{"id":7938,"date":"2019-08-08T06:00:55","date_gmt":"2019-08-08T04:00:55","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=7938"},"modified":"2019-06-12T10:36:46","modified_gmt":"2019-06-12T08:36:46","slug":"zbohatnout-na-alkoholu-jak-na-to-a-je-to-vubec-mozne","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/zbohatnout-na-alkoholu-jak-na-to-a-je-to-vubec-mozne\/","title":{"rendered":"Zbohatnout na alkoholu: Jak na to a je to v\u016fbec mo\u017en\u00e9?"},"content":{"rendered":"

V posledn\u00ed dob\u011b se hodn\u011b hovo\u0159\u00ed o investic\u00edch a o jejich v\u00fdhodnosti. Existuj\u00ed whisky, jejich\u017e cena za posledn\u00ed roky raketov\u011b vzrostla, ale z\u00e1rove\u0148 existuj\u00ed pad\u011blky na webech typu eBay, kter\u00e9 laick\u00e9 oko jen st\u011b\u017e\u00ed rozpozn\u00e1. Na tomto m\u00edst\u011b bychom v\u00e1m ale r\u00e1di p\u0159ibl\u00ed\u017eili investice z druh\u00e9 strany, proto\u017ee nen\u00ed v\u0161echno zlato, co se t\u0159pyt\u00ed\u2026<\/strong><\/p>
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\u00dapln\u011b nejd\u0159\u00edv se v\u0161ak pod\u00edvejme na to, pro\u010d se jako investi\u010dn\u00ed komodita nej\u010dast\u011bji ozna\u010duje whisky. Pro\u010d takovou s\u00edlu nemaj\u00ed nap\u0159\u00edklad rumy nebo dal\u0161\u00ed destil\u00e1ty? D\u016fvodem je, \u017ee m\u00e1 whisky dlouhou historii a cel\u00e1 jej\u00ed kategorie se postupn\u011b vyv\u00edjela. Co\u017e u dal\u0161\u00edch destil\u00e1t\u016f plat\u00ed tak\u00e9, ov\u0161em je t\u0159eba vz\u00edt v potaz i legislativu.<\/p>\n\n\n\n

U \u017e\u00e1dn\u00e9ho dal\u0161\u00edho destil\u00e1tu neexistuje tolik produkc\u00ed z jedn\u00e9 zem\u011b, a je\u0161t\u011b legislativn\u011b o\u0161et\u0159en\u00fdch. Tak\u017ee pod jasn\u011b definovanou legislativou naleznete zna\u010dn\u00fd po\u010det pal\u00edren z jedn\u00e9 zem\u011b a d\u00e1te tak dohromady spoustu edic nap\u0159\u00edklad z 90. let.<\/p><\/blockquote>\n\n\n\n

U rum\u016f a dal\u0161\u00edch destil\u00e1t\u016f takto jednozna\u010dnou definici v kombinaci se star\u00fdm pln\u011bn\u00edm nenajdete.<\/p>
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Pal\u00edrny whisky nav\u00edc u\u017e na p\u0159elomu tis\u00edcilet\u00ed p\u0159i\u0161ly na to, \u017ee vyr\u00e1b\u011bt limitovan\u00e9 edice je pro n\u011b velmi v\u00fdhodn\u00e9. Nejv\u011bt\u0161\u00ed boom pak nastal okolo roku 2008. N\u011bkter\u00e9 zna\u010dky vyd\u00e1vaj\u00ed limitovan\u00e9 edice v b\u011b\u017en\u00fdch cenov\u00fdch relac\u00edch pravideln\u011b, nap\u0159\u00edklad Jameson ke svat\u00e9mu Patrikovi, u n\u011bj\u017e se li\u0161\u00ed design etikety. Ten, kdo dnes vlastn\u00ed celou \u0159adu, m\u00e1 skv\u011blou p\u0159\u00edle\u017eitost ji prodat za vy\u0161\u0161\u00ed ne\u017e n\u00e1kupn\u00ed cenu.<\/p>\n\n\n\n

Dobrou investici dnes p\u0159edstavuj\u00ed i \u201eoby\u010dejn\u00e1\u201c st\u00e1\u010den\u00ed z doby p\u0159ed \u010dty\u0159iceti lety. Whisky byly tenkr\u00e1t trochu jin\u00e9, nap\u0159\u00edklad se li\u0161ily proporce sud\u016f, m\u011bly v\u011bt\u0161\u00ed pod\u00edl t\u00f3n\u016f sherry a podobn\u011b.<\/p><\/blockquote>\n\n\n\n

