{"id":40736,"date":"2023-05-30T14:01:00","date_gmt":"2023-05-30T12:01:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=40736"},"modified":"2023-05-30T14:01:01","modified_gmt":"2023-05-30T12:01:01","slug":"obchodni-reditel-co-dela-a-jak-se-jim-stat","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/obchodni-reditel-co-dela-a-jak-se-jim-stat\/","title":{"rendered":"Co d\u011bl\u00e1 obchodn\u00ed \u0159editel a jak se j\u00edm st\u00e1t?"},"content":{"rendered":"<p><strong>Pokud m\u00e1 firma obchodn\u00ed odd\u011blen\u00ed, pot\u0159ebuje mana\u017eera, kter\u00fd ho bude \u0159\u00eddit. Takov\u00e1 pozice nen\u00ed jen ve velk\u00e9m byznysu: i s person\u00e1lem 10\u201320 lid\u00ed u\u017e mo\u017en\u00e1 pot\u0159ebujete n\u011bkoho, kdo bude \u0159\u00eddit mana\u017eery, telefonn\u00ed oper\u00e1tory a asistenty prodeje.<\/strong><\/p><br>\n\n\n\n<h2 class=\"wp-block-heading\">Co d\u011bl\u00e1 obchodn\u00ed \u0159editel?<\/h2>\n\n\n\n<p>Jedn\u00e1 se p\u0159edev\u0161\u00edm o vedouc\u00ed pozici. Ka\u017edodenn\u00edm \u00fakolem je tedy kontrolovat a organizovat pr\u00e1ci pod\u0159\u00edzen\u00fdch.<\/p><br>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1bor a \u0161kolen\u00ed zam\u011bstnanc\u016f<\/h3>\n\n\n\n<p>Pokud \u0159editel pracuje ve velk\u00e9 firm\u011b a m\u00e1 pod sebou des\u00edtky zam\u011bstnanc\u016f, naj\u00edm\u00e1, vyhled\u00e1v\u00e1 a vede pohovory s uchaze\u010di ne na b\u011b\u017en\u00e9 pozice, ale do vrcholov\u00e9ho \u010di st\u0159edn\u00edho managementu. A pro \u0159adov\u00fd person\u00e1l vytv\u00e1\u0159\u00ed vzd\u011bl\u00e1vac\u00ed program.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Pokud se jedn\u00e1 o \u0159editele v mal\u00e9 firm\u011b a struktura obchodn\u00edho odd\u011blen\u00ed je mal\u00e1 (nap\u0159\u00edklad jsou mu p\u0159\u00edmo pod\u0159\u00edzeni obchodn\u00ed poradci a je jich jen p\u00e1r), pod\u00edl\u00ed se na p\u0159ij\u00edm\u00e1n\u00ed ka\u017ed\u00e9ho zam\u011bstnance ve sv\u00e9m odd\u011blen\u00ed.<\/p>\n<\/blockquote>\n\n\n\n<p>Krom\u011b obchodn\u00edho odd\u011blen\u00ed se \u0159editel m\u016f\u017ee pod\u00edlet na vyhled\u00e1v\u00e1n\u00ed zam\u011bstnanc\u016f pro souvisej\u00edc\u00ed odd\u011blen\u00ed: marketing a PR.<\/p><br>\n\n\n\n<h3 class=\"wp-block-heading\">Kontrola a motivace<\/h3>\n\n\n\n<p>\u0158editel stanov\u00ed pl\u00e1n a sleduje pln\u011bn\u00ed jeho ukazatel\u016f. Pokud se nedos\u00e1hne pl\u00e1novan\u00fdch \u010d\u00edsel, zji\u0161\u0165uje d\u016fvody slab\u00e9ho r\u016fstu a hled\u00e1 \u0159e\u0161en\u00ed. Rozv\u00edj\u00ed tak\u00e9 syst\u00e9m motivace a odm\u011bn (a p\u0159\u00edpadn\u011b postih\u016f).<\/p><br>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-lukas-653429-1024x678.jpg\" alt=\"Obchodn\u00ed \u0159editel by m\u011bl motivovat sv\u00e9 pod\u0159\u00edzen\u00e9\" class=\"wp-image-40740\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-lukas-653429-1024x678.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-lukas-653429-300x199.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-lukas-653429-768x509.