{"id":44430,"date":"2024-11-29T15:52:31","date_gmt":"2024-11-29T14:52:31","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=44430"},"modified":"2024-11-29T15:52:32","modified_gmt":"2024-11-29T14:52:32","slug":"vetsina-cechu-se-s-darky-vejde-do-deseti-tisic-nejvetsi-radost-pod-stromeckem-udela-novy-telefon","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/vetsina-cechu-se-s-darky-vejde-do-deseti-tisic-nejvetsi-radost-pod-stromeckem-udela-novy-telefon\/","title":{"rendered":"V\u011bt\u0161ina \u010cech\u016f se s d\u00e1rky vejde do deseti tis\u00edc. Nejv\u011bt\u0161\u00ed radost pod strome\u010dkem ud\u011bl\u00e1 nov\u00fd telefon"},"content":{"rendered":"

Doba \u0161et\u0159en\u00ed na v\u00e1no\u010dn\u00edch d\u00e1rc\u00edch pomalu kon\u010d\u00ed. Podle pr\u016fzkumu maloobchodn\u00edho prodejce elektroniky Datart utrat\u00ed 63 % \u010cech\u016f za v\u00e1no\u010dn\u00ed d\u00e1rky stejn\u011b jako loni. \u0160et\u0159it na d\u00e1rc\u00edch pl\u00e1nuje jen 21 % dot\u00e1zan\u00fdch, v\u00fdrazn\u011b m\u00e9n\u011b ne\u017e v p\u0159edchoz\u00edch letech. T\u00e9m\u011b\u0159 dv\u011b t\u0159etiny \u010cech\u016f si letos vysta\u010d\u00ed s \u010d\u00e1stkou ni\u017e\u0161\u00ed ne\u017e deset tis\u00edc korun. Z pr\u016fzkumu tak\u00e9 vypl\u00fdv\u00e1, \u017ee z elektroniky by si \u010ce\u0161i pod strome\u010dkem nej\u010dast\u011bji p\u0159\u00e1li naj\u00edt nov\u00fd mobiln\u00ed telefon, televizi nebo chytr\u00e9 hodinky.<\/strong><\/p>
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\u010ce\u0161i budou za v\u00e1no\u010dn\u00ed d\u00e1rky utr\u00e1cet podobn\u011b jako v lo\u0148sk\u00e9m roce. Stejn\u011b jako loni letos pl\u00e1nuje za d\u00e1rky pro sv\u00e9 bl\u00edzk\u00e9 zaplatit 63 % dot\u00e1zan\u00fdch. V\u00fddaje na oslavy V\u00e1noc v\u0161ak ji\u017e neklesaj\u00ed tak v\u00fdrazn\u011b jako v posledn\u00edch letech. V leto\u0161n\u00edm roce pl\u00e1nuje \u00fatratu za d\u00e1rky omezit jen asi p\u011btina \u010cech\u016f.<\/p>
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\u201eV\u011b\u0159\u00edm, \u017ee po n\u011bkolika n\u00e1ro\u010dn\u00fdch letech se ekonomick\u00e1 situace \u010desk\u00fdch dom\u00e1cnost\u00ed kone\u010dn\u011b za\u010d\u00edn\u00e1 stabilizovat. To se odr\u00e1\u017e\u00ed na jejich spot\u0159ebn\u00edm chov\u00e1n\u00ed. \u0160et\u0159it na n\u00e1kupu d\u00e1rk\u016f letos ve srovn\u00e1n\u00ed s lo\u0148sk\u00fdm rokem pl\u00e1nuje jen relativn\u011b mal\u00e9 procento lid\u00ed, co\u017e ostatn\u011b u\u017e nyn\u00ed vid\u00edme na n\u00e1v\u0161t\u011bvnosti na\u0161ich prodejen,\u201c \u0159\u00edk\u00e1 Franti\u0161ek Miko\u0161ka, marketingov\u00fd a obchodn\u00ed \u0159editel spole\u010dnosti Datart.<\/p>
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M\u00e9n\u011b ne\u017e deset tis\u00edc korun <\/h2>\n\n\n\n

