{"id":46410,"date":"2025-10-03T05:00:00","date_gmt":"2025-10-03T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=46410"},"modified":"2025-10-01T20:46:18","modified_gmt":"2025-10-01T18:46:18","slug":"podnikat-jako-bata-3-lekce-ze-zlina-ktere-inspiruji-i-dnes","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/podnikat-jako-bata-3-lekce-ze-zlina-ktere-inspiruji-i-dnes\/","title":{"rendered":"Podnikat jako Ba\u0165a: 3 lekce ze Zl\u00edna, kter\u00e9 inspiruj\u00ed i dnes"},"content":{"rendered":"

Jak podnikat tak, aby va\u0161e pr\u00e1ce d\u00e1vala smysl a m\u011bnila sv\u011bt kolem v\u00e1s? Tom\u00e1\u0161 Ba\u0165a na to p\u0159i\u0161el u\u017e p\u0159ed sto lety. Ve Zl\u00edn\u011b zanechal odkaz, kter\u00fd dodnes l\u00e1k\u00e1 podnikatele, studenty i cestovatele: kombinaci tvrd\u00e9 pr\u00e1ce, inovac\u00ed a p\u00e9\u010de o lidi. Co se od n\u011bj nau\u010dit?<\/strong><\/p>
\n\n\n\n

Tom\u00e1\u0161 Ba\u0165a byl u\u017e ve 20. letech minul\u00e9ho stolet\u00ed inov\u00e1torem, kter\u00e9ho bychom dnes srovnali s Google nebo Teslou. Prosazoval poctivost, jednoduchost a efektivitu, ale od sebe i sv\u00fdch spolupracovn\u00edk\u016f vy\u017eadoval tvrdou pr\u00e1ci. Jak ale za\u010d\u00ednal?<\/p>
\n\n\n\n

Nejde \u2013 neexistuje <\/h2>\n\n\n\n

Tom\u00e1\u0161 Ba\u0165a byl synkem ze \u0161evcovsk\u00e9 rodiny. Konec 19. stolet\u00ed, Zl\u00edn je sp\u00ed\u0161 vesnic\u00ed ne\u017e m\u011bstem, da\u0159\u00ed se tu mal\u00fdm \u0159emesln\u00edk\u016fm u verp\u00e1nku. Spolu se sourozenci Tom\u00e1\u0161 Ba\u0165a zakl\u00e1d\u00e1 mal\u00fd obuvnick\u00fd podnik, kter\u00fd se hned na za\u010d\u00e1tku top\u00ed v dluz\u00edch. Pro Ba\u0165u v\u0161ak byl krach po\u017eehn\u00e1n\u00edm. Donutil ho vybi\u010dovat se k maxim\u00e1ln\u00edm v\u00fdkon\u016fm a inovac\u00edm.<\/p>\n\n\n\n

\n

\u201eSuroviny nosil jsem na z\u00e1dech z otrokovick\u00e9ho n\u00e1dra\u017e\u00ed od p\u016flno\u010dn\u00edho vlaku, deset kilometr\u016f od Zl\u00edna. Do r\u00e1na jsem s jedn\u00edm d\u011bln\u00edkem nakr\u00e1jel materi\u00e1l a r\u00e1no vydal d\u011bln\u00edk\u016fm. D\u011bln\u00edci pracovali ve dne v noci, a\u017e bylo d\u00edlo hotovo. Pak zase d\u011bln\u00edci vysp\u00e1vali a j\u00e1 jel v noci odv\u00e9zt zbo\u017e\u00ed, dov\u00e9zt novou surovinu, a i pen\u00edze na v\u00fdplatu\u2026\u201d Tom\u00e1\u0161 Ba\u0165a<\/p>\n<\/blockquote>\n\n\n\n

