{"id":9502,"date":"2020-07-29T05:00:00","date_gmt":"2020-07-29T03:00:00","guid":{"rendered":"https:\/\/www.mzone.cz\/?p=9502"},"modified":"2020-07-02T18:18:49","modified_gmt":"2020-07-02T16:18:49","slug":"drink-noa-relaxation-barova-mixologie","status":"publish","type":"post","link":"https:\/\/www.mzone.cz\/en\/drink-noa-relaxation-barova-mixologie\/","title":{"rendered":"P\u0159\u00edrodn\u00ed o\u00e1za v\u00a0d\u017eungli velkom\u011bsta: Jak modern\u00ed lifestyle ovliv\u0148uje barovou mixologii"},"content":{"rendered":"

Skandin\u00e1vsk\u00e1 p\u0159\u00edroda op\u011bt inspirovala k vytvo\u0159en\u00ed funk\u010dn\u00edho drinku, kter\u00fd se veze na vln\u011b kombinace modern\u00ed technologie, je\u017e umo\u017e\u0148uje efektivn\u011b z\u00edsk\u00e1vat v\u00fdta\u017eky z rostlin, a tradi\u010dn\u00edch recept\u016f, na kter\u00e9 si vzpom\u00edn\u00e1me od na\u0161ich babi\u010dek. Zkr\u00e1tka drink, jak m\u00e1 b\u00fdt!<\/strong><\/p>
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P\u0159\u00edb\u011bh, kter\u00fd se odehr\u00e1l na pozad\u00ed my\u0161lenky vytvo\u0159it drink NOA Relaxation, je v dne\u0161n\u00ed dob\u011b \u010d\u00edm d\u00e1l t\u00edm \u010dast\u011bj\u0161\u00ed. Zakladatel spole\u010dnosti NOA Relax & Focus Noa Fridmark byl \u00fasp\u011b\u0161n\u00fdm market\u00e9rem nejmenovan\u00e9 stockholmsk\u00e9 trendy firmy a\u017e do chv\u00edle, kdy si uv\u011bdomil, \u017ee v jeho \u017eivot\u011b krom\u011b pr\u00e1ce nic dal\u0161\u00edho nen\u00ed. Rozhodl se proto odej\u00edt a za\u010d\u00edt znovu od za\u010d\u00e1tku. Jeho dobrovoln\u00fd exil na jednom ze stockholmsk\u00fdch ostrov\u016f ho inspiroval k vytvo\u0159en\u00ed n\u00e1poje, kter\u00fd kousek t\u00e9to p\u0159\u00edrodn\u00ed o\u00e1zy p\u0159enese do b\u011b\u017en\u00e9ho m\u011bstsk\u00e9ho \u017eivota.<\/p>\n\n\n\n

NOA Relaxation si neklade mal\u00fd c\u00edl \u2013 chce konzumentovi nab\u00eddnout chvilku zastaven\u00ed, klidu a p\u0159ipomenut\u00ed si t\u011bch prav\u00fdch \u017eivotn\u00edch hodnot.<\/p><\/blockquote>\n\n\n\n

Drink je kombinac\u00ed v\u00fdta\u017eku zelen\u00e9ho \u010daje (200 mg, co\u017e odpov\u00edd\u00e1 a\u017e 15 \u0161\u00e1lk\u016fm) a medu\u0148ky (50 mg). V\u0161echny pou\u017eit\u00e9 ingredience jsou p\u0159\u00edrodn\u00ed, tekutina je bez konzervant\u016f, jako sladidlo je pou\u017eita st\u00e9vie a n\u00e1poj je nesycen\u00fd.<\/p>
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\"Drink<\/figure>
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Pr\u00e1v\u011b od medu\u0148ky a zelen\u00e9ho \u010daje odvozuje sv\u00e9 funk\u010dn\u00ed benefity \u2013 sn\u00ed\u017een\u00ed stresu a zv\u00fd\u0161en\u00ed pozornosti a ment\u00e1ln\u00ed kapacity. Ka\u017ed\u00e1 ze dvou hlavn\u00edch p\u0159\u00edsad m\u00e1 podle Noy schopnost uvoln\u011bn\u00ed a n\u00e1sledn\u00e9 koncentrace jin\u00e9 \u010d\u00e1sti mozku. Nen\u00ed bez zaj\u00edmavosti, \u017ee tento n\u00e1poj je p\u0159itom zcela bez kofeinu. Z\u00e1klad NOA Relaxation pak dopl\u0148uj\u00ed t\u0159i r\u016fzn\u00e9 atraktivn\u00ed kombinace chut\u00ed \u2013 bez a rebarbora, bor\u016fvka a b\u0159ezov\u00e1 m\u00edza, jablko a angre\u0161t. T\u011b\u017eko vybrat, kterou z chut\u00ed, je\u017e zn\u00e1me z d\u011btstv\u00ed, okusit jako prvn\u00ed.<\/p>
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\"\"<\/figure><\/div>\n\n\n\n

