{"id":47524,"date":"2026-05-22T05:00:00","date_gmt":"2026-05-22T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=47524"},"modified":"2026-05-21T11:26:07","modified_gmt":"2026-05-21T09:26:07","slug":"expremier-fiala-meni-styl-komunikace-viralni-videa-ai-i-politicka-ironie-maji-oslovit-nove-publikum","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/expremier-fiala-meni-styl-komunikace-viralni-videa-ai-i-politicka-ironie-maji-oslovit-nove-publikum\/","title":{"rendered":"Expremi\u00e9r Fiala m\u011bn\u00ed styl komunikace. Vir\u00e1ln\u00ed videa, AI i politick\u00e1 ironie maj\u00ed oslovit nov\u00e9 publikum"},"content":{"rendered":"<p><strong>Je\u0161t\u011b p\u0159ed n\u011bkolika lety byl Petr Fiala symbolem sp\u00ed\u0161e klidn\u00e9, akademick\u00e9 a form\u00e1ln\u00ed politick\u00e9 komunikace. Dnes ale st\u00e1le \u010dast\u011bji vstupuje do online prostoru jazykem, kter\u00fd byl doned\u00e1vna typick\u00fd sp\u00ed\u0161e pro influencery nebo populistick\u00e9 politiky. Vyu\u017e\u00edv\u00e1 vir\u00e1ln\u00ed videa, ironii, parodie i prvky um\u011bl\u00e9 inteligence. Odborn\u00edci upozor\u0148uj\u00ed, \u017ee nejde o n\u00e1hodn\u00fd experiment, ale o promy\u0161lenou reakci na prost\u0159ed\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed, kde dnes o pozornost voli\u010d\u016f prob\u00edh\u00e1 tvrd\u00fd boj.\u00a0<\/strong><\/p><br>\n\n\n\n<p>V posledn\u00edch t\u00fddnech vzbudila pozornost nap\u0159\u00edklad videa paroduj\u00edc\u00ed Andreje Babi\u0161e, pr\u00e1ce s AI \u00fapravou hlasu nebo stylizovan\u00e9 video lou\u010den\u00ed Babi\u0161e s Viktorem Orb\u00e1nem za doprovodu hudby od Michala Davida. Obsah, kter\u00fd by je\u0161t\u011b p\u0159ed n\u011bkolika lety od p\u0159edsedy vl\u00e1dy p\u016fsobil nep\u0159edstaviteln\u011b, dnes tvo\u0159\u00ed b\u011b\u017enou sou\u010d\u00e1st digit\u00e1ln\u00ed komunikace vl\u00e1dy i samotn\u00e9ho premi\u00e9ra.<\/p><br>\n\n\n\n<p>Soci\u00e1ln\u00ed s\u00edt\u011b m\u011bn\u00ed pravidla politick\u00e9 komunikace Podle Jana Skovajsy, zakladatele a CEO digit\u00e1ln\u00ed agentury myTimi, jde o logick\u00fd posun odpov\u00eddaj\u00edc\u00ed sou\u010dasn\u00e9mu fungov\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed. \u201eJe to pom\u011brn\u011b logick\u00fd posun sm\u011brem k form\u00e1tu, kter\u00fd dnes funguje na soci\u00e1ln\u00edch s\u00edt\u00edch \u2013 rychl\u00fd, sd\u00edliteln\u00fd a emo\u010dn\u011b v\u00fdrazn\u00fd obsah,\u201c vysv\u011btluje Jan Skovajsa. Z komunika\u010dn\u00edho hlediska nejde pouze o snahu pobavit publikum, ale p\u0159edev\u0161\u00edm o pokus vstoupit do stejn\u00e9ho medi\u00e1ln\u00edho prostoru jako politi\u010dt\u00ed soupe\u0159i a oslovit skupiny lid\u00ed, kter\u00e9 klasick\u00e1 politick\u00e1 komunikace \u010dasto m\u00edj\u00ed.<\/p><br>\n\n\n\n<p>Prom\u011bna Fialova vystupov\u00e1n\u00ed je zaj\u00edmav\u00e1 i proto, \u017ee dlouhodob\u011b p\u016fsobil jako politik stav\u011bj\u00edc\u00ed p\u0159edev\u0161\u00edm na racionalit\u011b, v\u011bcnosti a d\u016fstojn\u00e9m projevu. Pr\u00e1v\u011b proto nyn\u011bj\u0161\u00ed vyu\u017e\u00edv\u00e1n\u00ed internetov\u00e9 ironie nebo AI obsahu \u010d\u00e1st ve\u0159ejnosti p\u0159ekvapuje. \u201eSp\u00ed\u0161e ne\u017e zm\u011bnu osobnosti bych v tom vid\u011bl adaptaci komunika\u010dn\u00ed strategie na prost\u0159ed\u00ed, kde rozhoduje rychlost, form\u00e1t a schopnost vstoupit do ve\u0159ejn\u00e9 debaty,\u201c \u0159\u00edk\u00e1 Jan Skovajsa.