{"id":45392,"date":"2025-05-16T05:00:00","date_gmt":"2025-05-16T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=45392"},"modified":"2025-05-14T16:02:47","modified_gmt":"2025-05-14T14:02:47","slug":"novinka-v-ceskych-hospodach-nabidku-specialnich-piv-si-sestavi-sami-hospodsti","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/novinka-v-ceskych-hospodach-nabidku-specialnich-piv-si-sestavi-sami-hospodsti\/","title":{"rendered":"Novinka v \u010desk\u00fdch hospod\u00e1ch: Nab\u00eddku speci\u00e1ln\u00edch piv si sestav\u00ed sami hospod\u0161t\u00ed"},"content":{"rendered":"

Plze\u0148sk\u00fd Prazdroj m\u011bn\u00ed od kv\u011btna sv\u016fj program pivn\u00edch speci\u00e1l\u016f. Projekt Volba sl\u00e1dk\u016f, kter\u00fd ka\u017ed\u00fd m\u011bs\u00edc nab\u00edzel v limitovan\u00e9 edici jedno speci\u00e1ln\u00ed pivo ve vybran\u00fdch hospod\u00e1ch a restaurac\u00edch v \u010cesku a na Slovensku, nahrazuje nov\u00fdm programem s n\u00e1zvem Speci\u00e1ly z Prazdroje. Ten nab\u00eddne hospodsk\u00fdm mo\u017enost sestavit si vlastn\u00ed kalend\u00e1\u0159 pivn\u00edch speci\u00e1l\u016f na m\u00edru.<\/strong><\/p>
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Plze\u0148sk\u00fd Prazdroj reaguje na m\u011bn\u00edc\u00ed se pot\u0159eby \u010desk\u00fdch hospod a restaurac\u00ed. Dosavadn\u00ed program Volba sl\u00e1dk\u016f spustil p\u0159ed deseti lety v \u010cesku a pozd\u011bji i na Slovensku a ka\u017ed\u00fd m\u011bs\u00edc p\u0159in\u00e1\u0161el pivn\u00ed speci\u00e1l pro zhruba tis\u00edcovky hospod a restaurac\u00ed. Nyn\u00ed chce Prazdroj pivn\u00ed nab\u00eddku p\u0159izp\u016fsobit jednotliv\u00fdm podnik\u016fm, kter\u00e9 znaj\u00ed sv\u00e9 z\u00e1kazn\u00edky. Nov\u00fd program Speci\u00e1ly z Prazdroje tak nebude nab\u00edzet pouze jeden stejn\u00fd speci\u00e1l pro v\u0161echny, ale umo\u017en\u00ed restaurac\u00edm a hospod\u00e1m vybrat si b\u011bhem roku z nab\u00eddky 10 r\u016fzn\u00fdch druh\u016f piv.<\/p>\n\n\n\n

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\u201eOd spu\u0161t\u011bn\u00ed programu Volba sl\u00e1dk\u016f se pro \u010desk\u00e9 a slovensk\u00e9 restaurat\u00e9ry staly pivn\u00ed speci\u00e1ly ned\u00edlnou sou\u010d\u00e1st\u00ed nab\u00eddky. Z\u00e1rove\u0148 z na\u0161ich dat vypl\u00fdv\u00e1, \u017ee preference jednotliv\u00fdch spot\u0159ebitel\u016f se od sebe v\u00fdrazn\u011b li\u0161\u00ed, a to i podle jednotliv\u00fdch region\u016f. Nap\u0159\u00edklad v Moravskoslezsk\u00e9m kraji jsou obl\u00edben\u00e1 ho\u0159k\u00e1 a siln\u00e1 piva, v Praze naopak bodoval vi\u0161\u0148ov\u00fd kysel\u00e1\u010d. T\u00e9to pot\u0159eb\u011b proto vych\u00e1z\u00edme vst\u0159\u00edc. Nov\u00fd program Speci\u00e1ly z Prazdroje umo\u017en\u00ed hospodsk\u00fdm sestavit si nab\u00eddku speci\u00e1ln\u00edch piv na m\u00edru sv\u00fdm host\u016fm, kter\u00e9 znaj\u00ed a o nich\u017e p\u0159esn\u011b v\u011bd\u00ed, co jim chutn\u00e1,\u201c \u0159\u00edk\u00e1 Tom\u00e1\u0161 Draho\u0148ovsk\u00fd, mana\u017eer komer\u010dn\u00edch inovac\u00ed z Plze\u0148sk\u00e9ho Prazdroje. <\/p>\n<\/blockquote>\n\n\n\n

