytn\u00fdm n\u00e1strojem pro spr\u00e1vu vztah\u016f se z\u00e1kazn\u00edky. Pom\u00e1h\u00e1 firm\u00e1m sledovat a analyzovat interakce se z\u00e1kazn\u00edky a t\u00edm zlep\u0161ovat jejich z\u00e1\u017eitek s produkty nebo slu\u017ebami.","og_url":"https:\/\/www.mzone.cz\/en\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/","og_site_name":"Mzone","article_publisher":"https:\/\/www.facebook.com\/MzoneCZ\/","article_published_time":"2023-04-13T19:26:10+00:00","article_modified_time":"2023-04-13T19:26:25+00:00","og_image":[{"width":1041,"height":694,"url":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system.png","type":"image\/png"}],"author":"Mzone","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mzone","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mzone.cz\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/#article","isPartOf":{"@id":"https:\/\/www.mzone.cz\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/"},"author":{"name":"Mzone","@id":"https:\/\/www.mzone.cz\/#\/schema\/person\/9bc20cc422a99cac4af6ff9297da32d4"},"headline":"Jak pro v\u00e1\u0161 byznys vybrat ten nejlep\u0161\u00ed CRM n\u00e1stroj?","datePublished":"2023-04-13T19:26:10+00:00","dateModified":"2023-04-13T19:26:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mzone.cz\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/"},"wordCount":715,"commentCount":0,"image":{"@id":"https:\/\/www.mzone.cz\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system.png","keywords":["backend","byznys","CRM","obchod","podnik\u00e1n\u00ed","rady","rady a tipy","syst\u00e9m","technika","Technologie","v\u00fdb\u011br"],"articleSection":["Technika"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mzone.cz\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mzone.cz\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/","url":"https:\/\/www.mzone.cz\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/","name":"Jak pro v\u00e1\u0161 byznys vybrat ten nejlep\u0161\u00ed CRM n\u00e1stroj? - Mzone","isPartOf":{"@id":"https:\/\/www.mzone.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mzone.cz\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/#primaryimage"},"image":{"@id":"https:\/\/www.mzone.cz\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system.png","datePublished":"2023-04-13T19:26:10+00:00","dateModified":"2023-04-13T19:26:25+00:00","author":{"@id":"https:\/\/www.mzone.cz\/#\/schema\/person\/9bc20cc422a99cac4af6ff9297da32d4"},"description":"V dne\u0161n\u00edm sv\u011bt\u011b je CRM (zkratka pro Customer Relationship Management) syst\u00e9m pro mnoho spole\u010dnost\u00ed nezbytn\u00fdm n\u00e1strojem pro spr\u00e1vu vztah\u016f se z\u00e1kazn\u00edky. Pom\u00e1h\u00e1 firm\u00e1m sledovat a analyzovat interakce se z\u00e1kazn\u00edky a t\u00edm zlep\u0161ovat jejich z\u00e1\u017eitek s produkty nebo slu\u017ebami.","breadcrumb":{"@id":"https:\/\/www.mzone.cz\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mzone.cz\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mzone.cz\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/#primaryimage","url":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system.png","contentUrl":"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system.png","width":1041,"height":694,"caption":"CRM syst\u00e9m"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mzone.cz\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.mzone.cz\/"},{"@type":"ListItem","position":2,"name":"Jak pro v\u00e1\u0161 byznys vybrat ten nejlep\u0161\u00ed CRM n\u00e1stroj?"}]},{"@type":"WebSite","@id":"https:\/\/www.mzone.cz\/#website","url":"https:\/\/www.mzone.cz\/","name":"Mzone","description":"Magaz\u00edn nejen pro mu\u017ee","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mzone.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mzone.cz\/#\/schema\/person\/9bc20cc422a99cac4af6ff9297da32d4","name":"Mzone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e780a8630f3182a3d06dd667ab6bea151a0d155b0951bc15fe22633acdac0676?s=96&d=mm&r=g","caption":"Mzone"},"url":"https:\/\/www.mzone.cz\/en\/author\/jakub\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts\/40197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/comments?post=40197"}],"version-history":[{"count":11,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts\/40197\/revisions"}],"predecessor-version":[{"id":40210,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/posts\/40197\/revisions\/40210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/media\/40200"}],"wp:attachment":[{"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/media?parent=40197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/categories?post=40197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mzone.cz\/en\/wp-json\/wp\/v2\/tags?post=40197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}