T\u0159eba takov\u00e1 Laphroaig 10 z t\u00e9 doby se d\u00e1 dnes dob\u0159e zhodnotit. Cena l\u00e1hve, kter\u00e1 tenkr\u00e1t \u010dinila 40 liber, nyn\u00ed vystoupala na p\u0159ibli\u017en\u011b 1000 liber. To u\u017e je slu\u0161n\u00e9.<\/p>\n\n\n\n


Jen\u017ee\u2026<\/h2>\n\n\n\n

A tady le\u017e\u00ed k\u00e1men \u00farazu. Je\u0161t\u011b p\u0159ed p\u00e1r lety bylo mo\u017en\u00e9 podobn\u00e9 l\u00e1hve nakoupit za p\u00e1r stovek eur a prodat je s velk\u00fdm zhodnocen\u00edm. Jen\u017ee vintage l\u00e1hv\u00ed z 50. a 60. let dnes u\u017e k dost\u00e1n\u00ed mnoho nen\u00ed a jejich ceny jdou zna\u010dn\u011b nahoru (klidn\u011b i 1000% n\u00e1r\u016fst). V\u00fdd\u011blku se tak do\u010dkaj\u00ed pouze ti, kdo je nakoupili p\u0159ed deseti lety a d\u0159\u00edve. V sou\u010dasn\u00e9 dob\u011b u\u017e cena t\u011bchto whisky strm\u011b stoupat nebude, a rozhodn\u011b tedy nem\u00e1te \u0161anci se dostat k l\u00e1hv\u00edm za p\u0159\u00edv\u011btiv\u00e9 ceny a pak je \u00fasp\u011b\u0161n\u011b zhodnotit.<\/p>
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Jedn\u00edm z d\u016fvod\u016f je skute\u010dnost, \u017ee v dne\u0161n\u00ed dob\u011b internetu a snadno dostupn\u00fdch informac\u00ed si i ti, kdo se v oboru investic do whisky nepohybuj\u00ed, um\u011bj\u00ed vyhledat skute\u010dnou hodnotu dan\u00e9ho kousku.<\/p>\n\n\n\n

Investi\u010dn\u00ed lahve se t\u00edm p\u00e1dem st\u00e1vaj\u00ed sp\u00ed\u0161e sb\u011bratelskou komoditou; mo\u017en\u00e1 je chcete m\u00edt ve sv\u00e9m baru, ale nelze o\u010dek\u00e1vat, \u017ee je za p\u00e1r let s po\u0159\u00e1dn\u00fdm ziskem prod\u00e1te.<\/p><\/blockquote>\n\n\n\n

Situace nen\u00ed jednoduch\u00e1 ani u nyn\u00ed vyd\u00e1van\u00fdch limitovan\u00fdch edic od renomovan\u00fdch pal\u00edren. Jeliko\u017e je o whisky zna\u010dn\u00fd z\u00e1jem a p\u0159i spu\u0161t\u011bn\u00ed prodeje e-shop\u016fm kolabovaly servery, p\u0159e\u0161ly obchody na prodej formou losov\u00e1n\u00ed (ballot). Z\u00e1jemci o koupi se mohou registrovat a pak je vylosov\u00e1no tolik kupc\u016f, kolik l\u00e1hv\u00ed m\u00e1 prodejce k dispozici. Ostatn\u00ed maj\u00ed sm\u016flu.<\/p>
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Jak\u00e1 je nejlep\u0161\u00ed? V\u0161e, co jste nev\u011bd\u011bli o whisky a b\u00e1li jste se zeptat<\/a><\/h4>\n\n\n\n


