{"id":7638,"date":"2019-06-13T06:00:42","date_gmt":"2019-06-13T04:00:42","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=7638"},"modified":"2019-05-25T07:54:47","modified_gmt":"2019-05-25T05:54:47","slug":"blizi-se-konec-klasicke-barove-mixologie","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/blizi-se-konec-klasicke-barove-mixologie\/","title":{"rendered":"Bl\u00ed\u017e\u00ed se konec klasick\u00e9 barov\u00e9 mixologie?"},"content":{"rendered":"

I do klasick\u00e9 mixologie pomalu za\u010d\u00edn\u00e1 pronikat aktu\u00e1ln\u00ed trend zdrav\u00e9ho \u017eivotn\u00edho stylu a funk\u010dn\u00edch potravin. V minulosti to byl v\u00fdhradn\u011b alkohol, kter\u00fd p\u0159edur\u010doval pou\u017eit\u00ed dal\u0161\u00edch p\u0159\u00edsad drinku tak, aby jeho chu\u0165 optim\u00e1ln\u011b doplnily a vyzdvihly. Nyn\u00ed se st\u00e1le \u010dast\u011bji objevuj\u00ed v\u00fdrobkov\u00e9 \u0159ady nealko n\u00e1poj\u016f, kter\u00e9 maj\u00ed ambici st\u00e1t se hlavn\u00ed ingredienc\u00ed drinku. Alkohol ji pot\u00e9 bu\u010f nevt\u00edrav\u011b dopln\u00ed, nebo dokonce nen\u00ed v drinku obsa\u017een v\u016fbec.<\/strong><\/p>
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V minulosti jsme v t\u00e9to rubrice ji\u017e psali o novink\u00e1ch v dan\u00e9 oblasti \u2013 o funk\u010dn\u00edm n\u00e1poji Noa Relaxation & Focus zpracovan\u00e9m se skandin\u00e1vskou estetikou nebo \u0161pan\u011blsk\u00e9 novince Easy Mixers. Ze stejn\u00e9 kategorie poch\u00e1z\u00ed i dne\u0161n\u00ed produkt z Velk\u00e9 Brit\u00e1nie Firefly. Na rozd\u00edl od p\u0159edchoz\u00edch dvou nen\u00ed Firefly na trhu \u017e\u00e1dn\u00fdm nov\u00e1\u010dkem \u2013 prod\u00e1v\u00e1 se ji\u017e od roku 2003.<\/p>\n\n\n\n


My\u0161lenka uv\u00e9st na trh \u0159adu v\u00fdrobk\u016f pro zna\u010dkou Firefly se zrodila v hlav\u00e1ch dvou dlouholet\u00fdch kamar\u00e1d\u016f Harryho a Marcuse. Cht\u011bli tak reagovat na tehdej\u0161\u00ed situaci: dostupn\u00e9 n\u00e1poje bu\u010f obsahovaly \u0159adu nep\u0159\u00edrodn\u00edch p\u0159\u00edsad, nebo byla jejich p\u0159\u00edrodn\u00ed b\u00e1ze notn\u011b podpo\u0159ena cukrem. Ke spolupr\u00e1ci p\u0159izvali herbalistu Andrewa Chevaliera a spole\u010dn\u011b p\u0159ipravili p\u016fvodn\u00ed \u0159adu ur\u010denou konzument\u016fm, kte\u0159\u00ed vyhled\u00e1vaj\u00ed zdrav\u00e9 produkty na p\u0159\u00edrodn\u00ed b\u00e1zi. Ji\u017e od sam\u00e9ho po\u010d\u00e1tku se produkty daly sehnat pouze v lahvi\u010dk\u00e1ch o velikosti 250 ml. Tv\u016frci toti\u017e mysleli p\u0159edev\u0161\u00edm na p\u0159\u00edle\u017eitost konzumace na cest\u011b, o pauze \u010di p\u0159i pr\u00e1ci, nikoliv na dom\u00e1c\u00ed spot\u0159ebu, pro kterou jsou typick\u00e1 balen\u00ed o velk\u00e9m objemu.<\/p>
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Zna\u010dka se pozd\u011bji stala vlastnictv\u00edm spole\u010dnosti Purity Soft Drinks. V tomto provozu, kter\u00fd se ji\u017e od roku 1892 nach\u00e1z\u00ed na stejn\u00e9m m\u00edst\u011b ve West Midlands, se dnes Firefly vyr\u00e1b\u00ed. Jak samotn\u00fd n\u00e1zev firmy napov\u00edd\u00e1, filozofie zna\u010dky a jej\u00edho nov\u00e9ho vlastn\u00edka se zde vz\u00e1cn\u011b st\u0159etly a pod veden\u00edm zn\u00e1m\u00e9 spole\u010dnosti se Firefly rozl\u00e9tla d\u00e1l.<\/p>
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Nejlep\u0161\u00ed vypro\u0161\u0165ov\u00e1k: Osv\u011b\u017euj\u00edc\u00ed smoothie zni\u010d\u00ed jakoukoliv kocovinu<\/a><\/h4>\n\n\n\n


