{"id":44261,"date":"2024-10-30T16:41:47","date_gmt":"2024-10-30T15:41:47","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=44261"},"modified":"2024-10-30T16:41:48","modified_gmt":"2024-10-30T15:41:48","slug":"cardion-cars-celebrity-zvou-v-narozeninovem-videu-do-volva","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/cardion-cars-celebrity-zvou-v-narozeninovem-videu-do-volva\/","title":{"rendered":"Co spojilo Rupperta, Najbrta, B\u00e1rtu nebo \u010cernochovou? Celebrity zvou v narozeninov\u00e9m videu do dealerstv\u00ed Volva"},"content":{"rendered":"<p><strong>Nejv\u011bt\u0161\u00ed \u010desk\u00fd dealer voz\u016f zna\u010dky Volvo provozuj\u00edc\u00ed pobo\u010dky v Pr\u016fhonic\u00edch, Stod\u016flk\u00e1ch, Dejvic\u00edch a Brn\u011b za\u017e\u00edv\u00e1 rok oslav. K 15. v\u00fdro\u010d\u00ed zalo\u017een\u00ed si nejd\u0159\u00edve nad\u011blil kompletn\u00ed rebranding, na kter\u00e9m spolupracoval s vyhl\u00e1\u0161en\u00fdm Studiem Najbrt. Jako pov\u011bstnou t\u0159e\u0161ni\u010dku na narozeninov\u00e9m dortu nyn\u00ed Cardion Cars p\u0159edstavuj\u00ed video z d\u00edlny sc\u00e9n\u00e1risty a re\u017eis\u00e9ra Markuse Kruga, kter\u00e9 pl\u00e1nuj\u00ed vyu\u017e\u00edt i v r\u00e1mci sv\u00fdch marketingov\u00fdch aktivit.<\/strong><\/p><br>\n\n\n\n<p>Vedle zakladatel\u016f spole\u010dnosti Karla Stolejdy a Martina Vesel\u00e9ho vystupuj\u00ed v klipu zn\u00e1m\u00e9 osobnosti a ambasado\u0159i zna\u010dky v\u00a0rol\u00edch v\u011brn\u00fdch a v\u017edy maxim\u00e1ln\u011b osobn\u00edch zam\u011bstnanc\u016f autosalonu, kte\u0159\u00ed \u201enovou \u00e9ru\u201c poj\u00edmaj\u00ed jaksi sv\u00e9r\u00e1zn\u011b.<\/p><br>\n\n\n\n<p>\u201eT\u00edmhle mal\u00fdm filmov\u00fdm p\u0159\u00edb\u011bhem chceme na\u0161im v\u011brn\u00fdm i potenci\u00e1ln\u00edm klient\u016fm s\u00a0p\u0159iznanou nads\u00e1zkou a vtipem p\u0159edstavit novou tv\u00e1\u0159 na\u0161\u00ed spole\u010dnosti, kde se ale pro n\u011b jinak v\u00a0maxim\u00e1ln\u011b osobn\u00edm p\u0159\u00edstupu, s profesion\u00e1ln\u00edmi slu\u017ebami a poskytovan\u00fdm servisem nic nem\u011bn\u00ed. Jsme to po\u0159\u00e1d my, jen jdeme s\u00a0dobou a nov\u00fd branding, v\u011b\u0159\u00edm, pom\u016f\u017ee zp\u0159ehlednit dealerskou s\u00ed\u0165 i na\u0161ich dal\u0161\u00edch zna\u010dek a sjednot\u00ed celkovou korpor\u00e1tn\u00ed identitu,\u201c<strong>\u00a0<\/strong>p\u0159ibli\u017euje pozad\u00ed n\u00e1padu vzniku videa\u00a0spolumajitel Cardion Cars Karel Stolejda\u00a0a dod\u00e1v\u00e1:\u00a0\u201eVzniklo to cel\u00e9 sp\u00ed\u0161e pro radost a vlastn\u011b i jako takov\u00fd mal\u00fd d\u00e1rek k\u00a0v\u00fdro\u010d\u00ed, kter\u00fd pat\u0159\u00ed v\u0161em Volvist\u016fm, jak r\u00e1di \u0159\u00edk\u00e1me na\u0161im v\u011brn\u00fdm z\u00e1kazn\u00edk\u016fm i zam\u011bstnanc\u016fm.\u201c<\/p><br>\n\n\n\n<p><strong>Na cel\u00e9 vtipn\u00e9 video se m\u016f\u017eete pod\u00edvat zde:<\/strong><\/p><br>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"#VOLVISTADAILY \u2013 Maxim\u00e1ln\u011b osobn\u00ed\" width=\"600\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/lCkkhuu5Cm4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><br>\n\n\n\n<p>Sc\u00e9n\u00e1\u0159 a re\u017eii videa sv\u011b\u0159ili v Cardion Cars do rukou zn\u00e1m\u00e9ho tv\u016frce Markuse Kruga, kter\u00fd je podeps\u00e1n nap\u0159\u00edklad pod legend\u00e1rn\u00ed One Man Show moder\u00e1tora Kazmy nebo reklamn\u00edmi filmy \u0159ady sv\u011btov\u00fdch zna\u010dek v\u010detn\u011b Red Bullu. Ten do filmu obsadil zn\u00e1m\u00e9 tv\u00e1\u0159e, kter\u00e9 jsou v\u011bt\u0161inou i dlouholet\u00fdmi klienty a ambasadory zna\u010dky \u2013 zp\u011bv\u00e1ka Mat\u011bje Rupperta, zp\u011bva\u010dku Terezu \u010cernochovou, moder\u00e1tora Libora Bou\u010dka, fotografa Tom\u00e1\u0161e T\u0159e\u0161t\u00edka, zp\u011bv\u00e1ka Dana B\u00e1rtu, herce Hynka \u010cerm\u00e1ka, moder\u00e1torku La\u010fku N\u011brge\u0161ovou nebo hudebn\u00edka Ond\u0159eje Brzobohat\u00e9ho.