To ov\u0161em nen\u00ed jedin\u00e9 \u00faskal\u00ed. Pal\u00edrny si toti\u017e tak\u00e9 za\u010d\u00ednaj\u00ed uv\u011bdomovat svou cenu, tak\u017ee u\u017e prvotn\u00ed investice m\u016f\u017ee b\u00fdt celkem vysok\u00e1. Za ka\u017ed\u00fd rok, kdy pal\u00edrna nech\u00e1v\u00e1 whisky zr\u00e1t, si pak nech\u00e1 po\u0159\u00e1dn\u011b zaplatit. A kdy\u017e jsou ceny vysok\u00e9 od po\u010d\u00e1tku, nemus\u00ed pak u\u017e tolik stoupat. Z\u00e1le\u017e\u00ed samoz\u0159ejm\u011b tak\u00e9 na presti\u017ei dan\u00e9 pal\u00edrny, tedy na tom, jak\u00e9 si vybudovala jm\u00e9no. I to ur\u010duje cenu.<\/p>\n\n\n\n


Ov\u0161em p\u0159ed 25 lety bylo mo\u017en\u00e9 koupit single malt whisky v oby\u010dejn\u00e9 pap\u00edrov\u00e9 krabici za n\u011bkolik tis\u00edc korun. Dnes ceny rapidn\u011b vyst\u0159elily nahoru, a to i na z\u00e1klad\u011b celosv\u011btov\u00e9 popt\u00e1vky po whisky. Pal\u00edrny maj\u00ed pe\u010dliv\u011b propracovan\u00fd cash flow a cask management.<\/p>\n\n\n\n

Design lahv\u00ed se samoz\u0159ejm\u011b posunul vp\u0159ed, whisky se\u017eenete v kr\u00e1sn\u00e9 karaf\u011b a tubusu \u010di dokonce v d\u0159ev\u011bn\u00e9 sk\u0159\u00ed\u0148ce. Zvl\u00e1\u0161tn\u00ed obal v\u0161ak znamen\u00e1 dal\u0161\u00ed n\u00e1klady p\u0159i v\u00fdrob\u011b, kter\u00e9 se tak\u00e9 mus\u00ed prom\u00edtnout do ceny. Limitovan\u00e9 edice tak dnes pal\u00edrny vyd\u00e1vaj\u00ed p\u0159edev\u0161\u00edm s vidinou vlastn\u00edho v\u00fdd\u011blku, jedn\u00e1 se tedy o kusy od po\u010d\u00e1tku dra\u017e\u0161\u00ed, jejich\u017e cena z\u016fstane i v budoucnu v\u00edcem\u00e9n\u011b stabiln\u00ed.<\/p><\/blockquote>\n\n\n\n

Skotsk\u00e9 whisky proto ustupuj\u00ed trochu do pozad\u00ed a za\u017e\u00edv\u00e1me zv\u00fd\u0161enou investi\u010dn\u00ed pozornost v\u016f\u010di japonsk\u00fdm whisky. \u0160t\u011bst\u00ed m\u011bl v tomto sm\u011bru Sukhinder Singh, majitel The Whisky Exchange. Skoupil toti\u017e whisky ze zanikl\u00e9 pal\u00edrny Karuizawa, kter\u00e1 vznikla v 50. letech 20. stolet\u00ed z b\u00fdval\u00e9ho vina\u0159stv\u00ed. Se z\u00e1nikem pal\u00edrny se o zbyl\u00e9 l\u00e1hve za\u010dali zaj\u00edmat sb\u011bratel\u00e9 a investo\u0159i, kte\u0159\u00ed cenu vy\u0161roubovali nesmysln\u011b vysoko \u2013 kolem 4000 eur za lahev. Tak\u017ee op\u011bt, kdo tuto l\u00e1hev nekoupil p\u0159ed lety, dnes u\u017e se k n\u00ed t\u011b\u017eko dostane.<\/p>\n\n\n\n