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-lukas-653429-1536x1018.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-lukas-653429-18x12.jpg 18w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-lukas-653429-590x391.jpg 590w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-lukas-653429.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><br>\n\n\n\n<h3 class=\"wp-block-heading\">Budov\u00e1n\u00ed strategie a prodejn\u00edch kan\u00e1l\u016f<\/h3>\n\n\n\n<p>\u0158editel rozhoduje o tom, jak\u00fdmi marketingov\u00fdmi kan\u00e1ly bude firma prod\u00e1vat sv\u00e9 slu\u017eby \u010di produkty, jak bude pracovat se st\u00e1vaj\u00edc\u00edmi z\u00e1kazn\u00edky, udr\u017eovat si je a l\u00e1kat nov\u00e9. K tomu studuje dostupn\u00e1 data: informace o c\u00edlov\u00e9 skupin\u011b, konkurentech, pr\u016fzkumu trhu, popt\u00e1vce po produktu, v\u00fdrobn\u00edch mo\u017enostech, cenov\u00fdch a kvalitativn\u00edch aspektech sv\u00e9ho produktu. Strategi\u00ed se obvykle vytv\u00e1\u0159\u00ed n\u011bkolik na r\u016fzn\u00e1 obdob\u00ed \u2013 od m\u011bs\u00edce a\u017e po n\u011bkolik let.<\/p><br>\n\n\n\n<h3 class=\"wp-block-heading\">Prodej<\/h3>\n\n\n\n<p>Vzhledem k tomu, \u017ee \u0159editel je neoby\u010dejn\u00e1 pozice, bu\u010f se prodeje ne\u00fa\u010dastn\u00ed v\u016fbec, nebo se zapojuje z\u0159\u00eddka. Zejm\u00e9na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>v \u04122\u0412 segmentu, kde je ka\u017ed\u00fd prodej uzav\u0159en na velkou \u010d\u00e1stku a\/nebo na dlouhou dobu;<\/li>\n\n\n\n<li>v B2C segmentu, pokud firma prod\u00e1v\u00e1 drah\u00e9 artikly \u2013 auta, nemovitosti, luxusn\u00ed zbo\u017e\u00ed.<\/li><br>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Podnikov\u00e9 procesy<\/h3>\n\n\n\n<p>Obchodn\u00ed \u0159editel (alespo\u0148 po v\u011bt\u0161inu sv\u00e9 pracovn\u00ed doby) neprod\u00e1v\u00e1: je p\u0159edev\u0161\u00edm mana\u017eerem a supervizorem, kter\u00fd \u0159\u00edd\u00ed pr\u00e1ci zam\u011bstnanc\u016f. Organizuje interakci mezi odd\u011blen\u00edmi, definuje standardy slu\u017eeb, informuje investory a sv\u00e9 veden\u00ed o v\u00fdsledc\u00edch, \u00fasp\u011b\u0161\u00edch a nastal\u00fdch probl\u00e9mech.<\/p><br>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00e1ce na produktu<\/h3>\n\n\n\n<p>Ne ve v\u0161ech odv\u011btv\u00edch, ale mnohdy se na vyvoji produktu pod\u00edl\u00ed \u0159iditel. Proto\u017ee v\u00ed l\u00e9pe ne\u017e kdokoli jin\u00fd, jak zaujmout kupuj\u00edc\u00edho a zv\u00fd\u0161it prodej, bude muset tyto znalosti p\u0159edat obchodn\u00edk\u016fm, design\u00e9r\u016fm, in\u017een\u00fdr\u016fm, investor\u016fm (aby v\u011bd\u011bli, kolik pen\u011bz bude muset b\u00fdt investov\u00e1no a za co je utratit) a v\u0161em ostatn\u00edm zam\u011bstnanc\u016fm pod\u00edlej\u00edc\u00edm se na v\u00fdrob\u011b.<\/p><br>\n\n\n\n<h2 class=\"wp-block-heading\">Jak to dot\u00e1hnout na obchodn\u00edho \u0159editele?