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Malou roli si v\u00a0p\u0159\u00edb\u011bhu st\u0159ihli tak\u00e9 zakladatel\u00e9 spole\u010dnosti Karel Stolejda a Martin Vesel\u00fd i samotn\u00fd Ale\u0161 Najbrt, jeho\u017e grafick\u00e9 studio stoj\u00ed za novou vizu\u00e1ln\u00ed identitou skupiny, kam vedle Cardion Cars pat\u0159\u00ed je\u0161t\u011b tak\u00e9 dealerstv\u00ed Albion Cars (Jaguar a Land Rover) a Orbion Cars (zna\u010dka MG).<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/10\/DSC_6322_BTS_Cardion_cars-1024x683.jpg\" alt=\"Nov\u00e9 video Cardion Cars\" class=\"wp-image-44268\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/10\/DSC_6322_BTS_Cardion_cars-1024x683.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/10\/DSC_6322_BTS_Cardion_cars-300x200.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/10\/DSC_6322_BTS_Cardion_cars-768x512.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/10\/DSC_6322_BTS_Cardion_cars-1536x1024.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/10\/DSC_6322_BTS_Cardion_cars-18x12.jpg 18w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/10\/DSC_6322_BTS_Cardion_cars-800x533.jpg 800w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/10\/DSC_6322_BTS_Cardion_cars-400x267.jpg 400w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/10\/DSC_6322_BTS_Cardion_cars-500x333.jpg 500w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/10\/DSC_6322_BTS_Cardion_cars-1170x780.jpg 1170w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/10\/DSC_6322_BTS_Cardion_cars-590x393.jpg 590w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/10\/DSC_6322_BTS_Cardion_cars.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><br>\n\n\n\n<p>\u201ePot\u00e9, co jsme v\u00a0minulosti v\u00a0podobn\u011b odleh\u010den\u00e9m duchu nato\u010dili\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=ShFIk1JekKQ\">n\u00e1borov\u00e9 video<\/a>, kter\u00e9 se setkalo s\u00a0velmi pozitivn\u00edmi reakcemi, jsme se rozhodli j\u00edt podobnou cestou i v\u00a0r\u00e1mci komunikace na\u0161eho rebrandingu. C\u00edlem je div\u00e1ky pobavit a z\u00e1rove\u0148 uk\u00e1zat, kdo jsme a co p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich autosalon\u016f Cardion Cars mohou z\u00e1kazn\u00edci o\u010dek\u00e1vat. I kdy\u017e pro \u00fa\u010dely videa bylo samoz\u0159ejm\u011b pracov\u00e1no s\u00a0velkou nads\u00e1zkou,\u201c\u00a0popisuje genezi klipu\u00a0marketingov\u00fd \u0159editel Cardion Cars Jakub Hosp\u016fdka.<\/p><br>\n\n\n\n<p><strong>A co na nov\u00e9 video dealerstv\u00ed Volva \u0159\u00edk\u00e1te vy?<\/strong><\/p><br>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:29% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.mzone.cz\/cardion-cars-sit-dealerstvi-volvo-v-praze-a-brne-meni-jmeno\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/05\/DSC_3689a-1024x683.jpg\" alt=\"Cardion Cars \u2013 Martin Vesel\u00fd a Karel Stolejda\" class=\"wp-image-43461 size-full\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/05\/DSC_3689a-1024x683.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/05\/DSC_3689a-300x200.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/05\/DSC_3689a-768x512.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/05\/DSC_3689a-1536x1024.