\n
<\/blockquote>\n<\/blockquote>\n\n\n\n

Z toho m\u00e1la ale dok\u00e1zal vybudovat nejen obuvnick\u00e9 imp\u00e9rium, ale postavit cel\u00e1 m\u011bsta a m\u011bstsk\u00e9 \u010dtvrti. Jeho prodejny a tov\u00e1rny p\u016fsobily v 54 zem\u00edch na 4 kontinentech a u\u017e na\u00a0za\u010d\u00e1tku 20. stolet\u00ed obchodoval s Ugandou nebo Malajsi\u00ed. Takov\u00e9mu \u010dlov\u011bku se t\u011b\u017eko \u0159\u00edk\u00e1, \u017ee n\u011bco nejde.<\/p>
\n\n\n\n

\"Tom\u00e1\u0161<\/figure>
\n\n\n\n

Nenapodobovat, b\u00fdt v \u010dele <\/h2>\n\n\n\n

Zl\u00edn. Prvn\u00ed m\u011bsto v \u010ceskoslovensku postaven\u00e9 jako funk\u010dn\u00ed celek, ve kter\u00e9m se prol\u00edn\u00e1 pr\u00e1ce \u2013 bydlen\u00ed \u2013 kultura \u2013 sport. Z\u00e1kladn\u00ed hodnoty, bez kter\u00fdch nen\u00ed mo\u017en\u00e9 v \u017e\u00e1dn\u00e9 discipl\u00edn\u011b usp\u011bt. Funkcionalistick\u00e9 cihlov\u00e9 domky pro zam\u011bstnance, Ba\u0165\u016fv mrakodrap se slavnou kancel\u00e1\u0159\u00ed ve v\u00fdtahu nebo architektonick\u00fd skvost \u2013 pam\u00e1tn\u00edk Tom\u00e1\u0161e Bati<\/a>. Ba\u0165a tehdy nestav\u011bl domy ani tov\u00e1rny tak, jak bylo zvykem. Odlet\u011bl do Ameriky, p\u0159ivezl si inovace a upravil si je tak, aby dob\u0159e fungovaly nejen v jeho unik\u00e1tn\u00edm Zl\u00edn\u011b, ale aby byly snadno p\u0159enositeln\u00e9 po cel\u00e9m sv\u011bt\u011b. Stejnou tov\u00e1rnu tak je\u0161t\u011b dnes po sto letech m\u016f\u017eete potkat ve Zl\u00edn\u011b v Ji\u017en\u00ed Americe. Ba\u0165a pe\u010dliv\u011b dbal na to, aby jeho spolupracovn\u00edci nejen pracovali, ale tak\u00e9 se vzd\u011bl\u00e1vali a kvalitn\u011b odpo\u010d\u00edvali.<\/p>\n\n\n\n

\n

Ba\u0165ovsk\u00e9 \u010dtvrti si dnes m\u016f\u017eete proj\u00edt nejen ve Zl\u00edn\u011b, ale tak\u00e9 v Otrokovic\u00edch, T\u0159eb\u00ed\u010di, Zru\u010di nad S\u00e1zavou nebo slovensk\u00e9m Partiz\u00e1nsk\u00e9m.<\/p>\n<\/blockquote>\n\n\n\n

\"Zl\u00edn\"<\/figure>
\n\n\n\n

Neboj se velk\u00fdch v\u011bc\u00ed. Mal\u00e9 c\u00edle nevzru\u0161uj\u00ed <\/h2>\n\n\n\n