<\/h2>\n\n\n\n<p>\u0158editel\u00e9 jsou ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f \u201evypipl\u00e1ni\u201c v r\u00e1mci spole\u010dnosti. Zam\u011bstnanec, kter\u00fd tady pracuje alespo\u0148 p\u00e1r let a kter\u00fd jde \u00fapln\u011b odspodu, bude zn\u00e1t v\u0161echny z\u00e1ludnosti pr\u00e1ce obchodn\u00edho odd\u011blen\u00ed v cel\u00e9m vertik\u00e1ln\u00edm \u0159et\u011bzci, bude zn\u00e1t jeho probl\u00e9my, p\u0159\u00edle\u017eitosti, stejn\u011b jako mo\u017enosti b\u00fdval\u00fdch koleg\u016f.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Proz\u00edrav\u00fd l\u00eddr (nebo s\u00e1m majitel firmy) si proto v\u0161\u00edm\u00e1 a zaj\u00edm\u00e1 se o b\u011b\u017en\u00e9 zam\u011bstnance nebo st\u0159edn\u00ed mana\u017eery. Z nich vyb\u00edr\u00e1 ty nejslibn\u011bj\u0161\u00ed a motivuje a napom\u00e1h\u00e1 kari\u00e9rn\u00edmu r\u016fstu.<\/p>\n<\/blockquote>\n\n\n\n<p>N\u011bkdy, i kdy\u017e m\u00e9n\u011b \u010dasto, je na tuto pozici je p\u0159ijat n\u011bkdo, kdo v t\u00e9to firm\u011b nepracoval \u2013 tedy zven\u010d\u00ed. Tato varianta je dobr\u00e1, pokud m\u00e1 kandid\u00e1t bohat\u00e9 zku\u0161enosti s prodejem, ne nutn\u011b na pozici \u0159editele. V\u011bt\u0161inou hledaj\u00ed ty, kte\u0159\u00ed pracovali ve stejn\u00e9m nebo p\u0159\u00edbuzn\u00e9m oboru podnik\u00e1n\u00ed, proto\u017ee abyste n\u011bco prodali, pot\u0159ebujete zn\u00e1t specifika produktu.<\/p><br>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-moose-photos-1586996-1024x684.jpg\" alt=\"\u0158editel\" class=\"wp-image-40744\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-moose-photos-1586996-1024x684.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-moose-photos-1586996-300x200.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-moose-photos-1586996-768x513.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-moose-photos-1586996-1536x1026.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-moose-photos-1586996-18x12.jpg 18w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-moose-photos-1586996-800x533.jpg 800w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-moose-photos-1586996-400x267.jpg 400w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-moose-photos-1586996-500x333.jpg 500w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-moose-photos-1586996-1170x780.jpg 1170w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-moose-photos-1586996-590x394.jpg 590w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-moose-photos-1586996.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><br>\n\n\n\n<p>Hotov\u00ed \u0159editel\u00e9 mohou b\u00fdt p\u0159ij\u00edm\u00e1ni s pov\u00fd\u0161en\u00edm oproti p\u0159edchoz\u00edmu m\u00edstu, pokud maj\u00ed dostatek znalost\u00ed a zku\u0161enost\u00ed. Nap\u0159\u00edklad \u010dlov\u011bk, kter\u00fd pracoval 10 let na mal\u00e9 mana\u017eersk\u00e9 pozici, ale ve spole\u010dnosti Coca-Cola, je docela schopn\u00fd st\u00e1t se obchodn\u00edm \u0159editelem v mal\u00e9 firm\u011b s 50\u2013100 zam\u011bstnanci, z nich\u017e 10\u201320 lid\u00ed bude pracovat pod jeho veden\u00edm.