{"id":43460,"date":"2024-05-17T11:32:29","date_gmt":"2024-05-17T09:32:29","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=43460"},"modified":"2024-05-17T11:32:30","modified_gmt":"2024-05-17T09:32:30","slug":"cardion-cars-sit-dealerstvi-volvo-v-praze-a-brne-meni-jmeno","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/cardion-cars-sit-dealerstvi-volvo-v-praze-a-brne-meni-jmeno\/","title":{"rendered":"S\u00ed\u0165 dealerstv\u00ed Volvo v Praze a Brn\u011b m\u011bn\u00ed jm\u00e9no. \u201eNov\u011b jsme Cardion Cars,\u201c \u0159\u00edkaj\u00ed jej\u00ed zakladatel\u00e9"},"content":{"rendered":"

Za patn\u00e1ct let se Karlu Stolejdovi s Martinem Vesel\u00fdm poda\u0159ilo vybudovat \u010dty\u0159i \u00fasp\u011b\u0161n\u00e1 dealerstv\u00ed zna\u010dky Volvo v Praze a Brn\u011b. Symbolicky, k p\u016flkulat\u00e9mu v\u00fdro\u010d\u00ed p\u016fsoben\u00ed na \u010desk\u00e9m trhu, se nyn\u00ed s\u00ed\u0165 pobo\u010dek Auto Pr\u016fhonice, Auto Dejvice, Auto Stod\u016flky a Auto Cardion slu\u010duje pod jednotn\u00fd brand s\u00a0n\u00e1zvem Cardion Cars.<\/strong><\/p>
\n\n\n\n

\u201eJsme to po\u0159\u00e1d my, jen modern\u011bj\u0161\u00ed. Rebranding je logick\u00fd, progresivn\u00ed krok vypl\u00fdvaj\u00edc\u00ed ze strategick\u00e9ho rozhodnut\u00ed, za n\u00edm\u017e stoj\u00ed hlubok\u00e1 \u00favaha. Tohle je sm\u011br, kter\u00fdm chceme j\u00edt,\u201c\u00a0uv\u00e1d\u00ed k\u00a0odv\u00e1\u017en\u00e9mu kroku Karel Stolejda a Martin Vesel\u00fd.<\/p>\n\n\n\n

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Skupina dealerstv\u00ed krom\u011b zna\u010dky Volvo, j\u00ed\u017e jsou nejv\u011bt\u0161\u00edm dealerem na \u010desk\u00e9m trhu, m\u00e1 ve sv\u00e9m portfoliu i zna\u010dky Jaguar a Land Rover (Albion Cars) a nov\u011b tak\u00e9 MG (Orbion Cars). Aktu\u00e1ln\u011b spole\u010dnost zam\u011bstn\u00e1v\u00e1 370 lid\u00ed, prod\u00e1 v\u00edce ne\u017e 3\u00a0500 voz\u016f a jej\u00ed ro\u010dn\u00ed obrat p\u0159edstavuje 3 miliardy korun. Rebranding podle zakladatel\u016f pom\u016f\u017ee z\u00e1kazn\u00edk\u016fm zorientovat se v tom, \u017ee v\u0161echny \u010dty\u0159i pobo\u010dky spadaj\u00ed pod jednu firmu a mohou zde o\u010dek\u00e1vat stejnou kvalitu nadstandardn\u00edch slu\u017eeb.<\/p>\n<\/blockquote>\n\n\n\n