Nejlep\u0161\u00ed vypro\u0161\u0165ov\u00e1k: Osv\u011b\u017euj\u00edc\u00ed smoothie zni\u010d\u00ed jakoukoliv kocovinu<\/a><\/h4>\n\n\n\n


Tento koncept m\u00e1 jist\u011b potenci\u00e1l fungovat na kone\u010dn\u00e9ho spot\u0159ebitele. V\u017edy\u0165 i na na\u0161em trhu je ji\u017e \u0159ada produkt\u016f, jejich\u017e n\u00e1kupem spot\u0159ebitel posiluje sv\u016fj pocit, \u017ee d\u011bl\u00e1 n\u011bco pro zdrav\u00ed a konzumuje drink na \u010dist\u011b p\u0159\u00edrodn\u00ed b\u00e1zi. Kone\u010dn\u00fd \u00fasp\u011bch z\u00e1vis\u00ed na zvolen\u00e9 distribu\u010dn\u00ed s\u00edti a cenov\u00e9 strategii.<\/p>\n\n\n\n

Na komunika\u010dn\u00edch vizu\u00e1lech, kter\u00e9 jsou v\u00fdborn\u00fdm reprezentantem skandin\u00e1vsk\u00e9 estetiky, je obal produktu p\u0159edstaven zp\u016fsobem, jen\u017e se podob\u00e1 prezentaci luxusn\u00edho kosmetick\u00e9ho p\u0159\u00edpravku.<\/p><\/blockquote>\n\n\n\n

Re\u00e1ln\u00e9 proveden\u00ed lahve u\u017e ale konzumenta nenech\u00e1 na pochyb\u00e1ch, \u017ee se jedn\u00e1 o n\u00e1poj. Kdy\u017e lahvi\u010dku dr\u017e\u00edte v ruce, mo\u017en\u00e1 v\u00e1s na prvn\u00ed dojem zaraz\u00ed jej\u00ed proveden\u00ed v plastu, ale tuto skute\u010dnost dob\u0159e zakr\u00fdv\u00e1 pap\u00edrov\u00fd p\u0159ebal uz\u00e1v\u011bru, kter\u00fd je z\u00e1rove\u0148 \u2013 vedle barvy tekutiny \u2013 hlavn\u00ed komunika\u010dn\u00ed plochou jednotliv\u00fdch p\u0159\u00edchut\u00ed. L\u00e1hev je jen o n\u011bco men\u0161\u00ed ne\u017e v \u010cech\u00e1ch b\u011b\u017en\u00e9 RTD drinky<\/a>.<\/p>
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\"Drink<\/figure>
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I kdy\u017e je vyu\u017eit\u00ed n\u00e1poje podobn\u00e9ho typu (kv\u016fli jeho specifick\u00e9 chuti) v gastronomii o n\u011bco omezen\u011bj\u0161\u00ed, jist\u011b by se prostor pro prezentaci tohoto produktu na\u0161el i v baru, a to a\u0165 u\u017e jako origin\u00e1ln\u00ed a odli\u0161uj\u00edc\u00ed nab\u00eddka nealkoholick\u00fdch n\u00e1poj\u016f, \u010di jako z\u00e1klad jednoduch\u00e9ho koktejlu \u2013 nap\u0159\u00edklad na b\u00e1zi vodky \u2013 kter\u00fd by nechal vyniknout p\u0159edev\u0161\u00edm chuti NOA Relaxation.<\/p>\n\n\n\n