<\/p><br>\n\n\n\n<p>Obecn\u00fd seznam tip\u016f pro ty, kte\u0159\u00ed cht\u011bj\u00ed vyr\u016fst ve vrcholov\u00e9ho mana\u017eera, je n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Bu\u010fte aktivn\u00ed a bu\u010fte vid\u011bt v m\u00e9di\u00edch. \u010cl\u00e1nky, rozhovory, p\u0159edn\u00e1\u0161ky, v\u00e1\u0161 blog \u2013 to v\u00e1m pom\u016f\u017ee \u0159\u00edct ostatn\u00edm o va\u0161ich v\u00fdsledc\u00edch. Mo\u017en\u00e1 n\u011bkdo z nich bude hledat kandid\u00e1ta na vedouc\u00ed pozici.<\/li>\n\n\n\n<li>Studujte p\u0159\u00edbuzn\u00e9 obory. Vzhledem k tomu, \u017ee \u0159editel je p\u0159edev\u0161\u00edm mana\u017eersk\u00e1 pozice, mus\u00ed m\u00edt komplexn\u00ed p\u0159ehled. To je u\u017eite\u010dn\u00e9 zejm\u00e9na pro mal\u00e9 spole\u010dnosti, kter\u00e9 nemohou nebo nepot\u0159ebuj\u00ed m\u00edt specialisty pro ka\u017ed\u00e9 odv\u011btv\u00ed: je pro n\u011b snaz\u0161\u00ed naj\u00edt \u010dlov\u011bka se \u0161irokou specializac\u00ed. Nap\u0159\u00edklad obchodn\u00ed \u0159editel m\u016f\u017ee rozum\u011bt marketingu, SMM, PR a vztah\u016fm s ve\u0159ejnost\u00ed.<\/li>\n\n\n\n<li>Chra\u0148te svou pov\u011bst. Na evropsk\u00e9m a americk\u00e9m trhu pr\u00e1ce, zejm\u00e9na ve velk\u00fdch firm\u00e1ch a velk\u00fdch m\u011bstech, p\u0159i hled\u00e1n\u00ed zam\u011bstnanc\u016f na vedouc\u00ed pozice dbaj\u00ed i na pov\u011bst: toleranci, shov\u00edvavost, absenci p\u0159\u00edpad\u016f zneu\u017e\u00edv\u00e1n\u00ed postaven\u00ed a obt\u011b\u017eov\u00e1n\u00ed.<\/li>\n\n\n\n<li>Rozv\u00edjejte hard skills a soft skills. Mezi hard skills pat\u0159\u00ed prodejn\u00ed techniky a tak\u00e9 znalost odv\u011btv\u00ed, ve kter\u00e9m firma p\u016fsob\u00ed. Nap\u0159\u00edklad zam\u011bstnanec prod\u00e1vaj\u00edc\u00ed auta mus\u00ed zn\u00e1t nejen vlastnosti model\u016f, ale i hlub\u0161\u00ed detaily. Nap\u0159\u00edklad jak funguje \u0159\u00eddic\u00ed jednotka EPS nebo z jak\u00e9ho materi\u00e1lu jsou vyrobeny st\u011bra\u010de. A mezi soft skills pat\u0159\u00ed obecn\u00e9 komunika\u010dn\u00ed dovednosti: odolnost v\u016f\u010di stresu, um\u011bn\u00ed jednat s r\u016fzn\u00fdmi lidmi, z\u00e1klady sociologie a psychologie.<\/li><br>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e9 dovednosti pot\u0159ebuje obchodn\u00ed \u0159editel?<\/h2>\n\n\n\n<p>Z hard skills jsou vy\u017eadov\u00e1ny z\u00e1kladn\u00ed znalosti z ekonomie, marketingu, HR a pr\u00e1va. Ujist\u011bte se, \u017ee m\u00e1te hlubok\u00e9 znalosti o produktu a vlastnostech va\u0161eho obchodn\u00edho odv\u011btv\u00ed: zn\u00e1te ceny, v\u00fdrobn\u00ed mo\u017enosti, konkurenty, c\u00edlov\u00e9 publikum. Pokud firma p\u016fsob\u00ed ve v\u00edce zem\u00edch, mus\u00edte zn\u00e1t ciz\u00ed jazyky.<\/p><br>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-andrea-piacquadio-3760089-1024x683.jpg\" alt=\"\u017divot v kancel\u00e1\u0159i\" class=\"wp-image-40748\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-andrea-piacquadio-3760089-1024x683.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-andrea-piacquadio-3760089-300x200.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-andrea-piacquadio-3760089-768x512.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-andrea-piacquadio-3760089-1536x1024.