Jak tedy na to?<\/h2>\n\n\n\n

Jednou z mo\u017enost\u00ed, jak z\u00edskat whisky, kter\u00e1 m\u016f\u017ee m\u00edt v budoucnu zaj\u00edmav\u00fd investi\u010dn\u00ed potenci\u00e1l, je koup\u011b priv\u00e1tn\u00edho sudu. K jednomu takov\u00e9mu \u2013 Highland Viking Soul Cask \u2013 se spole\u010dn\u011b s dal\u0161\u00edmi kolegy-sb\u011brateli m\u016f\u017eete dostat i vy. Prodej ale prob\u00edh\u00e1 na z\u00e1klad\u011b losov\u00e1n\u00ed, tedy \u0161\u0165astnou n\u00e1hodou. Za tuto mo\u017enost si dnes pal\u00edrny tak\u00e9 nech\u00e1vaj\u00ed zaplatit. Nav\u00edc v dob\u011b, kdy popt\u00e1vka p\u0159evy\u0161uje nab\u00eddku a pal\u00edrny celou svou produkci lehce rozprodaj\u00ed, nemaj\u00ed d\u016fvod poskytovat sv\u00e9 z\u00e1soby jednotlivc\u016fm. A rozhodn\u011b nehroz\u00ed, \u017ee by v\u00e1m sud prodala renomovan\u00e1 pal\u00edrna jako Glenlivet nebo Macallan.<\/p>
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M\u016f\u017ee se ale jednat o novou pal\u00edrnu (nap\u0159\u00edklad dev\u00e1t\u00e1 destil\u00e9rie na Islay jm\u00e9nem Ardnahoe), kter\u00e1 pot\u0159ebuje nav\u00fd\u0161it cash flow, a tak prod\u00e1v\u00e1 n\u011bkter\u00e9 sudy. V nich ani nemus\u00ed b\u00fdt hotov\u00e1 whisky, ale new make.<\/p>\n\n\n\n

Krom\u011b sudu (v Ardnahoe stoj\u00ed 200litrov\u00fd sud 7000 liber a cena zahrnuje poji\u0161t\u011bn\u00ed a uskladn\u011bn\u00ed na 10 let) ale investor b\u011b\u017en\u011b plat\u00ed tak\u00e9 za uskladn\u011bn\u00ed a vzorkov\u00e1n\u00ed, v podstat\u011b pron\u00e1jem.<\/p><\/blockquote>\n\n\n\n

Je to tedy celkem zna\u010dn\u00e1 investice a riskantn\u00ed krok, kter\u00fd si \u010dlov\u011bk mus\u00ed sakra rozmyslet, proto\u017ee dop\u0159edu nev\u00edte, jak\u00e1 whisky bude, jak pal\u00edrna bude fungovat, zda si dok\u00e1\u017ee vybudovat jm\u00e9no a na trhu se udr\u017eet. Jde zkr\u00e1tka o celkem drahou s\u00e1zku do loterie.<\/p>\n\n\n\n


Jak za\u010d\u00edt?<\/h2>\n\n\n\n

Pokud v\u00e1s nic z toho neodradilo a chcete zkusit do sv\u011bta investic p\u0159ece jen proniknout, dovolte n\u00e1m nab\u00eddnout v\u00e1m p\u00e1r rad. P\u0159edev\u0161\u00edm si dob\u0159e prostudujte trh. Sledujte jeho v\u00fdvoj a to, jak si kter\u00e1 pal\u00edrna stoj\u00ed.<\/p>\n\n\n\n

U nov\u011b vznikaj\u00edc\u00edch pal\u00edren si vyhledejte, kdo za nimi stoj\u00ed a kdo v nich pracuje. Pokud si pal\u00edrna na v\u00fdrobu whisky najme uzn\u00e1van\u00e9ho odborn\u00edka, lze o\u010dek\u00e1vat, \u017ee se v\u00fdsledek vyplat\u00ed.<\/p><\/blockquote>\n\n\n\n

Tak\u00e9 sledujte, jak a do \u010deho pal\u00edrny investuj\u00ed. Mohou si toti\u017e investicemi zlep\u0161ovat jm\u00e9no a st\u00e1vat se zaj\u00edmav\u011bj\u0161\u00edmi pro investory. A jakmile je po t\u011bchto lahv\u00edch popt\u00e1vka, cena jde nahoru. Tak\u00e9 se smi\u0159te se skute\u010dnost\u00ed, \u017ee produkce investory sledovan\u00fdch pal\u00edren, jako je Ardbeg nebo Macallan, pro v\u00e1s nejsp\u00ed\u0161e nebude dostupn\u00e1, respektive \u017ee sama po\u010d\u00e1te\u010dn\u00ed investice bude tak vysok\u00e1, \u017ee zhodnocen\u00ed p\u0159ijde maxim\u00e1ln\u011b v \u0159\u00e1dech jednotek procent. Nab\u00edz\u00ed se ale tak\u00e9 ot\u00e1zka, kam a\u017e pal\u00edrny mohou s cenami j\u00edt a zda nejde jen o nafouknutou bublinu t\u011bsn\u011b p\u0159ed prasknut\u00edm\u2026<\/p>
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V dne\u0161n\u00ed dob\u011b je tedy nejlep\u0161\u00ed doufat ve zhodnocen\u00ed nov\u00fdch pal\u00edren, p\u0159esto\u017ee je velice riskantn\u00ed do nich investovat. Na druhou stranu, pokud se to povede, m\u016f\u017ee j\u00edt o skute\u010dn\u011b zaj\u00edmavou investici.<\/p>\n\n\n\n