Zna\u010dka Firefly za\u0161ti\u0165uje \u0159adu d\u017eus\u016f, kter\u00e9 kombinuj\u00ed \u010dist\u011b p\u0159\u00edrodn\u00ed ovocn\u00e9 \u0161\u0165\u00e1vy s bylinn\u00fdmi v\u00fdta\u017eky s povzbuzuj\u00edc\u00edmi \u00fa\u010dinky. V produktech nav\u00edc najdeme jen p\u0159irozen\u011b se vyskytuj\u00edc\u00ed cukr. Jeden p\u0159\u00edklad za v\u0161echny je kombinace broskve a zelen\u00e9ho \u010daje, do kter\u00e9 jsou p\u0159id\u00e1ny o\u0159\u00ed\u0161ky kola (z\u00e1klad kolov\u00fdch n\u00e1poj\u016f), yerba mat\u00e9 a rozmar\u00fdn. \u0160\u0165\u00e1vy si m\u016f\u017eete koupit ve skleni\u010dk\u00e1ch p\u0159ipom\u00ednaj\u00edc\u00edch zmen\u0161eniny star\u00fdch l\u00e1hv\u00ed na ml\u00e9ko; jsou obaleny f\u00f3liov\u00fdm sleevem a maj\u00ed kovov\u00fd uz\u00e1v\u011br. L\u00e1hve se dod\u00e1vaj\u00ed bu\u010f ve standardn\u00ed velikosti 250 ml, nebo ve zv\u011bt\u0161en\u00e9 form\u011b 400 ml.<\/p>
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T\u011b\u017ei\u0161t\u011bm prodej\u016f Firefly je maloobchod, a to jak v domovsk\u00e9 Brit\u00e1nii, kde se zna\u010dka m\u016f\u017ee pochlubit roz\u0161\u00ed\u0159en\u00edm do v\u0161ech v\u00fdznamn\u00fdch maloobchodn\u00edch \u0159et\u011bzc\u016f, tak i na exportn\u00edch trz\u00edch. V minul\u00e9m roce se nicm\u00e9n\u011b zna\u010dka rozhodla v\u00edce vyu\u017e\u00edt prostor, kter\u00fd se j\u00ed nab\u00edz\u00ed v gastronomii. P\u0159izvala proto ke spolupr\u00e1ci zn\u00e1m\u00e9ho a oce\u0148ovan\u00e9ho barmana Ryana Chetiyawardana (alias Mr Lyana) z Brit\u00e1nie a spole\u010dn\u011b s n\u00edm p\u0159ipravila limitovanou edici n\u00e1poje nazvanou Superfly. Ten v sob\u011b spojuje \u0161\u0165avnatou chu\u0165 grapefruitu a slad\u0161\u00edho \u010derven\u00e9ho ryb\u00edzu. Dopl\u0148uj\u00ed ji o\u0159\u00ed\u0161ky koly, zelen\u00e9 k\u00e1vov\u00e9 boby, cascara (slupka z k\u00e1vov\u00fdch t\u0159e\u0161n\u00ed), and\u011blika a pelyn\u011bk.<\/p>\n\n\n\n