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-andrea-piacquadio-3760089-18x12.jpg 18w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-andrea-piacquadio-3760089-800x533.jpg 800w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-andrea-piacquadio-3760089-400x267.jpg 400w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-andrea-piacquadio-3760089-500x333.jpg 500w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-andrea-piacquadio-3760089-1170x780.jpg 1170w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-andrea-piacquadio-3760089-590x393.jpg 590w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/05\/pexels-andrea-piacquadio-3760089.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><br>\n\n\n\n<p>Ze soft skills je vy\u017eadov\u00e1na iniciativa a odhodl\u00e1n\u00ed \u2013 jeliko\u017e se jedn\u00e1 o vedouc\u00ed pozici a \u0159editel s\u00e1m mus\u00ed ur\u010dovat, co m\u00e1 d\u011blat pro zv\u00fd\u0161en\u00ed tr\u017eeb, nem\u00e1 n\u011bkoho, kdo bude ka\u017ed\u00fd den zad\u00e1vat \u00fakoly. Vzhledem k tomu, \u017ee jeho pr\u00e1ce je \u0159\u00eddit t\u00fdm, \u0159editel mus\u00ed um\u011bt skv\u011ble komunikovat, neb\u00e1t se ve\u0159ejn\u00e9ho vystupov\u00e1n\u00ed, navazov\u00e1n\u00ed kontakt\u016f. Mus\u00ed um\u011bt komunikovat s lidmi r\u016fzn\u00fdch \u00farovn\u00ed: jak s pod\u0159\u00edzen\u00fdmi, tak s investory \u010di velk\u00fdmi kupci. Proto p\u0159ijdou vhod z\u00e1klady psychologie, sociologie, schopnost vyh\u00fdbat se konflikt\u016fm a \u0159e\u0161it je. D\u016fle\u017eit\u00e1 je mimo jin\u00e9 odolnost v\u016f\u010di stresu, multitasking, sebeorganizace, po\u010d\u00edta\u010dov\u00e1 gramotnost a time management.<\/p><br>\n\n\n\n<h2 class=\"wp-block-heading\">Kde mohu absolvovat kurz pro obchodn\u00edho \u0159editele?<\/h2>\n\n\n\n<p>T\u011bm, kte\u0159\u00ed pracuj\u00ed v prodeji a rozhodnou se vyr\u016fst po kari\u00e9rn\u00edm \u017eeb\u0159\u00ed\u010dku a\u017e na vedouc\u00edho obchodn\u00edho odd\u011blen\u00ed, p\u0159ijde vhod specializovan\u00e9 vzd\u011bl\u00e1n\u00ed. Na vysok\u00fdch \u0161kol\u00e1ch nen\u00ed takov\u00e1 specializace jako\u00a0<a href=\"https:\/\/l-a-b-a.cz\/lecture\/business-management\/tag=obchodni-reditel\" target=\"_blank\" rel=\"noopener\">obchodn\u00ed \u0159editel<\/a>, tak\u017ee znalosti m\u016f\u017eete z\u00edskat pouze v kurzech. Nap\u0159\u00edklad v Laba Czech existuje kurz \u201eBusiness Manager\u201c, kter\u00fd p\u0159ipravuje top management z oblasti prodeje.<\/p><br>\n\n\n\n<p>V\u00fdhoda platformy Laba je v tom, \u017ee nab\u00edz\u00ed jen ty nejlep\u0161\u00ed vzd\u011bl\u00e1vac\u00ed programy. U\u0161et\u0159\u00edte \u010das, kter\u00fd by v\u00e1m zabralo samostatn\u00e9 hled\u00e1n\u00ed a srovn\u00e1v\u00e1n\u00ed r\u016fzn\u00fdch mo\u017enosti \u2013 nejrelevantn\u011bj\u0161\u00ed a neju\u017eite\u010dn\u011bj\u0161\u00ed kurzy jsou tam pro ty, kte\u0159\u00ed cht\u011bj\u00ed dos\u00e1hnout na nejvy\u0161\u0161\u00ed pozice.