Jestli se pust\u00edte do aukce, doporu\u010dujeme v\u00e1m dop\u0159edu si o lahvi zjistit maximum informac\u00ed. Nen\u00ed v lidsk\u00fdch sil\u00e1ch zn\u00e1t ka\u017edou limitovanou edici a ka\u017edou whisky, kter\u00e1 na sv\u011bt\u011b vznikne. \u010c\u00edm v\u00edce informac\u00ed ale najdete, t\u00edm lep\u0161\u00ed p\u0159edstavu o skute\u010dn\u00e9 hodnot\u011b dan\u00e9 whisky budete m\u00edt. Pak u\u017e sta\u010d\u00ed jen zachovat chladnou hlavu a nep\u0159ekro\u010dit p\u0159edem nastaven\u00fd finan\u010dn\u00ed limit. Nesna\u017ete se z\u00edskat lahev za ka\u017edou cenu, pak se m\u016f\u017ee st\u00e1t, \u017ee jej\u00ed hodnotu snadno p\u0159est\u0159el\u00edte.<\/p>
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Po ginu agrese, po v\u00edn\u011b \u00fanava. Jak se c\u00edt\u00edme a chov\u00e1me po r\u016fzn\u00fdch druz\u00edch alkoholu?<\/a><\/h4>\n\n\n\n


Kdy\u017e se v\u00e1m p\u0159ece jen poda\u0159\u00ed n\u011bco ulovit, nemus\u00edte se b\u00e1t, \u017ee by zakoupen\u00e1 lahev ztratila \u010dasem svou cenu. Z\u0159\u00eddka prod\u00e1te za m\u00e9n\u011b, ne\u017e jste koupili. Jen zhodnocen\u00ed nemus\u00ed b\u00fdt tak markantn\u00ed. To byste museli vylo\u017een\u011b \u0161patn\u011b nakoupit a whisky p\u0159ecenit. Tak hodn\u011b \u0161t\u011bst\u00ed!<\/p>","protected":false},"excerpt":{"rendered":"

V posledn\u00ed dob\u011b se hodn\u011b hovo\u0159\u00ed o investic\u00edch a o jejich v\u00fdhodnosti. Existuj\u00ed whisky, jejich\u017e cena za posledn\u00ed roky raketov\u011b vzrostla, ale z\u00e1rove\u0148 existuj\u00ed pad\u011blky na webech typu eBay, kter\u00e9 laick\u00e9 oko jen st\u011b\u017e\u00ed rozpozn\u00e1. Na tomto m\u00edst\u011b bychom v\u00e1m ale r\u00e1di p\u0159ibl\u00ed\u017eili investice z druh\u00e9 strany, proto\u017ee nen\u00ed v\u0161echno zlato, co se t\u0159pyt\u00ed\u2026 \u00dapln\u011b nejd\u0159\u00edv se v\u0161ak pod\u00edvejme na to, pro\u010d se jako investi\u010dn\u00ed komodita nej\u010dast\u011bji ozna\u010duje whisky. Pro\u010d takovou s\u00edlu nemaj\u00ed nap\u0159\u00edklad rumy […]<\/p>\n","protected":false},"author":4,"featured_media":7939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[63,25],"tags":[400,738,611,888,1648,407,1663,401,255,2060,1127,2059],"class_list":["post-7938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jidlo","category-style","tag-alkohol","tag-bohatstvi","tag-finance","tag-investice","tag-jidlo-a-piti","tag-napoje","tag-penize","tag-piti","tag-riziko","tag-vydelek","tag-whisky","tag-zbohatnuti"],"yoast_head":"\nZbohatnout na alkoholu: Jak na to a je to v\u016fbec mo\u017en\u00e9? - Mzone<\/title>\n<meta name=\"description\" content=\"V\u00a0posledn\u00ed dob\u011b se\u00a0hodn\u011b hovo\u0159\u00ed o\u00a0investic\u00edch a\u00a0o\u00a0jejich v\u00fdhodnosti. 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