Je\u0161t\u011b zaj\u00edmav\u011bj\u0161\u00ed ne\u017e unik\u00e1tn\u00ed kombinace chut\u00ed je ale p\u0159\u00edstup firmy ke komunikaci t\u00e9to limitovan\u00e9 edice. Obal toti\u017e v\u016fbec nenavazoval na p\u0159edchoz\u00ed design produkt\u016f Firefly. V\u011bt\u0161inu plochy zauj\u00edmaly barevn\u00e9 kv\u011bty ve stylu kresby, kter\u00e1 se pou\u017e\u00edvala ve star\u00fdch herb\u00e1\u0159\u00edch.<\/p><\/blockquote>\n\n\n\n

Samotn\u00fd branding v\u00fdrobku byl v\u00fdrazn\u011b potla\u010den. Dostal se jen na zadn\u00ed stranu, do prostoru pro povinn\u00e9 \u00fadaje o nutri\u010dn\u00edch hodnot\u00e1ch v\u00fdrobku. Z pohledu spot\u0159ebitele \u2013 pokud byl produkt spr\u00e1vn\u011b vystaven \u2013 tak byla vid\u011bt pouze kv\u011btinov\u00e1 lahev. Tento odv\u00e1\u017en\u00fd p\u0159\u00edstup se v\u00fdrobci a design\u00e9r\u016fm vyplatil. Uk\u00e1zalo se, \u017ee toto proveden\u00ed l\u00e1hve je pro konzumenty atraktivn\u00ed. Proto se letos firma rozhodla uv\u00e9st celou \u0159adu ve stejn\u00e9m proveden\u00ed. Tentokr\u00e1t se v\u0161ak ji\u017e na p\u0159edn\u00ed stranu v\u00fdrobku vr\u00e1tilo ozna\u010den\u00ed Firefly.<\/p>
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Kdy\u017e v roce 2003 zna\u010dka za\u010d\u00ednala, p\u0159in\u00e1\u0161ela jednu z prvn\u00edch zdrav\u00fdch mo\u017enost\u00ed n\u00e1poj\u016f. Za 15 let, kter\u00e9 n\u00e1sledovaly, se tato kategorie zna\u010dn\u011b zaplnila. Proto se krok, kter\u00fd nyn\u00ed zna\u010dka ud\u011blala \u2013 posun do oblasti lifestylu, vyu\u017eit\u00ed funk\u010dn\u00edch ingredienc\u00ed a neot\u0159el\u00fdch kombinac\u00ed \u2013 jev\u00ed jako spr\u00e1vn\u00fd.<\/p>
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V Praze otev\u0159eli selfie kav\u00e1rnu, kter\u00e1 v\u00e1m naserv\u00edruje kafe s obli\u010dejem. Anebo klidn\u011b i s \u0148adry<\/a><\/h4>\n\n\n\n


Ot\u00e1zkou je, jak se bude zna\u010dce da\u0159it pr\u00e1v\u011b v gastronomii. N\u011bkolik lond\u00fdnsk\u00fdch top bar\u016f, kde ji ji\u017e najdeme v nab\u00eddce, je rozhodn\u011b p\u0159\u00edslibem. Bude zaj\u00edmav\u00e9 sledovat, zda se tento koncept poda\u0159\u00ed roz\u0161i\u0159ovat d\u00e1le. Ot\u00e1zka je relevantn\u00ed i pro tuzemskou barovou sc\u00e9nu. Pro\u010d se jednou na mixologii nepod\u00edvat obr\u00e1cen\u011b \u2013 z hlediska p\u0159\u00edsady nealko drinku?<\/p>\n\n\n\n


Pro market\u00e9ry pak m\u016f\u017ee p\u0159\u00edb\u011bh limitovan\u00e9 edice Superfly p\u0159edstavovat zaj\u00edmavou inspiraci, jak na trhu vyzkou\u0161et, zda by z\u00e1kazn\u00edci p\u0159ijali nov\u00fd obal, kter\u00fd by s sebou p\u0159in\u00e1\u0161el revolu\u010dn\u00ed zm\u011bnu designu pr\u00e1v\u011b jako Firefly.<\/p>","protected":false},"excerpt":{"rendered":"