\u201eDlouhodob\u011b se soust\u0159ed\u00edme na to, aby slu\u017eby na na\u0161ich pobo\u010dk\u00e1ch byly maxim\u00e1ln\u011b osobn\u00ed. To je na\u0161e kr\u00e9do. Po letech jsme si uv\u011bdomili, \u017ee jsme zalo\u017eili \u010dty\u0159i \u00fasp\u011b\u0161n\u00e1 dealerstv\u00ed, kter\u00e1 ale nemaj\u00ed spole\u010dnou identitu, a z\u00e1kazn\u00edci se v tom trochu ztr\u00e1c\u00ed. Je pro n\u00e1s d\u016fle\u017eit\u00e9, aby klient v\u011bd\u011bl, \u017ee v\u0161echna dealerstv\u00ed pat\u0159\u00ed do jedn\u00e9 skupiny s jednou filosofi\u00ed, d\u00edky \u010demu\u017e to, co za\u017e\u00edvaj\u00ed v jednom autosalonu, za\u017eij\u00ed i ve zb\u00fdvaj\u00edc\u00edch,\u201c\u00a0vysv\u011btluje Stolejda.\u00a0\u201ePo patn\u00e1cti letech jsme se rozhodli, \u017ee je na \u010dase d\u00e1t v\u0161emu jednu st\u0159echu a otev\u0159en\u011b a hrd\u011b na prvn\u00ed dobrou \u0159\u00edkat, \u017ee v\u0161echny ty autosalony pat\u0159\u00ed k sob\u011b se stejn\u00fdmi slu\u017ebami, chov\u00e1n\u00edm a v\u0161\u00edm, co je toho sou\u010d\u00e1st\u00ed,\u201c\u00a0dopl\u0148uje Vesel\u00fd.<\/p>
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\"Cardion<\/figure>
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Spoluzakladatel\u00e9 Cardion Cars, mezi n\u011b\u017e pat\u0159\u00ed tak\u00e9 investo\u0159i Ivo a V\u00edt Nekudovi, se shoduj\u00ed na tom, \u017ee sjednocen\u00ed jmen pobo\u010dek je sou\u010d\u00e1st\u00ed profesionalizace p\u0159\u00edstupu k veden\u00ed dealerstv\u00ed s ohledem na nejvy\u0161\u0161\u00ed standardy dne\u0161n\u00ed doby.<\/p>\n\n\n\n

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\u201eCht\u011bli jsme ud\u011blat dal\u0161\u00ed krok k vysp\u011blosti firmy. Ostatn\u011b i samotn\u00e9 Volvo ned\u00e1vno zmodernizovalo sv\u00e9 logo, tak jsme si \u0159ekli, \u017ee je \u0159ada i na n\u00e1s,\u201c\u00a0\u0159\u00edk\u00e1 Martin Vesel\u00fd s t\u00edm, \u017ee touha po nejlep\u0161\u00ed mo\u017en\u00e9 nov\u00e9 brandov\u00e9 identit\u011b vyvrcholila spoluprac\u00ed se studiem Ale\u0161e Najbrta.<\/p>\n<\/blockquote>\n\n\n\n

