{"id":46371,"date":"2025-09-29T05:00:00","date_gmt":"2025-09-29T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=46371"},"modified":"2025-09-26T20:52:12","modified_gmt":"2025-09-26T18:52:12","slug":"kdo-uci-kluky-byt-muzem-pribeh-o-sile-jedu-a-vzorech-v-digitalnim-veku","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/kdo-uci-kluky-byt-muzem-pribeh-o-sile-jedu-a-vzorech-v-digitalnim-veku\/","title":{"rendered":"Kdo u\u010d\u00ed kluky b\u00fdt mu\u017eem? P\u0159\u00edb\u011bh o s\u00edle, jedu a vzorech v digit\u00e1ln\u00edm v\u011bku"},"content":{"rendered":"

Co to dnes znamen\u00e1 b\u00fdt mu\u017eem? A kdo to kluk\u016fm vlastn\u011b \u0159\u00edk\u00e1? V dob\u011b, kdy se identita formuje pod tlakem algoritm\u016f, mem\u016f a instantn\u00edch rad influencer\u016f, roste generace hledaj\u00edc\u00ed sm\u011br. Digit\u00e1ln\u00ed sv\u011bt nab\u00edz\u00ed jednoduch\u00e9 odpov\u011bdi, kter\u00e9 jsou ov\u0161em \u010dasto toxick\u00e9. Mezi t\u00edm v\u0161\u00edm ale existuj\u00ed i hlasy, kter\u00e9 volaj\u00ed po autenticit\u011b, osobn\u00ed s\u00edle a odvaze j\u00edt vlastn\u00ed cestou.<\/strong><\/p>
\n\n\n\n

P\u0159\u00edzrak jm\u00e9nem Tate a digit\u00e1ln\u00ed jed\u00a0<\/h2>\n\n\n\n

Na za\u010d\u00e1tku stoj\u00ed fenom\u00e9n. Influence\u0159i jako Andrew Tate<\/a> a cel\u00e1 takzvan\u00e1 manosf\u00e9ra nejsou n\u00e1hodn\u00fdm v\u00fdst\u0159elkem internetu. \u201eInfluence\u0159i jako Andrew Tate p\u016fsob\u00ed jako siln\u00e9 zna\u010dky \u2013 jasn\u011b definovan\u00fd p\u0159\u00edb\u011bh, jednoduch\u00e9 sd\u011blen\u00ed, vysok\u00e1 frekvence opakov\u00e1n\u00ed. To je v marketingu recept na zapamatovatelnost,\u201c vysv\u011btluje Ond\u0159ej Tyle\u010dek, \u0159editel kreativn\u00ed agentury Fairy Tailors, marketingov\u00fd expert a podnikatel.<\/p>\n\n\n\n

\n

Prod\u00e1vaj\u00ed v\u0161ak toxick\u00e9 p\u0159edstavy o mu\u017estv\u00ed, jako je dominance, emo\u010dn\u00ed otup\u011blost a nad\u0159azenost nad \u017eenami.<\/p>\n<\/blockquote>\n\n\n\n

Z pragmatick\u00e9ho podnikatelsk\u00e9ho hlediska jsou tyto postavy vn\u00edm\u00e1ny jako jednozna\u010dn\u011b \u0161kodliv\u00e9. \u201eLid\u00e9 typu Andrew Tate jsou zcela nepochybn\u011b toxi\u010dt\u00ed, a dokonce trestn\u011b st\u00edhan\u00ed. Probl\u00e9m nastane v tom, \u017ee men\u0161\u00ed d\u011bti neum\u00ed odli\u0161it spr\u00e1vn\u00e9 od \u0161patn\u00e9ho, zejm\u00e9na ty m\u00e9n\u011b rozumn\u00e9,\u201c \u0159\u00edk\u00e1 k tomu Jan Skovajsa, investor, podnikatel, CEO a zakladatel spole\u010dnosti MyTimi.<\/p>
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\"Zl\u00fd<\/figure>
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Tento pohled potvrzuj\u00ed i data ze sociologick\u00fdch studi\u00ed. Ta ukazuj\u00ed, \u017ee mlad\u00ed mu\u017ei sleduj\u00edc\u00ed tento obsah \u010dast\u011bji v\u011b\u0159\u00ed, \u017ee probl\u00e9my maj\u00ed \u0159e\u0161it sami bez \u017een, a z\u00e1rove\u0148 vykazuj\u00ed vy\u0161\u0161\u00ed m\u00edru \u00fazkosti. Takov\u00fd obsah m\u016f\u017ee fungovat jako vstupn\u00ed br\u00e1na k hor\u0161\u00edm jev\u016fm. Alarmuj\u00edc\u00ed je nepochybn\u011b tak\u00e9 to, \u017ee prost\u0159ednictv\u00edm tohoto typu obsahu m\u016f\u017ee doch\u00e1zet k radikalizaci mlad\u00fdch mu\u017e\u016f.<\/p>\n\n\n\n