I do klasick\u00e9 mixologie pomalu za\u010d\u00edn\u00e1 pronikat aktu\u00e1ln\u00ed trend zdrav\u00e9ho \u017eivotn\u00edho stylu a funk\u010dn\u00edch potravin. V minulosti to byl v\u00fdhradn\u011b alkohol, kter\u00fd p\u0159edur\u010doval pou\u017eit\u00ed dal\u0161\u00edch p\u0159\u00edsad drinku tak, aby jeho chu\u0165 optim\u00e1ln\u011b doplnily a vyzdvihly. Nyn\u00ed se st\u00e1le \u010dast\u011bji objevuj\u00ed v\u00fdrobkov\u00e9 \u0159ady nealko n\u00e1poj\u016f, kter\u00e9 maj\u00ed ambici st\u00e1t se hlavn\u00ed ingredienc\u00ed drinku. Alkohol ji pot\u00e9 bu\u010f nevt\u00edrav\u011b dopln\u00ed, nebo dokonce nen\u00ed v drinku obsa\u017een v\u016fbec. V minulosti jsme […]<\/p>\n","protected":false},"author":4,"featured_media":7639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[63,25,64],"tags":[400,409,768,1632,1648,1984,1983,407,401,148,149],"class_list":["post-7638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jidlo","category-style","category-trendy","tag-alkohol","tag-bary","tag-drink","tag-drinky","tag-jidlo-a-piti","tag-michani-drinku","tag-mixologie","tag-napoje","tag-piti","tag-trendy","tag-zdravi"],"yoast_head":"\nBl\u00ed\u017e\u00ed se konec klasick\u00e9 barov\u00e9 mixologie? - Mzone<\/title>\n<meta name=\"description\" content=\"I do\u00a0klasick\u00e9 mixologie pomalu za\u010d\u00edn\u00e1 pronikat aktu\u00e1ln\u00ed trend zdrav\u00e9ho \u017eivotn\u00edho stylu a\u00a0funk\u010dn\u00edch potravin. V\u00a0minulosti to\u00a0byl\u00a0v\u00fdhradn\u011b alkohol, kter\u00fd p\u0159edur\u010doval pou\u017eit\u00ed dal\u0161\u00edch p\u0159\u00edsad drinku tak, aby\u00a0jeho chu\u0165 optim\u00e1ln\u011b doplnily a\u00a0vyzdvihly. Nyn\u00ed se\u00a0st\u00e1le \u010dast\u011bji objevuj\u00ed v\u00fdrobkov\u00e9 \u0159ady nealko n\u00e1poj\u016f, kter\u00e9 maj\u00ed ambici st\u00e1t se\u00a0hlavn\u00ed ingredienc\u00ed drinku. Alkohol ji\u00a0pot\u00e9 bu\u010f\u00a0nevt\u00edrav\u011b dopln\u00ed, nebo dokonce nen\u00ed v\u00a0drinku obsa\u017een v\u016fbec.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mzone.cz\/en\/blizi-se-konec-klasicke-barove-mixologie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bl\u00ed\u017e\u00ed se konec klasick\u00e9 barov\u00e9 mixologie? - Mzone\" \/>\n<meta property=\"og:description\" content=\"I do\u00a0klasick\u00e9 mixologie pomalu za\u010d\u00edn\u00e1 pronikat aktu\u00e1ln\u00ed trend zdrav\u00e9ho \u017eivotn\u00edho stylu a\u00a0funk\u010dn\u00edch potravin. V\u00a0minulosti to\u00a0byl\u00a0v\u00fdhradn\u011b alkohol, kter\u00fd p\u0159edur\u010doval pou\u017eit\u00ed dal\u0161\u00edch p\u0159\u00edsad drinku tak, aby\u00a0jeho chu\u0165 optim\u00e1ln\u011b doplnily a\u00a0vyzdvihly. Nyn\u00ed se\u00a0st\u00e1le \u010dast\u011bji objevuj\u00ed v\u00fdrobkov\u00e9 \u0159ady nealko n\u00e1poj\u016f, kter\u00e9 maj\u00ed ambici st\u00e1t se\u00a0hlavn\u00ed ingredienc\u00ed drinku. 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