{"id":44307,"date":"2024-11-08T20:01:17","date_gmt":"2024-11-08T19:01:17","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=44307"},"modified":"2024-11-08T20:04:55","modified_gmt":"2024-11-08T19:04:55","slug":"virtualni-influenceri-bez-skandalu-bez-hranic-ale-s-obrovskym-vlivem","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/virtualni-influenceri-bez-skandalu-bez-hranic-ale-s-obrovskym-vlivem\/","title":{"rendered":"Virtu\u00e1ln\u00ed influence\u0159i: Bez skand\u00e1l\u016f, bez hranic, ale s obrovsk\u00fdm vlivem"},"content":{"rendered":"

Jsou imunn\u00ed v\u016f\u010di skand\u00e1l\u016fm, nest\u00e1rnou a jejich vzhled i chov\u00e1n\u00ed mohou b\u00fdt naprogramov\u00e1ny s naprostou p\u0159esnost\u00ed. Pro zna\u010dky je to nov\u00fd zp\u016fsob, jak zaujmout a komunikovat s mlad\u0161\u00edmi generacemi.<\/strong><\/p>
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Virtu\u00e1ln\u00ed influence\u0159i, digit\u00e1ln\u011b vytvo\u0159en\u00e9 osobnosti, kter\u00e9 komunikuj\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch stejn\u011b jako lidsk\u00e9 bytosti, z\u00edsk\u00e1vaj\u00ed st\u00e1le v\u011bt\u0161\u00ed pozornost jak v marketingov\u00fdch, tak lifestylov\u00fdch kruz\u00edch. Tyto \u201eum\u011bl\u00e9\u201c postavy jsou schopn\u00e9 ovliv\u0148ovat m\u00f3du, kr\u00e1su a dokonce i \u017eivotn\u00ed styl milion\u016f lid\u00ed.<\/p>
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\u201eVirtu\u00e1ln\u00ed influence\u0159i jsou skv\u011bl\u00ed v tom, \u017ee je m\u016f\u017eete pln\u011b ovl\u00e1dat. Jejich vzhled, osobnost i styl komunikace m\u016f\u017eete ladit p\u0159esn\u011b podle pot\u0159eb zna\u010dky, a co je d\u016fle\u017eit\u00e9, nikdy neud\u011blaj\u00ed nic neo\u010dek\u00e1van\u00e9ho,\u201c vysv\u011btluje David Zelenka. Tento aspekt je pro zna\u010dky obrovskou v\u00fdhodou. Na rozd\u00edl od lid\u00ed neriskuj\u00ed skand\u00e1ly nebo \u0161patnou publicitu.<\/p>
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Jak vznik\u00e1 virtu\u00e1ln\u00ed influencer?<\/h2>\n\n\n\n

David Zelenka se k t\u00e9matu virtu\u00e1ln\u00edch influencer\u016f dostal vlastn\u011b n\u00e1hodou. \u201eJsem nad\u0161enec do fotografie a na Instagramu sleduju spoustu fotograf\u016f a modelek. Jednoho dne jsem si ale v\u0161iml modelky, kter\u00e1 vypadala tak perfektn\u011b, a\u017e mi to p\u0159i\u0161lo podez\u0159el\u00e9,\u201c vzpom\u00edn\u00e1. Po d\u016fkladn\u011bj\u0161\u00edm prozkoum\u00e1n\u00ed p\u0159i\u0161el na to, \u017ee nejde o re\u00e1lnou osobu, ale o digit\u00e1ln\u00ed v\u00fdtvor. \u201eVid\u011bl jsem, jak obrovskou s\u00edlu mohou virtu\u00e1ln\u00ed postavy m\u00edt, a rozhodl jsem se, \u017ee to zkus\u00edm s\u00e1m,\u201c vysv\u011btluje Zelenka.<\/p>
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\"Virtu\u00e1ln\u00ed<\/figure>
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Tento experiment vedl k vytvo\u0159en\u00ed jeho vlastn\u00edho virtu\u00e1ln\u00edho influencera<\/a>, kter\u00fd se brzy za\u010dal objevovat na soci\u00e1ln\u00edch s\u00edt\u00edch. \u201eByl to projekt pln\u00fd v\u00fdzev, proto\u017ee vytvo\u0159it konzistentn\u00ed a v\u011brohodnou digit\u00e1ln\u00ed osobnost nen\u00ed v\u016fbec snadn\u00e9,\u201c p\u0159izn\u00e1v\u00e1. \u201eAle z\u00e1rove\u0148 je to vzru\u0161uj\u00edc\u00ed proces. Kdy\u017e vid\u00edte, jak tato postava za\u010dne z\u00edsk\u00e1vat sleduj\u00edc\u00ed a interaguje s nimi, je to jako sledovat nov\u00fd druh online \u017eivota.\u201c<\/p>
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Jak rozeznat realitu od digit\u00e1ln\u00edho v\u00fdtvoru?<\/h2>\n\n\n\n