\n

T\u0159eba v\u00fdzkum australsk\u00e9 Monash University poukazuje na to, \u017ee u obsahu jako Andrew Tate a\u017e 89 % p\u0159\u00edsp\u011bvk\u016f evokuje \u00fazk\u00e9, hierarchick\u00e9 pojet\u00ed mu\u017estv\u00ed a maskuje to jako \u201eself-help\u201c.<\/p>\n<\/blockquote>\n\n\n\n

V kontrastu s t\u00edmto digit\u00e1ln\u00edm fenom\u00e9nem stoj\u00ed pohled, kter\u00fd tyto modern\u00ed influencery zcela m\u00edj\u00ed a za skute\u010dn\u00e9 vzory pova\u017euje sp\u00ed\u0161e nad\u010dasov\u00e9 historick\u00e9 osobnosti. Z t\u00e9to perspektivy jsou online persony vn\u00edm\u00e1ny jako neautentick\u00e1 show se skryt\u00fdm z\u00e1m\u011brem.<\/p>
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M\u00fdtus o alf\u011b aneb pro\u010d jednoduch\u00e9 l\u017ei v\u00edt\u011bz\u00ed\u00a0<\/h2>\n\n\n\n

\u00dasp\u011bch t\u011bchto zjednodu\u0161en\u00fdch vzor\u016f tkv\u00ed v samotn\u00e9 podstat\u011b soci\u00e1ln\u00edch s\u00edt\u00ed. Algoritmy zde up\u0159ednost\u0148uj\u00ed rychl\u00e1, jasn\u00e1 a polarizuj\u00edc\u00ed poselstv\u00ed. Vznik\u00e1 tak kultura postaven\u00e1 na zkratce, kter\u00e1 d\u011bl\u00ed sv\u011bt na v\u00edt\u011bze a pora\u017een\u00e9 a kter\u00e1 je pro komplexn\u011bj\u0161\u00ed a realisti\u010dt\u011bj\u0161\u00ed pohledy na mu\u017estv\u00ed jen t\u011b\u017eko prostupn\u00e1. Mu\u017ei mluv\u00edc\u00ed o p\u00e9\u010di, vztaz\u00edch nebo zranitelnosti jsou pro algoritmus zkr\u00e1tka m\u00e9n\u011b atraktivn\u00ed.<\/p>\n\n\n\n

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Tento mechanismus p\u0159ipom\u00edn\u00e1 politick\u00fd populismus \u2013 \u0161kodliv\u011bj\u0161\u00ed, ale l\u00edbiv\u011bj\u0161\u00ed vzory pln\u00e9 pr\u00e1zdn\u00fdch gest snadn\u011bji oslov\u00ed m\u00e9n\u011b kritickou \u010d\u00e1st publika.\u00a0<\/p>\n<\/blockquote>\n\n\n\n

Proti tlaku na napodobov\u00e1n\u00ed um\u011bl\u00e9ho ide\u00e1lu stoj\u00ed filozofie radik\u00e1ln\u00ed osobn\u00ed odpov\u011bdnosti. Ta mlad\u00e9 mu\u017ee nab\u00e1d\u00e1, aby se spol\u00e9hali sami na sebe a \u0161li si vlastn\u00ed cestou. Je to vol\u00e1n\u00ed po autentick\u00e9 s\u00edle, inspirovan\u00e9 vlastn\u00ed zku\u0161enost\u00ed, nikoli online trendy.<\/p>
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\"D\u011bti<\/figure>
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Rostouc\u00ed hn\u011bv a tich\u00e1 radikalizace <\/h2>\n\n\n\n