<\/p><br>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.mzone.cz\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system-1024x683.png\" alt=\"CRM syst\u00e9m\" class=\"wp-image-40200 size-full\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system-1024x683.png 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system-300x200.png 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system-768x512.png 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system-18x12.png 18w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system-800x533.png 800w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system-400x267.png 400w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system-500x333.png 500w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system-590x393.png 590w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2023\/04\/CRM-system.png 1041w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.mzone.cz\/jak-pro-vas-byznys-vybrat-ten-nejlepsi-crm-nastroj\/\">Jak pro v\u00e1\u0161 byznys vybrat ten nejlep\u0161\u00ed CRM n\u00e1stroj?<\/a><\/h4><br>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Pokud m\u00e1 firma obchodn\u00ed odd\u011blen\u00ed, pot\u0159ebuje mana\u017eera, kter\u00fd ho bude \u0159\u00eddit. Takov\u00e1 pozice nen\u00ed jen ve velk\u00e9m byznysu: i s person\u00e1lem 10\u201320 lid\u00ed u\u017e mo\u017en\u00e1 pot\u0159ebujete n\u011bkoho, kdo bude \u0159\u00eddit mana\u017eery, telefonn\u00ed oper\u00e1tory a asistenty prodeje. Co d\u011bl\u00e1 obchodn\u00ed \u0159editel? Jedn\u00e1 se p\u0159edev\u0161\u00edm o vedouc\u00ed pozici. Ka\u017edodenn\u00edm \u00fakolem je tedy kontrolovat a organizovat pr\u00e1ci pod\u0159\u00edzen\u00fdch. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":40738,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[29,25],"tags":[5898,4181,2159,1809,17,5899,5900,5521,5897,5722,720,1610,1258,5901,1262,490,1332],"class_list":["post-40736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-style","tag-boss","tag-business","tag-byznys","tag-kariera","tag-lifestyle","tag-manazer","tag-manazerska-pozice","tag-obchod","tag-obchodni-reditel","tag-pozice","tag-prace","tag-profese","tag-reditel","tag-rizeni-firmy","tag-sef","tag-style","tag-zamestnani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co d\u011bl\u00e1 obchodn\u00ed \u0159editel a jak se j\u00edm st\u00e1t? - Mzone<\/title>\n<meta name=\"description\" content=\"Pokud m\u00e1 firma obchodn\u00ed odd\u011blen\u00ed, pot\u0159ebuje mana\u017eera, kter\u00fd ho bude \u0159\u00eddit. Takov\u00e1 pozice nen\u00ed jen ve velk\u00e9m byznysu: i s person\u00e1lem 10\u201320 lid\u00ed u\u017e mo\u017en\u00e1 pot\u0159ebujete n\u011bkoho, kdo bude \u0159\u00eddit mana\u017eery, telefonn\u00ed oper\u00e1tory a asistenty prodeje.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/obchodni-reditel-co-dela-a-jak-se-jim-stat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co d\u011bl\u00e1 obchodn\u00ed \u0159editel a jak se j\u00edm st\u00e1t? - Mzone\" \/>\n<meta property=\"og:description\" content=\"Pokud m\u00e1 firma obchodn\u00ed odd\u011blen\u00ed, pot\u0159ebuje mana\u017eera, kter\u00fd ho bude \u0159\u00eddit. 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