Virtu\u00e1ln\u00ed influence\u0159i jsou dnes natolik sofistikovan\u00ed, \u017ee je pro b\u011b\u017en\u00e9ho u\u017eivatele velmi obt\u00ed\u017en\u00e9 poznat rozd\u00edl. \u201eExistuj\u00ed ur\u010dit\u00e9 znaky, kter\u00e9 mohou odhalit, \u017ee jde o digit\u00e1ln\u00ed v\u00fdtvor \u2013 nap\u0159\u00edklad um\u011bl\u00e1 inteligence st\u00e1le nezvl\u00e1d\u00e1 perfektn\u011b generovat detaily, jako jsou ruce nebo st\u00edny ve vide\u00edch,\u201c vysv\u011btluje Zelenka. \u201eTo, co m\u016f\u017ee odhalit virtu\u00e1ln\u00ed postavu, jsou nap\u0159\u00edklad nespr\u00e1vn\u011b vykreslen\u00e9 prsty nebo dal\u0161\u00ed detaily, kter\u00e9 na prvn\u00ed pohled nevypadaj\u00ed \u00fapln\u011b p\u0159irozen\u011b.\u201c\u00a0<\/p>\n\n\n\n

\n

David Zelenka upozor\u0148uje i na to, \u017ee virtu\u00e1ln\u00ed influence\u0159i mohou p\u0159edstavovat ur\u010ditou etickou v\u00fdzvu. \u201eProbl\u00e9m je v tom, \u017ee tyto digit\u00e1ln\u00ed postavy nemaj\u00ed \u017e\u00e1dn\u00e9 hranice. M\u016f\u017eete s nimi d\u011blat cokoliv \u2013 a to v\u010detn\u011b \u0161\u00ed\u0159en\u00ed dezinformac\u00ed nebo manipulace s ve\u0159ejnost\u00ed,\u201c \u0159\u00edk\u00e1. <\/p>\n<\/blockquote>\n\n\n\n

\u201eNav\u00edc, pro mlad\u00e9 lidi, kte\u0159\u00ed denn\u011b sleduj\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, m\u016f\u017ee b\u00fdt st\u00e1le obt\u00ed\u017en\u011bj\u0161\u00ed rozli\u0161it realitu od digit\u00e1ln\u00edch v\u00fdtvor\u016f, co\u017e m\u016f\u017ee negativn\u011b ovlivnit jejich sebev\u011bdom\u00ed a pohled na vlastn\u00ed t\u011blo.\u201c<\/p>
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\"Virtu\u00e1ln\u00ed<\/figure>
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Virtu\u00e1ln\u00ed influence\u0159i a jejich budoucnost <\/h2>\n\n\n\n

Budoucnost virtu\u00e1ln\u00edch influencer\u016f vid\u00ed Zelenka v kombinaci marketingu a z\u00e1bavn\u00edho pr\u016fmyslu. \u201eTyto digit\u00e1ln\u00ed postavy mohou hr\u00e1t st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed roli v m\u00f3d\u011b, kr\u00e1se a popkultu\u0159e,\u201c \u0159\u00edk\u00e1. Virtu\u00e1ln\u00ed influence\u0159i maj\u00ed nejen potenci\u00e1l ovlivnit n\u00e1kupn\u00ed chov\u00e1n\u00ed, ale mohou se st\u00e1t i vzory pro mlad\u00e9 lidi.<\/p>
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Podle Zelenky bude jejich role do budoucna r\u016fst. \u201eJe to kombinace re\u00e1ln\u00e9ho a digit\u00e1ln\u00edho sv\u011bta, kter\u00e1 m\u00e1 obrovsk\u00fd potenci\u00e1l a st\u00e1le v\u00edce pronik\u00e1 do na\u0161eho ka\u017edodenn\u00edho \u017eivota,\u201c \u0159\u00edk\u00e1 odborn\u00edk.<\/p>
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\"Virtu\u00e1ln\u00ed<\/a><\/figure>
\n

Robotick\u00e9 milenky a virtu\u00e1ln\u00ed realita: Jak um\u011bl\u00e1 inteligence a robotika m\u011bn\u00ed erotick\u00fd pr\u016fmysl<\/a><\/h4>
\n<\/div><\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Jsou imunn\u00ed v\u016f\u010di skand\u00e1l\u016fm, nest\u00e1rnou a jejich vzhled i chov\u00e1n\u00ed mohou b\u00fdt naprogramov\u00e1ny s naprostou p\u0159esnost\u00ed. Pro zna\u010dky je to nov\u00fd zp\u016fsob, jak zaujmout a komunikovat s mlad\u0161\u00edmi generacemi. Virtu\u00e1ln\u00ed influence\u0159i, digit\u00e1ln\u011b vytvo\u0159en\u00e9 osobnosti, kter\u00e9 komunikuj\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch stejn\u011b jako lidsk\u00e9 bytosti, z\u00edsk\u00e1vaj\u00ed st\u00e1le v\u011bt\u0161\u00ed pozornost jak v marketingov\u00fdch, tak lifestylov\u00fdch kruz\u00edch. Tyto \u201eum\u011bl\u00e9\u201c […]<\/p>\n","protected":false},"author":4,"featured_media":44322,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[25,64],"tags":[4010,4011,744,6253,1064,535,6218,490,148,6252],"class_list":["post-44307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-style","category-trendy","tag-influencer","tag-influenceri","tag-internet","tag-online-svet","tag-showbusiness","tag-socialni-site","tag-soubyznys","tag-style","tag-trendy","tag-virtualni-influenceri"],"yoast_head":"\nVirtu\u00e1ln\u00ed influence\u0159i: Bez skand\u00e1l\u016f, bez hranic, ale s obrovsk\u00fdm vlivem - Mzone<\/title>\n<meta name=\"description\" content=\"Jsou imunn\u00ed v\u016f\u010di skand\u00e1l\u016fm, nest\u00e1rnou a jejich vzhled i chov\u00e1n\u00ed mohou b\u00fdt naprogramov\u00e1ny s naprostou p\u0159esnost\u00ed. 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