Jednoduch\u00e9 odpov\u011bdi a pocit nespravedlnosti vytv\u00e1\u0159ej\u00ed \u00farodnou p\u016fdu pro hn\u011bv. \u201eAntifeminismus se st\u00e1v\u00e1 \u201alow effort identitou\u2018. Zneu\u017e\u00edv\u00e1 se frustrace mlad\u00fdch mu\u017e\u016f z nejistoty, prom\u011bn rol\u00ed i digit\u00e1ln\u00edho p\u0159etlaku,\u201c konstatuje Ond\u0159ej Tyle\u010dek. Jedna z p\u0159\u00ed\u010din t\u00e9to frustrace m\u016f\u017ee pramenit z nerealistick\u00fdch spole\u010densk\u00fdch a ekonomick\u00fdch o\u010dek\u00e1v\u00e1n\u00ed. Tento trend se v\u0161ak neodehr\u00e1v\u00e1 pouze v rovin\u011b\u00a0ne\u0161kodn\u00fdch mem\u016f. Experti varuj\u00ed p\u0159ed uzav\u0159en\u00fdmi online skupinami, kde se systematicky \u0161\u00ed\u0159\u00ed misogynn\u00ed obsah. V praxi to znamen\u00e1, \u017ee \u201eoffline\u201c, zejm\u00e9na ve \u0161kol\u00e1ch, se mluv\u00ed o emoc\u00edch, respektu a rovnosti. Jen\u017ee online se kluk\u016fm do jejich feedu dost\u00e1vaj\u00ed videa, kter\u00e1 jim \u0159\u00edkaj\u00ed \u201enebu\u010f slaboch\u201c, \u201e\u017eeny cht\u011bj\u00ed v\u00edt\u011bze\u201c.<\/p>
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Hled\u00e1n\u00ed lep\u0161\u00edch hrdin\u016f <\/h2>\n\n\n\n

Co tedy d\u011blat, aby ve\u0159ejn\u00fd prostor nab\u00eddl pest\u0159ej\u0161\u00ed a zdrav\u011bj\u0161\u00ed vzory mu\u017estv\u00ed? Jednou z kl\u00ed\u010dov\u00fdch v\u00fdzev je, aby tyto pozitivn\u00ed vzory nebyly nudn\u00e9. Jan Skovajsa to ilustruje na trefn\u00e9m p\u0159irovn\u00e1n\u00ed z politiky: \u201eJe to probl\u00e9m jako Danu\u0161e Nerudov\u00e1 vs Filip Turek \u2013 pan\u00ed Nerudov\u00e1 m\u00e1 sice ve v\u011bt\u0161\u00edm mno\u017estv\u00ed v\u011bc\u00ed pravdu a ur\u010dit\u011b podlo\u017eenou, ale pod\u00e1v\u00e1 to tak neuv\u011b\u0159iteln\u011b nudn\u00fdm a such\u00fdm zp\u016fsobem, \u017ee to vedle teatr\u00e1ln\u00edch pr\u00e1zdn\u00fdch fr\u00e1z\u00ed Filipa Turka zkr\u00e1tka zaujme m\u00e9n\u011b.\u201c Pozitivn\u00ed vzory se podle n\u011bj mus\u00ed m\u00e9n\u011b b\u00e1t b\u00fdt z\u00e1bavn\u00e9 a v\u00fdrazn\u00e9.\u00a0<\/p>\n\n\n\n

\n

Z\u00e1sadn\u00ed odpov\u011bdnost nesou tak\u00e9 zna\u010dky a m\u00e9dia, kter\u00e9 by m\u011bly c\u00edlen\u011b ukazovat r\u016fzn\u00e9 formy mu\u017esk\u00e9 s\u00edly. D\u016fle\u017eit\u00fd je i n\u00e1vrat k podstat\u011b a autenticit\u011b. Je t\u0159eba podporovat skute\u010dn\u00e9 osobnosti a nekriticky nechv\u00e1lit um\u011bl\u00e9 vzory, jejich\u017e status je postaven pouze na majetku.\u00a0<\/p>\n<\/blockquote>\n\n\n\n

\"Kluk<\/figure>
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Co si odn\u00e1\u0161\u00ed z obrazovky? <\/h2>\n\n\n\n

Jak\u00fd obraz mu\u017ee si tedy mlad\u00fd kluk nakonec z toho v\u0161eho poskl\u00e1d\u00e1? Nej\u010dast\u011bji si z obsahu odn\u00e1\u0161\u00ed sd\u011blen\u00ed, \u017ee mus\u00ed b\u00fdt siln\u00fd, porazit syst\u00e9m a spolehnout se s\u00e1m na sebe. To vytv\u00e1\u0159\u00ed obrovsk\u00fd tlak, kter\u00fd nepo\u010d\u00edt\u00e1 s t\u00edm, \u017ee r\u016fst je proces a zranitelnost norm\u00e1ln\u00ed sou\u010d\u00e1st\u00ed \u017eivota. Spektrum sledovan\u00e9ho obsahu je samoz\u0159ejm\u011b \u0161irok\u00e9. Nejv\u011bt\u0161\u00edm nebezpe\u010d\u00edm dne\u0161ka je glorifikace um\u011bl\u00fdch hrdin\u016f a produkt\u016f, kter\u00e9 jsou pr\u00e1zdn\u00e9, ale popul\u00e1rn\u00ed.<\/p>\n\n\n\n