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/05\/DSC_3689a-2048x1365.jpg 2048w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/05\/DSC_3689a-18x12.jpg 18w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/05\/DSC_3689a-800x533.jpg 800w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/05\/DSC_3689a-400x267.jpg 400w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/05\/DSC_3689a-500x333.jpg 500w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/05\/DSC_3689a-1170x780.jpg 1170w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2024\/05\/DSC_3689a-590x393.jpg 590w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.mzone.cz\/cardion-cars-sit-dealerstvi-volvo-v-praze-a-brne-meni-jmeno\/\">S\u00ed\u0165 dealerstv\u00ed Volvo v Praze a Brn\u011b m\u011bn\u00ed jm\u00e9no. \u201eNov\u011b jsme Cardion Cars,\u201c \u0159\u00edkaj\u00ed jej\u00ed zakladatel\u00e9<\/a><\/h4><br>\n<\/div><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Nejv\u011bt\u0161\u00ed \u010desk\u00fd dealer voz\u016f zna\u010dky Volvo provozuj\u00edc\u00ed pobo\u010dky v Pr\u016fhonic\u00edch, Stod\u016flk\u00e1ch, Dejvic\u00edch a Brn\u011b za\u017e\u00edv\u00e1 rok oslav. K 15. v\u00fdro\u010d\u00ed zalo\u017een\u00ed si nejd\u0159\u00edve nad\u011blil kompletn\u00ed rebranding, na kter\u00e9m spolupracoval s vyhl\u00e1\u0161en\u00fdm Studiem Najbrt. Jako pov\u011bstnou t\u0159e\u0161ni\u010dku na narozeninov\u00e9m dortu nyn\u00ed Cardion Cars p\u0159edstavuj\u00ed video z d\u00edlny sc\u00e9n\u00e1risty a re\u017eis\u00e9ra Markuse Kruga, kter\u00e9 pl\u00e1nuj\u00ed vyu\u017e\u00edt i [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":44266,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[69,25,64,30],"tags":[6245,585,82,462,552,6163,1057,6248,5714,5716,6110,6242,6244,6241,6246,1475,1064,6247,490,6249,6243,148,36,6240,5715,5717,20],"class_list":["post-44261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-moto","category-style","category-trendy","category-video","tag-ales-najbrt","tag-auta","tag-auto","tag-auto-moto","tag-automobily","tag-cardion-cars","tag-celebrity","tag-dan-barta","tag-dealer","tag-dealerstvi","tag-hynek-cermak","tag-ladka-nergesova","tag-libor-boucek","tag-matej-ruppert","tag-ondrej-brzobohaty","tag-reklama","tag-showbusiness","tag-showbyznys","tag-style","tag-tereza-cernochova","tag-tomas-trestik","tag-trendy","tag-video","tag-vip","tag-volvista","tag-volvo","tag-zabava"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co spojilo Rupperta, Najbrta, B\u00e1rtu nebo \u010cernochovou? Celebrity zvou v narozeninov\u00e9m videu do dealerstv\u00ed Volva - Mzone<\/title>\n<meta name=\"description\" content=\"Nejv\u011bt\u0161\u00ed \u010desk\u00fd dealer voz\u016f zna\u010dky Volvo provozuj\u00edc\u00ed pobo\u010dky v Pr\u016fhonic\u00edch, Stod\u016flk\u00e1ch, Dejvic\u00edch a Brn\u011b za\u017e\u00edv\u00e1 rok oslav. K 15. v\u00fdro\u010d\u00ed zalo\u017een\u00ed si nejd\u0159\u00edve nad\u011blil kompletn\u00ed rebranding, na kter\u00e9m spolupracoval s vyhl\u00e1\u0161en\u00fdm Studiem Najbrt. Jako pov\u011bstnou t\u0159e\u0161ni\u010dku na narozeninov\u00e9m dortu nyn\u00ed Cardion Cars p\u0159edstavuj\u00ed video z d\u00edlny sc\u00e9n\u00e1risty a re\u017eis\u00e9ra Markuse Kruga, kter\u00e9 pl\u00e1nuj\u00ed vyu\u017e\u00edt i v r\u00e1mci sv\u00fdch marketingov\u00fdch aktivit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/cardion-cars-celebrity-zvou-v-narozeninovem-videu-do-volva\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co spojilo Rupperta, Najbrta, B\u00e1rtu nebo \u010cernochovou? Celebrity zvou v narozeninov\u00e9m videu do dealerstv\u00ed Volva - Mzone\" \/>\n<meta property=\"og:description\" content=\"Nejv\u011bt\u0161\u00ed \u010desk\u00fd dealer voz\u016f zna\u010dky Volvo provozuj\u00edc\u00ed pobo\u010dky v Pr\u016fhonic\u00edch, Stod\u016flk\u00e1ch, Dejvic\u00edch a Brn\u011b za\u017e\u00edv\u00e1 rok oslav. K 15. v\u00fdro\u010d\u00ed zalo\u017een\u00ed si nejd\u0159\u00edve nad\u011blil kompletn\u00ed rebranding, na kter\u00e9m spolupracoval s vyhl\u00e1\u0161en\u00fdm Studiem Najbrt. 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