Ba\u0165\u016fv d\u016fraz na m\u011bsto jako \u201ed\u00edlnu, \u0161kolu a domov z\u00e1rove\u0148\u201c se prom\u00edtl i do jeho jedine\u010dn\u00e9ho syst\u00e9mu \u0159\u00edzen\u00ed. Ka\u017ed\u00fd pracovn\u00edk byl veden k samostatnosti, odpov\u011bdnosti a neust\u00e1l\u00e9mu vzd\u011bl\u00e1v\u00e1n\u00ed. Ne\u0161lo jen o pr\u00e1ci v tov\u00e1rn\u011b \u2013 lid\u00e9 m\u011bli mo\u017enost u\u010dit se jazyky, studovat obchod i techniku, a n\u00e1sledn\u011b dost\u00e1vali p\u0159\u00edle\u017eitost uplatnit sv\u00e9 znalosti v zahrani\u010d\u00ed. Pr\u00e1v\u011b tito \u201eba\u0165ovci\u201c pak odl\u00e9tali z moravsk\u00e9ho Zl\u00edna do Indie, Kanady, Braz\u00edlie nebo Francie, aby tam stav\u011bli tov\u00e1rny, domy a cel\u00e1 m\u011bsta. Byli to mlad\u00ed, odv\u00e1\u017en\u00ed lid\u00e9, kte\u0159\u00ed dok\u00e1zali v rekordn\u00edm \u010dase vybudovat na zelen\u00e9 louce funguj\u00edc\u00ed komunity a p\u0159en\u00e9st ba\u0165ovskou filozofii do sv\u011bta.<\/p>
\n\n\n\n

\"Cena<\/a><\/figure>
\n

Vymyslel zp\u016fsob, jak mohou drony l\u00e9tat uvnit\u0159 budov. Mlad\u00fd \u010desk\u00fd v\u011bdec za to z\u00edskal cenu a st\u00e1\u017e ve Francii<\/a><\/h4>
\n<\/div><\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Jak podnikat tak, aby va\u0161e pr\u00e1ce d\u00e1vala smysl a m\u011bnila sv\u011bt kolem v\u00e1s? Tom\u00e1\u0161 Ba\u0165a na to p\u0159i\u0161el u\u017e p\u0159ed sto lety. Ve Zl\u00edn\u011b zanechal odkaz, kter\u00fd dodnes l\u00e1k\u00e1 podnikatele, studenty i cestovatele: kombinaci tvrd\u00e9 pr\u00e1ce, inovac\u00ed a p\u00e9\u010de o lidi. Co se od n\u011bj nau\u010dit? Tom\u00e1\u0161 Ba\u0165a byl u\u017e ve 20. letech minul\u00e9ho stolet\u00ed […]<\/p>\n","protected":false},"author":4,"featured_media":46414,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[387,29,25],"tags":[2159,1030,87,17,3881,5894,6442,6443,490,6440,6441],"class_list":["post-46410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historie","category-lifestyle","category-style","tag-byznys","tag-cesko","tag-historie","tag-lifestyle","tag-podnikani","tag-podnikatel","tag-region","tag-regiony","tag-style","tag-tomas-bata","tag-zlin"],"yoast_head":"\nPodnikat jako Ba\u0165a: 3 lekce ze Zl\u00edna, kter\u00e9 inspiruj\u00ed i dnes - Mzone<\/title>\n<meta name=\"description\" content=\"Jak podnikat tak, aby va\u0161e pr\u00e1ce d\u00e1vala smysl a m\u011bnila sv\u011bt kolem v\u00e1s? Tom\u00e1\u0161 Ba\u0165a na to p\u0159i\u0161el u\u017e p\u0159ed sto lety. Ve Zl\u00edn\u011b zanechal odkaz, kter\u00fd dodnes l\u00e1k\u00e1 podnikatele, studenty i cestovatele: kombinaci tvrd\u00e9 pr\u00e1ce, inovac\u00ed a p\u00e9\u010de o lidi. Co se od n\u011bj nau\u010dit?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/podnikat-jako-bata-3-lekce-ze-zlina-ktere-inspiruji-i-dnes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podnikat jako Ba\u0165a: 3 lekce ze Zl\u00edna, kter\u00e9 inspiruj\u00ed i dnes - Mzone\" \/>\n<meta property=\"og:description\" content=\"Jak podnikat tak, aby va\u0161e pr\u00e1ce d\u00e1vala smysl a m\u011bnila sv\u011bt kolem v\u00e1s? Tom\u00e1\u0161 Ba\u0165a na to p\u0159i\u0161el u\u017e p\u0159ed sto lety. 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