Z pr\u016fzkumu vypl\u00fdv\u00e1, \u017ee v\u011bt\u0161ina \u010cech\u016f se se sv\u00fdm rozpo\u010dtem na d\u00e1rky pod strome\u010dek vejde do deseti tis\u00edc korun. Nej\u010dast\u011bji za d\u00e1rky utrat\u00ed mezi p\u011bti a deseti tis\u00edci, v pl\u00e1nu to m\u00e1 v\u00edce ne\u017e t\u0159etina dot\u00e1zan\u00fdch. M\u00e9n\u011b ne\u017e p\u011bt tis\u00edc korun za d\u00e1rky zaplat\u00ed 28 % \u010cech\u016f. V\u00edce ne\u017e dvacet tis\u00edc korun pak za n\u00e1kup v\u00e1no\u010dn\u00edch dar\u016f zaplat\u00ed 8 % dot\u00e1zan\u00fdch. <\/p>\n\n\n\n

\n

Naprost\u00e1 v\u011bt\u0161ina dot\u00e1zan\u00fdch pl\u00e1nuje n\u00e1kupy v\u00e1no\u010dn\u00edch d\u00e1rk\u016f hradit \u010dist\u011b ze sv\u00fdch \u00faspor. Alespo\u0148 \u010d\u00e1ste\u010dn\u00e9 vyu\u017eit\u00ed mo\u017enosti n\u00e1kup\u016f d\u00e1rk\u016f na spl\u00e1tky pl\u00e1nuj\u00ed jen necel\u00e1 4 % dot\u00e1zan\u00fdch. <\/p>\n<\/blockquote>\n\n\n\n

\"Online<\/figure>
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Nejv\u011bt\u0161\u00ed radost ud\u011bl\u00e1 nov\u00fd telefon <\/h2>\n\n\n\n

Datart se v pr\u016fzkumu ptal i na to, jak\u00e1 elektronika by lidem na V\u00e1noce ud\u011blala nejv\u011bt\u0161\u00ed radost. V\u00fdsledky ukazuj\u00ed, \u017ee zdaleka nejrad\u011bji by si \u010ce\u0161i p\u0159\u00e1li pod strome\u010dkem naj\u00edt nov\u00fd mobiln\u00ed telefon. Odpov\u011bd\u011blo tak hned 27 % z nich. S m\u00edrn\u00fdm odstupem n\u00e1sledovaly dal\u0161\u00ed produkty spot\u0159ebn\u00ed elektroniky jako televize (21 %) a chytr\u00e9 hodinky (19 %).<\/p>\n\n\n\n

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P\u0159\u00edli\u0161\u00a0nezaost\u00e1vaj\u00ed ani kuchy\u0148sk\u00e9 spot\u0159ebi\u010de. Nap\u0159\u00edklad nov\u00fd k\u00e1vovar by si nejv\u00edce p\u0159\u00e1lo 15 % dot\u00e1zan\u00fdch.\u00a0<\/p>\n<\/blockquote>\n\n\n\n

Velk\u00e1 \u010d\u00e1st t\u011bchto produktov\u00fdch kategori\u00ed se p\u0159itom v obdob\u00ed v\u00e1no\u010dn\u00edch n\u00e1kup\u016f dlouhodob\u011b t\u011b\u0161\u00ed t\u00e9 nejv\u011bt\u0161\u00ed oblib\u011b. Podle statistik se mezi pil\u00ed\u0159e v\u00e1no\u010dn\u00edch n\u00e1kup\u016f i d\u00edky sv\u00e9 atraktivit\u011b pro \u0161irok\u00e9 spektrum z\u00e1kazn\u00edk\u016f \u0159ad\u00ed zejm\u00e9na mobiln\u00ed telefony, chytr\u00e9 hodinky, notebooky \u010di hern\u00ed konzole.<\/p>
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\"D\u00e1rky\"<\/figure>
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Na pln\u00e9 obr\u00e1tky<\/h2>\n\n\n\n