Celoro\u010dn\u011b tak bude pro hospodsk\u00e9 k dispozici le\u017e\u00e1k chmelen\u00fd \u010dty\u0159mi chmely, kter\u00fd dopln\u00ed sez\u00f3nn\u00ed nab\u00eddka v podob\u011b piv Summer Ale a polotmav\u00e9ho le\u017e\u00e1ku. Podniky si k tomu budou moci vybrat i pivo stylu IPA nebo v\u00e1no\u010dn\u00ed speci\u00e1l, kter\u00fd Prazdroj chyst\u00e1 na konec roku. A k tomu celoro\u010dn\u00ed nab\u00eddku Speci\u00e1l\u016f z Prazroje obohat\u00ed i piva z pivovaru Elektr\u00e1rna, konkr\u00e9tn\u011b Yuzu Ale a Vi\u0161\u0148ov\u00fd kysel\u00e1\u010d. Krom\u011b toho bude Prazdroj i nad\u00e1le v r\u00e1mci nov\u00e9ho programu va\u0159it n\u011bkter\u00e1 piva ve spolupr\u00e1ci s tuzemsk\u00fdmi minipivovary. \u201eHospod\u0161t\u00ed budou m\u00edt z \u010deho vyb\u00edrat. A bude jen na nich, jestli cht\u011bj\u00ed nab\u00edzet sv\u00fdm host\u016fm n\u011bkter\u00e9 pivo del\u0161\u00ed dobu, nebo budou svou nab\u00eddku speci\u00e1l\u016f obm\u011b\u0148ovat na m\u011bs\u00ed\u010dn\u00ed \u010di dokonce krat\u0161\u00ed frekvenci. V\u011b\u0159\u00edme, \u017ee to p\u0159inese nejen p\u0159idanou hodnotu pro hospody, ale tak\u00e9 bohat\u0161\u00ed pivn\u00ed z\u00e1\u017eitky pro jejich hosty,\u201c dod\u00e1v\u00e1 Tom\u00e1\u0161 Draho\u0148ovsk\u00fd. <\/p>
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\"Pivn\u00ed<\/figure>
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Speci\u00e1ly podpo\u0159\u00ed hospodsk\u00e9 i obsluhu podnik\u016f\u00a0<\/h2>\n\n\n\n

Program Speci\u00e1ly z Prazdroje je dal\u0161\u00edm d\u00edlkem do skl\u00e1da\u010dky podpory \u010desk\u00e9 a slovensk\u00e9 gastronomie, kterou Plze\u0148sk\u00fd Prazdroj dlouhodob\u011b prosazuje. \u201eJen loni jsme investovali do hospod a restaurac\u00ed p\u0159es 420 milion\u016f korun. Na leto\u0161ek m\u00e1me p\u0159ipravenou podobnou \u010d\u00e1stku. N\u00e1\u0161 c\u00edl je jasn\u00fd \u2013 rozv\u00edjet \u010deskou pivn\u00ed kulturu, a to neud\u011bl\u00e1me jinak ne\u017e c\u00edlenou podporou podnik\u016f, a\u0165 formou vybaven\u00ed, \u0161kolen\u00ed person\u00e1lu nebo inovac\u00ed pivn\u00ed nab\u00eddky,\u201c \u0159\u00edk\u00e1 obchodn\u00ed \u0159editel Plze\u0148sk\u00e9ho Prazdroje Roman Trzaskalik. <\/p>\n\n\n\n

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Pivo je toti\u017e st\u00e1le d\u016fle\u017eitou sou\u010d\u00e1st\u00ed tuzemsk\u00e9ho gastra. V hospod\u00e1ch si ho d\u00e1v\u00e1 8 z 10 host\u016f, v restaurac\u00edch pak 4 z 10 host\u016f. K celkov\u00e9mu obratu hospod p\u0159isp\u00edv\u00e1 dokonce ze 48 %. <\/p>\n<\/blockquote>\n\n\n\n

Speci\u00e1ly z Prazdroje<\/a> maj\u00ed za \u00fakol p\u0159iv\u00e9st do podnik\u016f pestrost, o kterou se \u010de\u0161t\u00ed a sloven\u0161tv\u00ed provozovatel\u00e9 restaurac\u00ed dlouhodob\u011b sna\u017e\u00ed. Dostupn\u00e9 budou od kv\u011btna roku 2025 pro v\u0161echny restaurace, kter\u00e9 se dob\u0159e staraj\u00ed o nab\u00edzen\u00e9 pivo.<\/p>
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\"\"<\/a><\/figure>
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Beergeek aneb jak se vyznat ve svrchn\u011b kva\u0161en\u00e9m pivu<\/a><\/h4>
\n<\/div><\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Plze\u0148sk\u00fd Prazdroj m\u011bn\u00ed od kv\u011btna sv\u016fj program pivn\u00edch speci\u00e1l\u016f. Projekt Volba sl\u00e1dk\u016f, kter\u00fd ka\u017ed\u00fd m\u011bs\u00edc nab\u00edzel v limitovan\u00e9 edici jedno speci\u00e1ln\u00ed pivo ve vybran\u00fdch hospod\u00e1ch a restaurac\u00edch v \u010cesku a na Slovensku, nahrazuje nov\u00fdm programem s n\u00e1zvem Speci\u00e1ly z Prazdroje. Ten nab\u00eddne hospodsk\u00fdm mo\u017enost sestavit si vlastn\u00ed kalend\u00e1\u0159 pivn\u00edch speci\u00e1l\u016f na m\u00edru. Plze\u0148sk\u00fd Prazdroj reaguje […]<\/p>\n","protected":false},"author":4,"featured_media":45394,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[63,25],"tags":[400,1030,594,2497,1648,3449,407,16,6351,401,6354,399,2054,6352,596,6353,490],"class_list":["post-45392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jidlo","category-style","tag-alkohol","tag-cesko","tag-gastronomie","tag-hospody","tag-jidlo-a-piti","tag-nabidka","tag-napoje","tag-novinka","tag-pillsner-urquell","tag-piti","tag-pivni-specialy","tag-pivo","tag-plzen","tag-plzensky-prazdroj","tag-restaurace","tag-specialy","tag-style"],"yoast_head":"\nNovinka v \u010desk\u00fdch hospod\u00e1ch: Nab\u00eddku speci\u00e1ln\u00edch piv si sestav\u00ed sami hospod\u0161t\u00ed - Mzone<\/title>\n<meta name=\"description\" content=\"Plze\u0148sk\u00fd Prazdroj m\u011bn\u00ed od kv\u011btna sv\u016fj program pivn\u00edch speci\u00e1l\u016f. 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