\n

Fin\u00e1ln\u00ed poselstv\u00ed pro mladou generaci by proto m\u011blo zn\u00edt jednodu\u0161e: je t\u0159eba z\u016fstat v\u011brn\u00fd s\u00e1m sob\u011b, nikoli pen\u011bz\u016fm a sl\u00e1v\u011b.\u00a0<\/p>\n<\/blockquote>\n\n\n\n

P\u0159\u00edb\u011bh o modern\u00edm mu\u017estv\u00ed tak kon\u010d\u00ed tam, kde za\u010dal \u2013 u jednotlivce. V souboji algoritm\u016f, toxick\u00fdch zna\u010dek a autentick\u00fdch rebel\u016f si nakonec ka\u017ed\u00fd mlad\u00fd mu\u017e mus\u00ed naj\u00edt svou vlastn\u00ed cestu. Ot\u00e1zkou z\u016fst\u00e1v\u00e1, zda mu k tomu spole\u010dnost dosp\u011bl\u00fdch dok\u00e1\u017ee poskytnout dostatek sv\u011btla, aby nezabloudil ve tm\u011b.<\/p>
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\"Virtu\u00e1ln\u00ed<\/a><\/figure>
\n

Virtu\u00e1ln\u00ed influence\u0159i: Bez skand\u00e1l\u016f, bez hranic, ale s obrovsk\u00fdm vlivem<\/a><\/h4>
\n<\/div><\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Co to dnes znamen\u00e1 b\u00fdt mu\u017eem? A kdo to kluk\u016fm vlastn\u011b \u0159\u00edk\u00e1? V dob\u011b, kdy se identita formuje pod tlakem algoritm\u016f, mem\u016f a instantn\u00edch rad influencer\u016f, roste generace hledaj\u00edc\u00ed sm\u011br. Digit\u00e1ln\u00ed sv\u011bt nab\u00edz\u00ed jednoduch\u00e9 odpov\u011bdi, kter\u00e9 jsou ov\u0161em \u010dasto toxick\u00e9. Mezi t\u00edm v\u0161\u00edm ale existuj\u00ed i hlasy, kter\u00e9 volaj\u00ed po autenticit\u011b, osobn\u00ed s\u00edle a odvaze […]<\/p>\n","protected":false},"author":4,"featured_media":46376,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[29,25,64],"tags":[6434,6438,6168,2023,6433,17,238,6436,535,490,148,6435,6437],"class_list":["post-46371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-style","category-trendy","tag-alfa","tag-andrew-tate","tag-dospelost","tag-dospivani","tag-kluci","tag-lifestyle","tag-muzi","tag-sila","tag-socialni-site","tag-style","tag-trendy","tag-vyspelost","tag-vzory"],"yoast_head":"\nKdo u\u010d\u00ed kluky b\u00fdt mu\u017eem? P\u0159\u00edb\u011bh o s\u00edle, jedu a vzorech v digit\u00e1ln\u00edm v\u011bku - Mzone<\/title>\n<meta name=\"description\" content=\"Co to dnes znamen\u00e1 b\u00fdt mu\u017eem? A kdo to kluk\u016fm vlastn\u011b \u0159\u00edk\u00e1? V dob\u011b, kdy se identita formuje pod tlakem algoritm\u016f, mem\u016f a instantn\u00edch rad influencer\u016f, roste generace hledaj\u00edc\u00ed sm\u011br. Digit\u00e1ln\u00ed sv\u011bt nab\u00edz\u00ed jednoduch\u00e9 odpov\u011bdi, kter\u00e9 jsou ov\u0161em \u010dasto toxick\u00e9. Mezi t\u00edm v\u0161\u00edm ale existuj\u00ed i hlasy, kter\u00e9 volaj\u00ed po autenticit\u011b, osobn\u00ed s\u00edle a odvaze j\u00edt vlastn\u00ed cestou.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/kdo-uci-kluky-byt-muzem-pribeh-o-sile-jedu-a-vzorech-v-digitalnim-veku\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kdo u\u010d\u00ed kluky b\u00fdt mu\u017eem? P\u0159\u00edb\u011bh o s\u00edle, jedu a vzorech v digit\u00e1ln\u00edm v\u011bku - Mzone\" \/>\n<meta property=\"og:description\" content=\"Co to dnes znamen\u00e1 b\u00fdt mu\u017eem? A kdo to kluk\u016fm vlastn\u011b \u0159\u00edk\u00e1? 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