V\u00e1no\u010dn\u00ed sez\u00f3na zpravidla b\u00fdv\u00e1 pro maloobchodn\u00ed segment vrcholem roku. Jinak to nen\u00ed ani v p\u0159\u00edpad\u011b Datartu, kter\u00fd je na toto obdob\u00ed pln\u011b p\u0159ipraven. Posiluje skladov\u00e9 z\u00e1soby, roz\u0161i\u0159uje kapacity distribuce a maximalizuje nasazen\u00ed v\u0161ech t\u00fdm\u016f, aby v\u0161e prob\u011bhlo hladce a bez zbyte\u010dn\u00fdch komplikac\u00ed. \u201eZ\u00e1v\u011br roku je pro n\u00e1s ka\u017edoro\u010dn\u011b nejd\u016fle\u017eit\u011bj\u0161\u00edm obdob\u00edm. Od za\u010d\u00e1tku listopadu tak jedeme na pln\u00e9 obr\u00e1tky. Posilujeme sklady, logistiku i person\u00e1l, abychom z\u00e1kazn\u00edk\u016fm mohli nab\u00eddnout nejen rychl\u00e9 dod\u00e1n\u00ed, ale tak\u00e9 \u0161pi\u010dkov\u00fd servis p\u0159\u00edmo na prodejn\u00e1ch,\u201c uv\u00e1d\u00ed Franti\u0161ek Miko\u0161ka.<\/p>
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\"V\u00e1no\u010dn\u00ed<\/a><\/figure>
\n

\u010ce\u0161i o hmotn\u00e9 d\u00e1rky u\u017e tolik nestoj\u00ed, rad\u011bji spolu cht\u011bj\u00ed tr\u00e1vit \u010das<\/a><\/h4>
\n<\/div><\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Doba \u0161et\u0159en\u00ed na v\u00e1no\u010dn\u00edch d\u00e1rc\u00edch pomalu kon\u010d\u00ed. Podle pr\u016fzkumu maloobchodn\u00edho prodejce elektroniky Datart utrat\u00ed 63 % \u010cech\u016f za v\u00e1no\u010dn\u00ed d\u00e1rky stejn\u011b jako loni. \u0160et\u0159it na d\u00e1rc\u00edch pl\u00e1nuje jen 21 % dot\u00e1zan\u00fdch, v\u00fdrazn\u011b m\u00e9n\u011b ne\u017e v p\u0159edchoz\u00edch letech. T\u00e9m\u011b\u0159 dv\u011b t\u0159etiny \u010cech\u016f si letos vysta\u010d\u00ed s \u010d\u00e1stkou ni\u017e\u0161\u00ed ne\u017e deset tis\u00edc korun. Z pr\u016fzkumu tak\u00e9 vypl\u00fdv\u00e1, […]<\/p>\n","protected":false},"author":4,"featured_media":44435,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[29,25,64],"tags":[802,803,3985,611,17,806,1663,490,148,804],"class_list":["post-44430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-style","category-trendy","tag-darek","tag-darky","tag-elektronika","tag-finance","tag-lifestyle","tag-nakupovani","tag-penize","tag-style","tag-trendy","tag-vanoce"],"yoast_head":"\nV\u011bt\u0161ina \u010cech\u016f se s d\u00e1rky vejde do deseti tis\u00edc. Nejv\u011bt\u0161\u00ed radost pod strome\u010dkem ud\u011bl\u00e1 nov\u00fd telefon - Mzone<\/title>\n<meta name=\"description\" content=\"Doba \u0161et\u0159en\u00ed na v\u00e1no\u010dn\u00edch d\u00e1rc\u00edch pomalu kon\u010d\u00ed. 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