<\/p><br>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@p_fiala\/video\/7630065588131384598\" data-video-id=\"7630065588131384598\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@p_fiala\" href=\"https:\/\/www.tiktok.com\/@p_fiala?refer=embed\">@p_fiala<\/a> <p>Nem\u00e1m, ale douf\u00e1m, \u017ee m\u00e1te vy! \ud83d\ude09<\/p> <a target=\"_blank\" title=\"\u266c p\u016fvodn\u00ed zvuk - Petr Fiala\" href=\"https:\/\/www.tiktok.com\/music\/p\u016fvodn\u00ed-zvuk-7630065587431033622?refer=embed\">\u266c p\u016fvodn\u00ed zvuk &#8211; Petr Fiala<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure><br>\n\n\n\n<h2 class=\"wp-block-heading\">Politici mus\u00ed zaujmout b\u011bhem n\u011bkolika sekund&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sou\u010dasn\u00e1 online komunikace je postaven\u00e1 p\u0159edev\u0161\u00edm na schopnosti okam\u017eit\u011b zaujmout a vyvolat emoci. Politici, kte\u0159\u00ed cht\u011bj\u00ed b\u00fdt na soci\u00e1ln\u00edch s\u00edt\u00edch viditeln\u00ed, se proto mus\u00ed p\u0159izp\u016fsobit pravidl\u016fm platforem, kde dominuj\u00ed kr\u00e1tk\u00e1 videa, humor, memy a vir\u00e1ln\u00ed obsah. Tradi\u010dn\u00ed tiskov\u00e9 konference nebo dlouh\u00e9 politick\u00e9 projevy u\u017e \u010dasto nesta\u010d\u00ed.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Nov\u00fd styl komunikace z\u00e1rove\u0148 zapad\u00e1 do \u0161ir\u0161\u00ed snahy ODS modernizovat sv\u016fj obraz a p\u0159ibl\u00ed\u017eit se mlad\u0161\u00edmu a digit\u00e1ln\u011b aktivn\u00edmu publiku. Z\u00e1rove\u0148 ale nen\u00ed vhodn\u00e9, aby v\u0161ichni politici strany komunikovali identick\u00fdm zp\u016fsobem. \u201eAutenticita jednotliv\u00fdch osobnost\u00ed je v politick\u00e9m marketingu kl\u00ed\u010dov\u00e1 a kop\u00edrov\u00e1n\u00ed stejn\u00e9ho stylu by mohlo p\u016fsobit um\u011ble,\u201c \u0159\u00edk\u00e1 Jan Skovajsa.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>P\u0159esto\u017ee Fialovi m\u016f\u017ee ur\u010dit\u00fd typ ironick\u00e9ho a vir\u00e1ln\u00edho obsahu fungovat, dal\u0161\u00ed v\u00fdrazn\u00e9 tv\u00e1\u0159e ODS by m\u011bly hledat vlastn\u00ed komunika\u010dn\u00ed styl. Jinak by mohla cel\u00e1 strategie za\u010d\u00edt p\u016fsobit nep\u0159irozen\u011b nebo p\u0159\u00edli\u0161 marketingov\u011b vykonstruovan\u011b. Debata o tom, zda nov\u00e1 Fialova komunikace nezasti\u0148uje dal\u0161\u00ed politiky strany, nap\u0159\u00edklad ministra dopravy Martina Kupky, je tak sp\u00ed\u0161e ot\u00e1zkou spr\u00e1vn\u00e9ho rozd\u011blen\u00ed rol\u00ed a autenticity jednotliv\u00fdch osobnost\u00ed.&nbsp;<\/p><br>\n\n\n\n<h2 class=\"wp-block-heading\">Vir\u00e1ln\u00ed politika funguje i v zahrani\u010d\u00ed&nbsp;<\/h2>\n\n\n\n<p>Paralely lze hledat i v zahrani\u010d\u00ed, nap\u0159\u00edklad v komunikaci Gavina Newsoma, kter\u00fd ve Spojen\u00fdch st\u00e1tech \u010dasto vyu\u017e\u00edv\u00e1 vir\u00e1ln\u00ed a ironick\u00fd obsah proti Donald Trumpovi. \u201eV obou p\u0159\u00edpadech jde o vyu\u017eit\u00ed vir\u00e1ln\u00edho a ironick\u00e9ho obsahu jako n\u00e1stroje proti siln\u00e9mu medi\u00e1ln\u00edmu soupe\u0159i, kter\u00fd dlouhodob\u011b dominuje pozornosti,\u201c vysv\u011btluje Skovajsa.<\/p><br>\n\n\n\n<p>Podle n\u011bj jde o strategii, kter\u00e1 se nesna\u017e\u00ed soupe\u0159e ignorovat, ale naopak vstoupit do jeho stylu komunikace a obr\u00e1tit jeho vlastn\u00ed medi\u00e1ln\u00ed dynamiku proti n\u011bmu. Pr\u00e1v\u011b schopnost ovl\u00e1dnout pozornost na soci\u00e1ln\u00edch s\u00edt\u00edch dnes toti\u017e \u010dasto rozhoduje o tom, kdo bude ur\u010dovat ve\u0159ejnou debatu.