P\u0159esto\u017ee by se mohlo zd\u00e1t, \u017ee tento projekt je jen jedn\u00edm z mnoha v\u00fdst\u0159elk\u016f, kter\u00e9 si svoji pozici na trhu p\u0159\u00edli\u0161 dlouho neudr\u017e\u00ed, v\u0161e nasv\u011bd\u010duje tomu, \u017ee pr\u00e1v\u011b u NOA Relaxation by to mohlo b\u00fdt jinak.<\/p>\n\n\n\n

Na trhu je od roku 2013 a na podzim 2014 z\u00edskal ocen\u011bn\u00ed jako nejlep\u0161\u00ed pr\u00e9miov\u00fd n\u00e1poj na presti\u017en\u00ed sout\u011b\u017ei World Beverage Innovation Awards.<\/p><\/blockquote>\n\n\n\n

Krom\u011b \u0160v\u00e9dska roz\u0161i\u0159uje svoji p\u016fsobnost i do dal\u0161\u00edch evropsk\u00fdch zem\u00ed, tak\u017ee mo\u017en\u00e1 brzy budeme m\u00edt mo\u017enost vyzkou\u0161et neot\u0159el\u00e9 chu\u0165ov\u00e9 kombinace a funk\u010dn\u00ed z\u00e1klad tohoto n\u00e1poje i v \u010cesku. A m\u016f\u017eeme jen doufat, \u017ee ho ne\u010dek\u00e1 stejn\u00fd osud jako SMARTY od Dominika Ha\u0161ka…<\/p>
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\"\"<\/figure><\/div>\n\n\n\n

Hit nadch\u00e1zej\u00edc\u00edho l\u00e9ta: Neohran\u00e1 klasika ze \u0160v\u00e9dska<\/a><\/h4>
","protected":false},"excerpt":{"rendered":"

Skandin\u00e1vsk\u00e1 p\u0159\u00edroda op\u011bt inspirovala k vytvo\u0159en\u00ed funk\u010dn\u00edho drinku, kter\u00fd se veze na vln\u011b kombinace modern\u00ed technologie, je\u017e umo\u017e\u0148uje efektivn\u011b z\u00edsk\u00e1vat v\u00fdta\u017eky z rostlin, a tradi\u010dn\u00edch recept\u016f, na kter\u00e9 si vzpom\u00edn\u00e1me od na\u0161ich babi\u010dek. Zkr\u00e1tka drink, jak m\u00e1 b\u00fdt! P\u0159\u00edb\u011bh, kter\u00fd se odehr\u00e1l na pozad\u00ed my\u0161lenky vytvo\u0159it drink NOA Relaxation, je v dne\u0161n\u00ed dob\u011b \u010d\u00edm d\u00e1l t\u00edm \u010dast\u011bj\u0161\u00ed. Zakladatel spole\u010dnosti NOA Relax & Focus Noa Fridmark byl \u00fasp\u011b\u0161n\u00fdm market\u00e9rem nejmenovan\u00e9 stockholmsk\u00e9 trendy firmy a\u017e do chv\u00edle, kdy si uv\u011bdomil, \u017ee v jeho […]<\/p>\n","protected":false},"author":4,"featured_media":9503,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[63,25,64],"tags":[768,1648,17,1983,407,2273,401,500,490,2274,148],"class_list":["post-9502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jidlo","category-style","category-trendy","tag-drink","tag-jidlo-a-piti","tag-lifestyle","tag-mixologie","tag-napoje","tag-noa","tag-piti","tag-skandinavie","tag-style","tag-svedsko","tag-trendy"],"yoast_head":"\nP\u0159\u00edrodn\u00ed o\u00e1za v\u00a0d\u017eungli velkom\u011bsta: Jak modern\u00ed lifestyle ovliv\u0148uje barovou mixologii - Mzone<\/title>\n<meta name=\"description\" content=\"Skandin\u00e1vsk\u00e1 p\u0159\u00edroda op\u011bt inspirovala k\u00a0vytvo\u0159en\u00ed funk\u010dn\u00edho drinku, kter\u00fd se\u00a0veze na\u00a0vln\u011b kombinace modern\u00ed technologie, je\u017e\u00a0umo\u017e\u0148uje efektivn\u011b z\u00edsk\u00e1vat v\u00fdta\u017eky z\u00a0rostlin, a\u00a0tradi\u010dn\u00edch recept\u016f, na\u00a0kter\u00e9 si\u00a0vzpom\u00edn\u00e1me od\u00a0na\u0161ich babi\u010dek. 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