\u201eVytvo\u0159il pro n\u00e1s modern\u00ed logo, respektive loga, kter\u00e1 se prol\u00ednaj\u00ed nap\u0159\u00ed\u010d dealerstv\u00edmi Volva, Jaguaru s Land Roverem a MG. Oblouk na za\u010d\u00e1tku tvo\u0159\u00ed bu\u010f p\u00edsmeno C jako Cardion, A jako Albion, nebo p\u0159i jejich spojen\u00ed O jako Orbion. Kdy\u017e se dva oblouky prolnou, vytvo\u0159\u00ed srdce, co\u017e odr\u00e1\u017e\u00ed to, \u017ee je to na\u0161e srde\u010dn\u00ed z\u00e1le\u017eitost. T\u00edm je ostatn\u011b i n\u00e1zev Cardion. Jsme srdca\u0159i \u2013 jak my, tak i na\u0161i z\u00e1kazn\u00edci,\u201c\u00a0dopl\u0148uje Stolejda.<\/p>
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Sou\u010d\u00e1st\u00ed slu\u017eeb, kter\u00e9 bude spole\u010dnost Cardion Cars sv\u00fdm klient\u016fm i nad\u00e1le nab\u00edzet, z\u016fst\u00e1v\u00e1 tak\u00e9 port\u00e1l a aplikace Volvista<\/a>, kter\u00fd se v\u00a0pr\u016fb\u011bhu \u010dasu stal sv\u00e9bytnou platformou pro fanou\u0161ky a z\u00e1kazn\u00edky zna\u010dky Volvo.\u00a0\u201eJde o n\u00e1\u0161 server a inzertn\u00ed port\u00e1l zam\u011b\u0159en\u00fd na ojet\u00e9 vozy a aplikaci, kter\u00e9 si kolem sebe vybudovaly po\u010detnou komunitu. Tak jako doposud Volvista ve fin\u00e1le dovedl lidi na na\u0161e jednotliv\u00e9 pobo\u010dky, tak i odte\u010f budou ve\u0161ker\u00e9 slu\u017eby Volvisty dostupn\u00e9 na v\u0161ech pobo\u010dk\u00e1ch Cardion Cars. V\u011b\u0159\u00edme, \u017ee to tak\u00e9 povede ke zp\u0159ehledn\u011bn\u00ed,\u201c\u00a0uzav\u00edr\u00e1 Stolejda.<\/p>
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\"MG<\/a><\/figure>
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MG otev\u00edr\u00e1 v \u010cesku dal\u0161\u00ed dealerstv\u00ed! U\u017e u n\u00e1s prod\u00e1v\u00e1 v\u00edc aut ne\u017e Audi nebo Seat<\/a><\/h4>
\n<\/div><\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Za patn\u00e1ct let se Karlu Stolejdovi s Martinem Vesel\u00fdm poda\u0159ilo vybudovat \u010dty\u0159i \u00fasp\u011b\u0161n\u00e1 dealerstv\u00ed zna\u010dky Volvo v Praze a Brn\u011b. Symbolicky, k p\u016flkulat\u00e9mu v\u00fdro\u010d\u00ed p\u016fsoben\u00ed na \u010desk\u00e9m trhu, se nyn\u00ed s\u00ed\u0165 pobo\u010dek Auto Pr\u016fhonice, Auto Dejvice, Auto Stod\u016flky a Auto Cardion slu\u010duje pod jednotn\u00fd brand s\u00a0n\u00e1zvem Cardion Cars. \u201eJsme to po\u0159\u00e1d my, jen modern\u011bj\u0161\u00ed. Rebranding […]<\/p>\n","protected":false},"author":4,"featured_media":43461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[69],"tags":[585,82,5718,462,552,6163,5714,5716,6162,6164,5717,2091],"class_list":["post-43460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-moto","tag-auta","tag-auto","tag-auto-pruhonice","tag-auto-moto","tag-automobily","tag-cardion-cars","tag-dealer","tag-dealerstvi","tag-prodej-automobilu","tag-rebranding","tag-volvo","tag-zmena"],"yoast_head":"\nS\u00ed\u0165 dealerstv\u00ed Volvo v Praze a Brn\u011b m\u011bn\u00ed jm\u00e9no. \u201eNov\u011b jsme Cardion Cars,\u201c \u0159\u00edkaj\u00ed jej\u00ed zakladatel\u00e9 - Mzone<\/title>\n<meta name=\"description\" content=\"Za patn\u00e1ct let se Karlu Stolejdovi s Martinem Vesel\u00fdm poda\u0159ilo vybudovat \u010dty\u0159i \u00fasp\u011b\u0161n\u00e1 dealerstv\u00ed zna\u010dky Volvo v Praze a Brn\u011b. Symbolicky, k p\u016flkulat\u00e9mu v\u00fdro\u010d\u00ed p\u016fsoben\u00ed na \u010desk\u00e9m trhu, se nyn\u00ed s\u00ed\u0165 pobo\u010dek Auto Pr\u016fhonice, Auto Dejvice, Auto Stod\u016flky a Auto Cardion slu\u010duje pod jednotn\u00fd brand s n\u00e1zvem Cardion Cars.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/cardion-cars-sit-dealerstvi-volvo-v-praze-a-brne-meni-jmeno\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00ed\u0165 dealerstv\u00ed Volvo v Praze a Brn\u011b m\u011bn\u00ed jm\u00e9no. \u201eNov\u011b jsme Cardion Cars,\u201c \u0159\u00edkaj\u00ed jej\u00ed zakladatel\u00e9 - Mzone\" \/>\n<meta property=\"og:description\" content=\"Za patn\u00e1ct let se Karlu Stolejdovi s Martinem Vesel\u00fdm poda\u0159ilo vybudovat \u010dty\u0159i \u00fasp\u011b\u0161n\u00e1 dealerstv\u00ed zna\u010dky Volvo v Praze a Brn\u011b. 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