<\/p><br>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.mzone.cz\/krizova-komunikace-v-ere-socialnich-siti-jak-zvladnout-negativni-komentare-a-krize-s-gracii\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2026\/03\/pexels-canvastudio-3194519-1024x683.jpg\" alt=\"Community management\" class=\"wp-image-47177 size-full\" srcset=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2026\/03\/pexels-canvastudio-3194519-1024x683.jpg 1024w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2026\/03\/pexels-canvastudio-3194519-300x200.jpg 300w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2026\/03\/pexels-canvastudio-3194519-768x512.jpg 768w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2026\/03\/pexels-canvastudio-3194519-1536x1024.jpg 1536w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2026\/03\/pexels-canvastudio-3194519-18x12.jpg 18w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2026\/03\/pexels-canvastudio-3194519-800x533.jpg 800w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2026\/03\/pexels-canvastudio-3194519-400x267.jpg 400w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2026\/03\/pexels-canvastudio-3194519-500x333.jpg 500w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2026\/03\/pexels-canvastudio-3194519-1170x780.jpg 1170w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2026\/03\/pexels-canvastudio-3194519-590x393.jpg 590w, https:\/\/www.mzone.cz\/wp-content\/uploads\/2026\/03\/pexels-canvastudio-3194519.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.mzone.cz\/krizova-komunikace-v-ere-socialnich-siti-jak-zvladnout-negativni-komentare-a-krize-s-gracii\/\">Krizov\u00e1 komunikace v \u00e9\u0159e soci\u00e1ln\u00edch s\u00edt\u00ed: Jak zvl\u00e1dnout negativn\u00ed koment\u00e1\u0159e a krize s gr\u00e1ci\u00ed<\/a><\/h4><br>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Je\u0161t\u011b p\u0159ed n\u011bkolika lety byl Petr Fiala symbolem sp\u00ed\u0161e klidn\u00e9, akademick\u00e9 a form\u00e1ln\u00ed politick\u00e9 komunikace. Dnes ale st\u00e1le \u010dast\u011bji vstupuje do online prostoru jazykem, kter\u00fd byl doned\u00e1vna typick\u00fd sp\u00ed\u0161e pro influencery nebo populistick\u00e9 politiky. Vyu\u017e\u00edv\u00e1 vir\u00e1ln\u00ed videa, ironii, parodie i prvky um\u011bl\u00e9 inteligence. Odborn\u00edci upozor\u0148uj\u00ed, \u017ee nejde o n\u00e1hodn\u00fd experiment, ale o promy\u0161lenou reakci na [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":47527,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[25,64],"tags":[642,2048,6570,1018,535,156,490,148,1280,697,2091],"class_list":["post-47524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-style","category-trendy","tag-komunikace","tag-ods","tag-petr-fiala","tag-politika","tag-socialni-site","tag-styl","tag-style","tag-trendy","tag-videa","tag-viral","tag-zmena"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expremi\u00e9r Fiala m\u011bn\u00ed styl komunikace. 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Dnes ale st\u00e1le \u010dast\u011bji vstupuje do online prostoru jazykem, kter\u00fd byl doned\u00e1vna typick\u00fd sp\u00ed\u0161e pro influencery nebo populistick\u00e9 politiky.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mzone.cz\/en\/expremier-fiala-meni-styl-komunikace-viralni-videa-ai-i-politicka-ironie-maji-oslovit-nove-publikum\/\" \/>\n<meta property=\"og:site_name\" content=\"Mzone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MzoneCZ\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-22T03:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mzone.cz\/wp-content\/uploads\/2026\/05\/Petr-Fiala.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"934\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mzone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mzone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/expremier-fiala-meni-styl-komunikace-viralni-videa-ai-i-politicka-ironie-maji-oslovit-nove-publikum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/expremier-fiala-meni-styl-komunikace-viralni-videa-ai-i-politicka-ironie-maji-oslovit-nove-publikum\\\/\"},\"author\":{\"name\":\"Mzone\",\"@id\":\"https:\\\/\\\/www.mzone.cz\\\/#\\\/schema\\\/person\\\/9bc20cc422a99cac4af6ff9297da32d4\"},\"headline\":\"Expremi\u00e9r Fiala m\u011bn\u00ed styl komunikace. 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